"Yes, how come I didn't think of that?" Zhuang Zhihao suddenly realized.
But it's not really his fault. What would a middle-aged man watch cartoons? He certainly wouldn't watch cartoons from another inland country across the ocean.
However, Shen Jize did not recommend using this method. "They are currently riding high on their success. If we do this, it would be a bit like imitating someone else. It would be fine if our animation content was better than theirs, but if it wasn't good, it would inevitably be used by people with ulterior motives to spread rumors."
"What about TV dramas? Short dramas, sitcoms, comedies centered around electrical appliances, with celebrities acting in them and having them endorse the products to achieve a promotional effect. They also specially commissioned someone to create a song tailored to the brand, so that people can immediately recognize the brand just by hearing the song."
"That's a good idea, but I'm really interested in TV dramas. Why don't you tell me more about how to make TV dramas, and what those short dramas and sitcoms are?"
Zhuang Zhihao was completely clueless.
Lin Wei could only explain to him while eating, "This is just a publicity stunt. If it were a TV series, it would still have to follow the plot. For example, if the brand of this appliance is called, the content of the TV series would revolve around that brand. But if you want to leave a deep impression, it has to be melodramatic."
"For example," Zhuang Zhihao asked expectantly, "what suggestions does Weiwei have?"
"What advice could there be? A real or fake heiress, a melodramatic and tragic love story, a wife-chasing-after-the-wife-in-a-crematorium, and everyone's going to die."
These are all points that became wildly popular in later years, and TV dramas of this era could write tragic endings, so dying wasn't necessarily a bad thing. In short, the more melodramatic it was, the more people would watch it.
The plot is a bit embarrassing to talk about.
"Will this work?"
"Sure, since it revolves around the brand, we can also incorporate some business warfare into it. For example, the sister-in-law and brother-in-law, or the wife and brother-in-law, get together to ruin the company, and then so-and-so single-handedly pulls the whole company back from the brink of collapse."
As she spoke, she became quite animated.
It's a pity that she's too busy with her projects, and the entertainment industry hasn't really reached the point where she can make money yet, so it's a bit of a waste to get involved now.
However, the degree of freedom was far greater than later on. The key difference was that artists in this era had less discipline regarding scandals.
-
Just by looking into Lin Wei's eyes, Shen Jize knew what Lin Wei wanted to do.
"How about this, you write out an outline, and Zhihao and I will study it to see if it's feasible. If it is, it's not impossible to make a movie. Anyway, we have an entertainment company under our umbrella, and we always need to start new projects."
"Okay, but I'll only write the outline, not the script."
Lin Wei had read no fewer than a thousand novels with this kind of plot. After lying in bed that night and thinking about it, she came up with a general idea of the plot.
Then, the main characters' experiences and personalities were developed, and the outline was handed over to Shen Jize in just 3 days.
At that time, Zhuang Zhihao had not yet returned to Hong Kong, but he saw the outline of this story as soon as possible.
The content here was even more indescribable than when he heard Lin Wei say it in person.
"Not Weiwei, this plot, this plot, are you sure? Are you really sure?"
"Is that right? You're looking for a female spokesperson, aren't you? A female-centric drama, let her play the role of the daughter of our appliance brand's entrepreneur, who single-handedly takes back everything that rightfully belongs to her."
Seeing Lin Wei's serious expression, Shen Jize couldn't help but laugh out loud.
"You're still laughing? Her idea... you're still indulging her? Who's going to watch this kind of story?" Zhuang Zhihao was speechless for a while, but he couldn't help but want to refuse.
He felt that since it was a business meant to make money, even if Shen Jize was indulgent, he wouldn't be careless about this.
Who knew, who knew, that they would just spoil them.
“Zhihao, people in the mainland like this kind of thing, so we can really give it a try. But isn’t the electronics section about to be released? Let’s ask a few screenwriters to write and film it at the same time. Just follow this formula, and after filming and editing, it should be released and broadcast immediately. That way, it should be able to keep up with your promotion.”
Superpowers
There's nothing that can't be solved.
"But...but...Shen Jize, put your hand on your heart, can you live with yourself after saying these words?"
Lin Wei didn't like hearing that. "Brother Zhihao, do you really not trust me? If you don't trust me, why did you ask me in the first place?"
"I... I didn't expect this either..."
Before Zhuang Zhihao could finish speaking, he resignedly shut his mouth after seeing the 'threatening' looks from Shen Jize and Lin Wei.
"Fine, you two are good, I'll film it, okay? I'll see if your tricks are effective."
"Yes, after finding the screenwriters, I will personally communicate with them. The TV series should not be too long, 20 episodes will be enough, and the pace should be fast."
If it's only 20 episodes, then it will cover a lot of content, and she can imagine how exciting each episode will be.
Although Zhuang Zhihao accepted his fate, he didn't want to get involved at all, leaving everything else to Shen Jize.
After Lin Wei cooperated with the screenwriters, the script was immediately put into production.
Lin Wei didn't participate in the rest of the series. All she knew was that the series had been going smoothly from the very beginning of the scriptwriting process, so smoothly that it quickly landed on various television stations and entered the public eye as soon as 1999 began.
If we're talking about what can grab people's attention the fastest, it's nothing but sensationalism.
After only two episodes aired, the previously deserted electronics store suddenly became bustling with customers, and even went so far as to run out of stock.
When Zhuang Zhihao found out, he was utterly incredulous. "How is this possible? Who would watch this kind of plot?"
It's not just popular; people from all eras love watching it.
"How do you know everyone likes to watch this?" Zhuang Zhihao asked, puzzled.
“You don’t understand because you don’t understand human nature,” Lin Wei explained. “Whether they are good or bad, Chinese or foreign, all people have one nature: gossip.”
"My God, your neighbor's child was deliberately switched, then bullied by her own mother, bullied by everyone, and then became her own daughter-in-law, but the son isn't even her biological son, it's the son of her enemy, who wouldn't love this kind of gossip?"
Shen Jize suppressed a laugh, "I love it too. I watched two episodes in a row and couldn't stop."
Zhuang Zhihao resigned himself to his fate, "I'll go back and take a look too."
That's just how things are; no matter how stubborn they were before, once you start pursuing them, you can't stop.
After watching two episodes, I really wanted to know what would happen next, and its popularity continued to rise.
Because the spokesperson is tied to the brand, both parties gain extremely high brand awareness in a short period of time.
Having seen the benefits, things that were previously unspeakable are now being discussed openly and freely with everyone.
Lin Wei, in particular, praised it so naturally, "Weiwei is so smart. Although it..., the final result was good."
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