Identify new channels for developing materials.
Shen Qianqian raised the second issue that needed to be addressed in the meeting.
That is because schoolbags are too expensive. Nanxian County cannot compare with the development of the capital. People have to make a living before they have time to think about other things.
Of course, some people will buy the backpacks when they go on sale, but the quantity won't be large, and they certainly won't sell as well as they did in the capital.
Therefore, price becomes a major issue at this point.
Moreover, the first batch of schoolbags has already been produced and is about to go on sale; this problem must be solved.
Decision.
Shen Qianqian posed the question, asking them what they thought. The group immediately fell into deep thought.
Zhou Cai spoke first: "Pricing is indeed important. This price isn't high for provincial capitals and big cities, but it's not suitable here. How about we lower the price?"
Yang Wang objected: "No way, Uncle Zhou!"
“If we lower the price, it will be difficult to raise it later. Moreover, once our products are sold and become well-known in various places, distributors will come to us. At that time, they will definitely ask for a lower price than the selling price. With this kind of pressure, even if we don’t lose money, the factory won’t make much profit.”
Zhou Cai was taken aback and nodded repeatedly.
"Is that so? You young people are quick-witted."
Zhou Cai was somewhat embarrassed, probably because he felt he had given a bad idea.
Shen Qianqian glanced at the two of them and calmly asked, "So, you two don't have any other ideas?"
Both of them shook their heads at the same time.
So Shen Qianqian turned her gaze to Lin Xiu, looking at her encouragingly: "Cousin, what about you?"
Yu Linxiu blushed and shook her head. She had spoken earlier because she had seen the news in the newspaper by chance, but now she had no good ideas.
If a supply and marketing cooperative lowers the price of something, it means that the item is simply not selling, but this method is not suitable for this situation.
Shen Qianqian sighed inwardly.
Fine, the times limit people's thinking.
However, it was already very good; the three of them had exceeded her expectations.
To put it bluntly, this was a makeshift team, and everyone was figuring things out on their own. They were figuring things out in this factory, while she was figuring things out in this era.
"Actually, what Uncle Zhou said wasn't entirely wrong, and what you said, Yang Wang, also makes a lot of sense. In that case, why don't we combine them?"
Zhou Cai raised his head and listened silently.
"Backpacks are too expensive, and we can't really lower the price, so let's do a promotion: first come, first served backpacks. I used this method before in the capital. I told people the original price was seven yuan each, but I sold them for five yuan. It's a simple tactic, after all, everyone wants to buy cheap things."
"However, this method can only be used in big cities like the capital and Shanghai. In Nanxian, we need to modify it."
Shen Qianqian paused here, picked up her water glass and took a sip.
She finally understood why other leaders brought a thermos to meetings: it was too tiring to say everything herself.
Yang Wang asked urgently, "How should it be changed?"
Shen Qianqian: "...You can think of something yourself. I've almost exhausted all my ideas. Can't you use your brain to refine this plan a bit more?"
Yang Wang honestly shook his head: "No."
Shen Qianqian looked at Zhou Cai and Yu Linxiu again. The former shook her head, while the latter spoke up.
"Qianqian, do you want to lower the price even further than in the capital? Sell the first batch at a low price, build up your reputation, and the price of the second batch will be a matter of course."
Yu Linxiu smelled a different scent, a scent so elusive and intangible that she couldn't grasp it.
arrive.
Shen Qianqian nodded and then shook her head. She gave Yu Linxiu an approving look.
"Not only that, the price discount in Nanxian is even greater. Buy one and it's the original price, buy three and you can get a discount of 1.5 yuan per item. And we'll advertise it. The first batch of discounted items in Nanxian will only be sold in 1,000 units. Once they're sold out, the price will return to the original price."
The three of them gasped.
If you buy three and each gets a discount of one yuan and fifty cents, that's already four yuan and fifty cents. With a thousand backpacks, how much money will be saved?
Yang Wang immediately felt a pang of heartache.
"Does it have to be this way? If it really doesn't work, why not just stop making Nanxian our main sales area and ship the backpacks to other big cities?"
Before Shen Qianqian could speak, Yu Linxiu looked at Yang Wang seriously and retorted, "With so many backpacks, the transportation costs must be quite high. Do we really have the right to negotiate a dedicated transportation line?"
Yang Wang scratched his head and remained silent.
Shen Qianqian secretly admired him, thinking that he was indeed a talented person she had chosen.
While organizing the event might seem to reduce profits, from a broader perspective, they didn't lose money and actually made a considerable profit. Secondly, the county-wide promotion provided a great opportunity to generate buzz and significantly increase brand awareness.
They're generating revenue for the entire Nanxian County!
With increased fame, other good things will come their way.
After all, backpacks are primarily for learning purposes. If they can then sponsor a scholarship or something under the factory's name, their reputation will skyrocket. No matter how small the factory is, it will be a small factory with an excellent reputation, standing out from the crowd!
In the future, when people mention school bags, they will think of Dongxing Bags Factory!
“My cousin is right. Transporting the backpacks to other cities is a big problem because of the transportation costs, but it’s not so bad if we can open up the market in Nanxian. As long as someone in the higher-ups sees us, it will be much easier for us to do business outside.”
Upon hearing this, Yang Wang immediately understood.
He was originally a quick-witted person.
Five days later, Yang Wang boarded a train to Shanghai, followed by five hundred books.
Bag.
On this trip, he not only needs to negotiate material sourcing, but also to sell five hundred schoolbags.
After Yang Wang went on a business trip, Dongxing Factory was severely short of management personnel. Shen Qianqian promoted several people from the list left behind by Yang Wang to fill the grassroots positions.
Yu Linxiu also made up her mind, quit her job at the supply and marketing cooperative, and came to the factory to help. With the management manual summarized by Shen Qianqian, she worked boldly and confidently, and quickly got the hang of it.
Lunch was provided at the Dongxing factory. As Yu Linxiu came out of her office, many people greeted her along the way.
She smiled and nodded, and could accurately call out everyone's name.
Having worked as a temporary sales clerk at the supply and marketing cooperative for several years, I'm an expert in interpersonal skills, to say the least. I can remember people's names more easily than the prices of goods.
It's been almost ten days since she started working at the factory, and she's gone from feeling uncomfortable at the beginning to...
Now, with a natural and generous demeanor
She was the deputy director and couldn't embarrass Qianqian. "Director Yu, are you going to eat?" Yu Linxiu nodded with a smile.
"Yes, Aunt Wang."
Aunt Wang, who spoke, had a square face, wore the factory's signature headscarf, her hair was neatly tied back, and her eyes were narrow, always gleaming with a sharp light when she stared at people.
Aunt Wang was very outgoing. When she heard Yu Linxiu respond, she immediately left her companion and came over with a warm smile.
"Director Yu is so beautiful and capable, and she's a high school graduate. Oh, I heard you're from Hongqi Commune. What a coincidence, my family is from there too, working in the commune. I'm practically a city person."
Yu Linxiu smiled but didn't say anything, but Aunt Wang clearly didn't want to miss this opportunity to talk.
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