Fang Lang glanced at Anderson who was still writing furiously, and then looked at his brother who was thinking seriously.
After coughing twice, he said:
“I have a bigger plan for a TV show.
I wonder if you know anything about sports events? ”
When Anderson heard Fang Lang say that he had a big plan, he immediately looked up at Fang Lang.
Fang Tao, who was standing by, was also stunned when he heard this.
“Of course, when I was in the United States, I would often take my family to watch American football games, which was really exciting!
ah! I see.
Boss, you want to broadcast this kind of sports competition, right? ”
...
...
After hearing what Anderson said, Fang Tao said puzzledly:
"American football? Is there any difference between American football and soccer?"
Anderson seemed to become very excited when he heard this topic, and hurriedly explained:
“Of course it’s different, American football is actually rugby, you can touch the ball with your hands.
The game adopts a round-based system of scrambling for the ball between the attacking and defensive lines. Each attack is counted as a meeting and there is no restriction on movement.
Compared with football, it places more emphasis on teamwork and physical contact.
Everyone was wearing tight protective gear and engaging in fierce physical confrontation.
Very watchable. ”
Fang Tao was obviously not a young man who loved sports, so he did not have much interest in Anderson's words.
However, he knows very well what sports are most popular in Brazil.
So, he said without hesitation:
"But, in Brazil, everyone plays football!"
Anderson was choked by these words and was speechless.
Fang Lang laughed when he saw this:
“Hahaha… Anderson is right, I do want to broadcast sports competitions on TV.
The key point is the football match that Fang Tao just mentioned.
Football is very popular in Brazil, or in the whole of South America.
In the America's Cup held in Chile in January this year, we only won the runner-up.
But it also attracted enthusiastic attention from the Brazilian people.
I believe that if we can let people watch football matches on TV, we will definitely attract a large number of viewers. ”
Anderson nodded. He believed that this kind of sports competition could indeed attract a lot of audiences.
After all, the United States already has successful experience.
But he was still somewhat puzzled:
"Showing football games is a very nice idea, but it doesn't seem like a particularly big plan, does it?"
Fang Tao also felt that broadcasting a football match was at most a TV program.
It doesn't seem to be related to the big plan that Fang Lang mentioned.
Fang Lang looked at the two people's puzzled expressions and smiled:
“Just showing football games is certainly not a big plan.
What I want to do is to organize a national football league and hold a championship cup every year.
Our TV station will broadcast the entire event live. ”
Fang Tao is a Brazilian who grew up in Sao Paulo, although he is not the type who loves sports.
But I still have some understanding of Brazilian football.
He looked at his brother with some surprise and said:
“National League?
But now it seems that only Sao Paulo and Rio de Janeiro have their own football leagues.
There are no professional football clubs in other regions because their economies are not developed.
Isn’t this so-called national league difficult to achieve? ”
In fact, the first Brazilian football club, São Paulo Football Club, was established in 1888.
This club is also a well-known giant in Brazilian football, and has produced a series of football superstars such as Kaka, Cafu and Ze Roberto.
In 1901, the state of São Paulo established its own league, which was also the earliest football league in Brazil.
By 1906, the state of Rio de Janeiro also established its own league.
However, Brazil's economic development is extremely uneven. The two states of São Paulo and Rio de Janeiro, located on the southeast coast, account for almost 60% of the population of Brazil.
Although the two states established their own leagues early on, other states did not develop at all.
Even the establishment of the Brazilian Football Association in 1914 and its joining of FIFA did not change this situation.
The Brazilian league had a long history of being independent, and it was not until 1959 that the first national competition, the "Brazilian Champions Cup", was held.
Fang Lang's current plan is to advance this time.
“It is precisely because there are not many football clubs in other states that we have the opportunity to come forward and organize such a national league.
If this matter was completed by our Fangyuan Group’s media company.
Then we will definitely go down in history. ”
No one knows better than Fang Lang how bright the future of Brazilian football will be.
Although Brazilian football has gradually begun to decline in later generations,
Even the Brazilian football league is not ranked among the top five leagues in the world.
But no one can ignore Brazil's influence on world football.
Unfortunately, Fang Tao obviously couldn't understand Fang Lang's thoughts!
Because Brazilian football during this period had not yet reached its later glory.
In the America's Cup, they have been chasing behind Uruguay and Argentina.
Of course, this is also related to Brazil’s apartheid policy at the time.
Before 1930, most Brazilian football players were white players born into relatively wealthy families.
It was not until President Vargas came to power and lifted the apartheid policy that non-white players from poor backgrounds had the opportunity to participate in professional leagues.
It is also because football is a national sport in Brazil and is deeply loved by people.
The strength and fighting spirit shown by non-white players have made white people begin to accept the excellence of people of other skin colors, and have also strengthened the recognition of Brazil by people of different skin colors.
Make Brazil's racial conflicts less prominent.
Of course, the top brass in Brazil are still mostly white.
This is mainly affected by the level of education.
Although Brazil has made primary education free for a long time, there are still many non-white people who do not attach importance to the role of education.
Fang Tao still didn't quite understand what Fang Lang said. If he were a different worker, he might not ask too many questions.
But he is Fang Lang's younger brother, so he has no scruples about what he says.
So I expressed my doubts without hesitation.
“But if we organize a Brazilian football league every year, it can increase our ratings.
But the investment required to organize a football league is a huge one!
Wouldn't this be a bit of a loss? ”
Fang Lang smiled and said:
“Haha…Tao’er, in the early stages of organizing the football league, we may need to invest some money.
But who told you that the football league is a loss-making business and cannot make money?
In fact, quite the opposite is true: the more successfully a football league is organized, the more money it makes.
Excluding our own television revenue.
When holding a football match, the ticket revenue for each game is quite considerable. The more important the game, the higher the ticket price.
For the same game, the better the viewing position, the higher the ticket price.
In addition, if your club performs well, there will be many fans, and the fans will buy jerseys and some club-related products from your club, which will generate income.
When we host a league, can we also make some special souvenirs and sell them to fans to make a profit?
In addition, what brands of clothes and shoes do the team players wear.
Can we talk to these brands about sponsorship? After all, the logos of these brands will appear on our TVs, which will have a huge advertising effect.
There shouldn’t be anyone who wouldn’t be interested!
If not, we will set up our own clothing brand and use this platform to quickly open up the market.
In addition, advertising around the venue where the game is being held can also make a lot of money.
Maybe when we organized the first and second leagues in the early stage, there would not be so many sponsors.
However, once our league becomes successful, there will soon be a lot of people waving money and coming to us seeking cooperation.
By then, we will even be able to print advertisements on the players' clothes.
Do you think this will cost you money?
If it were true as you think, no one would run a football club specifically for profit.
Do you think that people who set up clubs really do so because they love football?
If a club is successfully run and has some very good and famous players, these players are also very valuable.
Do you understand? ”
After hearing Fang Lang's popular science talk, Fang Tao was somewhat excited.
Although it is still unknown whether establishing a football club and organizing a football league can really make money.
But he felt that with Fangyuan Group's current strength, it was entirely possible to establish a football club.
By then, we can save a lot of advertising costs alone.
After all, he works in the media industry, so he is very sensitive to advertising costs.
"Then...Brother, should we set up our own football club?"
Looking at Fang Tao who seemed eager to try, Fang Lang laughed.
He pointed at him and said:
"If you want to try it yourself, I will definitely support you.
However, I hope we can get the football league thing done first.
It would be best if we could take control of the organization of this football league.
We must not let the reputation of the Brazilian Football League be spread out, only to have others take advantage of it.
Our broadcasting rights were stolen.
Then our initial investment would be wasted. ”
After listening to Fang Lang's thoughts, Anderson couldn't help but give a thumbs up and said:
"Boss, this is really a big deal!
For a TV program, they are prepared to invest huge amounts of money to organize a national football league.
This also creates a historical precedent! sharp! sharp!
In the future, when someone talks about the history of the Brazilian Football League, they will find out that it was about a TV show.
I don’t know what you all will think. ”
Looking at Anderson's admiring expression, Fang Lang couldn't help but burst into laughter.
I think that if such a day really comes, perhaps my name will leave a mark in the history of Brazilian football!
I just wonder what future Chinese fans will think when they know that the Brazilian Football League was initiated and organized by a Chinese.
Just thinking about it makes me look forward to it unconsciously.
This is where the truth comes to light!
“Hahaha… Anderson, my goal is more than just a TV show.
Now it’s a football match, and there will be other events in the future.
Finally, we will have a dedicated sports channel. ”
Anderson was shocked when he heard Fang Lang's words.
Obviously, no one expected that the ultimate purpose of doing this was to establish a dedicated sports channel.
He couldn't help but admire Fang Lang's foresight.
Think about how many high-quality program ideas I have obtained from Fang Lang in just a short period of time today.
If these ideas were brought to the United States, it would easily allow a TV channel to take off and become a giant in the American media industry.
However, he remembered that Fang Lang had originally planned to enter the American media industry.
Perhaps, this plan can be put on the agenda.
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