This time, the Northern Xinjiang Culture and Tourism Bureau has completely shed its arrogance and begun to cherish its travelers.
After all, while tourism and cultural tourism are booming across the country, tourism in northern Xinjiang is becoming increasingly sluggish...
The Northern Xinjiang Culture and Tourism Bureau never wants to see this situation again.
Therefore, the Beijiang Culture and Tourism Bureau attaches great importance to online public opinion and has held several large meetings to discuss solutions to the problem.
Director Aymat sat on the dais in the conference room, with the heads of various departments of the Culture and Tourism Bureau in front of him.
At this moment, everyone's face was filled with worry about the current situation and anticipation for the future; the tension remained unbearable.
Director Aymat took a deep breath, his gaze firm and powerful. He scanned the people in the conference room and spoke in a loud voice.
"Everyone, we really can't sit idly by any longer. Northern Xinjiang boasts unique scenery and rich culture, but the high cost of tourism is like a mountain weighing down on tourists, becoming a stumbling block to the development of cultural tourism in Northern Xinjiang. If we don't take strong action to show more people the sincerity and determination of the Northern Xinjiang Cultural Tourism Bureau, then the charm of Northern Xinjiang will continue to slip away like quicksand until it is eventually forgotten."
Upon hearing this, Director Zhang, the department head in charge of cultural tourism promotion, immediately stood up, his face filled with seriousness and determination.
"Director, I completely agree with your point of view. We have received a lot of feedback from tourists, all of whom are calling on us to lower prices. Moreover, the events that happened before the Lunar New Year have been brought up again, becoming a sensitive topic. Lowering prices is not only what netizens are calling for, but also what the market needs, and it is a crucial step for us to restore the reputation of the Beijiang Culture and Tourism Bureau."
“That’s right, we must seize this opportunity and rise to the challenge. Although we cannot directly change the overall price level in northern Xinjiang, we can strictly control the prices in scenic spots and restaurants to ensure that tourists can enjoy reasonable prices and high-quality services in northern Xinjiang,” Aymat said in agreement.
He continued, "First, we will conduct price checks on all scenic spots and restaurants to ensure that every product and service is clearly priced and to eliminate any form of overcharging. At the same time, we will also formulate a series of preferential policies, such as ticket discounts and accommodation discounts, to attract more tourists to Northern Xinjiang. These preferential policies will be concrete actions by us to demonstrate our sincerity to the outside world."
However, at that moment, Director Wu of the finance department stood up.
"Director, your plan is indeed very good, but... we also have to consider the financial pressure on the Northern Xinjiang Culture and Tourism Bureau. While these preferential policies can attract tourists, they will also put a certain burden on our finances. We can't ignore the already heavy financial pressure on the Northern Xinjiang Culture and Tourism Bureau just because of blind promotion."
Director Aymat nodded slightly after hearing this. He understood Director Wu's concerns and knew that this was a problem that needed to be considered comprehensively.
"Director Wu, your concerns are valid. But we must understand that only by allowing more people to personally experience the beauty of Northern Xinjiang can our tourism industry continue to prosper. Although these preferential policies will bring some financial pressure, as long as we can plan and operate them reasonably, they will definitely bring greater economic benefits. I believe that with everyone's joint efforts, we will definitely be able to find this balance."
Just as everyone was having a heated discussion, Qin Zian knocked on the conference room door and walked in with a smile.
"Director, I heard you're discussing price reforms in northern Xinjiang. I hope my coming here won't disturb your discussion."
"Director Qin, you're being too polite. We're more than happy to have you attend our Northern Xinjiang Culture and Tourism Bureau's meeting." Director Aymatdi stood up warmly and shook hands with Qin Zi'an. "Your photos have helped more people understand the beauty of Northern Xinjiang, and we are very grateful for your contribution. We are also working hard to lower prices so that more people can experience the charm of Northern Xinjiang firsthand."
"That's great!" Qin Zian said excitedly. "If there's anything I can help you with, just let me know."
Director Aymat said, "We are planning to formulate a series of preferential policies. Do you have any suggestions?"
When Qin Zian was at the door, he could hear the loud arguing inside.
It's clear from their discussion that the Northern Xinjiang Culture and Tourism Bureau is truly dedicated this time and wants to effectively regulate prices.
However, determination and courage alone are far from enough.
For reforms to truly take root and achieve tangible results, concrete actions and strategies are needed.
The Northern Xinjiang Culture and Tourism Bureau needs to learn from some successful business models and marketing strategies to show the public their sincerity and determination.
Just like the currently popular live-streaming e-commerce, why are those live-streaming hosts able to quickly attract a large number of consumers to place orders?
The key is that they grasped the psychology of consumers, making them unable to resist.
The livestream host displays the original price and current price of the product in front of the camera, allowing consumers to feel the value for their money through price comparison.
The assistant broadcaster shouted that they were going to lose money, creating a tense atmosphere.
The streamer maintained a smile and enthusiasm throughout, constantly emphasizing that this was a giveaway to reward fans, and that it didn't matter if they lost everything.
In this tug-of-war, consumers are often caught up in the atmosphere, feeling like they've gained something, and thus begin placing orders like crazy. This is the magic of live-streaming e-commerce, and it's what Qin Zi'an wants to learn from it.
Qin Zian believes that this psychological principle is very versatile and can be applied to the Northern Xinjiang Culture and Tourism Bureau.
"Director, besides formulating relevant policies, the most important thing is to let the public see the sincerity of the Beijiang Culture and Tourism Bureau. Just like live-streaming e-commerce, we need to grasp the psychology of consumers and make them feel that they have made a good deal."
"Live-streaming e-commerce???"
Faced with Qin Zi'an's idea, the staff of the Beijiang Culture and Tourism Bureau all looked puzzled.
Even though live-streaming e-commerce has now entered thousands of households, and many government departments have also started using live-streaming platforms to sell goods.
But to be honest, the effect wasn't very noticeable.
A while ago, the Northern Xinjiang Agricultural Bureau even held a live-streaming sales event, but it failed because the prices were too high...
Not only did the products fail to sell, but the person was also criticized by netizens.
Just thinking about these things made Director Aymat shudder; he didn't quite agree with the plan.
Seeing their confused and puzzled looks, Qin Zian rolled up his sleeves, ready to show them what it's like to be a part of the world.
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