Chapter 351: Instant noodles stockpiling, hot pot restaurant opening
Deng Shirong also thought about changing the name of the instant noodle brand Master Kang to Master Deng, but Master Kang means health, which is a good idea, so he did not plan to change it in this life and directly copied the Master Kang brand.
Speaking of instant noodles, in fact, as early as 1964, the Beijing Food Factory had already produced China's first instant noodles.
It’s just that it hasn’t been sold on a large scale, and the reason is quite shocking.
Because of its preparation method, even today, it is still a dark dish.
The noodles are fried with duck oil, and the only ingredient is flour packets. The taste of this instant noodle is unknown now, but we can imagine what a strange taste it must have.
Here is a picture to let you feel what dark cuisine is:
The People's Daily commented at the time: "There was a strange smell, but it disappeared quickly."
This is China’s first instant noodle. It appeared quickly and disappeared just as quickly, without even leaving a trace.
It was not until 1970 that Shanghai Yimin Food Factory No. 4 produced a real instant noodle, called Egg Instant Noodles. In the first year of its launch, it sold a full 2 million bags, which is quite impressive.
This instant noodle with sales of millions later had its own brand called "Happy" instant noodles.
From then on, instant noodles began to gradually appear in the eyes of Chinese people.
However, before the birth of Master Kong, all instant noodles only came with seasoning packets, and everyone only worked hard on the seasoning packets. For example, the Three Fresh Yi Noodles launched by Huafeng last year developed a seasoning packet made from chicken broth and seafood. Coupled with Huafeng's good marketing, this instant noodle became popular all over the country.
Until the birth of Master Kong, instant noodles contained not only the seasoning packet but also a sauce packet. This sauce packet is the soul of Master Kong, and the key for it to carve out a path among the many old instant noodle overlords and become the new overlord.
In his previous life, Deng Shirong read online novels for more than ten years in his later years. He remembered that in a certain urban novel, the protagonist started his business with instant noodles. It was also from that time that he knew that this Master Kong braised beef noodles was so awesome.
Now, under his guidance, Master Chen has successfully developed a dish that tastes almost the same as the previous Master Kong braised beef noodles. Once this instant noodle product is launched, it will definitely be a best-seller. Deng Shirong is fully confident about this.
Therefore, after successfully developing this classic instant noodle, Deng Shirong did not launch marketing immediately. Instead, he asked the instant noodle factory to stock up first. Once enough stock was stocked, he invited celebrities to advertise and thus occupied the national instant noodle market in one fell swoop.
No one had any objection to Deng Shirong's instructions and started to work hard on production. The production capacity of the five production lines was fully utilized, and every day, a full 150,000 packs (barrels) of instant noodles were packaged and sent to the warehouse for storage.
Fortunately, Deng Shirong had foresight and built the warehouse of this instant noodle factory large enough, so there was no need to worry about not having enough warehouse space.
With the official production of the Master Kong instant noodle factory, the demand for wheat, which accounts for the largest proportion of the instant noodle raw materials, began to surge instantly. Wheat from all towns and villages in the county was continuously transported to the instant noodle factory through various channels.
At the same time, the employees in charge of purchasing raw materials at the instant noodle factory also signed wheat purchase contracts with farmers in various townships on behalf of the instant noodle factory, allowing farmers in various townships to grow more wheat in the future to meet the huge demand of the instant noodle factory.
While the workers at the instant noodle factory were busy as hell, Deng Shirong, who had nothing to do, went to Nanning again. His youngest daughter's hot pot restaurant was about to officially open after such a long period of preparation. After all, this was his youngest daughter's first store, so of course he had to come and support it.
Spicy girl hotpot.
This is the name of Deng Yunzhu’s hot pot restaurant.
Before the hot pot restaurant opened, Deng Yunzhu used the promotion method her father taught her to distribute hot pot restaurant coupons to customers. Of course, she would not let her employees go to the streets to distribute coupons. Instead, she directly put a thick stack of coupons at her eldest brother and sister-in-law's supermarket checkout counter. When customers checked out and left, she asked the cashier to give out different numbers of coupons based on the customers' consumption amount.
The effect of doing this is very obvious. Customers attach great importance to the free coupons. Even if they do not patronize the hot pot restaurant for various reasons, they will give the coupons to other people in need instead of throwing them into the trash can like waste paper.
This achieves the promotional purpose of the hot pot restaurant.
The night before the hot pot restaurant opened, Deng Yunzhu asked anxiously, "Dad, do you think anyone will come to eat at the hot pot restaurant tomorrow?"
Deng Shirong smiled and asked, "How many coupons have been issued by the hot pot restaurant in the past few days?"
Deng Yunzhu said: "All 10,000 customized coupons have been distributed."
Deng Shirong said: "Then what are you worried about? These 10,000 coupons have covered at least several thousand households, and possibly more than that, because when people who get the coupons talk to their neighbors, they are likely to mention the La Meizi Hot Pot Restaurant, so normally speaking, the La Meizi Hot Pot Restaurant has become well-known in at least more than 10,000 households.
The hot pot restaurant will officially open tomorrow. If we can attract 1% of the customers, it will be considered a success."
Zhang Xiuping smiled and said, "Azhu, this hot pot restaurant relies on repeat customers, just like the Suifeng Restaurant in Bobai, whose business is getting better and better. As long as there are customers coming in and word of mouth spreads, the hot pot restaurant's business will definitely be good."
Deng Yunzhu nodded and said, "Then I feel relieved. I hope we can have a good start tomorrow."
…
The next day.
Deng Yunzhu got up early and went to Wuyue Square with her elder brother and sister-in-law, as well as many supermarket employees and security personnel.
In fact, the hot pot restaurant mainly serves lunch and dinner, so there is no point for her to come so early. However, this is her first time doing business after all, and she does not have the willpower to stay until after 10 o'clock.
"Azhu, it's still too early for the diners to come and eat hot pot, let's go have breakfast first!"
"Sister-in-law, I don't want to leave the hot pot restaurant for a moment now. Just bring me two buns."
"You, calm down. You've already done what you need to do. You won't be able to do anything if you stay in the store. Just go and have breakfast and don't make yourself so nervous."
“This… okay!”
After quickly eating breakfast, Deng Yunzhu returned to the hot pot restaurant and waited for diners to arrive.
Deng Shirong arrived at the hot pot restaurant around nine in the morning. Seeing his little daughter fidgeting, he couldn't help but smile and said, "Ah Zhu, remember your current state. After this, even if ten stores open at the same time, you probably won't be able to find this kind of nervous and expectant mentality again."
The reason why the eldest son, daughter-in-law and eldest daughter have never been as nervous as the youngest daughter is that when the Sui Feng Hotel opened, it was a family business. When Deng Shirong handed over the Sui Feng Hotel to the eldest son and daughter-in-law to manage, the hotel's income was already stable.
The same goes for the eldest daughter.
As for the younger daughter, it was made clear from the very beginning that this hot pot restaurant was her business, so the meaning was naturally different.
Now that the quality of the hot pot restaurant is about to be verified, it is understandable that the little daughter is nervous.
Deng Yunzhu smiled and said, "Dad, guess how much the hot pot restaurant's turnover will be today?"
Deng Shirong asked back: "How many do you think there will be?"
Deng Yunzhu said: "My guess is that it should be between five hundred and eight hundred."
Deng Shirong smiled and said, "Your guess is a bit conservative. I think today's turnover should not be less than two thousand."
After all, a hot pot restaurant is different from a supermarket. A supermarket can have a turnover of over 20,000 on the first day of opening, but for a hot pot restaurant, if the turnover on the first day can exceed 2,000, it would be very good.
After all, hotpot in that era was considered a high-end consumption item, unlike the hotpot in later generations which was cheap and affordable to everyone.
Deng Yunzhu was surprised and asked, "Dad, do you think the turnover is really that high?"
Deng Shirong said: "There should be, if you don't believe me just wait and see."
Deng Yunzhu smiled and said, "It doesn't need to be 2,000. As long as today's turnover can reach more than 1,000, it will be considered a success."
…
Looking around the world, food is the most difficult to achieve uniform taste. The saying that everyone has different tastes is not just talk.
Niu Lizhen has a deep understanding of this.
Niu Lizhen is a native Sichuanese. By chance, she married her current husband, left her hometown where she had lived for many years, and came to live in Guangxi.
Niu Lizhen is generally very satisfied with her current husband. First of all, her husband has a good family background. His parents-in-law are both middle-level leaders in state-owned enterprises. He himself is also very hardworking and became the director of a factory under a state-owned enterprise in his thirties. His family conditions are indeed impeccable.
Secondly, her husband is considerate and caring towards her. Marrying such a man is the greatest blessing in her life.
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The only drawback is the difference in diet.
Niu Lizhen has loved spicy food since she was a child, but her husband's family doesn't eat spicy food.
For Niu Lizhen, who loves spicy food, she will feel uncomfortable if she doesn't have spicy food for a meal. If she doesn't eat spicy food for a long time, she will really feel like she is never full. To be precise, she doesn't get to eat what she wants, and she always feels uncomfortable.
Although her mother-in-law took good care of her and often cooked some dishes with chili peppers for her, to be honest, her mother-in-law's cooking skills were just average and she couldn't cook up the flavor of Sichuan cuisine at all. In addition, she lacked the bean paste, which is known as the soul of Sichuan cuisine. The taste was not dispensable, but it was really just edible.
Niu Lizhen felt very regretful. She wondered why she didn't learn how to cook from her mother when she was at her parents' home.
Now, it has been several years since Niu Lizhen got married and moved to Guangxi. What she looks forward to most is going back to her parents’ home. The time she goes back to her parents’ home every year is the happiest time for her, as she can completely indulge in the hometown dishes that she cannot usually get in Guangxi.
At the beginning of this year, her husband accompanied Niu Lizhen back to her parents' home. The next time they want to go back, it will be at least at the end of this year or the beginning of next year.
Originally thought that she had not had the pleasure of eating for such a long time, but unexpectedly, when she went shopping at the newly opened Yongjia Supermarket in Wuyue Square a few days ago, she actually received several coupons for the La Meizi Hot Pot Restaurant. It was clearly written on the coupons that this was a spicy hot pot restaurant with Sichuan and Chongqing flavors.
God knows how excited Niu Lizhen was after seeing the words on the coupon. She wanted to go there immediately and have a good meal of the spicy hot pot that was popular in her hometown.
Unfortunately, this La Meizi Hotpot Restaurant will not open until a few days later, so Niu Lizhen can only suppress her impatience and wait slowly.
After several days of agonizing waiting, the day of the opening of La Meizi Hotpot finally arrived.
Early in the morning, Niu Lizhen said to her husband who was about to go to work, "Honey, there is a hot pot restaurant opening at Wuyue Square today. It serves the flavor of our hometown and mainly sells spicy hot pot. I want to try it at noon. Do you want to go?"
The husband said, "I'm fine with slightly spicy food, but the spicy hotpot in your hometown is too spicy. I can't eat it. Just go and eat it by yourself."
Niu Lizhen said, "I saw on the coupon that you can choose a 'double-flavored hotpot' at this hotpot restaurant, which means half of the soup base is spicy and the other half is non-spicy. Even if you can't handle spicy food, you can still eat both."
The husband was surprised and asked, "There is such a hot pot?"
Although the shabu-shabu hotpot was invented several years ago, it has not yet become widely popular, so it is normal that he doesn't know about it.
Niu Lizhen nodded and asked, "Do you want to eat together?"
The husband said, "Okay, let's go eat together when I get off work at noon."
Niu Lizhen hummed and said, "Then I'll go ask my parents-in-law if they want to go together, and bring the children along as well."
"Okay, you can do whatever you want. I'm going to work first!"
"OK."
…
"Mom, you don't have to cook lunch today."
"I don't cook, so you do it?"
"I've made some money, so I'll take you out for some good food at noon."
"Don't waste your money. The food in restaurants outside tastes so bland. It's not even as good as the food I cook myself!"
"This time is different. Just listen to me. Don't cook lunch. Let's go out to eat together."
"What's the difference?"
"I'll keep this a secret for now. You'll know by noon. I promise not to disappoint you."
"Okay, I want to see where you're going to take me out for dinner."
…
"Honey, is Spicy Girl Hotpot opening today?"
“It opens today.”
"Then let's go and try it at noon to see how it tastes."
"Well, I'm going to try it. This coupon gives me 20% off, so it's a shame not to waste it."
…
As La Meizi Hotpot officially opened for business, customers who had previously received coupons from Yongjia Supermarket began to get excited.
At around 11 o'clock in the morning, diners began to arrive at Wuyue Square and went up to the La Meizi Hotpot on the second floor with anticipation.
…
PS: The author has been writing while sick for the past three days. I feel uncomfortable in various ways and it is really difficult not to go to the hospital. Fortunately, the most uncomfortable time has passed. From tomorrow on, I will officially resume the 6,000-word update. Thank you for your support! (End of this chapter)