Chapter 313: Super High Sales Volume
"Aunt Liu, there is a supermarket on the second floor of Suifeng Hotel. Did you know about that?"
"Supermarket? What is this?"
"Supermarkets are similar to department stores, where everything is sold. The biggest difference is that when customers enter a supermarket, they can pick whatever they want. All the goods are clearly marked with prices, so you can clearly know how much the goods you pick up cost.
Aunt Liu, let me tell you, it's really comfortable to go shopping in this supermarket. You don't have to read the salesperson's face, nor do you have to worry about people getting impatient when you're picking and choosing products. You can spend hours slowly picking and choosing in the supermarket and no one will say anything to you.
Anyway, everyone who enters the gate of Yongjia Supermarket comes out with a smile on their face. It is the first time in decades of life that they feel so comfortable shopping.”
"Hearing you say that, I want to go and see it!"
"Go ahead, go ahead. After you buy things in this supermarket, I guarantee you won't want to go anywhere else to buy them. The only bad thing is that you lose track of time when you're shopping in the supermarket, and you can't control your hands. You want to buy this and that, and before you know it, you've bought a bunch of things you didn't want to buy."
“Is it really that weird?”
"Is it really that weird? You'll know once you try it!"
"Okay, what you said makes me want to try it now."
…
"Aunt Wu, there's a supermarket on the second floor of Suifeng Hotel. They sell everything there, and the prices are cheap. If you want to buy anything, go buy it now!"
"You sell everything? Do you sell eggs, too?"
"Yes, I checked it out before, it's 2 cents cheaper than the one sold in Dongxu!"
"Is this true? Eggs from this supermarket are cheaper than those in Dongxu?"
"This is fake, everyone is rushing to buy it, if you want to buy it, hurry up and buy it, if you're late, it may not be available anymore!"
"Then I'll quickly go buy two kilograms of eggs. My eldest grandson has been craving for eggs for several days!"
…
"Sister Zhang, did you know that there is a supermarket on the second floor of Suifeng Hotel?"
"I see. I happened to be there when it opened this morning, so I thought I'd go in and see what was going on. But after I entered Yongjia Supermarket, I wanted to buy this and that, and ended up buying more than 20 yuan worth of stuff without even realizing it. I was almost heartbroken when I came out."
"Haha, I thought I was the only one who felt this way. I went to Yongjia Supermarket after hearing about it from someone else. I just wanted to buy a pencil for my child and take a look at the supermarket. But after I went in, I found that this was cheap, that was not expensive, this thing was useful at home, that thing was also useful at home, and my shopping basket was full as I was walking around!"
"I only realized it when my shopping cart was full. But then again, it's really comfortable to go shopping in this supermarket!"
"Yes, you can choose whatever products you want. It's not like before when I went shopping and I had to look at the salesperson's face. If I picked this and that, I would get the cold shoulder. If I met a salesperson with a bad temper, he would even scold me. This Yongjia Supermarket is really considerate!"
"Who said it wasn't true? I used to be annoyed by those sales clerks. It was like asking them to buy something. Now that I have Yongjia Supermarket, I won't go anywhere else to buy things in the future. I will buy them at Yongjia Supermarket!"
"Me too. Things in Yongjia Supermarket are cheap, the sales staff are friendly, and you can choose whatever products you want. It's a comfortable shopping experience."
…
On National Day, similar conversations continued to take place in the county.
Yongjia Supermarket doesn’t even need to do any advertising, as customers who have experienced shopping in the supermarket will actively recommend it to their family, relatives, friends and colleagues.
It feels like seeing a novel that suits your taste very much, such as "Back to 1980 to Enjoy Happiness"^_^, and then you can't help but want to recommend it to friends, classmates and group members who also like to read novels. The power of tap water is much more effective than the supermarket's active promotion, and the effect is quite obvious.
The employees of Yongjia Supermarket were so busy that they worked around the clock, especially the ten cashiers and weighers, who didn't even have time to eat lunch.
Upon seeing this, Deng Shirong immediately sent someone to buy hundreds of buns and asked the employees to take turns to have a simple and quick lunch. Then they returned to their work to deal with the almost unabated number of customers.
The main reason is that Yongjia Supermarket still uses a relatively primitive manual settlement method. There is no barcode scanner and no cash register, so the speed is indeed a bit slow.
In fact, supermarkets in Shanghai have already used OMRON528 electronic cash registers, which can automatically calculate prices and print out the amount of money to be paid. Unfortunately, Deng Shirong and his sons, daughters and daughters-in-law don't know about it yet.
We were busy until four or five in the afternoon, when the number of customers suddenly dropped. I guess they all went back to cook and eat.
Originally, the supermarket did not provide meals, but today was the first day of the supermarket's opening and the circumstances were a bit special. In addition, these employees were all members of the Deng family, so Deng Shirong sent someone to buy buns for the employees at noon, and in the afternoon he asked the chef from the Suifeng Hotel to prepare meals for the supermarket employees.
After a quick dinner, waves of customers came again.
Moreover, the number of customers after dinner was even more exaggerated than that in the morning and at noon. It should be that after brewing for most of the day, the news had spread throughout the county, so the idle residents came to take a look out of curiosity.
Then, all the employees in the supermarket started to get busy again. The store was originally scheduled to close at 8pm, but they were busy until 9pm and there were still customers queuing up.
Seeing this scene, Deng Shirong found it difficult to understand. There would be another day tomorrow, so why did he have to buy something today?
Fortunately, no new customers came in at this time. After all the existing customers paid and left, the staff in charge of cleaning began to clean the place, and the staff in charge of the cashier also handed over the money.
It was already half past nine in the evening when everything was done.
Deng Shirong asked the employees to go back and rest quickly, and then the whole family stayed to count today's turnover.
The largest banknote now is still the 10 yuan note. The 100 yuan note was not issued until May 10, 1988. Add to that the small amounts of dimes and cents, and it would take a long time to count the money.
It took the family more than ten minutes to calculate today's sales, a total of 18,694.63 yuan.
With such a turnover, if it happened in the future, a supermarket of this size would definitely lose money if it was in a first- or second-tier city, and it would not even be able to make back the rent of the store and the wages of its employees. Even if it did not lose money in a third- or fourth-tier city, it would not make much money.
But in this day and age, with such a high turnover, it is simply making a fortune! Deng Yuntai and Zhang Xiuping had already calculated that although the profits of various commodities are different, they are basically between 15% and 30%. If we calculate it based on a profit of 20%, then today's turnover of 18,694.63 yuan can also generate a gross profit of 3,738 yuan.
As for labor costs, it is only 34 yuan a day at most, and 10 yuan for water and electricity is more than enough. The shop is owned by the owner, so there is no need to pay rent. After deducting taxes, the net profit is still more than 3,500 yuan, which is almost comparable to a restaurant's monthly profit.
After roughly calculating the profit, everyone was shocked except Deng Shirong who remained calm!
Deng Yuntai was shocked and said, "Oh my God, this supermarket is so profitable?"
Zhang Xiuping was also shocked. She remembered that her father-in-law had told them a few years ago that the restaurant would only be run by them and their spouses temporarily, and that a more profitable project would be prepared for them in the future. They did not feel much when they heard this at the time.
But now, the huge profits of the supermarket are right in front of them, once again proving that her father-in-law's vision is really terrifying.
As for Deng Yunzhen, Deng Yunzhu, Deng Yunsong, Deng Yunhua and other siblings, they naturally admire their father very much. From the country's reform and opening up to the present, their father could easily make money no matter what business he did, and even led the whole family to rapid development.
Now, as soon as this supermarket opened, it made more than 3,500 yuan a day. The speed of making money is even faster than robbing a bank.
At this moment, the siblings all regarded their father as a role model.
Deng Shirong was actually a little surprised to see such high sales.
But think about it, this is the first supermarket in the whole of Guangxi, and this business model appeared in the county for the first time, which caused a huge sensation in the county. In addition, Bobai is one of the top three most populous counties in the country. Now in 1985, the total population is already more than one million. The permanent population of the county plus the surrounding population is still more than 100,000.
Moreover, the products in their supermarket are indeed of good quality and low price, so it is understandable that the sales volume is so high.
Seeing that his sons, daughters and daughters-in-law were all shocked, Deng Shirong smiled and said, "Today is the first day of the supermarket's opening. It is normal for the turnover to be higher. There may be good turnover tomorrow and the day after tomorrow, but the turnover will definitely decrease in the future. Under normal circumstances, a daily turnover of 5,000 is already very good."
Zhang Xiuping said excitedly: "Even if the turnover in the next day is only 5,000, the net profit will be at least 700-800, which is more than 20,000 yuan a month. This is much more profitable than our restaurant."
Deng Shirong said: "It is normal for supermarkets to earn more than restaurants. Now those who can come to our restaurant to eat are all well-off people. How can ordinary people afford to come here to eat? But supermarkets are different. They face the general public. As the saying goes, there is strength in numbers, and the same is true for consumption power."
Deng Yuntai nodded repeatedly and said, "That's right. If we do this, what if the department store and the supply and marketing cooperative follow suit?"
Deng Shirong smiled and said, "There's no need to worry about department stores and supply and marketing cooperatives. They are both huge companies with presence all over the country. If one thing happens to them, it will affect the whole body. They won't change their sales model easily. But if our supermarket business is booming, other competitors may appear. This is inevitable. It just depends on when they appear."
If this life remains the same as the previous one, then there is no need to worry about any competitors emerging.
Because in the entire 1980s, there were no supermarkets in Bobai County, and in the 1990s there was only one supermarket, Yongjia. It was not until the 21st century that supermarkets, led by Baozhongbao, sprang up all over the county.
However, because of his intervention in this life, the supermarket appeared several years earlier. He was not sure whether it would produce a butterfly effect.
Deng Yuntai and Zhang Xiuping both breathed a sigh of relief when they heard this. As long as the department store and the supply and marketing cooperative did not go out of business, they and their wife would still be confident in dealing with other possible competitors.
But then again, in this day and age, those who dare to compete with Yongjia Supermarket must be people with strong capital, so they cannot be too careless.
"Okay, it's getting late, go back and have a shower or two. We have to get up early to do business tomorrow!"
"Yeah, okay!"
…
In the next two days, Yongjia Supermarket's turnover not only did not decrease, but showed a slight upward trend.
Especially on the third day of the supermarket's opening, the turnover directly exceeded 20,000, which stimulated Deng Yuntai and his wife so much that they were like chicken blood every day. All their attention was focused on the supermarket, and the restaurant was handed over to Deng Yunzhen.
After all, the supermarket generated tens of thousands of profits in three days. This business is really lucrative.
Now, Xiao Dong'er is in the middle class of kindergarten, and Dongzi is almost two years old. The siblings no longer need to be taken care of, so both Deng Yuntai and his wife and Deng Yunzhen can free up their hands and feet to do things.
After three days, the name of Yongjia Supermarket had become known to everyone in the entire county.
Yongjia Supermarket's business is booming, so the business of department stores, supply and marketing cooperatives, and some grocery stores in the county have naturally been affected to a certain extent.
The department store and the supply and marketing cooperative did not take this seriously.
Let’s talk about the department store first. It is just a retail outlet of the department store in the county town.
As a third-level wholesale station in the national department store system, the county's department store is responsible for the purchasing, allocation, wholesale and retail business of the county's department store industry. It operates as many as 8,276 kinds of merchandise. Its status is really not something that the current Yongjia Supermarket can shake.
As for the supply and marketing cooperatives, there is no need to say more.
Not to mention the whole country, just talking about the strength of Bobai County Supply and Marketing Cooperative, the county cooperative has 5 directly affiliated companies, 1 factory, 1 supply and marketing school, 29 grassroots supply and marketing cooperatives, and 10 branches.
There are 59 purchasing outlets, 20 industrial product wholesale outlets, 541 retail outlets, 22 catering businesses, 22 warehousing and transportation agencies, 15 hotels, 2 home appliance repair outlets, and 40 industrial enterprises in the county.
With such powerful strength, how could they care about a mere supermarket? However, department stores and supply and marketing cooperatives are large and powerful, so they can ignore the rise of Yongjia Supermarket, but other grocery stores in the county cannot help but care, because their business has been affected.
It's a pity that even if they care, it's useless. Small shops like theirs are not qualified to compete with Yongjia Supermarket. They can only curse behind closed doors, and then adjust the prices of their products to the same as Yongjia Supermarket with tears in their eyes, and use the distance to attract some customers.
Just like in later generations, if customers buy small amounts, they are too lazy to make a special trip to the supermarket. After all, it is quite annoying to have to queue up to check out every time. Only when they have plenty of time and are planning to make large purchases will they go to those big supermarkets to buy, which gives these grocery stores room to survive.
Three days later, when the novelty wore off, Yongjia Supermarket's sales began to decline.
A week later, Yongjia Supermarket's turnover stabilized between five thousand and six thousand.
Deng Yuntai and Zhang Xiuping were extremely satisfied with this. As long as the supermarket could maintain its turnover, the monthly income would be over 30,000 yuan, which would mean at least 300,000 yuan a year.
If you are not satisfied with this speed of making money, then you are too greedy! Seeing the speed of making money in the county supermarket, Deng Shirong has begun to look forward to the supermarket in Chaoyang Plaza, Nanning. It is a large supermarket with an area of more than 3,000 square meters and is located in the absolute city center of Chaoyang Plaza. Once it is completed and opened, you can't imagine how popular the business will be.
It is estimated that by that time, the money a supermarket earns in one day will be a figure that many people cannot earn even if they work hard for many years.
The supermarket in Chaoyang Plaza in Nanning is still too far away now. It will take at least the second half of next year. What Deng Shirong has in front of him now is the house in the Deng’s Community in Naye. He can hire someone to start designing and decorating it.
Naye Deng Family Community can be said to be the second home of Naye Deng Family. Its importance is unquestionable. Deng Shirong must hire someone to design and decorate the house well, so that it will not be outdated even for future generations.
The only way to achieve this is to use ancient style decoration.
Ancient style decoration will never go out of style, and many woods that are priceless in later generations should not be worth much in this era.
When thinking of ancient decoration, Deng Shirong naturally thought of Hainan Huanghuali, whose price soared to the point that everyone was stunned in the future. If he used the space to stockpile a batch of Hainan Huanghuali now, how valuable would it be in the future? Even if he didn't sell it, he could keep it to make furniture for his grandchildren, or use some scraps to make some bracelets, which would be a very face-saving thing.
Thinking of this, Deng Shirong could no longer sit still. Since there was nothing else to do at the moment, he immediately set off for Hainan.
…
Today, Hainan is still under the jurisdiction of Guangdong.
Deng Shirong spent more than 20 days in Hainan and purchased 100 tons of huanghuali.
The current purchase price of Huanghuali is 8,000 yuan per ton (the author has checked a lot of information on this price. Some say that it was one yuan per catty in this era, so one ton is 2,000 yuan. A more reliable statement is 7,000 to 10,000 yuan per ton. Finally, the author set this price. If there are experts who know the market situation, please leave a message to let me know. Thank you). Deng Shirong spent a total of 800,000 yuan on 100 tons. For this era, this price is actually not cheap.
But compared with the prices in later generations, it’s damn cheap.
As far as Deng Shirong knows, the price of Huanghuali in later generations is really outrageous. One ton can easily be sold for 10 or 20 million or even more. The 100 tons that he has stockpiled in his space will have a guaranteed value of more than 2 billion in later generations.
With such high profits, if it were someone else, they would probably buy up as much as they could.
But Deng Shirong is a relatively contented person. If acquisition is easy, he would not mind acquiring more. But now it takes so long to acquire 100 tons, and the acquisition speed will definitely become slower and slower in the future.
Deng Shirong thinks there is no need to spend so much time here.
Therefore, Deng Shirong did not stay in Hainan, but chose to take the train back to Nanning.
(End of this chapter)
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