Chapter 213 Zhang Ying (5)
Zhang Ying's ability to accept new things far exceeded Tian Xin's expectations.
In just a few days, she had become proficient in every step of the online store process. Registering the store, creating the homepage, packing and purchasing goods, taking photos for promotion—all these tasks were completed almost in one go. She started her business without much effort.
After the store was open for three or four days, she started receiving orders and the shipment volume was quite large. She even had an extra shelf for Cainiao Guoguo.
Tian Xin couldn't help but sigh that her worries were completely unnecessary!
After observing for a few days, she discovered that Zhang Ying had a very unique eye for product selection.
As a veteran with over a decade of experience in wholesale clothing, Zhang Ying's store stocks a wide variety of seasonal styles. While locals were still debating whether longer dresses or knee-length ones looked better, Zhang Ying's shop already boasted new styles like tank tops, backless tops, and short shorts.
Young people are always keen on novelty, and Zhang Ying is well aware of this.
As soon as these clothes were put online, they immediately received unprecedented popularity. Her store was sold out for more than ten consecutive days.
Even if the quantity of goods received later increases, they are sold out on the same day they are received, and they are almost sold out before the next day.
In just half a month, her store has already amassed a large number of fans with a high level of loyalty. Many customers place orders as soon as they see new products on the shelves.
The reason is simple: her clothes are cheap, good-looking, and limited in quantity. If you don’t grab them quickly, they will be sold out in seconds!
This made Li Xiaoyan and the others' eyes almost pop out of their heads with envy, and they all smiled and asked Zhang Ying to take them with her.
In fact, Tian Xin had analyzed the current trends for them as early as the opening. But the reality was that Li Xiaoyan's business was still booming at the time, and she didn't want to bother with any more information.
Plus, the trendy styles Tian Xin recommended were simply obscene and unsightly in their eyes. What about suspenders? How could you wear that outside? The shorts were so short they were unbearable. Who would buy them?
After learning about their attitude, Tian Xin expressed her understanding and respect, and offered some suggestions based on the categories they wanted to pursue, but she didn't impose any rigid requirements on them.
But later she discovered that as the number of returns increased, these people began to desperately try all sorts of products, buying a variety of styles and prices. In Li Xiaoyan's words: "Catch flies and grasshoppers at the same time, and sell whatever sells well."
This is not a problem in traditional businesses, but it is fatal for online stores.
As we all know, when customers buy things in online stores, they usually place an order because they are attracted by a certain piece of clothing. If the store has its own characteristics and a unified style, it will generate a group of fans who like this style.
But if fans discover that the store’s style has changed and no longer like it, then the previous stickiness may no longer exist.
Li Xiaoyan and her colleagues had been facing this exact problem recently. So when they saw Zhang Ying achieve this level in such a short time, they immediately realized the problem.
"You said that what you sold these days were different, so how come you can sell short every day? How can we survive?" Li Xiaoyan asked Zhang Ying half-jokingly and half-seriously.
Zhang Ying was taking pictures of the newly arrived clothes with her camera. Without even looking up, she smiled and replied, "If you can accept the styles of these clothes and aren't afraid of being scolded or receiving negative reviews, then you can come and buy from me!"
"Really? Do you agree that I can sell the same thing as you?" Li Xiaoyan's face was full of surprise, but she couldn't tell whether Zhang Ying's words were true or not, so she came up to ask Tian Xin.
Tian Xin is helping Zhang Ying try on her new clothes.
In order to promote the product well, Zhang Ying asked Tian Xin to be her fitting model.
At this moment, she was wearing a white halter-neck top with a denim skirt, and was standing in a simple "studio" specially set up in the middle of the yard to take pictures.
She is thin to begin with, and has long legs and a tall figure, so these clothes match her perfectly. They fit her perfectly as if they were tailor-made.
When Li Xiaoyan asked her, she smiled and teased her: "What's wrong, auntie, don't you think these clothes are ugly now?"
"Oh, stop making fun of me!" Li Xiaoyan said with embarrassment: "I'm so old, how can I be as open-minded as you young people? You think this dress is beautiful, but I really can't appreciate it!" She said with an embarrassed smile.
"Then you still want to put it up in the store? Aren't you afraid that customers will give you bad reviews?" Tian Xin said with a smile.
"Zhang Ying has sold all the products and there haven't been any negative reviews. What should I be afraid of?" said Li Xiaoyan.
Seeing her resolute attitude, Zhang Ying smiled and said, "Since you're not afraid, then go for it! It's not my character to be timid!"
"That's right!" Li Xiaoyan shouted at Zhang Ying, "It's settled then! I'll go with you to buy some more goods. If they sell really well, I'll give you a red envelope!"
"Hey, let's not talk about this, Auntie. Let's talk about it when I can help!" Zhang Ying pressed the shutter button while directing Tian Xin: "Stand still, I'll take another picture!"
Tian Xin put one hand on her waist and the other hand hanging behind her back, smiling and posing for the camera.
Seeing that the matter was settled, Li Xiaoyan went into the house, found a stool to sit on, and started chatting.
"Actually, my biggest problem right now is my poor vision. I thought you have experience and could teach me so I can broaden my horizons and avoid taking detours in the future!"
"Of course I can teach you." Zhang Ying pressed the shutter, brought up the photos, and replied to Li Xiaoyan, "But it's just that the ability to appreciate these things is something that comes from within, and it takes time to master! If you really want to understand the ins and outs of it, it'll take at least a year or two!"
"Of course. I'm not in a hurry. I'll learn slowly! As long as the clothes can sell well, anything is fine!" said Li Xiaoyan.
After shooting several sets of clothes, both of them were exhausted. Tian Xin went into the room to change clothes, while Zhang Ying looked through the sample photos.
Li Xiaoyan came over to look at the photos taken by the camera, with a look of surprise on her face: "Oh, no wonder they are selling so well, these photos are taken quite professionally."
Zhang Ying smiled and said nothing.
She is really good at taking photos. Tian Xin is not a professional model and often doesn't know how to take photos that look natural, so Zhang Ying teaches her step by step, demonstrating each move one by one.
After just a few days of filming, Tian Xin felt that she was almost a master. She was adept at all kinds of poses. With just a glance from Zhang Ying, she knew how to pose, and they cooperated very well!
Li Xiaoyan decided to go purchasing goods with Zhang Ying the next day.
After the courier adjusted its delivery time, they had more time to stock up. After 3:00 a.m. every day, they had free time and no longer had to stay at the store all the time. All after-sales questions were answered in the evening.
Originally, they would bring in goods every three days, with several people going together. Zhang Ying would go to the county every day to replenish her stock because her products were selling so quickly.
Seeing that Li Xiaoyan had left with Zhang Ying before three days had passed, several people guessed that she must have gone to ask Zhang Ying for advice on "business skills"!
Without even asking Zhang Ying if she could do it, all the shop owners selling clothes, including Li Li, Tian Lei and more than a dozen others, followed Zhang Ying and set off to the county town to purchase goods.
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