Chapter 470 Additional Investment
Felix looked away from the documents in his hand and said with a faint smile, "If you want to make a movie to promote our brand products, we can customize one."
Hu Xiaoxiao also smiled faintly and said, "Mr. Felix, every country has different customs and cultures, let alone one spanning two continents. There's an old saying in my hometown: 'When in Rome, do as the Romans do.' If you're making a film to promote your brand in Asia, you must deeply understand the customs and cultures of various parts of Asia. The film must incorporate local customs and culture to be accepted by Asian audiences. This in-depth understanding takes more than just a year or two. The 'Magic Contract' crew has been working on this since the project was launched, and even now, as we're about to start filming, there are still many areas where we haven't done our best."
Hu Xiaoxiao lamented, "This is why I've been arguing with them about the costumes. 'The Magic Contract' took three or four years to prepare, from project inception to now, and there are still many details that are flawed. But 'The Magic Contract' focuses on magical elements, so even if the details aren't as sophisticated, as long as the special effects satisfy the audience's visual enjoyment, it can still be considered a good work. But a high-end luxury flagship product can't afford to make such a huge mistake. To avoid mistakes, your brand must have spent three or four years, or even four or five, or even six or seven years, on preparatory work. Mr. Felix, you don't want to take a ride when you can, but go to the trouble of building your own car. You don't seem like the type to undertake such a thankless task."
"Ms. Hu is worthy of being a filmmaker. What she said makes sense." Felix's smile deepened a little. He certainly had no plans to make a movie. Even though he now looked up to Hu Xiaoxiao, the superiority and arrogance of being a European and American still existed. He would not consider customizing a movie specifically for places outside of Europe and the United States.
Hu Xiaoxiao certainly understood what Felix meant. He didn't want to make a movie, but he was willing to use other people's movies for publicity. Major luxury brands often feature in movies.
Hu Xiaoxiao added another effort, listing all the achievements she had made since she started her film career, as well as her strong strength, such as owning the largest cinema chain in Hong Kong and having a say in the mainland film market.
Felix began to think seriously.
Of all the data Hu Xiaoxiao shared, what most impressed Felix, and what was most convincing to him, was her ability to bring in sales. Since Hu Xiaoxiao began working with the brand, from initial promotional ambassadorship to single product spokesperson and now brand spokesperson for the entire Asia region, Felix couldn't be more pleased with her performance.
Other things can be faked or inflated, but actual sales are the most powerful evidence.
Felix's gaze fell on Hu Xiaoxiao's style and elegance, a rare command of fashion. Other things could be replaced, but this one thing was something you couldn't find by chance. It was precisely because of this that Hu Xiaoxiao's ability to bring products far surpassed other celebrities.
In the Asian market, consumers' recognition of Hu Xiaoxiao cannot be replaced by anyone else.
In the end, Felix agreed. As for whether to directly invest in "The Magic Contract" or just spend money on product placement, that was a negotiation between Felix and Hamlet Company.
Coming out of the Brand Group Building, Hu Xiaoxiao told Philip the news, "The rest is up to your company."
Philip didn't expect Hu Xiaoxiao to really talk about it, and he was surprised and happy. "No problem, I will arrange the rest."
"Mr. Philip, since even high-end luxury brands are optimistic about me and this movie, should your company reconsider additional investment?" Hu Xiaoxiao said.
Every frame of a special effects movie costs money, and the money from the brand alone is far from enough to make a blockbuster. The bulk of the money still goes to Hamlet Company.
Hu Xiaoxiao's personal visit to Felix wasn't so much about soliciting investment as it was about gilding the curtain on "Magic Contract." The involvement of a high-end luxury brand could have a significant positive impact on "Magic Contract," potentially moving up the release date and allowing Hamlet to recoup its substantial investment.
Obviously, Hu Xiaoxiao achieved his goal, and Philip also felt that he could use this opportunity to increase the company's investment. Moreover, he could also use the participation of high-end luxury brands as a facade to attract some external investment.
"I will reapply to the company," Philip said.
If a large amount of investment can be added, the quality of "The Contract" can be improved to a higher level and become a representative film, which will be of great help to Philip's career.
"Mr. Philip, I'm waiting for your good news." Hu Xiaoxiao said she was waiting for news, but she did not stop her actions. She planned to release some news to several brands she had cooperated with, and maybe she could get some advertising placements.
The more brands that come in, the more gold it will add to "Magic Contract", which will be more beneficial for Philip to attract investment.
However, before Hu Xiaoxiao could spread the news, a jewelry company took the initiative to find Hu Xiaoxiao to discuss sponsorship.
The person who came to see Hu Xiaoxiao was actually the famous jewelry designer, Ms. Xia An, whom he had met once before.
Hu Xiaoxiao was very surprised to see Ms. Xia An coming to his house in person.
"I didn't expect you to come in person." Hu Xiaoxiao invited Ms. Xia An into the house.
Ms. Xia An smiled and said, "I never thought that we would have the fate to work together."
On the stage of Baogang International Jewelry Show, Ms. Xia An was amazed by the compatibility between Hu Xiaoxiao and jewelry. However, Hu Xiaoxiao had already been the spokesperson for Quanfu Jewelry, and her company's jewelry had no business in Baogang, so she could only regretfully miss the opportunity.
After Ms. Xia An came in, she explained the reason directly without any unnecessary words: "I heard that you are collaborating with a high-end clothing brand and are planning to use their clothing in the movie 'Magic Contract'. Coincidentally, I have designed a new piece of jewelry and can't find a suitable promotional model, so I plan to work with you on 'Magic Contract'."
The jewelry designed by Ms. Xia An has a unique and alternative aesthetic and she has extremely high requirements for models. She has met Hu Xiaoxiao and is looking forward to Hu Xiaoxiao bringing her surprises.
If the promotion is effective this time, perhaps the jewelry company will also consider entering the Asian market.
This news was a pleasant surprise for Hu Xiaoxiao. How could he refuse a sponsorship that came right to his door? Besides, Ms. Xia An's jewelry was also well-known in the fashion world.
Hu Xiaoxiao immediately told Philip about this happy event. Philip was sorting out the data in preparation for applying for funds from the company tomorrow. When he heard about this, he was so excited that he gave Hu Xiaoxiao a long speech of praise and compliments.
Hu Xiaoxiao listened and found that it was just a bunch of nice words without any substance.
She put down the phone and waited for Philip to get the funds so she could go over and make some calls. This time, she really waited and did nothing.
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