Chapter 118 isn't selling clothes, it's selling designs.



Since Zhang Min wanted to do it, she must have analyzed the pros and cons.

“I understand all of this. I want to give it a try. Right now, the opportunity is right. If I don’t know about it, then so be it. But if I know about it and do nothing, I’m afraid I’ll regret it when I’m old.”

"I originally wanted to do it myself so as not to bother you, but I really don't know how to start. Weiwei, do you have any ideas?"

Lin Wei thought for a moment and then shared her humble opinion with the other party.

"There are two ways. One is the expensive way. If you can't design, then buy the designer's design, produce it, and sell it. Then the store's signboard and the logo on the clothing must be the same. This is the basic identifier. At the same time, the identifier must be registered as a trademark. This trademark and brand belong to you alone, and no one else can use it. Otherwise, you can sue them."

"Of course, buying designs from designers is expensive. Big designers have good designs but are expensive. Of course, you don't have the resources or know them. Small designers are cheaper, but their designs are definitely not as good. I think if you don't have money, you shouldn't consider this."

Zhang Min said, "I don't know how much it costs to hire a designer, but these things require continuous investment. My current funds probably won't last that long. Let me think about it. What about the next one?"

“You can design it yourself. If you don’t have the talent, you can imitate other people’s designs. But as I just mentioned, the logos on the storefront and clothing must be consistent. Registration and other things are all essential. Once you’ve built up a reputation, then you can find a designer to design clothes.”

"However, imitation should not be done blindly; it should have its own unique characteristics."

"For example, you need to have a clear plan in mind about what style of clothing you want to make and what age group you want to sell to. Start by imitating and making some minor modifications. I know you all know how to make clothes, so you can definitely use the clothes in the store to make your own."

Zhang Min's thoughts were still hazy. "Weiwei, I still don't quite understand. I understand everything else, but how do I change this thing you mentioned?"

Lin Wei picked out a few clothes from the store and gave a demonstration. "Aunt Zhang, you see this shirt is long-sleeved, right? Can you alter it to be short-sleeved?"

"Okay, that's very simple." Zhang Min breathed a sigh of relief. If it was just this much of a change, then...

"If I want to change this regular collar into a lace Peter Pan collar, is that possible?"

"That's fine too. We can use the sleeve that was cut off to make it, and add some lace trim. They have all of that in the shop, and I can make it right now."

As she spoke, Zhang Min immediately took action.

Most clothing stores in that era didn't offer alterations, but Zhang Min and Lin Xiaomeng both had the skill. Zhang Min's family also had a sewing machine, so they moved it into the store, adding a service where clothes could be altered for free. This brought in a lot of business for the store.

In no time at all, the shirt was altered to Lin Wei's specifications.

When Zhang Min neatly arranged it and placed it in front of her, it really felt completely different from before.

"Huh, it's clearly the same piece of clothing, but how come it looks completely different after being altered? The style and design are different."

"This is design, but I don't understand design. I can only give you a simple example: taking ordinary clothes and adding some clever touches to make them more design-oriented and unique."

But Lin Wei really didn't understand it, and this design was a style that would have been outdated for who knows how long in later generations, but it was really novel in this era.

Zhang Min was still holding the shirt in her hand, looking at it. A young woman glanced at it and immediately took a liking to it.

"Wow, this dress is really nice. Is it also sold in the store?" the woman asked.

"Yes, but this was designed by a designer, and we haven't decided whether to sell it yet."

The woman asked in confusion, "Why don't you sell it? It's a very nice design, even nicer than the ones in the store."

"Because there's only one of these, the price is a bit high. The price is 158 yuan, but if you want it, I'll give you a discount of 8 yuan, so it'll be 150 yuan."

A short-sleeved shirt for 150 yuan is really not cheap, but it's not that expensive either, since it's just a shirt.

I thought the girl would back down when she heard the price, but to my surprise, she gritted her teeth and agreed.

Is this the only one of its kind? Are there no other similar styles available?

"Yes, this is the sample garment. The pattern hasn't even been made yet because it hasn't been decided whether to produce it or not, so there is only one in the world."

"Then I'll take it. Sell this sample garment to me for 150, as agreed."

"Yes, ma'am, we can sell you the sample garment, but we can't sell you the design of the dress. We're still considering it. If we decide to produce it later, we will, but it will definitely be in 2-3 months."

“Okay, I understand. People can't buy a designer's original design for tens of thousands of dollars. If this style wasn't so beautiful, I would never have bought it.” After saying that, the woman asked, “Does the store still have designer clothes?”

"No, we haven't stocked up yet. If you're interested, feel free to come and browse around. We might stock up on some products later."

The woman paid and left, leaving Zhang Min speechless as she took the 150 yuan.

"Weiwei, that shirt was on sale for 15 yuan, but you added a zero to it. Is that okay?"

"That's design. We're not selling clothes, we're selling designs that require thought, so of course they're priced higher."

What's the problem?

And people are willing to buy it.

That's all Lin Wei can do to help.

"Aunt Zhang, my treatment is finished. From now on, you'll have to walk the rest of the way on your own."

Walking by myself is definitely not an option.

Even someone like Lin Wei hasn't given it her all yet.

Watching Lin Wei's departing figure, Zhang Min secretly made up her mind, "No, I must drag this girl onto this pirate ship."

-

Shen Jize returned just one day before the final exams in June.

And it was only after Lin Wei specifically called him back to urge him that he knew to come back.

"I give up. You're not taking the exam anymore? Are you planning to repeat a year?"

Shen Jize smiled but didn't say anything.

"How's it going? Has everything been settled in Hong Kong?"

"The stock market matter is settled, but Shen Qingji's is almost done."

Lin Wei stared at the other person for a moment, then smiled and said, "I knew you wouldn't let him go, but didn't you say that the stock market was related to him? If the stock market issue is resolved, then he should also..."

"The old man doesn't want me to have too much power; he wants Shen Qingji to continue to check and balance me."

Shen Qingji was never a threat; all he had to deal with now was Old Master Shen.

However, Old Master Shen's influence is too deep, and it is not so easy to resolve.

“Weiwei, I originally wanted to take you to Hong Kong for two months during the summer vacation, but it’s too dangerous there. I’m afraid I won’t be able to take care of you, so you’ll stay here. School will start at the latest, and I’ll definitely come back before school starts.”

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