Chapter 269 Chang'an Avenue (1)
After proposing the strategic layout of "attracting investment", several people quickly reached a consensus.
Li Jing believed that if the current situation continued, she would not be able to handle such a large business on her own, so she immediately let Lin Zhou invest and gave him the controlling rights.
In the field of business operations, no one is more suitable than him!
Since Li Jing was willing to give up power and sell shares, Lin Zhou naturally couldn't just take advantage of the situation. He invested 600,000 yuan as initial capital that day, becoming an original shareholder of the website and making changes to the internal staff structure.
After completing the first step, he began to use his personal connections to attract investment for the website. Li Jing was also busy and quickly certified the website.
The name of the website was chosen after discussion among the three of them. Initially, Lin Zhou planned to take one character from each of his and Tian Xin's names, forming "Xinzhizhou" to commemorate their joint accomplishment. However, this proposal was unanimously opposed by Li Jing and Tian Xin.
Li Jing had two reasons: one was that it sounded too ugly, and the other was that her name was not included in the name, so she firmly disagreed.
Tian Xin believes that the name of a website plays a crucial role and shouldn't be chosen too casually. A good name can achieve twice the result with half the effort, and it must have commercial value so that people can immediately understand what the website is for.
Just like the later "Pin Yidao", "Meilishuo" and "Taotao Le", the names definitely played a role in their sky-high popularity.
"Let's call it 'Chang'an Avenue'!" she finally decided. "In the future, we'll want to develop the characteristics of the ancient city. Whether it's Hanfu (Chinese traditional clothing) or local specialties, as long as we use the ancient city as a selling point, we'll definitely attract a group of high-quality fans and enthusiasts of ancient city culture."
The proposal was unanimously agreed upon by the three persons.
Afterwards, the group split up and by the time the formalities were complete and everything was proceeding as the three of them had agreed, half a month had already passed.
Lin Zhou asked Tian Xin to come and discuss the follow-up matters.
"Next is the advertising launch. Starting tomorrow, this ad will be broadcast throughout prime time on all channels of major television stations. Newspapers like Gucheng Daily and Metropolitan Express have purchased front-page headlines and will run them for a week starting tomorrow. Advertising will also be launched around the perimeter of major shopping malls."
The two walked hand in hand along the tree-lined path in the new city. Lin Zhou looked at her and asked, "Are you ready?"
"Um!"
Tian Xin replied: "The first batch of Hanfu has been sent back. In the past few days, everyone has registered accounts and the store is almost ready."
She stopped, turned around to face Lin Zhou, raised her head and looked up at his handsome features: "Thank you for your hard work these past few days!"
These words were said with extreme tenderness. There was a gleam in her eyes, her brows were affectionate and her eyes were smiling, she was as gentle as water.
Lin Zhou wanted to say you're welcome, but when he saw her expression, he suddenly changed his mind.
"Then...is there any reward?" He reached out and touched her hair.
Tian Xin had come down today to discuss advertising with him and Li Jing, and to meet with the investors she had arranged to meet recently. To appear sophisticated, she wore a black Audrey Hepburn-style A-line dress and applied makeup, looking both beautiful and cool.
"Ah? A reward?" Tian Xin was stunned: "I'm giving you a reward? Are you kidding? What kind of reward can I give you..."
Before she could finish her words, Lin Zhou suddenly lowered his head, moved his face closer to her, and uttered a low "hmm" in his throat.
The meaning couldn't be more obvious. She immediately burst out laughing and couldn't help but tease him: "When did you become like this? I'm not used to it!"
"Stop talking nonsense! Hurry up!" Lin Zhou lowered his head again and turned his face to urge her.
Even if she had the willpower to resist such a straightforward temptation, she couldn't resist. Moreover, since that "kiss of love" in the hotel that night, the two of them hadn't done anything intimate. Tian Xin felt that she was finished. Lin Zhou in front of her made her lose the ability to resist. She couldn't help it, she really couldn't help it.
She quickly stood on tiptoe, put her arms around his neck, and pecked him lightly on the face, leaving a faint lip print.
"Is it okay?" She let go of her hand and asked with a smile.
"No, that's too perfunctory!"
Lin Zhou turned around again, raised the corner of his mouth and smiled evilly: "I haven't seen you for so many days, do you really not miss me?" As he said that, he reached out and held her face, and a strong kiss swept over, making Tian Xin blush from head to toe.
"But... I think of you every night," he said in a deep voice, gently stroking her cheek with his hand, his eyes almost tearing!
"Brother, this is on the street, you..." She stretched out her hand to push him away, looked around, and laughed softly: "You should restrain yourself..."
"What are you afraid of? There's nothing to be shy about!" Lin Zhou put his arm around her again, and the two of them walked side by side on the tree-lined path, continuing the previous topic. After this little episode, Tian Xin never dared to say a polite word to Lin Zhou again.
"How do you plan to promote it?" Lin Zhou asked.
Since it is a new account launch, publicity work is definitely the top priority, and everyone knows this.
Tian Xin had also made a series of preparations long ago.
"I'm planning to shoot a promotional video and post it on the forums," she replied. "While the buzz from the last time is still going strong, this wave of promotion has to keep up. It's best to create some buzz and stir things up. Once everyone starts discussing it, the media will jump on the rumors and make all the fuss. That way, we'll have long-term free advertising. As long as we can create some initial buzz, we won't have to worry about traffic later on!"
"Traffic? Topics? Popularity?" Lin Zhou repeated these key words, a look of confusion on his face. "You mean to use the public's discussion of this topic for commercial hype? Is that what you mean?"
"Yes, that's what I mean!"
Tian Xin gave him an affirmative look: "As long as the topic is popular enough and can attract everyone's interest, this wave will be a sure thing!"
"That sounds great, but the key is what kind of film can generate such buzz?" Lin Zhou thought for a moment and then asked, "Have you thought about it? Do you want to ask the advertising department to plan it? I have the people there!"
"No need! I've already made plans! It's not difficult!"
Tian Xin said: "You just need to help me find a professional photography team, and I can handle the rest myself. It will be quick!"
"Is it for you or someone else?"
Lin Zhou suddenly turned around and asked her, with a strange expression on his face and a rather overbearing tone: "If I'm taking the photo for you, don't ask anyone else, I'll do it!"
"You?" Tian Xin asked in surprise. "Isn't that funny? As a commander, why are you doing all this when you can't lead the entire army? Besides, I want a photography team because I want to shoot something abstract that can quickly generate buzz. You can't come!"
"I don't care. As long as I'm filming you, I have to be the one..."
"Um?"
"Well...at the very least I have to be there, and you're not allowed to take photos alone with the photographer!"
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