Chapter 354 Customer: Damn, this instant noodle smells so good!
Noon.
Yulin Restaurant.
An ordinary blind date is in progress.
The men were naturally Deng Shirong, Zhang Xiuping and the real owner Zhang Shoujun, while the women were Tan's mother, Tan Yalan and the real owner Tan Yafei.
On the table were the restaurant's signature dishes, including fried chicken with vermicelli, dog meat stewed with aconite, Yulin beef brisket, wok-fried pork, braised duck, and dry-fried fish. The dishes were extremely rich, especially the dog meat stewed with aconite, which was so fragrant that it would whet one's appetite.
Deng Shirong praised while eating: "It is worthy of being a famous dish of Yulin. This aconite stewed with dog meat tastes really good."
Mother Tan smiled and said, "It tastes good, but it's a little hot. It's easy to get irritated if you eat it."
"Just go back and have some herbal tea."
Deng Shirong and Mrs. Tan chatted while eating. The two were not much different in age, and their generation had very rich experiences.
When they were young, they experienced the War of Resistance Against Japanese Aggression, and when they grew up, they experienced the civil war. Then came the founding of New China, and not long after that the Korean War broke out... When they began to be masters of their own destiny, they ushered in a three-year difficult period, then my country's atomic bomb detonated successfully, then a period when we couldn't even mention it, and finally reform and opening up.
In just a few decades, there are so many things worth talking about.
Looking back at the 5,000-year history of our country, no generation has had as rich experiences as theirs.
Therefore, when two people sit together, they can chat for half a day about any topic.
Next to them, Zhang Xiuping also started chatting with Tan Yalan. Their sons were classmates, so they had no shortage of topics to talk about when they sat together.
After all, once mothers start talking about their children, even the most introverted person will have endless things to say.
As for the male and female protagonists Zhang Shoujun and Tan Yafei, they were a little restrained at the beginning and spoke politely, until they started talking about their respective work, that sense of restraint disappeared, and they became more and more compatible as they talked.
Since Tan Yafei had to go to work in the afternoon, the meal only took more than an hour to finish and did not take too long.
Before the show ended, Zhang Xiuping, the elder sister, took out three red envelopes and handed them to the mother and daughter of the Tan family one by one according to custom.
After some polite exchanges, the mother and daughter of the Tan family accepted the red envelope.
Deng Shirong saw this and said, "Sister Ping, go and settle the bill with Xiaojun. I want to talk to Mother Tan and the others."
Zhang Xiuping naturally knew that her father-in-law was going to ask about the woman, so she smiled and said, "Okay, Xiaojun, follow me."
After the eldest daughter-in-law and her brother went to pay the bill, Deng Shirong looked at the mother and daughter of the Tan family and said with a smile, "Mother Tan, you have seen Xiaojun, a good-looking boy, with a good personality, and he is quite smart. His family conditions are also good. Are you satisfied with him?"
"He is indeed a very good young man. I am quite satisfied with him."
In front of the matchmaker Deng Shirong, Mother Tan did not hide her thoughts. She looked at her little daughter and asked, "Yafei, what do you think?"
Tan Yafei felt a little shy when she heard this, but since this matter concerned her life, she didn't dare to be careless. She just blushed and said, "Mom, you decide. I'll listen to you."
Deng Shirong had an idea when he heard this, and went straight to the point, asking, "Mother Tan, regarding the betrothal gift, what are your requirements?"
Mother Tan was obviously prepared for this and replied, "As for the betrothal gift, our family doesn't have too many requirements. Just give it according to the normal standard. But my daughter Yafei currently works in a packaging carton factory. If this marriage is successful, what will happen to her job?"
Deng Shirong smiled and said, "Mother Tan, these are all minor issues. Xiaojun's family has a factory. If he wants to work, he can just go to his own factory to work. If he wants to start his own business, his family can also provide financial support. These are all negotiable."
Mother Tan nodded and said, "If that's the case, then there's no problem."
"Mother Tan, then it's settled. I'll arrange a time later and then go to visit the house, okay?"
"Yes, sure."
…
It is normal for such a couple to get married quickly if both the man and the woman are satisfied and their families are also satisfied.
Under Deng Shirong's operation, the marriage of Zhang Shoujun and Tan Yafei progressed rapidly. On the third day after they met, the woman went to the man's house to visit, and then they registered for marriage in less than half a month. The date for the wedding banquet had also been set. The speed was so fast that it could be called a flash marriage.
In later generations, examples of flash marriages are not only reported in the news, but are also not uncommon in real life.
Especially for those rural people in later generations, there are really not too many men and women who get married quickly.
However, there is an essential difference between the flash marriages of rural people with poor conditions and those of urban people with good conditions.
City people get married quickly, either to seek excitement, or because of love at first sight (in a moment of impulsiveness), or to go against their families...
The reason why rural people get married quickly is not because of rebellion, love at first sight, or the pursuit of excitement. They simply know their own business and no longer have any extravagant expectations for marriage. As long as there is someone willing to marry them, nothing else matters.
After completing this matchmaking, Deng Shirong set off for the capital again.
This trip to Beijing was not to sell fruit, but to find a spokesperson for Master Kong instant noodles.
Deng Shirong had already set his sights on this spokesperson, and this target was none other than the famous comedian Chen Peisi, who became well-known to the audience for his sketch "Eating Noodles" on the big stage of the Spring Festival Gala.
The specific process is not suitable to be written in detail, anyway, it took Deng Shirong nearly a month to complete the promotional advertisement for Master Kong instant noodles.
When Deng Shirong returned to Bobai, 1987 officially came to an end.
After returning, Deng Shirong called a meeting with his staff and said, "I have already prepared the promotional advertisement. It will be broadcast on CCTV on the 30th of this month. It cost more than one million yuan in total, but it is definitely worth it."
At this point, Deng Shirong handed the contract in his hand to Deng Changyu and said, "Here is the contract. You can take a look at it after the meeting."
Deng Changyu took the contract and said, "Okay, Jiugong."
Deng Shirong asked again: "I asked you to send people to Shanghai, Wuhan, Guangzhou, and Chengdu to rent temporary warehouses. Have they been rented yet?"
Deng Changyu nodded and said, "Mr. Jiu, everything has been rented."
Deng Shirong said: "Now that we have rented the warehouses, the next thing we need to do is to distribute the goods quickly. We must transport the instant noodles stored in the warehouses to the temporary warehouses in these cities for storage before our promotional advertisements are broadcast.
When merchants who see the advertisement want to purchase goods and call our factory, we can send the goods to them as soon as possible. This will make our advertisement have the best effect. Otherwise, if customers cannot buy our instant noodles after half a month or even a month of advertising, we will lose the development opportunity in vain. "
Deng Changpei responded: "Okay Jiugong, we will start distributing the goods tomorrow."
…
Since the day it was built, Master Kong instant noodles have been produced day and night, which naturally attracted the attention of the county residents, and a number of county leaders also paid close attention to it.
The public pays attention only out of curiosity, but the leaders pay attention not only out of curiosity but also out of their own vital interests.
After all, all businesses have to pay taxes. The bigger the business, the more taxes they have to pay. The instant noodle factory now produces 150,000 packs (barrels) of instant noodles a day. This output is not low. If it can maintain this level and the instant noodles produced can be sold smoothly, it will definitely bring a considerable amount of tax revenue to the county in a year.
As a result, the operation of the instant noodle factory left the county leaders somewhat confused.
It has been nearly three months since the factory started production. The instant noodle factory has produced at least 12 million packs (barrels) of instant noodles. As a result, all the instant noodles produced were stockpiled in the warehouse, and not a single pack was sold out.
Yes, not to mention selling it to other places, it is not even sold in the county.
If it was just ten days or so, it would be understandable, but not a single pack was sold out for nearly three months, which really makes people anxious.
Of course, the county leaders all understood that the instant noodle factory must have its own sales plan, instead of producing so many instant noodles and putting them in the warehouse to gather dust and wait for expiration.
Therefore, the county leaders suppressed their impatience and waited for the instant noodle factory to operate.
Finally, after New Year's Day, the instant noodle factory finally made some movement. It began to transport out at least 12 million packs (barrels) of instant noodles that had been stockpiled one by one. The county leaders breathed a sigh of relief when they saw this. If the instant noodle factory didn't take any action, they would have to go to the factory for an "inspection" and test the waters.
The person who took the transportation job for the instant noodle factory was naturally Deng Shirong's second nephew Bu Zhongshi. After so many years of development, with the support of his uncle, he now owns 30 trucks and is a real big boss who makes a fortune every day.
These instant noodles are to be transported to the train station.
There is no railway station in Bobai County today. Bobai Station was not put into operation until 2016.
Of course, the fact that there is no train station in the county town at this time does not mean that there is no train station in Bobai County.
Wendi Town, which is under the jurisdiction of Bobai, started construction of Bobai's first railway station as early as September 1954. At that time, the Liuzhou Railway Bureau Design Institute was responsible for the construction design of the station, a certain unit of the Railway Corps and the Railway Overhaul Team were responsible for the main construction technical guidance, and the local government actively mobilized and organized civilian workers to participate in the construction. It was completed and put into operation on July 1, 1955.
The station covers an area of 165,000 square meters, of which the freight yard area is about 26,000 square meters and the warehouse area is 1,850 square meters. The annual cargo loading and unloading turnover can reach 5 to 7 million tons, which is quite good.
When the instant noodle factory began to distribute its products to several important cities, Deng Shirong felt that the time was also right to sell the instant noodles in his own supermarkets.
Before the Master Kong Braised Beef Noodles were produced, in order to stock up more stock and also to keep it confidential, all the produced instant noodles were sent to the warehouse for storage, and were not even sold in Bobai for the time being, for fear that the instant noodles would get out and allow competitors to grab them in advance, which would result in a huge loss.
After all, he could rely on the fact that he had eaten a lot of Master Kong braised beef noodles in his previous life, so he instructed Master Chen to develop a sauce packet with almost the same taste. Then it would definitely not be difficult for others to learn from their sauce packets and make sauce packets with similar tastes. It just would take some time.
This thing is useless even if Master Kong Braised Beef Noodles has registered a patent for the formula. Food formulas are not like drug formulas. Drugs have definite corresponding therapeutic effects. Changing the dosage can be fatal. However, changing the food formula is just a change in the saltiness, whether it is light or heavy. There will always be people who like it no matter how you change it.
And changing the formula is the only way to circumvent the other party's patent.
Therefore, it is basically impossible to defeat others with food formula patents. This was also the main reason why Master Kong and Uni-President plagiarized each other in the past and neither could do anything to the other.
There is no need to worry about this now, because the instant noodles advertisement will be broadcast on CCTV in more than 20 days. In such a short time, it will be impossible for competitors to intercept it even if they want to.
Therefore, Deng Shirong called his eldest son and asked him to handle this matter.
So, just one day later, Master Kong instant noodles could be seen in both Yongjia Supermarket in Bobai and Yongjia Supermarket in Nanning, and they were placed in the most conspicuous positions.
…
The latest novel is published first on Liu9shuba!
Nanning.
Five Mountains Square.
Niu Lizhen, who had nothing to do, walked here unknowingly.
Today, Wuyue Square is well-known in Nanning, mainly because the Yongjia Supermarket and Lameizi Hotpot in Wuyue Square are so famous.
At this time, 40 veterans were training in the wide square. Each of them was strong and powerful, and their training naturally attracted a lot of onlookers.
Niu Lizhen was not very interested in the training of these veterans. She was interested in the La Meizi Hotpot on the second floor of Wuyue Square.
Since the opening of La Meizi Hotpot, Niu Lizhen feels like she has "come back to life". In the past, unless she went back to her parents' home, she would eat at her in-laws' house just to fill her stomach, and she had no interest in the various light dishes.
But now it’s different. She can come to La Meizi Hotpot every ten days or half a month to improve her life. With this expectation, Niu Lizhen’s spirit has changed.
A week ago, Niu Lizhen came here with her family to have a spicy hotpot. The taste was so addictive that one could not stop eating it. How great it would be if one could eat like this every day!
Unfortunately, this kind of good thing can only be thought of. Although their family conditions are good, they are not to the point where they can come to the hot pot restaurant every day.
However, although I can’t eat hotpot, it’s still okay to go into the supermarket and buy some things.
So, Niu Lizhen, who had nothing to do, walked into Yongjia Supermarket, intending to buy something to take home.
Since Yongjia Supermarket opened, whenever Niu Lizhen and her family need to buy something, they have to go to the supermarket to buy it, unless the supermarket doesn't sell it. Forget about other department stores and supply and marketing cooperatives! This is not just the idea of Niu Lizhen and her family, many customers actually have the same idea.
The most important thing is the sales service of department stores and supply and marketing cooperatives, which is really incomparable to Yongjia Supermarket. More than ten years ago, how many customers had not been ignored or scolded by the sales staff of department stores and supply and marketing cooperatives?
There was no other way back then, so everyone had to just put up with it.
Nowadays, Yongjia Supermarket has a complete range of goods and you can choose whatever you want. The service attitude is also good, and most importantly, the prices of the goods are not more expensive than those in department stores or supply and marketing cooperatives. No matter from which perspective, everyone likes to go to Yongjia Supermarket to buy things.
After entering the supermarket, Niu Lizhen immediately saw the food displayed in the most conspicuous position - Master Kong Braised Beef Noodles.
These few words, as if with magic, firmly attracted Niu Lizhen's attention, making her walk over unconsciously, and then pick up a pack of Master Kong Braised Beef Noodles from the shelf and start looking at it, as shown in the picture below: After looking at it for more than ten seconds, Niu Lizhen was almost drooling.
Let’s take a look at the price, 50 cents a pack, which is really not cheap. However, the positioning of instant noodles in this era is different from that in later generations. Now instant noodles are for people with good family conditions, and families with poor conditions cannot afford instant noodles.
Niu Lizhen's family conditions allow her to eat at high-end restaurants like La Meizi Hotpot at least twice a month, so buying a few packs of instant noodles is no problem.
However, this was the first time she had seen this Master Kong braised beef noodles, and also the first time she had bought it to eat. How it tasted remained to be verified, so she did not buy much. She only bought one pack to try it.
If it doesn’t taste good, forget it. If it tastes good, I’ll come back tomorrow and buy a few more packs.
So Niu Lizhen took a pack of Master Kong braised beef noodles, bought some other things, paid the bill and left.
Niu Lizhen was not the only one who saw the Master Kong Braised Beef Noodles. Yongjia Supermarket placed this instant noodles in the most conspicuous position and promoted it as a key product. Everyone who entered the supermarket would first see this instant noodles.
I have to say here that the name of Master Kong Braised Beef Noodles is really good, and it makes people hungry at first sight.
Although 50 cents a pack is expensive, it is not so expensive that it is unacceptable.
Therefore, like Niu Lizhen, some customers also took a pack after they took a fancy to it, intending to go back and taste it to see if it tastes good.
However, although most customers were tempted, they ultimately gave up because of the price.
All of this was seen by Deng Yuntai and Zhang Xiuping.
Zhang Xiuping thought for a moment and asked, "Hubby, are you hungry?"
Deng Yuntai replied subconsciously: "I'm not hungry yet."
Zhang Xiuping looked at him and said with a smile: "Honey, I think you should be hungry!"
Deng Yuntai's brain was quite quick. After hearing what his wife said, he vaguely guessed what she was thinking: "Wife, do you want me to eat instant noodles in public?"
Zhang Xiuping smiled and nodded, saying, "That's right. Now no one knows what instant noodles taste like. You can make a bucket of instant noodles on the spot and eat it in front of the customers. I think the effect should be very good."
"Your method is indeed worth a try. I'll go make a bucket of it now."
"Well, go get the kettle of boiling water (thermos bottle) and I'll make it for you."
…
In the supermarket, Meng Xiangmei carefully selected the products that satisfied her, then walked to the checkout counter to pay and go home.
When she walked to the cashier counter, she suddenly smelled a strong fragrance. Meng Xiangmei twitched her nose and looked around. Soon she found the source of the fragrance. She saw a man in his twenties holding a bucket of instant noodles in one hand and stirring the noodles with a plastic fork in the other.
Meng Xiangmei saw the Master Kong braised beef noodles at the first sight when she entered the supermarket. She was even tempted for a moment. But when she saw that a pack of instant noodles cost 50 cents, she, who has always been thrifty, finally couldn't bear to buy it.
Now, smelling this strong fragrance, Meng Xiangmei was really shocked.
At the scene, dozens of customers were as surprised as Meng Xiangmei. As I said before, the Master Kong Braised Beef Noodles was placed so prominently that they all saw it the moment they entered the supermarket, and most of them were tempted by it. However, in the end, most of them did not choose to buy it because they were unsure about the taste and the price was a bit high.
But now, although the man holding the bucket of instant noodles has not started eating yet, the rich aroma emanating from it has already made all the customers present salivate. They have truly never smelled such fragrant instant noodles before.
Under the gaze of the customers, Deng Yuntai stirred the noodles evenly with a fork, then picked up a big mouthful of noodles and put it into his mouth.
"Slurp! Slurp!"
When Deng Yuntai started eating, the sound he made, coupled with the rich aroma, was really attractive to customers.
It is no exaggeration to say that some customers began to drool on the spot, and Meng Xiangmei was one of them.
After swallowing a few times, Meng Xiangmei, who was always thrifty, couldn't help it and walked over and took five packs of Master Kong braised beef noodles. Of course, she took the bags. The price of the barrels was twice as expensive as the bags, and she couldn't afford it.
There are many customers who make the same choice as Meng Xiangmei, and they buy not just one pack, but several packs or even more than ten packs.
There’s no way, this instant noodles is just too delicious.
In an instant, the Master Kong braised beef noodles displayed in a prominent position were snapped up by customers. Then the customers who failed to grab one ran into the supermarket as soon as possible, because there were still a large number of instant noodles on display in the noodle category.
Seeing this scene, Zhang Xiuping and Deng Yuntai, who was eating instant noodles, were very happy.
After doing business for so many years, they knew exactly what this scene meant.
A single example can tell the whole story. The sales of this braised beef noodles produced by their Master Kong instant noodle factory are expected to explode.
Soon, Deng Yuntai finished the bucket of instant noodles, and the supermarket sold hundreds of bags of instant noodles and more than twenty buckets of instant noodles. The advertising effect was really great.
(End of this chapter)