Chapter 55 Thought Upgrade
"Ah, I'm worried just talking about this!"
He Aiqing smiled bitterly, pulled out a large cardboard box from under the table, and began to take things out of it.
“This was produced by a factory owned by a distant relative of mine in Shanghai, and they said it had imported some technology from Europe.
Tell me, with such good conditions and such a huge investment, why did it produce sunscreen instead of selling other popular cosmetics?"
He Aiqing is a kind-hearted person. When the miserable relative came to her and said this, she only hesitated for a moment and then agreed.
Anyway, she has other best-selling items in her store and doesn't expect to make money from this.
As she spoke, she did not stop working. Wearing rubber gloves, she kept fiddling with several small objects.
Su Xiaoli picked up a bottle of sunscreen sample and squeezed a little on the back of her hand.
The texture of the cream is easy to spread, it is refreshing, light and moisturizing, basically has a 0 skin feel and is very clear.
The film-forming speed is also fast, close to the skin color, and will not cause a false white appearance.
She frowned slightly, thinking that such a good thing should not be buried here.
Look at the outer packaging, it’s a dark yellow color and doesn’t look elegant at all.
Look at this slogan again. Although advertisements should not be overly exaggerated, this is too boring! Think about the time before her rebirth, cosmetics merchants almost hyped up their advertisements. They only had one or two active ingredients, but they said that they were all like all-purpose tonic pills. Women could become immortal flowers as long as they used their products.
This gray sunscreen looks even more dull, useless and hopeless when placed next to other best-selling products.
Su Xiaoli had a complicated expression, crossed her arms, and fell into deep thought.
She still has more than 400 yuan left...
Putting aside the money for operation and turnover after returning, at least another 300 yuan can be taken out.
Judging from the price tag, she probably had enough money, but she was still conflicted and under a lot of pressure.
The key point is——
"Market recognition" is composed of factors such as whether the skin care concept is mature, whether the target is targeted accurately, and the size of market demand.
People like Sister Aiqing, who have been in the cosmetics business for many years, have little understanding of the emerging concept of "sunscreen".
What about those who have never heard of it? Through observations over the past two days, Su Xiaoli discovered that most of the popular products on the market are functional whitening products, each with more gimmicks than the other.
It can be seen that such products have gradually entered the fiercely competitive red ocean segment.
This means that more and more competitors will flock in, and whether making or selling products, they will face a problem: there is little differentiation among manufacturers' products, price wars are fierce, and it is gradually becoming more difficult to gain market share.
Manufacturers and terminal sales can only gain advantages by competing for limited demand.
But "sunscreen" is different.
The supply is small or almost non-existent.
A true blue ocean market.
This means that in the field of "sunscreen", there is no vicious competition for the time being and the profits are huge.
If you can be the first to promote products in this field, there will be few competitors and your products will have high bargaining power.
The “cake” is only this big. Whoever discovers it first will be the first to eat it.
After all, in the early stages of the blue ocean market, it all starts with the smallest and most inconspicuous projects, and eventually grows bigger and stronger step by step.
It's just a demand...
It is estimated to be smaller than the supply...
It is not easy to be the first person to explore the blue ocean market and the first to try it out.
Once customers disapprove of or even resist "sunscreen", it will inevitably lead to difficulties in conducting business.
Don't let people think you are a liar just when you open your business.
Moreover, sunscreen is different from those "enhanced and functional whitening" products. If it does not have an immediate effect, how can others believe it? On the other hand, if you do not act decisively when the market is blank, and let go of this opportunity in vain, you will have no place to cry when the blue ocean turns into a red ocean.
Su Xiaoli paced slowly in the store, thinking and weighing things over and over again, and the balance in her heart became more and more tilted.
It is better to strike first! However, whether it is the products and designs of upstream manufacturers or the subsequent marketing model, they must be improved to adapt to the market. This is the right way.
As I said, there are no roads in the world. Only when more people walk on it does it become a road.
Then let her take the lead in paving the way and crossing the river by feeling the stones! The previous idea was to simply sell the goods.
Now that I think about it, I’m afraid it’s not enough…
It is necessary to cultivate customers' new whitening concepts and verify the effects in all aspects! Su Xiaoli's eyes lit up instantly.
oops!
I am such a clever little ghost! He Aiqing was busy with the work in her hands, and gradually she felt something was wrong.
Why did Su Xiaoli, who was chatting happily just now, suddenly become silent? When she looked at Su Xiaoli in confusion, the other party was blinking his big eyes at her excitedly.
"Sister Aiqing! How much is the wholesale price of sunscreen? How many bottles do you have? Can I buy them all?" The little girl looked arrogant.
He Aiqing was shocked! What was going on? How dare she say she would take care of everything?!
Maybe it's because she wants to thank me for helping her and repay me by disposing of all these unsaleable goods for me?
No, no, wouldn't that be like repaying a favor? She imagined the scene of Su Xiaoli and her grandmother, two helpless people, selling sunscreen on the street in the snow and ice of Jibei Province...
Ugh...too cruel.
This cannot be done.
"Stop joking!" He Aiqing said with a smile.
Su Xiaoli pretended not to hear He Aiqing's refusal.
She continued, "Sister Aiqing, I'm not exaggerating on purpose. Sunscreen is a good product and it will definitely sell well!"
No worries about sales? The "no worries about sales" sunscreen has been on display in her store for almost two months, and she has only sold two bottles! She has run a cosmetics store for three or four years. What kind of situations has she not seen? What kind of promotions has she not thought of? Even she is wondering whether to sell it at a loss first, or to combine it with a buy one get one free sale for the best-selling products.
Xiao Li actually said that there is no problem selling?
You speak in a rather loud tone.
"Little Li, what are you thinking? Don't get carried away. It's not easy to save money to start a small business. You can't waste money."
He Aiqing stopped what she was doing, shook her head, and advised sincerely.
Su Xiaoli couldn't see He Aiqing's expression because of several containers between them, but she could hear the sincerity in her tone.
She walked towards He Aiqing slowly and said, "Sister, I'm not hot-headed..."
She explained to He Aiqing the key factors about "whitening" one by one, and tried to explain her initial ideas again.
Although it is just a "painting", she is confident that she can "make it"! He Aiqing was shocked. She, who deals with cosmetics every day, couldn't tell so many tricks! What is Xiaoli A's sister called? She has a talent for doing business! Hey, she is very capable! Thank you all for subscribing!
The author is working hard on typing~ (End of this chapter)
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