Chapter 229 Yiwu (2)
"I don't know!" Tian Xin smiled awkwardly and explained, "We don't have any over there right now, and I'm not sure if there's any in Yiwu! Sister, haven't you heard of it?"
Linglan shook her head, her face still filled with disbelief. "I've been doing this for so many years, and aside from the cheongsam, I've never heard of this new Chinese style you're talking about! What do you mean? Combining traditional elements with modern clothing, how can that sell well?"
"How do you know if you don't try?" Tian Xin said with a smile, "Isn't innovation a common thing in the clothing industry?
Today's women's clothing is no longer just about being wearable! People's needs have evolved from warmth to style, and now to expressing their style. Each change represents the awakening of women's self-awareness.
In addition to the aforementioned functions, the style I'm talking about also promotes cultural confidence. Overall, if it can be promoted, this style will definitely surpass other similar products in the market in terms of market appeal."
She spoke with such confidence that it seemed as if she had foreseen that this kind of clothing would be popular in the market.
Linglan just smiled faintly and did not immediately agree with her.
"So you mean you want to create such a style yourself?"
"No, no, no, no, no, you may have misunderstood me!" Tian Xin waved her hands and said with a smile: "I'm not that capable."
"Then you are..."
"Let's look for it first." She said: "As far as I know, there are some clothes similar to this style in the Yiwu market. However, we don't have them locally."
"Oh..." Linglan nodded thoughtfully.
After hearing what Tian Xin said, her doubts deepened.
Zhang Ying told her that Tian Xin wanted to come to Yiwu to find a flagship product for her online store, something that would keep it going. She asked her to take Tian Xin around to get a feel for the market, offer some advice, and recommend some new products. After all, she was young and didn't have the same understanding of the ever-changing market as the others.
She immediately agreed. Although she had never run an online store before, she had a good idea of which clothing categories sold well, which had the highest profit margins, and which were popular with women.
But after hearing what Tian Xin said, it seemed that it was completely different from what she understood.
Not only that, but what she said really shocked her.
What is "New Chinese style?" She has never heard of it.
What kind of place is Yiwu? Businesspeople from all over the country gather here to make money. If there really is a new product that can quickly expand the market, how could she not hear about it?
But after hearing her describe it so convincingly, I couldn't be sure it wasn't already on the market. If it wasn't, how did she know about it? And how could she be so sure this style would be popular?
This girl looked young, yet her words spoke with a mature air, not at all like she was speaking without reason. Could it be that she was truly uninformed? Or was it that some new, untold opportunity was emerging at this very moment, and she simply wasn't aware of it.
If that's the case, it's truly terrifying! The market is constantly changing, and those who fail to seize opportunities will sooner or later be eliminated by this era. It seems I need to find some time to catch up on this.
She pondered for a moment and tentatively asked Tian Xin, "Where do you plan to start looking? I'm familiar with this area, how about I take you there?"
"Would that be too much trouble for you?" Tian Xin felt a little embarrassed.
"No, no, what's the big deal? It's just a short run. I know this place well, and I can find it more efficiently than you can go alone. Besides..."
Linglan paused and smiled, seeming a little embarrassed: "I have never seen the style you are talking about. It's a good opportunity to broaden my horizons and learn more."
"Oh...Is that so!" Tian Xin breathed a sigh of relief, her brows finally relaxed: "Thank you for your hard work these few days. However, if you are busy, you can leave at any time!"
"Of course." Linglan nodded.
"But..." She changed the subject and frowned again: "I don't quite understand! Since you know that this style may not be available on the market yet, why do you go to so much trouble to make it? Excuse me, this is what I think..."
Linglan paused, then explained to Tian Xin seriously, "Online stores are a new industry right now, and many people don't even know about them! Are you sure there's no risk in doing this now?"
"No!" Tian Xin blurted out.
"If I wait until I've thought it through before doing it, then there might not be any need to do it!"
She turned her head and quickly exchanged a glance with Lin Zhou, then returned her gaze to Linglan and said, "How fast does the market change? You should understand this better than I do. Opportunities are fleeting. If I hesitate and don't make plans early, my online store will be eliminated sooner or later.
To be honest, the supply of goods from our place lags behind yours by nearly a year!
What does "one year" mean? The clothes that are popular in Yiwu now will only appear in our local market by this time next year.
For traditional stores, this might not be a big deal, but it’s different for online stores!
As you know, online stores target the general public. Currently, those who are open to online shopping and have the spending power are mostly trendy young people in cities.
Our products are not keeping up with the latest trends. We had a lot of returns recently. If we continue to operate in this old-fashioned way, I’m afraid…”
At this point, she paused, turned her head to look at the people coming and going outside the window, and sighed softly: "It will soon be eliminated by the market!"
"So that's how it is!"
Linglan muttered softly, and most of the doubts in her heart were immediately resolved.
That's indeed true.
Having worked in the clothing industry for so many years, she has a deep understanding of this.
In the early years, when most people's need for clothing was just to keep warm, she missed an opportunity.
At that time, Zhang Ying realized that clothing should be differentiated in detail and positioned according to the needs of each age group. This way, it is possible to directly target the precise group of people and increase consumer stickiness.
Her idea at the time was to grab a lot of things, no matter what style was required, as long as there was profit, she would mix them all together.
Events later proved Zhang Ying's approach to be more forward-thinking. She focused on one thing: trendy women's clothing, meticulously analyzing age groups. This precision approach ultimately yielded significant product success, as Zhang Ying earned several years' worth of profit in just one year.
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