As we all know, Koreans have two very obvious characteristics: they are thieves and they follow the crowd.
If Qin Zi'an wants to attract tourists from South Korea to Zhangjiajie, all he needs to do is spread the promotional slogans.
As long as those people can regard Zhangjiajie as a fashionable item, then Xiangcheng's cultural tourism can easily break out of its niche.
Seeing that Qin Zi'an had been silent for a long time, Director Zhou couldn't help but ask.
"Xiao Qin, is it... very difficult for our Xiangcheng cultural tourism industry to improve its reputation and expand its reach?"
Prior to this, the Xiangcheng Culture and Tourism Bureau had launched many initiatives to expand the reach of its cultural and tourism sector, but unfortunately, none of them had been very effective.
Director Zhou also knew that there were a lot of problems within Xiangcheng's cultural and tourism sector, and that it would be very difficult to rectify them.
Even a cultural and tourism promotion talent like Qin Zi'an adopted a down-to-earth style when he went to Sichuan, coming from the masses and going back to the masses.
A "Disneyland in Sichuan" and a "Baba Banquet with a Thousand Tables" have directly revitalized the cultural tourism industry in Sichuan.
Director Zhou was unsure whether his firm stance on prices would affect Qin Zi'an's performance.
Just when Director Zhou was in a dilemma, Qin Zi'an gave his answer.
"It's not difficult! You just need to strictly supervise the businesses here to prevent outrageous prices and shortchanging customers. As for expanding the cultural tourism market, I've already thought of a solution."
"What countermeasures?" Director Zhou asked urgently.
"Attracting foreign tourists."
When Director Zhou heard Qin Zi'an's suggestion, he subconsciously felt that it was a good direction.
However, it is still very difficult to make this happen.
For international tourists, their top travel destinations are undoubtedly the two megacities of Beijing and Shanghai, followed by popular cultural and tourism cities like Harbin and Henan.
After all, international tourists have too much time to spare, and there are so many places they want to visit.
Even if they knew about Xiangcheng, they would definitely abandon it after making their decision.
The cultural and tourism industry in Xiangcheng has always relied on domestic tourists, mainly young people in their twenties and thirties.
Firstly, Xiangcheng has a vibrant nightlife, and secondly, it boasts the most famous entertainment television station in China.
A very high percentage of the tourists are attracted by Xiangcheng TV alone.
"Xiao Qin, the direction you're suggesting is indeed feasible, but it would be quite difficult to implement."
"We just need to target our niche precisely. Even if we only attract a certain group from a certain country, it can still bring considerable revenue to Xiangcheng's cultural tourism industry."
Qin Zi'an had already said all that, and he even seemed quite confident.
Seeing this, Director Zhou stopped him and asked him to submit a specific plan.
Then, a decision will be made based on the plan to see if it can be implemented.
After hearing Director Zhou's words, Qin Zi'an also began to act on his own ideas.
Although Qin Zi'an has a great international influence, in South Korea...
Qin Zian's reputation is not that good, and his influence is not strong enough.
After all, what Qin Zi'an did was promote the culture of China, which is incompatible with the mainstream values of South Korea, which steal culture.
But if you want to get money out of the pockets of the South Korean people, you have to put in some effort.
In terms of cultural and tourism promotion, Qin Zian does not plan to use his own social media accounts, but instead intends to use the overseas media of Xiangcheng TV.
Xiangcheng TV is a renowned television station both domestically and internationally. It also has deep exchanges with South Korea and wields considerable influence.
Once the media outlet is determined, the most important thing is to define the direction of cultural and tourism promotion.
The fact that South Korea has repeatedly stolen Chinese culture shows how much they admire Chinese culture.
From the perspective of various age groups, the middle-aged and elderly are the most suitable.
They've all retired; they have money and time to spare.
Middle-aged and elderly groups, dragon culture...
When these two words came together, Qin Zian immediately associated them with the culture of filial piety.
Filial piety is the most important of all virtues, and China highly values it. Naturally, South Korea follows suit.
As long as Qin Zi'an combines "filial piety culture" with "Zhangjiajie climbing" and transforms Zhangjiajie into a fashionable item for locals...
Given South Korea's tendency to follow the crowd, they will inevitably flock here.
After finalizing the publicity plan, Qin Zi'an also took the opportunity to edit out a promotional video for Zhangjiajie.
...
Meeting room of Xiangcheng Culture and Tourism Bureau.
Dozens of cultural and tourism workers were reading Qin Zi'an's publicity plan, and they occasionally expressed their admiration.
Before the meeting began, Director Zhou had already watched Qin Zi'an's publicity plan and promotional video.
Like these people, Director Zhou also praised Qin Zi'an's ideas and creativity.
The reason Director Zhou convened this meeting was to encourage the bureau's staff to learn from Qin Zi'an and acquire genuine skills in cultural and tourism promotion.
Only in this way can Xiangcheng's cultural tourism not stagnate but be revitalized.
"Undoubtedly, Xiao Qin's publicity plan is excellent, with high effectiveness and feasibility. Our Xiangcheng Culture and Tourism Bureau has gone to great lengths to invite him here again to guide our work, so let's not be shy anymore. Think more, ask more questions, and learn more."
As soon as Director Zhou finished speaking, everyone turned their attention to Qin Zi'an, ready to ask questions.
Seeing the large crowd, Qin Zian smiled awkwardly and thought to himself...
Please don't ask any sensitive questions.
Qin Zian had barely conceived this idea when one of the attendees threw him a difficult question.
"Director Qin, how did you come up with this publicity plan? It won't affect Xiangcheng's existing tourism industry, and it can also bring new vitality to the relatively unpopular Zhangjiajie."
"You mean... Zhangjiajie isn't exactly an unpopular destination, is it? It receives a lot of tourists every year."
Qin Zian replied with a smile, trying to change the subject.
After all, they can't exactly say that they targeted the middle-aged and elderly in South Korea because they didn't want to cheat their own countrymen.
In response to Qin Zi'an's answer, the questioner changed his tune and stopped describing Zhangjiajie as an unpopular destination.
Even so, he still didn't let Qin Zian off the hook, and continued to press him about the publicity strategy behind the publicity plan.
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