“However, if we want to do this in the long run, we can’t just focus on cheap deals.” Wang Ying said, “The coupons that users receive are all subsidized by our platform. No matter how much money our platform makes, it’s fine for a day or two, or even a year or two, but I’m really worried that we won’t be able to keep going any longer.”
"So, first use discounts to retain users, then use high salaries to retain employees. In the end, whether you can do it in the long run depends on the company's conscience. So from the beginning of recruitment, we set restrictions on you to improve the quality of delivery drivers and link their wages to user ratings."
"This matter has two sides, but it can limit the inconsistent quality of delivery drivers."
Despite numerous restrictions, the company has consistently faced a shortage of delivery drivers.
But as the industry developed, subsequent problems began to emerge.
Everyone followed the same strategy as Lin Wei: use discounts to get users to register, and then use high salaries to recruit delivery drivers.
But who will subsidize the difference?
Lin Wei can provide subsidies, and the money available here can be made up from the amount on the other side. In addition, with the advertising from various merchants, they have a fixed income every month, which is the money they earn.
But some small software programs are not like that.
When conflicts accumulate, many problems can erupt.
The lack of entry requirements for the job of food delivery driver has led to serious threats to the safety of many women.
Even food safety issues have come into the public eye.
"I don't even want to say it, but although ordering food on these apps is cheap, the food is actually very perfunctory."
"Yes, a plate of stir-fried green peppers with pork only has green peppers and no pork."
"Upstairs, you're lucky. I've ordered from this place before, and they barely have any green peppers, and only give a little rice. If you can't afford it, don't make it. I'm looking for cheap food, but the place next door only costs a little more and the food is much better quality."
"The key is that you can't give a bad review, because if you do, the delivery driver will have his wages docked. Last time, a delivery driver came to my house and kept banging on the door, which scared my wife and kids. I wasn't home at the time, and in the end, the police had to be called to resolve the issue."
"As the old saying goes, you get what you pay for. I didn't believe it before, but now I do. The thing is, the place next door isn't much more expensive than this."
"One is 12, the other is 17, only 5 yuan apart, but the difference is not small. Tell me, in today's jobs, who is 5 yuan short?"
However, conflicts and disputes are minor matters; food safety is of paramount importance.
Because of the widespread discussion surrounding food delivery issues, food safety authorities visited each of the restaurants recommended by the app to inspect their kitchens for safety.
Then--
That would be quite a big deal.
Not washing vegetables is the smallest thing imaginable, but what about the rotten meat in the fridge and the bugs crawling on the floor—
In short, this is not a food safety issue at all, because it looks no different from a garbage dump.
On that day, all problematic stores were shut down, and the software was suspended from operating.
They will come back to inspect a week later. If the store passes inspection, it will remain open. If it fails inspection, they will come to inspect the store every day until it goes out of business.
The key point is that there are many such stores. In just one week, they investigated hundreds of stores, and almost half of them had the same result.
"No way, no way, I know the business is heartless, but we don't have any national or family feuds. There's no need to treat us like ordinary people."
"I feel like throwing up. These places aren't even shops; they're just temporary dumps. They pick up trash from the ground, cook it, and then send it out."
"The key is that I eat these things every day and I don't get diarrhea. I can only say that my stomach is too strong."
"But food delivery is really convenient. I've only just gotten used to this app. I hope I don't have to go back to my old life."
Of course not.
There are unscrupulous merchants, and there are also conscientious merchants.
Just because someone else's software has a problem doesn't mean that the merchant you contacted is also problematic.
After the food safety department released all the data, Lin Wei hired a large number of online trolls, and their "pockets" quickly rose to prominence amidst a barrage of curses.
"Although our prices are high, they are still within a normal range of consumption. Moreover, our staff will inspect the kitchen conditions of each store every quarter. In short, you can eat with peace of mind and confidence."
Wang Ying, representing the company, registered an official Weibo account and posted a statement, which was then combined with online comments—
Almost immediately, users returned to their respective software, and a wave of new user registrations even emerged.
The app originally had more than just food delivery as its main function. This wave of revenue recovery has boosted all the different sections and functions within the app.
"Weiwei, you are a genius."
"That's right. Building a brand is easy in this internet age, but to last in any era, it still comes down to quality. As long as our quality is up to par, our products will definitely be the top choice for all users. Even if other brands make improvements, they will never be able to compete with us."
As she spoke, Zhang Yanyan pushed open the door to their office and placed two cups of coffee in front of them.
"This is the coffee shop downstairs in the Floating Light area. It tastes pretty good, but it's very expensive. You guys should try it."
The two opened the lid and took a sip; the taste was indeed quite good.
"Foreign brands, with strong financial backing, have opened hundreds of stores in Jiangcheng, no, in the world, in just one year. Despite their high prices, they quickly captured the market, and many people have stopped drinking milk tea."
Ten years ago, both milk tea and coffee were at their peak.
However, milk tea is clearly superior. Even without a brand, a generic milk tea shop can buy a house and a car in less than two years if it is located in a good location.
However, people in our country didn't really like coffee before, and there were very few coffee shops on the streets. Fuguangjian opened a shop there and filled this gap, so it was impossible for the business not to be good.
Who wouldn't want to stroll down the street with a cup of coffee from Fuguangjian, looking all cool?
The most effective way to counter this phenomenon is to register a new brand, use imported beans, and rapidly expand the store while offering prices that are at least half lower than the competition.
If you ask whether it makes money—
It's hard not to make money.
Business people know that the price difference for some items can be more than tenfold. Even if the price is reduced by half, given their brand premium, she can still make more than tenfold profit on the spot.
But before she could speak, Wang Ying smiled and said, "The coffee is pretty good, Weiwei, why don't we try some?"
She was just joking, but Lin Wei unexpectedly said, "Why not give it a try?"
Wang Ying paused, her hand holding the coffee cup still, and looked at her with a blank expression. "Huh? What did you say?"
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