Chapter 285: Fighting for Endorsement
The Hitman's Bodyguard was a box office smash, far surpassing other films of the same period. Lead actress Hu Xiaoxiao's fame soared to new heights, solidifying her reputation in the film industry and becoming her true magnum opus.
The male lead, William, also shot to fame, becoming a rising star. Before the film even finished production, several renowned directors had already approached William.
When Starlight Films saw William's popularity, his good image, strong plasticity, and popularity in the industry, they immediately listed him as the company's top talent, allowing him to choose important roles in several new films to be shot by the company.
From a relatively new artist to a star, William's sudden rise to fame has left his fellow artists envious, lamenting his good fortune. Not only William, but two other newcomers, Zou Xianhai and Ren Xiwen, have also become the company's top picks for their impressive performances in "The Hitman's Bodyguard."
The three of them became more or less famous, which made the other newcomers who auditioned with them at the time regret it. If they had known that this movie with only one million yuan in investment and seemingly a huge flop had the potential to become a hit, they would have stayed no matter what and were willing to be an extra in the drama even without any pay.
But there is no regret medicine in this world. No matter how much they regret or wish they could do it again, it is too late. Opportunities will never stand there waiting for you. Opportunities will only fly past you at a very fast speed. If you can catch it, catch it. If you can't, you can only watch it fly away.
"Don't worry, I have the Supreme Active Oil!"
With Hu Xiaoxiao's line, Zhijin Huoluo Oil was no longer an unpopular brand that no one cared about. It suddenly became a brand that many citizens are familiar with.
Huang Shao of Zhijin Huoluo Oil was very eye-catching. As soon as he saw that his brand became popular, he immediately distributed the product to various drugstores and printed a large number of posters, borrowing the image of Hu Xiaoxiao in the movie, and posted them in prominent positions in major drugstores.
At the same time, Huang Shao contacted Dong Peiyu and wanted to ask Hu Xiaoxiao to be the spokesperson.
Hu Xiaoxiao's endorsement fees are among the highest among celebrities in Hong Kong and Taiwan. But after Huang Shao's success with his own Huo Luo Oil on "The Hitman's Bodyguard," he learned that high prices are justified. If he hadn't taken the plunge and invested heavily to secure one of the only two product placement opportunities, his company would be considering bankruptcy by now. How could he have achieved the nationwide fame he enjoys today?
After asking Hu Xiaoxiao for her opinion, Dong Peiyu agreed to endorse Zhijin Huoluo Oil, but the endorsement advertisement would have to wait until she was discharged from the hospital and her foot injury healed.
How could Huang Shao not agree? He was very happy that Hu Xiaoxiao agreed to be the spokesperson. He would be willing to wait for one or two years, not just one or two months.
The Shixunwei company over there also quickly contacted Dong Peiyu, "Ms. Dong, when will Miss Hu be discharged from the hospital? Our company would like to invite her to be the spokesperson, the spokesperson for the entire brand. You name your own endorsement fee, and we'll pay whatever you ask."
Mr. Ye from Food Xunwei Company said generously.
When they first invested so much money in "The Hitman's Bodyguard," some people laughed at them, saying they were being taken advantage of. Now, their company's stock has skyrocketed, skyrocketing. The company's shareholders have been grinning from ear to ear lately, even promising to give Hu Xiaoxiao a big red envelope.
Shixunwei is already a large company with abundant financial resources. Now that it sees the commercial value of Hu Xiaoxiao, it is even more generous.
Asking Hu Xiaoxiao to be the spokesperson was a unanimous decision made by the company's shareholders, and they would pay whatever Hu Xiaoxiao asked for as the endorsement fee without bargaining.
Unexpectedly, Dong Peiyu refused, "Mr. Ye, I'm sorry, I'm afraid I have to disappoint you."
Ye Sheng was anxious. "Miss Hu, do you think the money is too little? I don't know how much you want, but as long as Miss Hu asks, our company will give it to you."
"It's not about money," Dong Peiyu told him. "Luo Ji is about to launch a line of pastries, and Ms. Hu is the full brand spokesperson for Luo Ji. So, I'm sorry, Ms. Hu can no longer endorse your products."
After hearing this, Ye Sheng became even more anxious. Luo Ji actually also made a pastry series? Wouldn't that mean that Heshi Xunwei was competing with his own?
Luo Ji is an old brand in Baogang and has always been popular among citizens. Now it has Hu Xiaoxiao as its spokesperson to increase its popularity. How can Shixunwei compete with it?
In order to secure Hu Xiaoxiao's endorsement, Ye Sheng said, "Ms. Hu, would you consider collaborating with us, Shixunwei? We, Shixunwei, are also planning to invite Ms. Hu to be the full brand spokesperson. Shixunwei will cover the termination fee for Ms. Hu's contract with Luo Ji. Furthermore, the endorsement fee we'll pay Ms. Hu is ten times what Luo Ji paid..."
Dong Peiyu interrupted Ye Sheng on the other end of the phone, "Mr. Ye, Luo Ji has been a partner of Ms. Hu since before she became famous. This friendship is more important than money. So, it's not a question of how much money you have, but the friendship between Ms. Hu and Mr. Luo over the years is more precious. I hope you can understand this."
After hearing this, Ye Sheng knew that it was pointless to say more. In this world, the most difficult people to deal with are those who value feelings over money.
He hung up the phone, feeling extremely jealous of Luo Ji. How could Luo Gui have such good taste?
What a pity.
Shixunwei failed to invite Hu Xiaoxiao to be its spokesperson, and had to compete with Luo Ji’s new product. After discussion among the company’s managers, they decided to invite William to be the brand spokesperson.
In "The Hitman's Bodyguard", William's line "Wife..." has charmed countless young girls and housewives.
Taking all factors into consideration, William is the most suitable spokesperson for Shixunwei, apart from Hu Xiaoxiao.
Shixunwei Company was afraid that William would be overtaken by a rival company, so it quickly sent someone to Starlight Cinema to discuss the endorsement.
William's advertising resources also improved. In the film, he has a good figure, good temperament, handsome looks, and his clothes are both fashionable and luxurious. Many brands that could not invite Hu Xiaoxiao began to contact him.
For a time, William became the most profitable artist of Starlight Films.
The movie "The Hitman's Bodyguard" made many people famous and benefited many people. Everyone involved in the movie was very happy, except for one person who benefited the most, but he was not very happy.
That person is Luo Cheng.
Luo Cheng went to see the movie "The Hitman's Bodyguard" on the first day of its release. When he saw those familiar scenes in the movie, he felt uneasy.
The result was just as he expected. The office and hotel he spent a lot of money to decorate were all smashed in the film!
The sound of glass breaking in the film made Luo Cheng's heart break into pieces.
Without waiting for the movie to end, he rushed to the Jinjing Building. Seeing the luxurious suites and offices that looked like the end of the world, he felt a little dizzy and needed to calm down.
Li Huishan followed Luo Cheng in and was furious when he saw this scene. He called the staff who stayed in the building over to question them.
The staff member asked in confusion: "Didn't Brother Shan allow it?"
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