Chapter 264: "Bad Review" Incident (2)
"When did it start? Are there any statistics on where these negative reviews come from?"
While talking to Zhang Ying, Tian Xin quickly moved the mouse to open the comments on the homepage and carefully read the content of each negative review.
[What kind of junk is this? It smells like shit right after I received it. The owner must be desperate for money, selling this kind of junk! Why don't you just go and rob it?]
"Please, boss, take a look at your clothes and see if they're wearable. How can anyone wear them when they're so small?"
[I tried it, it doesn’t look good, don’t buy it! ]
【Whoever wears it will look ugly, so I suggest you don’t buy it! 】
These negative reviews don't have any pictures, and it's impossible to tell from the content whether the clothes have any quality issues. But even just these few comments can completely ruin a store.
Anyone who's shopped online knows that people like to compare prices before buying anything. The most intuitive way to determine the quality of a store's products is to read the reviews. If there are many positive reviews, people will naturally trust them.
But if there is one bad review, it’s a different story. Many people will quit immediately and look for the next one.
It doesn't matter where you buy it. Since you're going to spend money, of course you want to buy something that everyone thinks is good. After all, real user feedback is the most revealing and makes it easier to avoid pitfalls.
She sighed and scrolled to the end. Zhang Ying's store had only been open for less than a month. She had sold over a thousand products, and over 100 had been returned in just the past three to five days.
That’s not all. There are about 700 comments, of which more than 100 are negative, and they are only from the past three to five days.
Although some comments were not posted by the same person and the addresses were different, the content was obviously copied and pasted, even the punctuation marks were not changed.
"This is definitely not a normal negative review!" Tian Xin stared at the negative reviews on the computer and said, "Based on the quantity and time, these over 100 returned items were all negatively reviewed first and then returned. The order placement time, receipt time, and return time are almost synchronized. What does this mean?"
"You mean... these people did it on purpose?" Zhang Ying was puzzled. "But... why? Are they just full and have nothing better to do? Oh... they bought it first, gave a bad review, and then returned it? That doesn't make sense."
yes!
That doesn't make sense!
Who would be so idle as to do something that harms others and benefits themselves!
Tian Xin didn't understand either, but looking at these data and comments, it seemed that this was the case!
She suddenly remembered that in her previous life, when she was doing live streaming to sell goods, she had also experienced this kind of backlash. At the worst time, she was cyberbullied and even her identity information was dug up by netizens. For a time, her business could not continue.
Later, she changed her account and started over, but there were still some buyers who gave malicious bad reviews and disrupted the rhythm in the comment section, causing many of her former loyal fans to defect.
She thought about it for a long time before realizing that there are generally two types of such situations.
One is peer competition. Two stores sell similar products, but one store's product is superior. Unhappy with this, the store owner deliberately writes a negative review to damage the rival store's reputation and credibility, profiting from it.
Another type of online trolling is called a "water army," which is even more ruthless than online competition. For example, if someone is angry and has a disagreement with a store owner during a purchase, they won't directly attack the store owner. Instead, they will gather together a group of like-minded individuals and bombard the offending store with keyboard attacks.
These people may not know each other, but because they are equally full of resentment and cannot vent it in real life, they vent their anger on the Internet to find a sense of existence.
Now, comparing these comments, she vaguely felt that this was the case! However, whether these people were water armies or colleagues was still unclear and needed to be investigated in detail.
She was trying hard to find the source of these comments when Li Xiaoyan, Tian Lei and others arrived.
Second Aunt carried a basket of Gala apples, fresh from the harvest, and placed them on the ground, calling out to the people in the room: "Come on, come on, take some if you want! These are the first fruits of the new crop. If you don't try them today, you'll never have another chance."
"Second Aunt, how is your store? Is there a situation like theirs?"
Tian Xin walked over, took two apples from the basket, placed one on the table, and then picked up the other and started chewing it, chatting with her second aunt while chewing.
The other people looked worried and probably had no appetite. They all returned to their computers, opened the store homepage, and asked Tian Xin to look for problems in the comments section.
Second Aunt glanced at the apples in the basket, then at Tian Xin, and sighed deeply. "Same here, saying my apples are unpalatable, unclean, and have pesticide residue. One even went so far as to say his dog died from eating them! Tell me, is that even human language?"
As she spoke, she clapped the back of one hand against the palm of her other, her face filled with speechless frustration. "Who grows fruit without pesticides? How can they grow well without them? And you're saying the dog died from eating it... Ugh... I want to curse! Did I put pesticide in the apples or in the dog's mouth? They've eaten too much shit and can't even blame the dog. I don't know who's the dog?"
Coming from Second Auntie's mouth, coupled with her unique Guanzhong dialect, these words were simply amazing. The whole group of people immediately burst into laughter.
Tian Xin laughed so hard that she couldn't even bite the apple anymore. She covered her face and laughed, "Second Aunt, how about you write a sign on the homepage saying 'This apple can't be fed to dogs'? Just as a reminder, don't feed it to dogs anymore!"
"I won't write!"
Second Aunt rolled her eyes and continued to curse, "If I had to write something, I'd write 'I wouldn't sell it to a dog.' He has so many problems that they can't be cured. He's just blaming me for eating some fruit."
"What if it still doesn't work? Are you still planning to sell fruits?" Tian Xin stopped laughing and asked her second aunt seriously.
Second Aunt remained silent for a long time, head bowed. After a long moment, she looked up at Tian Xin, her tone much softer than before: "If you don't buy fruit, what else can you sell? After all, this is grown in our own house. We don't need to import, so the cost is low. If we were selling clothes like Xiaoyan and the others, the returns these days would be killing us! We can only make a pittance!"
"That's right! With everything going on now, I should have just stuck to buying pickles!" Li Li said, "I did sell quite a bit with Sister Zhang Ying over the past few days. I finally managed to revive the store, but then this happened. I don't even dare to do a detailed accounting. I'm afraid I'll faint!"
As soon as she started speaking, everyone except Li Xiaoyan and Zhang Ying started to complain.
Some said they couldn't do it, some talked about how much money they had lost in the past few days, and some simply expressed their attitude of giving up and not wanting to do it.
Tian Xin leaned back in her chair, listening to these people's "complaints", her fingers unconsciously tapping rhythmically on the table as she thought.
Finally, she slammed her hands on the table, her eyes immediately clear and decisive: "If that's the case, then let's just go! I'm done!"
Continue read on readnovelmtl.com
