Chapter 35 Propaganda
After the first batch of persimmon cakes were sent out, Tian Xin made a return visit.
This time, we sent it to 5 stores, but only one store sold well, which was located at the entrance of the scenic spot. The owner said that the product was sold out within two days of being put on the shelves, and the demand was insufficient to meet the supply. He asked if there was any stock left and if he could send them some more.
The remaining stores are located far from the scenic area, and people are not very familiar with the new product of dried persimmon, so they buy relatively few. In order to sell more, the owners of those stores have already reduced prices and are promoting sales!
This can't go on!
Once the price is reduced for promotion, the subsequent purchase price will be lower. After deducting the cost, it will be a huge loss for the farmers.
We have to think of a way.
Tian Xin thought of the related topics she had discussed with Lin Zhou when they were in school.
Lin Zhou studied business administration, but he has a deep understanding of sales.
While in college, in order to earn a living, she rented a food cart outside the campus and sold milk tea on weekends.
After Lin Zhou met her by chance, he often came to help.
"Why don't you make a brochure and give it to everyone who comes to buy. It tells you how many students there are at this university and how many companies are nearby. If everyone takes this brochure home and recommends it to their friends, your business will definitely grow several times over!"
Tian Xin remembered that Lin Zhou had suggested this to her.
"Yeah, how could I forget this!"
In the past life, live broadcasts, short videos, online sales, and various other marketing methods emerged one after another.
Although we don’t have the conditions now, can we try another way?
She immediately called Li Baiwan.
"Boss Li, I remember you had a digital camera?"
"What do you want to do? I can't lend it to you. I just bought it!"
"Don't be so stingy, I'm just taking some pictures, it won't break, what are you afraid of?"
"Can you use this?"
"Of course I can! Don't worry about it. Just tell me whether you want to lend it to me or not! How about I give you some money?"
"Come on! How much do you make a month? Come here and take it!"
"Boss Li is so generous!"
Tian Xin praised Li Baiwan a lot on the phone, leaving Li Baiwan with no reason to refuse the loan.
In the factory, everyone was busy with the second batch of packaging, which were to be sent to Gucheng and the group of individual customers.
"Come on, everyone, look at the work in your hands and try to be more standardized and do it as I teach you!"
"Yes, yes, yes, that's it!"
Tian Xin took photos and recorded the entire packaging process.
"Why are you taking pictures of us?" Aunt Zhang couldn't help but ask her.
Tian Xin took a close-up of Aunt Zhang's busy hands and said, "Make a business card for our village."
"business card?"
"Yes, with this business card, anyone who buys our dried persimmons will know that there is a small mountain village like ours in the Northwest."
"That's great, take a few more pictures!"
"Xinxin, come quickly and take a picture of me too!"
"Hey, okay, here I come..."
Tian Xin learned the photography technique in her previous life. At that time, she had run live streaming sales and opened an online store, and she did these things with ease.
Li Baiwan's camera is still quite useful in this era. Tian Xin wants to take more than just photos. She wants to make a promotional video of the entire persimmon cake production process, and make the photos into booklets and labels and stick them on the packaging boxes.
This batch of goods from the ancient city and for tourists are directly labeled with this promotion, so that when tourists get them, they can know the origin of this specialty persimmon cake, which also invisibly labels their place.
"Is this feasible? Will it cost a lot?"
Tian Fushun came to see the packaging of the persimmon cakes and raised some questions.
"The cost is controllable. Whether it works or not, we won't know until we try it! But if we don't try it, it will definitely not work!"
These shops in the ancient city were introduced by Gao Wen. They are located in the city center and tourists come from all over the country.
If this advertising campaign is effective, then by next year they won't have to visit customers anymore, as people will naturally come to them to discuss cooperation.
In this way, there will be no need to worry about stockpiling of persimmon cakes next year when there is a large supply.
"Xinxin, what were you thinking when you did these things?"
Tian Fushun suddenly asked this question, leaving Tian Xin a little confused.
"I haven't given it much thought! Just do whatever it takes to make everyone money. What's there to think about?"
"Well, it's great that you think so! But, there is one thing I want to remind you of!"
"Uncle, please tell me."
"It's true that what you're doing now is for the good of everyone, but besides doing it for everyone, you should also think more about yourself."
"For myself? I don't quite understand. Aren't our job as village officials to make the villagers' lives better?"
"Have you ever thought that you're not the only village official in this village? You've done so much, everyone likes you and praises you, but what about the others? What do they think?"
"This... doesn't everyone think so?"
"Of course not. With so many households in the village, every village official needs to perform their duties in order for the village to develop well."
"so what?"
Tian Fushun didn't continue to answer, but said this: "Xinxin, it's better to keep a low profile in everything! When the water is full, it will overflow! Don't be too competitive!"
Tian Xin put down her camera, sat opposite Tian Fushun, and looked at him seriously. She understood what he said.
"Uncle, did someone say something behind your back?"
Tian Fushun sighed: "The county has always been indifferent to the planting of persimmon trees. I was thinking that if something went wrong and the villagers kept accusing you, and someone else made a fuss about it, you would be in a lot of trouble!"
"Oh, I thought someone was telling tales about me behind my back! Since it's not the case, please rest assured. Since I am the one who took the lead in this matter, I will find a way to solve the subsequent problems. If something goes wrong, I can cover it up, believe me!" Tian Xin said firmly.
"Okay, since you said so, I believe you can do it. If there's anything you need me to do, just tell me. Don't push yourself too hard. Rest when you need to and don't get too tired!"
"I understand, uncle! Don't worry!"
"Oh, by the way! One day when you're free, go with your aunt to buy clothes for Ruirui. The wedding is coming soon, and they say they don't have as good taste as you do, so they want you to go with them."
"Okay, then I'll wait until I'm done with these two days and deliver this batch of goods, then I'll go home!"
"good!"
Tian Fushun sat for a while and then left, and Tian Xin picked up the camera again.
These days, I not only have to take pictures, but also find a place to print them out and then put them in packaging boxes.
Time is tight and the task is heavy, so we have to get it done quickly.
In order to make this batch quickly popular with consumers, after it is finished, she will go to the ancient city in person to put up some more billboards for these stores so that customers can see their persimmon cakes as soon as they enter the store.
"Xinxin, there's a letter for you!"
Tian Xin was taking pictures enthusiastically when Grandpa Liu called her to write again!
What's going on? It's only been a few days since she replied, and now she's here again?
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