The days that followed were harmonious.
The two of them get up early to go to work together, and after get off work they go home together to play with their child.
Life was carefree and comfortable.
In the year 2000, the economy flourished, especially the real estate sector, which finally entered a new era of development.
Lin Wei said, "The real rise in housing prices didn't happen at this time, but this is indeed a period of booming real estate economy. In addition, the entertainment industry is also doing very well."
Shen Jize did not get too involved in the entertainment industry, whether in Jiangcheng or Gangcheng.
For example, they will invest in some projects, but they will not be the main developers.
On the contrary, Zhuang Zhihao has done very well in both areas.
That melodramatic and morally questionable drama not only boosted the popularity of his electronics brand and made the female lead famous, but also helped his newly established company gain a foothold in Jiangcheng.
No.
Whenever Lin Wei mentioned the booming entertainment industry, Zhuang Zhihao immediately wanted a piece of the pie.
However, despite the development, it can't compare to the period around the Olympics, when young and beautiful men and women flocked to the area, making many companies a fortune.
Of course, that's a story for another time.
Lin Wei thought, why not take advantage of the fact that there aren't many restrictions on TV dramas nowadays and make more TV dramas? Selling them to TV stations would still make money.
Zhuang Zhihao instantly lost interest. "Isn't this the same thing I'm doing now? The company has set up a department and has already filmed more than ten TV series."
"But TV dramas should be diverse. If you make a melodramatic drama and then none of your subsequent dramas make a splash, you don't lose money, but you don't make any profit either. It's all meaningless."
In the year 2000, novels had fully entered everyone's field of vision, but people were not reading online novels, but renting books from physical stores.
Five cents can buy three days' worth of reading. If you focus on reading, finishing the book in three days is not a problem.
By this time, many IPs had already gained recognition.
"If you can't produce a good drama because you haven't received a good script, why don't you buy the novel IP and adapt it? The novel itself has a reputation, and after the adaptation is released, there will be a certain number of drama fans to support it."
"However, adapting an IP has its advantages and disadvantages. For example, if you are not satisfied with the casting, you will be criticized. If the plot is changed too much from the novel, you will also be criticized. In short, the chances of being criticized are very high."
“But…” Zhuang Zhihao continued, “There’s popularity. TV series adapted from novels naturally generate popularity. As long as we respect the original work, film the scenes that can be filmed, respect the author, and respect the fans, we should receive positive reviews.”
"Yes, you can't just make random changes to the script. As long as you don't make any drastic changes and there aren't any major flaws, there shouldn't be any problems."
Based on the ideas provided by Lin Wei, Zhuang Zhihao identified a major IP.
It's a historical drama, and a serious one at that.
"This is a good subject matter, and it's very popular with CCTV. As long as they don't make any bad films, it'll be fine."
In this day and age, the coal bosses, that is, the rich bosses, still call the shots.
They have good taste; they'll put people in, but they'll definitely put in beautiful women. Whether their acting is good or not is another matter; even if they're not professional, at least they won't be a rewrite in a TV series.
Zhuang Zhihao did not have a hobby of stuffing people with his penis.
After selecting the subject matter, investing money, assembling a team, and adapting the script, a historical drama was produced in no time.
After filming, post-production editing, and internal screenings, the series aired on CCTV's prime-time slot in the latter half of 2001.
It achieved the highest viewership rating in CCTV's history as soon as it aired.
With the example set by this drama, Zhuang Zhihao has found a new direction for development.
He buys a lot of intellectual property (IP), and he buys up any IP that can be filmed in advance.
This sparked a craze for selling intellectual property rights, and even boosted the novel industry.
That winter, an online literature website suddenly appeared.
However, this period was a time when people were getting used to a new way of reading, so the books available online were all somewhat forced.
However, the following year, the paid model was officially implemented.
Lin Wei had been waiting for this opportunity.
“Let’s also set up an online literature website and write an app. Believe me, this industry will be booming for the next 20 years or so.”
Having tasted success, Zhuang Zhihao roughly understood Lin Wei's meaning: "Establish a website, and the copyright belongs to the company. Then we can just communicate with the authors under our company to decide what to film. Our own website, our own IP, and the authors we cultivate—it's great, practically a one-stop service."
"You're just taking advantage of someone else's resources, but that's the gist of it. In short, you should cultivate and develop your own talent."
Zhuang Zhihao asked, "Are you doing it? We can do it together."
Lin Wei immediately refused, saying, "I won't do it, but I will invest money and take a stake. My main focus is still the real estate industry, which will be very successful in the future."
This would be the same form of cooperation as Zhuang Zhihao, except that the roles of the two are reversed.
After all, Zhuang Zhihao is a real estate investor; he doesn't participate in formal cooperation, he just provides money.
"Okay, let's do it that way."
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Zhuang Zhihao acted quickly, and the APP was officially launched the following year.
He also adopted a free model, first buying IPs and putting them on the app for others to use, and then switching to a paid model after attracting a large number of online literature enthusiasts.
The change in the model will inevitably lose a group of book fans, but for the next twenty years, the paid model will prevail, so there is no need for them to change their cooperation method at this time.
The main thing is that if authors earn money, they are willing to continue writing, and if readers enjoy reading, the website can continue to operate.
Zhuang Zhihao never had any chance of setbacks in this industry and developed into an industry giant.
And Lin Wei—
He really did suffer several setbacks because of the land, and all of these setbacks were caused by Shen Jize.
But you can't get angry, because it's healthy competition.
"Okay, we didn't get this land again. This is the fourth time, but don't you think that's a bit too many times?"
Shen Jize didn't take it seriously. "I don't know either. We didn't have much overlap in our work before. We acquired different lands. But your company has obviously developed under my leadership. It's normal for our work to have conflicts."
People are naturally more willing to trust large companies that offer roughly the same price than small companies.
Lin Wei wasn't angry. "It seems my company's development needs some adjustments."
That's right, it's not about adjusting to continue competing.
Small companies can't compete with big companies. If she actually manages to snatch those lands, she'll probably suspect something's fishy going on.
Therefore, it would be better to adjust the model and find a new path for development.
There are many ways to make money, but there's more than one path to success. Why take the path that will obviously put you at a disadvantage?
"Let me think about it. Your company's development is clearly different from our company's. Let me think about it."
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