"If you are going to invest, invest in popular TV series during prime time. Although it is expensive, the publicity effect is good. The advertising slogan must be catchy and easy for everyone to remember." Wu Zhiqiu thought of the advertising slogan of a certain platinum company, which everyone, adults and children, knew.
The third brother nodded. The advertising investment in prime time was very stressful.
"Also, while the advertisements are running, it's best for the chain stores to hold opening and customer appreciation activities. This two-pronged approach can help increase brand awareness." Wu Zhiqiu heard Li Mancang say that the third brother's home appliances were not selling well, and he kept helping to find a solution.
"We have tried promotional activities before the opening of stores, but the effect was not good." Several stores offered promotional activities when they opened, but many people came to see them, but few bought.
"How can setting off firecrackers and giving some small gifts be considered a reward? The styles of the clothes in the past few days are simple. People with good conditions already want to buy them. A little gift as a lucky charm will make them even happier. The price of home appliances is high and the brand is new. People will not buy your home appliances just for those small gifts," Wu Zhiqiu helped the third brother analyze.
The third child's eyes lit up, "Mom, you also understand this, you are so amazing, Mom, do you have a good idea?"
Wu Zhiqiu nodded and said, "This is what I think. We should do advertisements on TV and in the media."
"How to do it?" Li Mancang also became curious.
Wu Zhiqiu didn't keep it a secret. "Third brother, take out a few products that are selling well on the market, such as a 14-inch black and white TV that sells for 600 on the market and you sell it for 499."
"That's a loss," Li Mancang immediately replied. Who would do a business that loses money?
The third brother: "It's not a loss, it's close to the cost." The current home appliance industry is very violent.
Wu Zhiqiu glared at Li Mancang and said, "Just listen to me." She continued
"The price of 499 is limited. Each store is limited to five units a day, first come first served." Wu Zhiqiu took a sip of water.
The third brother thought about it and said, "This can increase customer flow."
Wu Zhiqiu: "This is the first promotional gimmick. We can have a hot product every day, and other products are also ten or twenty yuan cheaper than the surface products. Although the profit is low, it has increased brand awareness. If the volume increases, the profit will not be low."
It was the first time for both father and son to hear some new terms, and they listened with wide eyes as Wu Zhiqiu continued.
"Second, you can offer discounts on purchases above a certain amount. You need to do some cost accounting for this. For example, if you spend 500, you can get 50 off; if you spend 1000, you can get 110 off; if you spend 2000, you can get 250 off."
Third brother... why do you want to reduce 250, who wants to be 250
"But remember, you can't have products with prices that are exactly the same as the discount amount. You have to get customers to combine their orders. For example, a refrigerator, a color TV, and a washing machine cost a total of 2,000 yuan. How many such combinations should you offer?"
The third child slapped his thigh and said, "Mom, how did you come up with this dirty trick?" He then bought all the home appliances for the whole family. He originally wanted to buy two, but for the sake of saving, he gritted his teeth and bought three. He had to buy them sooner or later anyway, so why not buy them when the price was lower.
Wu Zhiqiu...his later life was like this. She could never figure it out in her lifetime.
Li Mancang slapped the third brother and said, "Your mother hasn't slept well in the past few days. I'm trying to figure out a way for you. What dirty tricks are there? Forget it."
"Dad, Dad, I'll use it, I'll use it, this trick is amazing, Mom, you are my God." The third child felt like an idiot. He had been enduring for so many days, but none of the solutions he could think of were as good as his mother's. If he had known earlier, he should have come and discussed it with his mother directly.
The third brother's brain also opened up at this time. "When the business opens, we can also hold a lottery. Chinese people love lotteries the most."
Continue read on readnovelmtl.com
