He knew that asking would not give him any clues, so he decided to just take his time to choose.
After all, there is still a month left.
Gu Feihan had plenty of time to prepare a birthday present, but Vice President Xiang Baisong had very little time to do advertising.
Vice President Song could only come to the company to meet people every morning, and then hurried to the newspaper and radio station to report.
Every day when he passed through the mall, he would notice something new and different.
On the first day, a 3-meter-high Christmas tree was erected in the mall lobby, hung with lights, colorful balls, and small gifts. There were also a lot of gift boxes and dolls piled under the tree. I don’t know where they came from, but there were even plastic Santa Claus and his elk.
The entire shopping mall is decorated with many ribbons and colorful lights to create a Christmas atmosphere, and two large display boards are erected at the entrance.
The next day, there were some changes in the merchandise displays inside the mall, especially in the electronics, clothing and cosmetics areas, which had a more visual impact.
In the food counter, there is a recipe for each food next to the product.
All the saleswomen wore red Christmas reindeer hairpins, and all the male employees wore a tie with Santa Claus printed on it.
Everyone's manners also became more graceful, friendly and comfortable.
"Mr. Song, your tie is on the table." A colleague in the office reminded him.
He wouldn't wear such a "childish" tie to the radio station.
On the third day, a new service desk was added at the door with a sign, and a stage had been set up at the innermost side of the lobby on the first floor.
Vice President Song didn't look for long before he was pushed aside by the customers who rushed in as soon as the door opened.
On the fourth day, before Vice President Song entered the mall, he heard the sound of music rehearsal coming from inside, and it seemed to be an English song.
He went to Su Xiaoli to report the results. The talks were successful. Just as he was about to start talking about his great achievements, Su Xiaoli came to support him promptly but decisively interrupted him and threw three new tasks at him.
Vice President Song choked.
"Mr. Song, don't forget to wear your tie." Su Xiaoli pointed at his neck, "From today on, the event will officially begin!"
This morning, advertisements for Xiangjiang Department Store appeared during prime time on radio stations and in the Shilu Morning Post.
Xiangjiang Department Store is wealthy enough to invite a band to perform live from the 20th until after New Year's Day.
And it’s free!
The citizens of Shilu City were shocked.
It’s great to be in the provincial capital. I heard that the bands that came to perform were all from Beijing. They had both Chinese and English songs, and they were live versions! This alone was enough to attract citizens to come and watch with their families.
People flocked to the scene.
After entering, I found that not only was there a band, but the entire shopping mall had changed drastically.
The prices of all commodities were reduced, even those that originally sold for only one yuan were reduced to 98 cents.
Not only are purchases cheap, but there are also “buy one, get one free” small gifts or services.
When you buy clothes, you can trim the length of your pants and sleeves for free. When you buy cosmetics, someone will try them on your face for free. When you buy snacks, you can try them...
The sales clerks are all smiling and you can participate in a lottery when you shop: the prizes include various consumer coupons, discount coupons... and even big deals like "buy 100 and get 50 shopping coupons free."
The promotional products are mostly concentrated on the products with the largest daily consumption, such as soy sauce, toilet paper, and cigarettes, all of which are things that you will lose out if you don’t buy them at this time.
There are even song request cards among the prizes!
As long as the band can sing a song, you can use the "song request card" to ask the band to sing a song just for you on the spot!
This has greatly stimulated people's desire to consume.
The western restaurant was always crowded from morning to night, and the closing time was extended from 8pm to 10:30pm.
The western restaurant and food counter are also linked together.
All dishes made in Western restaurants can be purchased at the food counter with ready-made ingredients, and recipes are also provided for free.
These imported foreign gadgets are the specialty of Xiangjiang Department Store, and they are sold exclusively, giving it an advantage.
It's not even Christmas yet, but Xiangjiang Department Store is already crowded.
The charity activities that Lu Sinian was in charge of had a lot of fanfare. It was the end of the year, and the city was looking for good examples of "dedication and setting new trends." He was chosen right away! Doing business satisfies the material needs of citizens, and doing performances and charity meets the spiritual needs of citizens. Such good examples are certainly worth promoting in the city.
The city's secretary Du Shuji personally led the team, and in addition to the team members, he also brought people from the official newspaper and the city TV station, and came to the Xiangjiang Department Store in a mighty manner.
The festive atmosphere at the end of the year and the happy smiles on people's faces were all edited into the news programs broadcast every hour.
With this free TV advertising, plus the previous all-round advertising coverage, Xiangjiang Department Store welcomed a huge crowd of people.
In the crowd were also the general managers of two other department stores on the same Jiefang Road - Mr. Zhu of the long-established state-owned Jiefang Road Department Store, and Mr. Chen of the United Department Store, which was once the most popular.
"Competitors are enemies", not to mention that these three department stores are close to each other, and the open and covert struggles between them have never stopped.
Mr. Zhu is from an old state-owned unit and has always had the bearing and pride of a person within the system.
He would also clock in at places where city leaders had been. After all, it was something in the industry, and he would know about it when leaders asked about it in the future.
Mr. Chen from the United Department Store is different. Not only has the limelight been stolen by the Xiangjiang Department Store, but the sales of the United Department Store have plummeted in recent days. In previous years, this was a time when sales were soaring.
He stood at the door of his shopping mall, looking at the deserted crowd at the door. He felt cold in his heart and a big blister appeared at the corner of his mouth.
It was not until he saw the news on TV about city leaders visiting Xiangjiang Department Store that he understood.
The cause of the anger was found. Mr. Chen brought a team of people, disguised as ordinary people, sneaked into the Xiangjiang Department Store, and started commercial reconnaissance.
The more Mr. Chen looked at it, the more panicked he became.
At this rate, United Department Store won’t have to wait for years.
He was panicking, but the people were happy.
Many people gathered near the stage, especially young girls and boys. They had heard these songs on pirated tapes, and many of them sang along and danced with excitement.
The bands that Gu Feihan invited included a professional rock band as well as a band that could sing popular and classic songs, which took turns in the morning, noon and evening.
At this moment, the band was singing "Yesterday Once More" for a young man who had drawn a "song request card". The man took out a thick wallet from his pocket and put it in the hand of the girl opposite.
The man's lips trembled with excitement: "Xiao Fen, this is the song we listened to together on the day I met you. I hope this song will become our eternal memory! From now on, I will give myself to you!"
Xiaofen, who was standing at the side, also had tears in her eyes, and the people around her started to cheer: "Give me a hug! Give me a hug!" (End of this chapter)
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