Seeing the cultural and tourism boom sweeping across the country, everyone at the Beijiang Cultural and Tourism Bureau was naturally extremely anxious.
These cultural and tourism workers all hope that Northern Xinjiang can stand out in this cultural and tourism extravaganza and become the focus of everyone's attention.
The director of the Culture and Tourism Bureau, Aymat, was well aware of this important responsibility, but he did not put pressure on Qin Zi'an. Instead, he chose to conduct this cooperation in a relaxed manner.
Aymat offered to take Qin Zian on an in-depth tour of Northern Xinjiang so that he could personally experience its natural scenery.
According to Aymat, only if Qin Zi'an personally experiences the magnificent scenery of northern Xinjiang can the cultural tourism projects he plans be truly excellent.
Thus, Aymatti took Qin Zian on an in-depth self-driving tour of northern Xinjiang.
Sunlight poured down on the vast grasslands of northern Xinjiang, gilding this expansive land with a golden glow.
Qin Zi'an and Director Aymat stood beside the car, enjoying the unique natural scenery of northern Xinjiang.
As far as their eyes could see, there were endless waves of green, like a carpet carefully woven by nature, stretching to the horizon.
Director Aymat pointed into the distance, a proud smile on his face: "Director Qin, look at this grassland. It is more vivid and real than any picture. The vastness and depth of the grassland are incomparable to urban scenery. I have always felt that this is the focus of our Northern Xinjiang Culture and Tourism Bureau's publicity."
After hearing what Aymat said, Qin Zian nodded in agreement.
The natural scenery of Northern Xinjiang is truly unparalleled. No matter how much manpower and resources are used to create artificial landscapes, they cannot compare to the wonders of nature.
Just as Qin Zian was about to chime in with a few words, Aymatti brought up an idea that contradicted Qin Zian's.
"Director Qin, how do you suggest we transform this grassland into the most popular tourist destination in northern Xinjiang?"
Upon hearing the word "internet celebrity," Qin Zian couldn't help but frown slightly.
Admittedly, the rise of tourist attractions as online sensations can attract people's attention and allow more people to see the beautiful scenery of northern Xinjiang.
Take the Xiangcheng Culture and Tourism Bureau as an example. The "Big Snacks" cultural and tourism store is the best example of becoming an internet celebrity.
However, such a strategy is only suitable for large cities with high-tech development, and not for tourist cities like those in northern Xinjiang that rely on natural scenery.
The charm of Northern Xinjiang is unique; it possesses an indescribable magic that deeply attracts every visitor.
In that case, Northern Xinjiang doesn't need to imitate or learn from the tourism strategies of other popular cities; the wonders of nature are its natural attraction.
Adhering to the principle of "having what others don't have, and being better at what others have", Qin Zian also has new ideas for cultural tourism planning in northern Xinjiang.
“Director Aymatti, becoming an internet celebrity can indeed attract more attention, but I think the focus of the Northern Xinjiang Culture and Tourism Bureau's promotion should still be on the natural scenery. Let tourists truly feel the natural beauty of Northern Xinjiang, rather than the monotonous tourism routines.”
"If you want to incorporate innovative features, that's fine, but don't try to cater to the existing cultural tourism projects. Things like ice sculptures in the Ice City or matchmaking in Yuzhou... these will lose much of their effectiveness if you move them to a different location."
"We can offer what others don't, and excel where others do. We can plan a series of activities themed around natural scenery. Take the grassland in front of us, for example; there's a lot of room for maneuver. For instance, a grassland marathon, allowing tourists to experience the vastness of the grassland while running; a grassland music festival, where music blends harmoniously with nature; and stargazing camping, allowing tourists to look up at the stars at night and feel the immensity of the universe."
Upon hearing Qin Zi'an's suggestion, Director Aymat immediately envisioned a grassland marathon, a grassland music festival, and a grassland stargazing camping trip.
Such localized cultural tourism project planning can indeed better highlight the beautiful natural scenery of northern Xinjiang.
Therefore, Aymat nodded and said in agreement.
"Director Qin, your idea is excellent. The natural scenery of Northern Xinjiang is our most outstanding asset. We'll go back and think about how to implement these projects. Then, we can combine the natural scenery with popular online elements, add some trendy snacks and handicrafts, and invite some online celebrities to experience these grassland activities... In this way, we can both promote the natural scenery and attract more tourists by leveraging the power of online celebrities."
When Aymat came up with this idea, Qin Zian was completely baffled.
Even though he himself has said that becoming an internet celebrity is not suitable for northern Xinjiang, Aymat still wants to move closer to internet celebrity elements.
Qin Zi'an has been involved in cultural tourism planning for various provinces and cities, and has gained a considerable understanding of this field.
It can be said that Longguo Cultural Tourism's rise and fall are both due to internet celebrities.
Once all scenic spots become "internet celebrity" destinations, their unique characteristics will disappear.
Every time I visit a scenic spot, I see the same old scenery, eat the same stinky tofu from Xiangcheng, and drink the same iced drinks from Xiaoxue Ice City…
Is this beautiful?
Is this interesting?
It doesn't take long for tourists from China to become disgusted with this state of cultural tourism.
If the Northern Xinjiang Culture and Tourism Bureau insists on becoming an internet celebrity, it will inevitably suffer a crushing defeat and experience another failure.
Although Qin Zian opposes the idea of turning the cultural tourism of northern Xinjiang into an online sensation, he has not yet made a clear statement.
He will not clearly express his attitude until a complete cultural tourism plan is released.
And so, Qin Zi'an and Director Aymat continued their in-depth tour of northern Xinjiang.
They went to a tranquil lake and looked at the crystal-clear water reflecting the blue sky, white clouds, and distant snow-capped mountains, like a natural ink painting.
Just standing by the lake, Qin Zian felt the coolness and tranquility of the water, as if all his troubles had been carried away by the lake.
They stepped into the dense forest and saw sunlight filtering through the leaves, casting dappled shadows on the ground.
Light is scattered by colloidal particles suspended in the air, and the Tyndall effect is thus manifested.
In the face of such beauty, saying a word would be superfluous.
Only by immersing ourselves in the beautiful scenery can we truly appreciate the magnificent landscape of northern Xinjiang.
This in-depth tour captivated Qin Zian with the beauty of northern Xinjiang, and he almost forgot the original purpose of his trip.
But as a professional cultural and tourism worker, he quickly adjusted his mindset, detached himself from the role of a tourist, and began to think about how to promote the beauty of northern Xinjiang to the public.
At this point, Qin Zi'an already had a preliminary cultural tourism plan in mind for the Northern Xinjiang Cultural Tourism Bureau...
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