Chapter 325 The Feeling of Working for Nothing
When Shen Xuewei returned from two classes that evening, Chu Liangxiu sent her a bunch of photos, asking her to create a product details page.
Once the product details page and product links are set up, they should be listed on the online store.
Two of them were products that she and Chu Liangxiu agreed would become bestsellers after conducting market research, so they focused their promotion efforts on these two products.
With a click of Shen Xuewei's mouse, another few dozen yuan were deducted.
This money spent on direct marketing is absolutely essential and cannot be saved.
The cost-per-click for paid advertising is currently low; spending just a few dozen yuan a day can bring in a decent number of orders.
Unlike later on, when competition intensified and the cost of paid advertising on Taobao's direct traffic platform skyrocketed.
Her eyes lit up when she caught sight of Lu Jiayi and Huang Xin reading a book to the side.
"Jiayi, Xiaoxin, do you have time now?"
The two looked up almost simultaneously. "You have time? What's up?"
"Do you have a Taobao account? If it's convenient, could you help me place an order and then leave a positive review?"
"I'll give you five yuan per order, are you in or not?"
Lu Jiayi answered firmly: "Yes."
Even a small mosquito is still meat; five yuan is enough for her to have a meal at the cafeteria.
She agreed, and Huang Xin naturally followed suit.
Shen Xuewei transferred the payment for the goods and a five-yuan fee for the fake order to the two people respectively, and asked them to help her place a fake order.
After clicking "ship," I sent pictures and a few dozen words of positive feedback to the two people, asking them to leave their reviews.
Besides the two of them, Shen Xuewei also asked other friends to help with the fake orders.
She contacted dozens of people, but Chu Liangxiu contacted just as many.
After a flurry of activity, the two of them combined direct traffic promotion with fake orders, and the store's ranking and sales soared. Unsurprisingly, the main links in the store went viral.
Chu Liangxiu looked at the orders in the backstage area and laughed like a chicken.
With orders secured, production naturally needs to keep pace.
Even if those few designers worked their sewing machines until they were smoking, they couldn't possibly complete so many orders, let alone the fact that these designers aren't professional tailors.
Fortunately, Chu Liangxiu has always been confident in her own clothes and firmly believes that the online store can succeed. She has already contacted the OEM factory for cooperation.
She provided samples and process requirements, and signed contracts with contract manufacturers early on.
Before the sales surge, the factory had already been notified to rush to produce a batch.
After a busy month, at the beginning of October, the two sat in front of the company computer, calculating the sales figures for September, and both showed joy on their faces.
"September sales exceeded 700,000 yuan, and our efforts have paid off."
The two opened a can of beer to celebrate and then began discussing their next plans.
"Now that we have money in the bank, we should hire some more people."
"We still need to hire a professional operations manager, a graphic designer, and an accountant, etc., as soon as possible."
"We'll continue launching new products in October, and it's time to bring in a few other key items as well. We'll do some promotional activities, with similar discounts as in September."
"We must pay close attention to November. We can't miss the Double Eleven event that the platform is promoting. We can currently achieve 700,000 yuan in sales per month, and we aim to reach over 2 million yuan in November."
"Discounts need to be carefully calculated. The discounts should be larger than usual, but while pursuing sales volume, we must also be careful not to lose money..."
"I know that. You can't do business at a loss. I'll do the math over this period, and then we'll discuss it further..."
...
After a discussion, the two roughly finalized the company's arrangements for the year, and were just waiting to confirm the details of the activities.
With the money in hand, Chu Liangxiu recruited and expanded his team, securing positions for operations, graphic design, and finance, and added two customer service staff.
The company originally only had two customer service representatives. When the two customer service representatives were off, she, as the boss, and Shen Xuewei, as the shareholder, had to step in.
Now that we have more money in our accounts, why make things difficult for ourselves? Professional tasks should be left to professionals.
With the company's staff in place, Shen Xuewei finally felt much lighter.
The office is close to the school, so it's convenient for Shen Xuewei to go to the company from school every day.
After recruiting an operations manager, Shen Xuewei quickly trained him to get started, and gradually he was able to hand over the operations role.
With the arrival of Singles' Day, everyone went to the company that day, from the boss to every employee, and sat in front of their computers busy working.
The entire company worked through the night, and as midnight approached, on November 11th, the online store's sales successfully surpassed the set target.
The crowd screamed and cheered, hugging each other.
Chu Liangxiu, unusually generous, excitedly announced:
"Thanks for everyone's hard work today, we'll pay you triple wages, plus an extra 200 yuan bonus for each of you. I'll treat everyone to dinner later to celebrate. Remember to keep your taxi receipts and get reimbursed by finance later..."
"I'll definitely arrange a generous year-end bonus for everyone at the end of the year!"
Shen Xuewei was so sleepy that her eyelids were almost drooping to the ground, but she still forced herself to stay awake and went out for another meal with Chu Liangxiu and everyone else.
It was past 2 a.m. when it ended.
Since it wasn't convenient for her to go back to school at this time, Shen Xuewei simply found a hotel to stay in for the night.
By the end of the year, with the number of online store followers and sales steadily increasing, the company finally had a considerable amount of money in its accounts.
Chu Liangxiu used 70% of the company's funds to buy a medium-sized garment factory in Hushi.
With its own factory, YunCai no longer needs to contract manufacturers for production.
YunCai now has its own garment factory and can even take on OEM production collaborations with other small clothing companies.
With the purchase of this garment factory, Yun Cai has essentially lost all of its profits for the year.
In addition, there are employee salaries, office rent, and the promised year-end bonus.
Chu Liangxiu, Shen Xuewei, and the four designers who owned company shares looked at each other in bewilderment as they saw their total dividend of less than 200,000 yuan.
After working hard for more than half a year, I inexplicably feel like I've been working for nothing.
Despite being less than a year old, the company has already achieved sales of several million.
But this is sales revenue, not net profit.
Even after Chu Liangxiu pushed all costs down, the net profit margin was only around 39% after deducting platform fees, OEM fees, and other expenses.
This is also thanks to the fact that everyone in the company, from the boss to the shareholders, takes on multiple roles and works themselves to the bone.
All shareholders receive salaries, but since each person performs multiple tasks, there is no overtime pay.
Shen Xuewei has been extremely tired over the past six months.
She has to handle operations and promotion, work as a part-time model, and also train new customer service staff...
Thinking of all she had done over the past six months, Shen Xuewei shed a tear.
Chu Liangxiu coughed lightly, "It's alright. Don't be fooled by the small dividends; it's all because we bought the garment factory."
"By this time next year, the dividends we'll receive will definitely be more than ten times higher..."
Encouraged by her words, the group perked up.
With her first investment a success, and seeing YunCai's steady growth and prosperity, Shen Xuewei walked with a swagger.
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