Chapter 99 Advanced Marketing Methods



Zhao Qinglan's snack shop is in a pretty good location; many of the shops in this area used to be storefronts.

However, due to changes in the situation in recent years, they have all become owner-occupied properties. Now, apart from their snack shop, several other businesses have started to operate.

The sound of firecrackers attracted a large crowd of onlookers, and Zhao Qinglan immediately seized the opportunity to promote the fireworks.

"Don't miss out! This time-honored snack shop is grandly opening. Enjoy 50% off all meals today, and 20% off for the next week."

She had already incorporated marketing and discounting techniques from later generations.

Those who run food businesses generally have a profit margin of over 50%; otherwise, after deducting rent, utilities, labor costs, etc., there's basically no profit left.

Their rent isn't expensive, mainly because there aren't many people choosing to rent these days.

As for manpower, their shop doesn't hire outsiders; they only employ family members, so the cost is negligible for now.

"A fool wouldn't take advantage of a good deal." Many people who were just watching the show started to get restless when they heard about the 50% discount.

After Zhao Qinglan finished shouting, she told her mother and younger sisters to hurry inside and get busy, while she went to find a board and wrote down the words "50% off for today's customers" in big characters.

When Zhao Qinglan shouted those words, Li Huai looked at her with some surprise.

As their intimacy deepened, he thought he was gradually getting to know his bedmate and his opinion of her improved day by day.

But he never expected that she would always show a side of herself that no one else knew, and that she would always bring him surprises.

Although Li Huai had no business experience, he was intelligent, and perhaps also inherited some traits from his maternal family, so he was quite shrewd in business.

After listening to Zhao Qinglan's words and observing the reactions of the crowd, he figured out the subtlety of this marketing strategy.

Although he was puzzled as to how his wife knew these things, he still helped her find something to write on.

Sun and her daughters had already prepared the ingredients.

Knowing that she wouldn't be involved in the future, Zhao Qinglan met with the other party with her sister after agreeing on the source of various ingredients, and also indicated that her sister would be in charge of communicating about purchasing matters in the future.

These are minor matters, and the other party didn't seem to think there was anything wrong with them.

Those who were initially observing from outside couldn't help but swallow hard after smelling the aroma gradually wafting from the shop.

Actually, the soup base is already made with pork bones, so it would be better to make the wontons with fresh vegetables.

However, firstly, fresh vegetables are scarce in winter, and secondly, people generally lack oil and fat in their diet, so Zhao Qinglan chose to make fresh meat wontons.

Seeing that everyone at the door was interested but no one had come in yet, Zhao Qinglan, who had already written on the board, pulled out her trump card.

"The first three customers to dine in today will receive a free bowl of rice."

Good heavens, the moment she uttered those words, the people who were still hesitating at the door seemed to have been put on hold, rushing into the store in a frenzy.

Fortunately, Li Huai helped maintain order, which allowed them to confirm the three customers who entered the store first.

Although Li Huai wasn't wearing his military uniform today, his imposing presence was undeniable, and ordinary people wouldn't feel much intimidated by him.

The shop had seven or eight tables, and the influx of customers almost filled them all.

When Mrs. Sun saw this in the kitchen, she couldn't stop smiling, and the anxiety she had been feeling finally subsided.

It's good to have customers. With customers comes income and money, and she and her two daughters can support themselves in the future.

The mother and her two daughters were anxiously cooking wontons in the back.

At the front, Zhao Qinglan acted as a waitress, noting down how many bowls each table ordered.

Li Huai temporarily took on the role of cashier, and Da Wa, thinking he was all grown up, also ran around helping out.

Erwa and Xiaoduo wanted to help, but Zhao Qinglan thought they were too young and might accidentally hurt or burn them if she didn't help. So she told the two little ones to go and stay where their mother and the others were resting.

Having disguised himself slightly, Yang Qingmin deliberately passed by the snack shop and quickly peeked inside a few times.

When he saw Zhao Qinglan and Li Huai, as well as their eldest child, all busy at work, he became even more convinced that the shop belonged to Li Huai.

The more convinced he became of his belief, the more he regretted not bringing a camera with him—it would have been such good evidence!

The large sign at the entrance advertising a 50% off opening was quite attractive, especially with the store almost full of customers.

After that, more people came in one after another.

Although it's not as large as it was at the beginning, it's still quite stable.

Zhao Qinglan and her team worked tirelessly until they had used up all the stock they had prepared for the day before finally closing the shop.

By this time, it was already past lunchtime.

The group only took a break around 3 or 4 o'clock when there were fewer customers.

Everyone was exhausted by this point, but a joyful smile was on everyone's face.

They didn't eat lunch either; they just grabbed a quick bite at noon.

Zhao Qinglan volunteered to cook, and asked her two younger sisters to settle the accounts for the day.

Feeling embarrassed to handle the money in their shop, Li Huai followed Zhao Qinglan into the kitchen.

As for the three children, the eldest was exhausted from helping out and is now lying down and fast asleep.

Erwa and Xiaoduo were playing marbles.

Zhao Qinglan used the ingredients she had in the kitchen to make a big stew.

Li Huai could only help with washing vegetables and tidying up at the beginning, but once Zhao Qinglan started wielding the spatula, he could only stand aside and watch.

"Qinglan, I see the shop is doing alright, so you can rest assured about Mom and the others." Since he was standing anyway, he started chatting.

"That's right. Although there were more customers today because of the discount, the wontons in the shop are made with good ingredients and taste great. Business will definitely be good in the future." She smiled broadly as she mentioned this.

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