Chapter 416: Breaking News
"Is this possible?" The producer was shocked by the train of thought of the company's decision maker.
"Why not? We can attack when we advance and defend when we retreat." The company's decision maker said, "The release of 'Treasure Island: The Queen of Love 2' scared off a bunch of strong films. Otherwise, just count how many films were released during this summer vacation. How many screenings could 'Modern Kids' get with so many films competing against it?
Don’t count on Starwood Cinemas. Starwood Cinemas has invested in more than 20 films this year. There were two films originally scheduled for this summer vacation, and the investment ratio of both films was higher than that of "Modern Boys". If these two films were released at the same time as "Modern Boys", could "Modern Boys" get the current screening schedule at Starwood Cinemas?
Not to mention Shanhai Cinema Line, which has also invested in many films. Of course, they prioritize their own children. "Modern Boy" wants to get a screening schedule? Unless you let the heroine Shi Junyi sleep with him for a few nights."
"How is that possible? Shi Junyi is director Jia Shuhua's daughter, and they're planning to get married next year."
"So, the only way to achieve wealth and success is to take risks. We're eyeing this release date, a time when no one dares, to try and get a piece of the action." The company's decision-makers chose this time slot with a gamble. This was "Modern Kids"'s only chance. The company had already seen several films flop, and if "Modern Kids" didn't turn a profit again, it wasn't certain whether the company would be able to continue operating next year.
After listening to this, the producer said with emotion: "Should I pray for 'The Queen of Hong Kong 2' to be a big hit, or pray for 'The Queen of Hong Kong 2' to flop?"
"How can you pin all your chances of success on others?" The company's decision-maker looked at the producer like he was a fool. "Get ready for promotion! 'Treasure Island: The Queen of Love 2' is so powerful, yet it's still doing massive publicity. 'Modern Kids' can't compare to them to begin with, and they're not even doing any publicity. Do you think you can just beg for food with a bowl? Even beggars say a few nice words when begging for food, and you're worse than a beggar!"
The producer slapped his head and said, "I was so scared that I almost forgot what I was doing."
After saying that, the producer immediately called the main creative staff, especially the two leading actors, to discuss the promotion.
When lead actor Feng Zidong heard he was going to compete with Hu Xiaoxiao for publicity, some not-so-good memories suddenly came flooding back. He hesitantly asked producer Zhou Sheng, "Are you sure you want to compete with Hu Xiaoxiao? Do you want to reconsider it?"
If you want to die, could you please not take him with you?
Producer Zhou Sheng glared at Feng Zidong. "Are you confused? Did I ask you to go head-to-head with Hu Xiaoxiao? Don't you see who you are and who he is? I asked you to promote your film. Your film isn't as good as theirs, and you don't even promote it. Who would want to watch your movie?"
"It's nice to have a ghost watching." Feng Zidong muttered, "I'm just afraid there won't be any ghosts."
Seeing producer Zhou Sheng glaring at him again, Feng Zidong immediately put on a smile and said, "If it's just for publicity, no problem. I'll be there at every show and make sure to liven things up."
Feng Zidong also gave advice on how to liven up the atmosphere and attract the audience's attention.
To promote your movie effectively, you need to choose a place with a large flow of people. It is best if the audience can buy the movie tickets immediately after watching the promotion. If these conditions are met, the cinema is the most suitable place for promotion.
The cinemas in Baogang are of different sizes, which are suitable for publicity. There are not many cinemas with space for publicity, and the three major cinema chains have several of them.
The cinemas with promotional venues are also the largest cinemas under the three major cinema chains. Whether in terms of scale, location, or customer flow, they are all in prime real estate in Baogang. These cinemas are also the most profitable outlets of the three major cinema chains.
The release date of "Modern Boy" has been set, two days earlier than "The Princess Diaries 2". Most of the films competing with it are nearing the end of their screenings, and the crew of "Modern Boy" has seized this period of transition and has been working hard to canvass for tickets in various cinemas every day.
To boost ticket sales, Feng Zidong designed several entertaining performances, attracting countless passersby. It's been several years since he left Baozhutai and returned to the film industry. In recent years, he's become a well-known figure in the industry, both in terms of fame and status, and has earned money he never dreamed of before.
Because he earned so much, he loved his work even more. To do his job well and earn more money, he was particularly skilled at organizing publicity. Because of his skill and good box office performance, the company highly favored him and often found famous actresses to complement him.
"Hello everyone, I'm Feng Zidong. Today I'll be performing a show for you—breaking rocks with my chest!"
At the entrance of Shengshi Cinema, the crew of "Modern Kids" set up a stage and began performing a show to attract the public and promote the film. If a citizen had some free time, they might be so enthused by the show that they would go straight into the cinema and buy a ticket to see the film.
Feng Zidong is quite famous in Baogang and can be said to be a household name. Seeing the leading actress Shi Junyi on the stage, everyone went to see this actress who is famous for her sexy beauty.
With the help of her boyfriend Jia Shuhua, Shi Junyi has filmed several hit films in the past two years. The male stars she co-stars with are also top-tier celebrities. Therefore, she is now one of the top actresses, and her popularity is even higher than Feng Zidong.
After Shi Junyi came on stage, the audience rushed forward to ask Shi Junyi for autographs, and entertainment reporters who came to look for news squeezed into the first row and took pictures of Shi Junyi non-stop.
"Welcome everyone to watch 'Modern Kids.' This film is truly fantastic, and it would be a shame to miss it." Shi Junyi looked at the reporters below the stage, snapping away, and the audience members huddling closer, and charmingly flicked her hair. "In this film, I'll be making great sacrifices, but I won't let you down."
"Wow!" Both the audience and the reporters were immediately excited. "Shi Junyi, how much sacrifice will you make? Is it the kind of intense scene with Feng Zidong?"
"Yes, it's very intense." Shi Junyi blinked and said, "It's a physical fight with Feng Zidong in the play. Do you want to see it?"
"Wow!" There was another burst of excited exclamations from the audience below the stage. The audience's emotions were visibly rising, and the reporters' eyes were shining and they asked questions loudly.
"Is it true? Shi Junyi, are you planning to switch careers and make pornographic films?"
Another reporter asked, "The director of 'Modern Boys' is your boyfriend, isn't he jealous?"
"Director Jia, when you filmed your girlfriend engaging in physical combat with Feng Zidong, I wonder what you were feeling?"
The reporters not only interviewed Shi Junyi, but also pulled out director Jia Shuhua who was standing next to her to ask some soul-searching questions.
Shi Junyi stood aside and looked at Jia Shuhua and laughed.
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