Chapter 350: Master Kang's Braised Beef Noodles
Half a month later.
Deng Shirong and his daughter returned to Nanning with eight Sichuan chefs.
At this time, Wuyue Square has changed a lot. 40 veterans led by Peng Zhanping are conducting military training in the square. On the first floor of the square, old employees transferred from Yongjia Supermarket in the county are leading newly recruited employees to code and stock the goods.
The old employees are still teaching the new employees how to use the OMRON528 electronic cash register. Now the Yongjia Supermarket in the county has already used electronic cash registers. This machine can automatically calculate the price and print out the amount of money to be paid, which greatly improves the supermarket's cash register efficiency.
Seeing Deng Shirong coming back, Zhang Xiuping, who was coordinating the overall situation, greeted him, "Dad!"
Deng Shirong looked at the well-organized supermarket and praised: "Well done, it looks like the supermarket will be open in a few days."
Zhang Xiuping smiled and said, "National Day is just a few days away. Brother Tai and I have discussed it and plan to open the business on that day. We will then invite people to come over to perform the dragon and lion dances. What do you think, Dad?"
Deng Shirong nodded and said, "Okay, let's do as you wish."
While the father-in-law and daughter-in-law were talking, Deng Yunzhu had already brought eight chefs to the hot pot restaurant on the second floor.
The eight chefs have seen the world, but they were still shocked when they saw the huge space and very well decorated hot pot restaurant in front of them.
“What a huge hot pot restaurant!”
"Oh my god, this is at least ten times larger than the hot pot restaurant I worked at before."
"The gas stove is embedded in the table. Who came up with this design? It's absolutely amazing!"
“…”
Seeing the eight chefs praising the hot pot restaurant, Deng Yunzhu smiled and said, "Master chefs, this is where you will work in the future. Go in and take a look at the kitchen facilities. Are you satisfied? Is there anything you want to change?"
Upon hearing this, the eight chefs excitedly walked towards the kitchen of the hot pot restaurant.
Soon, the eight people entered the kitchen of the hot pot restaurant. Seeing the spacious and bright kitchen with complete facilities and a very reasonable layout, the eight chefs fell in love with it instantly.
The kitchen is as important to a chef as the sword in the hands of a knight.
"Boss, this kitchen is so well designed. I am so satisfied."
“It’s so comfortable to work in a kitchen like this. The person who designed this kitchen really understands us!”
"I can't wait to go to work early..."
“…”
Hearing the chefs' praise, Deng Yunzhu smiled and said, "Master chefs, as long as you are satisfied, I will take you to settle down first. Once the hot pot restaurant has recruited staff, it will be time for you to show your skills."
"Boss, we will try our best."
…
In a blink of an eye.
Time has come to National Day.
At eight o'clock in the morning, Yongjia Supermarket, which was ready, officially opened for business.
In front of Wuyue Square, the heart-stirring sound of drums beat rhythmically. As the dragon and lion dances began, passers-by were attracted.
When they approached to watch the dragon and lion dances, they also saw red banners hanging from the fifth floor with words of congratulations for the opening of Yongjia Supermarket written on them.
It is now 1987, and self-service shopping malls similar to supermarkets have sprung up in many places across the country, but Nanning obviously does not have such a self-service shopping mall. Yongjia Supermarket is undoubtedly the first supermarket in Nanning.
When the dragon and lion dancers stopped to rest, curious passers-by walked into the supermarket and took a look under the guidance of the supermarket employees.
After entering the supermarket, all the customers were shocked.
“Oh my god, there’s so much space here!”
"So this is a supermarket. It feels similar to a supply and marketing cooperative or a department store, except that the way of collecting payment is different."
"It's really fun to be able to choose the products by myself. It's much better than going to a supply and marketing cooperative or a department store to buy things!"
“…”
It has to be said that the fresh shopping model of allowing people to choose by themselves instantly turns these curious passers-by into real customers.
The Wuyue Square is originally located in the city center of Nanning. Even in this day and age, the passenger flow is still very high. After being attracted by the dragon and lion dances, most of these passers-by went into the supermarket for a stroll.
Among those who walk around the supermarket, the only one who can remain rational and not buy anything is probably the one who has no money in his pocket.
Deng Shirong, Deng Yuntai, Zhang Xiuping and Deng Yunzhu were all watching at the scene. Seeing customers constantly entering the supermarket, they knew that the supermarket would definitely have a good start today.
After experiencing the convenience of shopping in the supermarket, these customers will definitely take the initiative to recommend it to their neighbors, colleagues, relatives, friends, etc. when they go back. Just like when the Yongjia Supermarket in Bobai was first opened, word spread from one person to ten, and from ten to a hundred, and in less than a day the whole city knew about it.
Although the capital city of Nanning is much larger than the county town of Bobai, as long as human-to-human transmission occurs, it won’t take many days for the name of Yongjia Supermarket to be heard by every Nanning citizen, and the supermarket’s popularity will be a natural result.
At this time, Peng Zhanping and 40 other veterans also dispersed into the supermarket, trying their best not to give others the opportunity to steal.
There is no other way. There is no surveillance in this era. Apart from relying on the customers' self-awareness, we can only send someone to keep an eye on it.
After promotions in the morning, noon and afternoon, the supermarket finally welcomed a traffic peak in the evening. Even though an electronic cash register was used at the checkout counter, the money collection speed was much faster than the previous pure manual collection in Bobai Supermarket, but customers still had to line up to pay. You can imagine how popular the business is.
This is what the first person to try something new deserves.
The supermarket closes at nine o'clock in the evening.
Then we did some statistics and found that the turnover was as high as 26,458.46 yuan, which was 7,763.83 yuan higher than the turnover of 18,694.63 yuan on the first day of opening of Yongjia Supermarket in the county town. It has to be said that the capital is the capital, and the customer flow is really not comparable to that of the county town.
Now, due to the addition of two supermarkets, the purchase volume of goods has increased greatly. After Deng Yuntai negotiated with the manufacturers, he further lowered the purchase price of goods. The average profit of goods should be able to reach about 24%.
Today's turnover of 26,458.46 yuan has a gross profit of 6,350.03 yuan.
After deducting various costs, the net profit is definitely not less than 6,100 yuan. This speed of making money is simply terrifying.
Deng Shirong, Deng Yuntai and Zhang Xiuping were all mentally prepared for this profit, after all, there was the example of the county supermarket.
"Oh my God, this is so profitable!" Deng Yunzhu was really shocked.
She was still in school, so naturally no one had told her about the profits of the county supermarkets. Therefore, it was the first time she knew that supermarkets were so profitable.
"Supermarkets are still a very new shopping model in China. It is easy to make money, but it takes a lot of money to open a supermarket. Even if ordinary people see that supermarkets can make money, they don't have the capital to invest. But sooner or later, there will be competitors in this industry."
At this point, Deng Shirong looked at his eldest son and said, "So you have to take advantage of the fact that there are no competitors in the past few years to open a few more branches. When the purchase volume increases, you can further reduce the purchase cost and form your own competitive advantage. In this way, you will not be afraid of challenges from latecomers."
Deng Yuntai also tasted the sweetness and nodded, "Dad, I understand. I know what to do next."
Zhang Xiuping asked: "Dad, how much did you spend to build this building?"
Deng Shirong said: "It cost 1.32 million to buy the land. When building the building, I asked for a good foundation so that I could add a few more floors at any time. So the five-story building, including the hardening of the square, cost a total of 3.68 million."
When these words were spoken, Deng Yuntai, Zhang Xiuping and Deng Yunzhu were all shocked.
It cost 5 million to buy the land and build the building, not to mention the decoration! Deng Yuntai couldn't help but ask, "Dad, where did you get so much money?"
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Deng Shirong smiled and said, "Of course I earned it. In addition to the business you know, I also run other businesses! You don't need to ask about the details. Anyway, they are all legitimate businesses, not the kind of shady businesses."
Although Deng Yuntai and others were curious, their father told them not to ask more questions, so they naturally stopped asking about it.
Zhang Xiuping said with emotion: "I originally thought that my supermarkets would continue this model of buying land and building buildings. This way, the storefront would be our own and it would be convenient for us to do anything. However, buying land and building buildings costs so much money and takes so long to complete. It seems too difficult."
Deng Shirong said: "Buying land to build a building has its advantages and disadvantages. You can try to buy an old building. See which city in Guangxi has a suitable old building and buy it. The price should not be very high. Then you can spend money to renovate it and it should be able to achieve a good effect."
Deng Yuntai said thoughtfully: "Once this supermarket is stable, I will go around to see if there are any old buildings suitable for conversion into supermarkets."
Deng Shirong nodded and warned: "No matter where you go in the future, you must bring a few security personnel with you. Safety issues must be taken seriously. As for the cash in supermarkets and hot pot restaurants, when you deposit it in the bank, just send a few security personnel to deposit it. You don't have to go."
In the Internet era of his previous life, he had read all kinds of news, so he naturally knew how crazy the 1980s, 1990s and 2000s were.
Those robbers were so bold that it is hard for people in later generations to imagine. In addition, due to the proliferation of guns in that era, those inhumane robbers were not just seeking money when they committed robbery. They would directly shoot at the target of the robbery, kill the person, and then take the stolen money and walk away.
This is not an isolated case.
Therefore, he asked his children not to deal with large amounts of cash and to minimize the risks as much as possible.
At the same time, he would also remind the veterans to always be vigilant and not be unaware that they are being followed.
"Got it, Dad!"
Deng Yuntai, Zhang Xiuping and Deng Yunzhu all responded.
As early as several years ago when they first came to Bobai County to develop, their father attached great importance to their safety. Now that the old advice is repeated, they all keep it in mind.
…
Half a month later.
Bobai County, instant noodle factory.
Deng Shirong opened the lid and a strong aroma instantly rose up. While stirring the instant noodles in the bowl with a fork, he commented: "This smell is right!"
Surrounding them were Deng Changyu, the general manager of the food company, Deng Changpei, the director of the instant noodle factory, and Master Chen, who was in charge of the research and development of sauce packets.
At this time, Master Chen looked at Deng Shirong with anticipation, just like an elementary school student expecting to get affirmation from his teacher.
After Deng Shirong mixed the instant noodles, he began to eat them under everyone's gaze, one mouthful, two mouthfuls, three mouthfuls...
After three bites, Deng Shirong looked at the master chef who was in charge of the sauce packet research and development and said affirmatively: "Yes, this is the taste, Master Chen, you succeeded!"
Master Chen said excitedly: "That's great!"
Deng Changpei also said with a sense of relief: "Finally succeeded!"
Deng Changyu said excitedly: "Jiu Gong, can we officially start production now?"
Deng Shirong smiled and said, "It is time to officially start production. Next, let the employees work at full capacity and work in three shifts to produce. We will try to stock up more goods before the New Year. By then, I will select suitable celebrities to cooperate with and put advertisements on TV. I believe our instant noodles will be a big hit."
Deng Changyu was also full of confidence at this time, and said: "Well, I will give the order in a moment, and we must release all the production capacity of our factory, so that we can produce 150,000 bags a day. It should be no problem to stockpile 10 or 20 million bags before the New Year."
Deng Shirong nodded. Although the output was not high, it was barely enough in the short term. After the sales really exploded, the branch factory in Wuhan should have been built. By then, purchasing more production lines should be able to alleviate the production pressure brought about by the sales explosion.
Deng Changpei continued, "Jiu Gong, what do you think is a good name for this instant noodle?"
Deng Shirong smiled and said, "Just call it braised beef noodles."
Deng Changpei's eyes lit up when he heard this, and he praised: "What a good name, braised beef noodles, Master Kang's braised beef noodles, just hearing the name makes people want to buy it and try it."
Deng Changyu also looked at Jiu Gong with admiration. Jiu Gong's naming was really amazing.
What could Deng Shirong say when he saw this? He could only apologize to that rich second-generation guy.
The founder of Master Kong in the previous life was truly a legendary figure. He was a veritable second-generation rich man in Taiwan. In the late 1980s, he went to Beijing to start a business with 40 million RMB given by his family. In the end, he lost so much that he almost pawned his clothes.
Just when he was feeling discouraged and preparing to return home to inherit the family business, he accidentally made a pack of instant noodles he brought from his hometown on the train. This attracted a lot of attention, sparked his entrepreneurial inspiration, and eventually led him to create the industry giant, Master Kong instant noodles.
Now that Deng Shirong has successfully launched Master Kong, he can only say sorry to this Taiwanese compatriot. If there were no other opportunities, he would probably not be able to succeed in starting a business in his lifetime and would have to go home and inherit the family business honestly.
After designating instant noodles as the food company's flagship product, Deng Shirong set his sights on the classic product, Master Kong Braised Beef Noodles.
The main reason is that this product is so awesome. Since its birth, it has been killing it in the market, with no one to compete with it. It has made the new brand Master Kong the market leader, which is really awesome.
(End of this chapter)