Over the next few days, Qin Zian fell into deep thought.
He consulted a large amount of information about Northeast soybean paste and studied past cases of cultural and tourism promotion in Harbin, hoping to find inspiration from them.
Although Qin Zian possessed the system, its role in the development of Harbin's cultural tourism had become negligible.
Most importantly, Qin Zi'an himself needs to take initiative and study the role of propaganda in a way that keeps pace with the times.
As for the system, its role is minimal; it can only provide some technical assistance.
Finally, one morning, as sunlight streamed through the window and onto his desk…
His eyes lit up, and a brilliant plan took shape in his mind.
Qin Zian immediately contacted Wang Jianye and informed him of his initial plan.
“We can commission a batch of high-quality Northeast soybean paste on behalf of the Harbin Culture and Tourism Bureau. This soybean paste is not only a specialty of Harbin, but also a token of our appreciation to tourists. We can print Harbin’s unique elements and tourist attractions on the packaging so that tourists can have a deeper impression of Harbin while enjoying the delicious food.”
"In addition, we can also include a carefully designed postcard and thank-you card, which can introduce the culture, history and other tourist attractions of Harbin, so that tourists can learn more about the city. The thank-you card expresses our gratitude to the tourists for choosing Harbin as their travel destination and spending last winter with us."
After listening, Wang Jianye nodded repeatedly, his eyes shining with admiration.
He knew that this plan was not only uniquely creative, but also highly feasible.
Most importantly, the free distribution of this Northeastern soybean paste will definitely greatly enhance the image of Harbin's culture and tourism.
How much does it cost to make Northeastern-style soybean paste?
This is how to conduct the most effective advertising with the least cost.
Just by thinking about it, Wang Jianye knew that the future of the Harbin Culture and Tourism Bureau was bright.
Perhaps, Harbin will not be able to welcome a large number of tourists in the short term.
But this sentiment will surely penetrate deep into everyone's hearts, subtly establishing the image of the Harbin Culture and Tourism Bureau as a warm and hospitable place.
With the arrival of the peak tourist season in Harbin, visitors will inevitably think of Harbin when seeking refuge from the summer heat or traveling in the winter.
Thinking of this, Wang Jianye patted Qin Zian on the shoulder and encouraged him excitedly.
"Zi'an, your idea is fantastic! I believe this plan will definitely succeed."
And so, the two hit it off immediately and decided to put the plan into action right away.
Qin Zian quickly organized a team to design packaging, customize the soybean paste, and prepare for shipping.
They selected lucky tourists who visited Harbin last year as the first batch of recipients, hoping to further enhance Harbin's cultural and tourism image through their word-of-mouth recommendations.
The most crucial and captivating aspect of this meticulously planned event was not the exquisite packaging design or the tedious shipping process, but rather the production process of the Northeast soybean paste, which embodies the unique flavor of Harbin.
Qin Zian knew that if he wanted tourists to truly feel the sincerity and enthusiasm of the Ice City, he had to let them witness the birth of this delicious food firsthand.
Therefore, Qin Zi'an decided to show the entire production process of Northeast soybean paste to the public without reservation, allowing netizens from all over the country to participate.
He knew that such a production process would not only allow everyone to participate, but also allow tourists to deeply feel the determination of the Harbin Culture and Tourism Bureau to inherit and promote traditional folk culture, and demonstrate the enthusiasm of the Harbin Culture and Tourism Bureau.
After determining the future direction of the event, Qin Zian began his preparations.
He first went to the system to exchange for the Northeast soybean paste making skill, to ensure that he could master this traditional craft.
Afterwards, Qin Zian convened a meeting with the staff of the Harbin Culture and Tourism Bureau.
Qin Zian stood in front of the conference table, his eyes firm and bright, as if he could already see a bright future.
He took a deep breath and broke the silence of the office with a clear and powerful voice.
"Everyone, I've gathered you all here today because I have an important idea and plan that I'd like to share with you."
"Our Harbin has a long history and profound cultural heritage, and Northeast soybean paste is a representative of the unique flavor of our city. I think that if we can show the public the complete process of making Northeast soybean paste, we can not only promote the food of our Harbin, but also spread our culture."
He paused for a moment, letting the idea settle in everyone's minds.
"Imagine we meticulously filmed every step of the Northeast soybean paste making process, from selecting beans, soaking, steaming to fermentation, and made it into a vivid documentary. Through this documentary, we can not only show tourists the deliciousness of soybean paste, but also let them understand the history and culture of our Ice City."
Upon hearing this, the staff members all showed expressions of excitement and anticipation, and they all expressed their agreement and support.
"This is a fantastic idea! We can not only use this opportunity to promote our cuisine, but also enhance the cultural and tourism image of our Harbin. With Northeast soybean paste in hand, our Harbin Culture and Tourism Bureau is sure to score points."
"Yes, this is a win-win situation! Moreover, I believe that through such activities, we can attract more tourists to our Ice City and let them experience the charm of this city."
"I've said it before: our Northeast soybean paste is the greatest invention in the world. We should have promoted our Northeast soybean paste a long time ago so that people all over the country could know about this delicious food."
"Which factory are we planning to cooperate with? To be honest, only the soybean paste made in the countryside in Northeast China can have that kind of flavor. Those branded products are not authentic at all."
"Director Qin said he would give away Northeast soybean paste to the lucky tourists who visited Harbin last year, so the quantity must be quite large. The Northeast soybean paste made in the countryside is not even enough for their own consumption, let alone supplying such a large amount."
"There are always more solutions than problems. In any case, I unconditionally support Director Qin and firmly believe that he can lead our Harbin cultural tourism industry to continue its efforts and create new glories!"
Thanks to Qin Zian's growth over the past six months, he enjoys a high level of recognition within the Harbin Culture and Tourism Bureau.
Nowadays, no one dares to disagree with him; everyone supports him wholeheartedly.
Moreover, they would spontaneously brainstorm ideas to make the promotional event even grander and more enthusiastic.
Faced with such a grand occasion, Qin Zian smiled and nodded, his heart filled with confidence and anticipation.
"Great! Since everyone is so supportive, let's work together to make this project a success. I believe that as long as we work together, we will definitely achieve complete success."
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