Looking at the gentlemanly coupe in front of him, Fang Lang knew that he couldn't leave today.
"Did you design and manufacture his automatic transmission yourself?"
"Yes, Mr. Fang. Believe me, the technology of this car is absolutely very advanced."
Renwick assured confidently.
"Where's the engine?"
“It’s also a 4.0-liter V6 engine that we designed and manufactured ourselves.”
“Are all the technical patents in the factory?”
"Yes."
"Do you have the inline four-cylinder engine technology?"
...
...
"Yes, Mr. Fang, but if we use a four-cylinder engine, we won't be able to achieve the performance we are looking for."
Since the factory owns all the independent intellectual property rights, Fang Lang no longer hesitates.
In Fang Lang's eyes, this factory has great development potential, but these people are blindly pursuing the best performance.
But it gave up the largest ordinary family car market.
As a car manufacturer, you can manufacture cars with outstanding performance and win championships in major car competitions. However, without sales, it will be difficult for you to grow and develop.
"I want to know how much money it would take to acquire this factory in full?"
Hearing Fang Lang's words, Reinhardt jumped up happily and waved his fist, saying:
"Fang, you are such a good brother! Don't worry! I will never let you suffer any loss.
Now they are bankrupt and all their assets have been mortgaged to the bank.
I asked the bank for a quote and they quoted me two million pounds.
I believe we can get it for another £1.8 million if we negotiate."
According to the current exchange rate, one pound is equivalent to about four US dollars. In other words, to take over the Aston Martin factory, Fang Lang only needs to pay 7.2 million US dollars.
If it were just the factory, it would certainly not be worth the price.
But what Fang Lang was really interested in was not the factory, but the technical patents and technological accumulation he owned.
Since Aston Martin is able to produce such advanced cars, there would definitely be no problem in asking them to lower the process requirements and design a civilian car that meets Fang Lang's requirements.
Hearing the price offered by Reinhardt, Fang Lang nodded without hesitation:
"Sure, Reinhardt, you can come forward and negotiate the price, the lower the better."
After saying this, he looked at Bertelli and Renwick, who looked very excited.
“Excuse me, both of you have outstanding technical capabilities in vehicle development, but you clearly lack the ability to run a brand.
Therefore, I must say something up front. After I acquire this factory, I will definitely adjust my business strategy.
And you two, I want you to focus on developing new technologies, and this factory will become the Aston Martin Research and Development Center.
We can look for excellent design teams from all over the world to develop the most advanced and cutting-edge automotive technology.
In order to ensure that we can always maintain our innovative R&D capabilities, I will take out 10% of the new company's annual profit as your R&D funding."
After hearing Fang Lang's words, Bertelli hesitated and said:
"Mr. Fang, how can we ensure that the new company can make a profit?"
Fang Lang smiled and said:
"This will be your first task after the acquisition is completed."
Fang Lang was unwilling to reveal his business plan in advance before the acquisition was completed.
The idea of building a professional R&D department to develop new technologies was the inspiration Fang Lang got from Bell Labs.
In order to ensure that his industry has continuous innovation capabilities, Fang Lang plans to implement this idea throughout his entire industry.
Since he had already decided to buy Aston Martin, Fang Lang no longer hesitated.
He returned to London with Reinhardt again, notified his team to form an acquisition team, and started negotiations with the bank with Reinhardt's help.
It is not known whether the Rinehart family has enough influence in the UK or whether the bank also wants to quickly get rid of the burden of Aston Martin.
Because Aston Martin was in a state of bankruptcy and liquidation, the acquisition went very smoothly.
In the end, Fang Lang acquired the company for 1.75 million pounds.
Through the Reinhardt family's connections, Fang Lang recruited a professional manager named Epely Barron in the UK.
"Mr. Barron, from now on, Aston Martin in the UK will only need to focus on researching new automotive technologies and developing new models. Your first job will be to go to Brazil and build a brand new automobile assembly line factory."
"Bertelli, the first task I give you is to develop a family car. The current Aston Martins are all two-door versions.
This is not possible for ordinary people to use in their daily lives. I require this car to be able to meet the travel needs of a family of five. It does not require four-wheel drive or a large displacement.
The main features are comfort, fuel efficiency, safety, good handling, and low cost. Can it be achieved? "
"This... Boss, aren't we going to continue developing Atom?"
Bertelli is clearly still obsessed with his Atom.
“Let me put it this way! My business idea is to divide the automobile market into fine categories. The high-end models are still Aston Martin, which is mainly responsible for high-performance coupes.
It focuses on luxury, customization, high-end, speed and performance, and maintains its high-end brand image by participating in major automobile competitions.
In order to protect Aston Martin's high-end image, we need to establish another brand to occupy the market, obtain profits, and support Aston Martin's high-tech research and development.
This model can be characterized as a civilian model, which occupies the market and makes profits by being practical and low-priced.
Do you understand what I mean? "
The company team present only realized it at this moment.
Bertelli quickly said:
"Boss, I understand what you mean. I will complete the research and development of the new model as soon as possible!"
“I suggest you quickly recruit enough R&D personnel, because I don’t just want to develop this one model.
In addition to developing a five-seat civilian vehicle for home use, I also need you to organize people to develop two types of vehicles, an off-road vehicle and a pickup truck, based on the Willys Jeep.
Will appear on the market as a tool vehicle. Believe me, this type of vehicle will be able to quickly occupy the market in America. They need to be sturdy, powerful, easy to maintain and have a low failure rate.
This type of vehicle may appear on farms or in the wilderness, so it requires four-wheel drive and strong off-road capabilities. Do you understand?"
"Boss, we understand! We will set up a special research team right away to develop the model you mentioned."
Now that the boss has explained the company's business strategy, everyone certainly knows how they should work.
Next, the company team began to be built rapidly, and soon everyone began to work according to Fang Lang's plan.
At this time, in the Morgan Stanley Building far away in New York, Morgan was looking at the middle-aged man across the desk.
"Mr. Reyer, I don't know why you came all the way from Texas to New York to see me at this time. Is there something going on?"
The middle-aged man looked a little haggard. After hearing Mr. Morgan's question, he didn't mind and smiled bitterly:
“Mr. Morgan, I understand that your company is now acquiring shares of Richfield Company.
It is my honor that the largest investment bank in the United States has taken a fancy to our small company.
We have no ability and no reason to reject your acquisition.
I took the liberty of visiting you today to ask on behalf of the workers of the company what you will do with us employees after you complete the acquisition. "
Morgan looked at the middle-aged man in front of him who seemed to be waiting for the verdict of his fate and said:
"Mr. Reyer, I'm so sorry! Actually, I don't know either!"
Rayer obviously did not expect Mr. Morgan to answer him like this, and for a moment he didn't know what to say.
"I heard that Mr. Reyer has a high prestige in the company. The employees are convinced by you, right?"
"Mr. Morgan, you are too kind! I am just a manager of the company. What everyone trusts is not me as a person, but my position."
"This is different from what I learned! As far as I know, speaking in your company is more effective than speaking to Mr. Richfield!"
"Sir, don't worry! If my presence affects your subsequent arrangements for employees, I am willing to resign. I just hope you can let everyone keep this job."
"No, no, Mr. Reyer, you misunderstood. I meant no harm. I meant to say that you are a very capable professional manager and I admire you very much.
I wonder if you are interested in changing your working environment!"
Rayer looked up at Morgan with a look of surprise, he didn't expect Morgan would want him to work for him.
"Don't be surprised! Mr. Reyer, I have investigated the situation of your company. In fact, before Mr. Richfield passed away, the company was already in dire straits, wasn't it?
However, you still relied on your excellent management skills to stabilize your employees' hearts and allow everyone to face the difficulties together.
Moreover, he personally raised several considerable investments to continue supporting Mr. Richfield Sr.'s exploration work.
Even after old Mr. Richfield passed away, you continued to do your best to keep the company running smoothly.
I heard that Mr. Richfield Jr. hated you very much and expressed his intention to fire you several times, but you still didn't abandon him.
I must say, I am impressed by your loyalty to Mr. Ridgefield."
Hearing Mr. Morgan's evaluation of him, Rayer smiled bitterly and shook his head:
"Mr. Morgan, I think you misunderstood. I am not loyal to Mr. Richfield. I am loyal to Richfield Corporation, a company that I watched him grow.
I have worked in this company for most of my life and if I leave this company, I don’t know where I should go.
My original idea was to work for this company for the rest of my life, and I firmly believed that we would be successful.
But now old Mr. Richfield is dead, and young Mr. Richfield...Alas!
So I came here today to find out what the future holds for us.”
"Well! It seems that Mr. Reyer doesn't want to come and work for me.
I really can't give you an answer about the future of your company.
Because it was not me who actually acquired your company, but Global Group."
"Global Group? The Global Group of Mr. Fang that had a conflict with Mr. Richfield? They are not seeking revenge on Mr. Richfield!"
Seeing Mr. Morgan nod, Rayer felt gloomy in his heart.
If the Global Group is taking action to retaliate against Mr. Richfield, then the future of them is really uncertain.
If the boss of Global Group is a vengeful person, will these employees be implicated as well?
Continue read on readnovelmtl.com
