Chapter 355: Advertisement aired, sales exploded, and he became a grandfather [8,000 words]
noon.
The staff housing building of a state-owned enterprise.
Niu Lizhen's family was having lunch, or to be more precise, her parents-in-law, husband and children were having lunch. She was sitting there, staring at the covered large bowl in front of her. The bowl contained nothing else but the Master Kong braised beef noodles that she had bought from Yongjia Supermarket that morning.
While eating, my mother-in-law said, "Lizhen, these instant noodles are just soaked in boiling water for a few minutes. How can they taste good? I guess it's worse than boiling some noodles!"
My father-in-law continued, "That's not necessarily true. I heard people in our unit mention instant noodles. I heard they taste much better than noodles."
Niu Lizhen smiled and said, "I heard from Sister Li some time ago that Huafeng Sanxian Yimian tastes the best, saying that you can taste a little seafood flavor when eating instant noodles. I don't know if it's that exaggerated, but I have never been interested in this kind of non-spicy food, so I never thought about buying it to eat.
But this Master Kong braised beef noodles is different, it contains chili peppers, and for me it is much better than Huafeng Sanxian Yi Noodles.”
The factory manager's husband said, "I have tried this Huafeng Sanxian Yimian before, and it tastes really good. I think it tastes better than noodles. As for this Master Kong beef noodles, the name sounds quite appetizing, but I don't know how it tastes."
“You’ll know how it tastes right away!”
As she spoke, Niu Lizhen looked at the time again, and after making sure that the soaking time was sufficient, she reached out and removed the lid on the large bowl.
Suddenly, a cloud of hot steam spread out, and the room was filled with fragrance in an instant.
It has to be said that when it comes to the aroma of instant noodles, there are really few rivals. People in later generations have long been accustomed to eating and smelling instant noodles, so they are not at all attracted by the aroma, and some have even begun to dislike the smell.
But when I smelled the fragrance of this instant noodles for the first time in my life, my reaction was definitely not rejection, but rather I kept twitching my nose, wanting to smell more of the fragrance.
That was in later times, in the 1980s, when this fragrance became even more invincible.
Niu Lizhen's son was the first to exclaim: "Wow, it smells so good!"
The daughter twitched her nose and said, "Mom, this instant noodles smells so good. I want to eat it too."
Her parents-in-law and her husband, the factory director, all looked at the bowl of instant noodles in front of Niu Lizhen, with expressions of great surprise in their eyes.
Even Niu Lizhen herself was shocked by the aroma. She picked up the chopsticks and stirred the instant noodles, saying, "This is spicy instant noodles. Mom, try it first to see what it tastes like."
After saying that, Niu Lizhen tasted the fragrant instant noodles and drank a sip of the soup under the attention of the whole family.
Instantly, the chewy, bouncy noodles and the indescribably spicy noodle soup conquered Niu Lizhen.
"Oh my god, this instant noodles is so delicious!"
Hearing her mother's praise, the daughter could no longer sit still and shouted, "Mom, I want to eat too! I want to eat too!"
The son was not to be outdone and also shouted: "Mom, I want to eat too."
Niu Lizhen picked up two instant noodles with chopsticks and said to her daughter, "Open your mouth. I'll give you two to see if you can eat them."
The daughter quickly raised her head and opened her mouth. When Niu Lizhen put two instant noodles into her mouth, she chewed them quickly and praised while eating, "It's delicious. I want more."
After I made it the same way and let my son taste it, he had the same attitude: it was delicious and he wanted it.
The factory director's husband couldn't help himself and said, "Lizhen, let me have a taste and see what it tastes like."
Seeing her husband reaching for his chopsticks, Niu Lizhen reminded him, "It's most comfortable to drink a mouthful of noodle soup while eating noodles."
The factory director's husband did as he was told, took a mouthful of noodles, and drank a sip of the noodle soup. Without any surprise, he was immediately conquered by the taste of the instant noodles.
Here, we have to sigh that Master Kong Braised Beef Noodles is worthy of being the most classic product among instant noodles. Since its birth, it has firmly occupied the top spot on the list of China's best-selling instant noodles and has not been shaken for more than ten years.
It was not until 2008 when Uni-President launched the equally classic Laotan Pickled Cabbage Beef Noodles that Master Kong's Braised Beef Noodles met its true rival.
Therefore, it is only natural that this dish, Master Kong's braised beef noodles, which caters to the tastes of most people, can conquer Niu Lizhen's family.
Next, Niu Lizhen, her mother and her two children finished the bowl of instant noodles and drank up all the soup.
Niu Lizhen's parents-in-law didn't taste the food, but after hearing their son, daughter-in-law, and grandchildren all praising the instant noodles, the mother-in-law hurriedly finished her meal and said, "Lizhen, go to Yongjia Supermarket again this afternoon and buy a few more packs of instant noodles."
Niu Lizhen smiled and said, "Mom, these two little guys have eaten most of my noodles. I'm not full yet. I'll go buy a few more packs."
"Just buy a dozen or twenty packs and I won't cook in the afternoon. I'll try this instant noodle to see if it's really that delicious."
"Okay, Mom."
…
at the same time.
Many families in Nanning eat instant noodles for lunch.
Some people bought the products after seeing them while shopping at Yongjia Supermarket, but most people had no intention of buying any at first. But when they finished selecting things and were about to check out, they were attracted by Deng Yuntai eating instant noodles and ended up rushing to buy a lot of Master Kong braised beef noodles.
Needless to say, everyone who has tasted Master Kong's braised beef noodles has been conquered by its taste.
Those customers who originally bought the noodles just to try them, after eating the braised beef noodles, rushed to Yongjia Supermarket again without saying a word, intending to buy a few more packs to keep.
People tend to follow the crowd. Seeing that other customers are buying Master Kong braised beef noodles, and many customers buy more than ten or twenty packs at a time, other customers can't help but ask what the instant noodles taste like.
Customers who have already tasted the dish have spoken highly of it and praised the Master Kong Braised Beef Noodles to the sky.
If the merchant himself praises the product like this, customers may not necessarily buy it. But if other customers praise it like this, then the meaning is different. As long as conditions permit, everyone will buy one or two packs to try it and see if it is really as delicious as other customers say.
As a result, the sales of Master Kong's braised beef noodles in Yongjia Supermarket began to grow continuously, and the sales volume grew like a snowball.
On the first day, a total of 1,621 packs (buckets) of instant noodles were sold.
The next day, 2,258 packs (buckets) of instant noodles were sold.
On the third day, 2,887 packs (buckets) of instant noodles were sold.
Before the CCTV promotional advertisement was broadcast, the sales volume of Master Kong Braised Beef Noodles in Nanning Yongjia Supermarket exceeded 80,000 packs (barrels).
Similarly, the Master Kong braised beef noodles in Yongjia Supermarket in Bobai were also selling like hot cakes, with total sales exceeding 60,000 packs (barrels), which were sold out like hot cakes.
It is normal for Nanning to have such sales volume, after all, it is the capital.
A big part of the reason why Bobai has achieved such high sales is that Naye Deng made a significant contribution.
Although the Naye Deng family has become very short of money because of raising funds to set up a food company, the clan members are only short of big money now, not small money. This Master Kong braised beef noodles is the first product produced by their own food company, so of course they have to buy it back to taste and see how it tastes.
After eating it, I found that it tastes really good.
So, the tribesmen started buying boxes of it, and gave it to relatives and friends as gifts, which was a very face-saving thing.
It was because the Ye Deng clan members bought a lot of instant noodles that the sales volume of Bobai Yongjia Supermarket reached 60,000 packs (barrels).
…
Time quickly came to Friday, January 29, 1988.
Master Kong instant noodles factory.
In the factory director's office, Deng Shirong said, "Everyone, tomorrow our instant noodle advertisement will be broadcast on CCTV. It is certain that the sales of instant noodles will explode. We must now prepare to build a branch factory to expand production."
Deng Changyu said: "Jiugong, our branch factory in Wuhan is already under construction. The factory building will be completed in two months. As long as the production line is in place, we can start production immediately. As for the warehouse and other buildings, we can build them later."
The total amount of funds raised by the food company was nearly 15 million, and the instant noodle factory in Bobai spent more than 5 million from buying land to building factory buildings to purchasing production lines and wheat, etc., plus more than 1 million for advertising, it only cost more than 6 million.
There is still over 8 million yuan in the food company’s account!
Since we know that instant noodles will sell well and even made a strategy of stockpiling and selling them, we naturally cannot let the money sit idle. Building a branch factory in advance to expand production capacity is a top priority.
Deng Shirong chose Wuhan, a city with convenient transportation, as the location for the first branch factory.
Building a factory in Wuhan is naturally different from building a factory in Bobai. This is a very important branch factory. Deng Shirong requires the production capacity to be more than ten times higher than that of Bobai instant noodles, so the land required is much larger than that of Bobai, and the investment is naturally not comparable to that of Bobai.
To be honest, the eight million is only enough to buy land and build a factory. Other construction expenses, purchase of production lines, purchase of wheat raw materials, etc. require additional investment.
Deng Shirong said: "By the time the factory in Wuhan is built, the instant noodles we have stockpiled will have been sold out long ago, and we can naturally put them on the production line as soon as possible. What we need to do now is to prepare for the second branch factory."
Deng Changpei couldn't help but ask: "Jiugong, the production capacity of the Wuhan branch is at least 10 times that of Bobai, with a daily output of at least 1.5 million bags (barrels). Adding the production capacity of Bobai, the daily production capacity is at least 1.65 million bags. With such a large production capacity, are you in a hurry to open a second branch?"
Deng Shirong said: "Of course we are in a hurry. We produce more than 1.65 million packs a day. It seems that the output is really scary, but it is only about 600 million packs a year. This number is definitely not enough to sell. When our instant noodles are sold well all over the country, you will know why I said this."
No one in the world knows better than him how big the instant noodle market is.
In later generations, during the peak sales period in my country, we could sell tens of billions of packs (buckets) of instant noodles a year, which was simply terrifying.
In this era, we naturally cannot compare with later generations, but with the competitiveness of the classic product, Master Kong Braised Beef Noodles, selling hundreds of millions of packs (barrels) a year is like a piece of cake, without any pressure at all. Therefore, it is very necessary to prepare for the third branch in advance.
After all, the construction of a branch factory takes a lot of time.
Deng Changyu was extremely excited when he heard this and asked, "Jiu Gong, can we really sell hundreds of millions of packs of our instant noodles a year?"
Deng Shirong nodded confidently and said, "Selling a few hundred million bags a year is just the beginning."
Hearing this answer, all the tribesmen blushed with excitement.
Hundreds of millions of packs sold per year, what does this mean? Even if they only make 10 cents per pack of instant noodles, that's still tens of millions of profits per year, not to mention that their factory makes more than 10 cents per pack of instant noodles? Doesn't this mean that their instant noodle factory could potentially make hundreds of millions a year? Thinking of this, everyone in the tribe, including General Manager Deng Changyu, covered their chests.
It's so exciting! It's really so exciting! Even in the future, a company that can earn hundreds of millions a year is a very powerful company at the county level.
In this era, let alone the county, even at the provincial level, there are many awesome companies. Even if you look at the whole country, they are well-known. It is no wonder that Deng Changyu and others were so excited that they could hardly contain themselves.
Deng Changyu took deep breaths, suppressed his excitement, and asked, "Jiu Gong, which city do you think is better for building the third branch?"
Deng Shirong said without hesitation: "Tianjin."
…
Saturday, January 30, 1988.
In a grocery store in Wuchang, the owner Jiang Chuanfu was chatting with his neighbors while watching the news broadcast, which was also their daily routine.
The 30-minute news broadcast was over in a blink of an eye. Just as Jiang Chuanfu had just left his stool and was about to change to another TV station to see if there were any good programs, a familiar figure suddenly appeared and made him sit back down.
Jiang Chuanfu recognized him immediately; this was the famous comedian Chen Peisi.
Since Chen Peisi first appeared on the Spring Festival Gala a few years ago, he has been remembered by countless audiences for his extremely classic sketch "Eating Noodles".
There's nothing I can do about it, this skit is just too funny.
It is said that "Eating Noodles" even made the judges laugh so hard that their buttons broke. And when it was officially performed on the Spring Festival Gala stage, halfway through the performance, the sketch was so funny that the audience laughed so hard that they couldn't straighten their backs and had to sit on the ground.
In this day and age, unless you are someone who is born with a very high sense of humor, it is really difficult for ordinary people to keep from laughing when they watch "Eating Noodles" for the first time.
The promotional advertisement is very simple. Chen Peisi starts eating instant noodles as soon as he appears on the stage, and the voice-over is introducing this type of instant noodles. The focus is naturally to highlight the unique and fragrant sauce packet of Master Kong Braised Beef Noodles. After the voice-over introduction, the camera turns and Chen Peisi starts eating noodles.
When eating noodles, it is also related to the plot of his classic work "Eating Noodles". The expressions and movements are highly restored, which makes everyone who has seen his sketch can't help but smile.
The camera turns to Chen Peisi, who, after finishing his noodles, says, "This is the taste of Master Kong braised beef noodles," and ends with the manufacturer's order hotline.
Jiang Chuanfu was a businessman after all, and he happened to sell instant noodles in his store. After seeing this advertisement, he had an idea and quickly took out a pen and paper to write down the manufacturer's order phone number.
At this time, the neighbors were already talking about this instant noodles.
“This instant noodles looks delicious!”
"Master Kang's Braised Beef Noodles, what a great name! I want to buy a pack and try it."
"Have you seen this instant noodle? I don't have any impression of it. Could it be a new product?"
"It should be a new product. I have never seen it before. I don't know where to buy it..."
“…”
Jiang Chuanfu, who had already written down the manufacturer's phone number, smiled and said, "I think I'll have this instant noodles for sale in a few days. If you want to try this Master Kong braised beef noodles, come and buy it then."
…
Hangzhou, Suzhou, Nanjing, Zhengzhou, Guangzhou, Shanghai, Chengdu, Chongqing...
At this moment, similar scenes are happening all over the country.
Any merchants who saw this advertisement at that time, with their keen business sense, would immediately record the manufacturer's phone number, because they all had a vague judgment that if they brought this instant noodles back to sell, it would probably sell better.
Some merchants who already have telephones called the manufacturer's order number as soon as possible after recording the phone number.
…
Bobai County.
Master Kong instant noodles factory.
Less than a minute after the CCTV advertisement finished playing, the phone started ringing.
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The person in charge of answering the phone was the factory director Deng Changpei. He heard Jiugong say that once the advertisement was broadcast on CCTV, the factory's phone would be flooded with calls from businesses, so he asked the person in charge of answering the phone to be mentally prepared. He then volunteered to sit next to the phone, ready to personally answer calls from businesses across the country.
"Hello, this is the Master Kong instant noodle factory."
"Hello, I would like to ask, where is your Master Kong instant noodle factory? I want to buy some instant noodles and sell them. Where can I find you?"
"Our Master Kong instant noodle factory is in Bobai County, Yulin, Guangxi, but we have temporary warehouses in several major cities across the country, storing a lot of instant noodles. Which city are you in?"
"I'm in Guangzhou. Do you have a temporary warehouse here?"
"What a coincidence! We have a temporary warehouse in Guangzhou. I'll give you a pager number. Can you talk to the warehouse directly about how much goods you need?"
"That's great. I have the paper and pen ready. Just go ahead and tell me!"
"The number is..., do you have any questions?"
"No more, bye!"
"goodbye!"
Just after hanging up, the phone rang again. Deng Changpei picked it up excitedly: "Hello, this is the Master Kong instant noodle factory."
"Hello, I saw your instant noodles advertisement and I want to buy some to sell. I wonder how much is the wholesale price per pack?"
"The wholesale price of our Master Kong braised beef noodles is 38 cents a pack, and the barrel version is 78 cents."
"Excuse me, where is your factory located?"
"In Bobai County, Yulin, Guangxi, but we have temporary warehouses in Guangzhou, Chengdu, Wuhan and Shanghai. If you are close to these cities, you can also purchase goods from these cities."
"Oh, I'm close to Shanghai. How can I find you if I go to Shanghai?"
"I'll give you a pager number. You can contact the warehouse manager in Shanghai directly."
"Okay, then you tell me."
"The number is..., do you have any questions?"
"Thank you, no more, bye!"
"You're welcome. Bye!"
Deng Changpei had just hung up the phone when it rang again. Before answering the call, he had only one thought in his mind: it seemed that Jiu Gong was right, and the sales of their instant noodles were really going to explode.
After that, the factory's phone never stopped ringing. Someone was always calling. Basically, as soon as a call was hung up, another one came in.
After Deng Changpei answered more than 20 calls, he was finally unable to bear it anymore due to his dry mouth. He quickly gave up his seat to the tribe member who was responsible for answering the phone to continue answering calls from businesses all over the country.
Although he no longer answered the phone in person, Deng Changpei did not leave the phone.
Similarly, Deng Changyu, the general manager of the food company, has also been staying here, wanting to be the first to know the sales situation of instant noodles.
There are also other managers of the instant noodle factory, all crowded here. They are all members of the Naye Deng clan, and their families have shares. Naturally, they hope that the braised beef noodles launched by the instant noodle factory will sell well.
The result was very gratifying. The calls from businesses all over the country continued until almost the early morning.
…
The next morning.
Deng Shirong came to the instant noodle factory after having breakfast.
Seeing the clan leader appear, the factory director Deng Changpei could not suppress his excitement and said excitedly: "Jiu Gong, what you said before is so right. Our instant noodles are really going to sell out. Since the CCTV advertisement was broadcast last night, the factory's phone calls have not stopped, and they didn't stop until almost midnight.
Now early in the morning, the phone is ringing again, all from merchants from all over the country, all asking about purchasing goods. "
Deng Shirong nodded to show that he understood, and then asked: "Your eyes are bloodshot, did you not sleep well last night?"
Deng Changpei laughed and said, "Such a big thing happened in the factory, how could I sleep well? I only fell asleep for a while when it was almost dawn."
Deng Shirong said: "You need to adjust your mentality quickly. Go back and take a nap if you have nothing to do. You can work only when you have enough sleep."
"It's just one sleepless night. It's okay. Besides, I won't be able to sleep even if I go back."
At this point, Deng Changpei said with admiration on his face, "Jiugong, you are really amazing. It's just like what is written in the book, you remain calm even when Mount Tai collapses in front of you. At a critical moment like last night, which concerns the life and death of the instant noodle factory, you were able to keep your composure and not come to the factory. You are really amazing."
Deng Shirong smiled and said, "This is all expected. As long as you know what's going on, you will be able to keep your composure."
He was already 96 years old mentally, and had even experienced death. What else was there that he couldn't let go of? Deng Changpei naturally didn't know the experience of the clan leader. Anyway, he really admired the clan leader now.
"Jiugong, this morning, clansmen from Wuhan, Guangzhou, Chengdu, Shanghai and other places called back to report the situation. They reached a verbal agreement with the merchants last night and have already sold hundreds of thousands of bags (barrels). The merchants will bring the money to pick up the goods today."
"This payment is a large sum. You must remind your tribesmen to be vigilant at all times. When you go to the bank to deposit money, you must keep your eyes and ears open. These days, the outside world is very chaotic. Those robbers are extremely cruel. If you are targeted by someone, you will be in trouble."
Deng Changpei nodded and said, "You have already said all this, and I have written it down. The warehouses in the four major cities have also sent enough people. I have told them that at least five or six people should go together to deposit money in the bank."
"Well, just take precautions."
Deng Shirong did not stay in the factory for long. Knowing that the CCTV advertisement had achieved the desired effect, he left the instant noodle factory and came to Suifeng Hotel.
"Dad!" Deng Yunzhen, who was walking slowly back and forth in front of the Suifeng Hotel with her big belly, greeted him.
Deng Shirong said, "Ah Zhen, your due date is coming soon. Your sister-in-law said that she will take a car with your eldest brother and Ah Zhu to accompany you today, and your third aunt also said that she would come up."
Deng Yunzhen said, "It's enough to have my sister-in-law come back to accompany me. Ah Zhu's business has just started, how can she, the boss, not be there? And my third aunt has to take care of her grandson, so there's no need to trouble her to come up."
"Don't worry about that. Ah Zhu's return will not affect the business. The hot pot restaurant now has a clear division of labor and a store manager in charge of management. As the boss, she only needs to check the accounts every month and doesn't have to stay in the hot pot restaurant all the time."
Deng Shirong said, "As for your third aunt, I also told her not to come up, but she was worried. She said your mother passed away early, and she was worried about her not coming to take care of you as the eldest aunt."
Deng Yunzhen felt warm at heart when she heard this. No matter what era it was, women would be extremely nervous when giving birth for the first time. Having many relatives by their side was a very happy thing for any woman.
After talking about this, Deng Yunzhen asked, "Dad, our instant noodles commercial was aired last night. How was the effect?"
Deng Shirong said: "The effect is very good. The merchants' phone calls did not stop last night, and they kept calling until midnight. Early this morning, the calls did not stop for a moment. If nothing unexpected happens, this instant noodle of our factory will be a big hit."
Deng Yunzhen was not surprised to hear this. She knew how popular this instant noodle was in her eldest brother and sister-in-law's supermarket. Now the advertisement had been broadcast on CCTV, so it was normal for it to be a hot seller. It seemed that the whole family would become rich soon.
…
At noon, Deng Yuntai, Zhang Xiuping and Deng Yunzhu returned.
After greeting each other, Deng Yunzhen looked at her sister who seemed like a completely different person and said in surprise: "Azhu, you have changed so much. You are completely different from when you were in school. It seems that doing business outside is really a training for people!"
Zhang Xiuping smiled and continued, "I also feel that Ah Zhu has changed a lot, but because I see her every day, it's not very obvious."
Deng Yunzhu smiled and said, "Sister, it's said in the book that a man should be looked at with new eyes after three days of absence. I am now a big boss with a net worth of hundreds of thousands. It's naturally different from when I was a student in school."
Deng Yunzhen smiled and said, "If I wasn't so pregnant, I would really like to go up and see what your hot pot restaurant looks like."
Deng Yunzhu said, "Sister, you have to go up and take a look. The space there is much larger than the Suifeng Hotel, and my dad had it decorated very beautifully. The diners all praised my hot pot restaurant for having the best dining environment. You can go up there when the baby is one month old next year."
"Okay, I'll take some time to go and take a look next year."
…
In the afternoon, Deng Shilan also came up by bus and brought some maple leaves from her hometown.
These maple leaves are naturally used to boil water for bathing the mother after childbirth.
A few days later, Deng Yunzhen started to have labor and was immediately sent to the maternity and child health hospital by her family.
Deng Shirong, Deng Yuntai, Zhang Xiuping, and Deng Yunzhu were all there, and later relatives who received the news also rushed over. Old Man Zhu and Old Lady Zhu were naturally there too, and there was no need to say much about Zhu Junjie, the husband.
In other words, Deng Shirong and others did not want to mobilize a large force, otherwise if the members of the Deng family received the news, they would definitely come.
After Deng Yunzhen was sent to the delivery room, Zhu Junjie walked back and forth anxiously at the door of the delivery room.
Old Mrs. Zhu began to silently recite the names of the Zhu family's ancestors, asking them to bless her daughter-in-law to give birth smoothly, and preferably to give birth to a son.
Her youngest son has now become the deputy county magistrate. This position means that she can only have one child. The gender of the child then becomes extremely important. If it is a son, then everything is easy. But if it is a daughter, then there will be big trouble.
Compared with his relative, Old Lady Zhu, Deng Shirong seemed quite calm. He didn't care whether his eldest daughter gave birth to a boy or a girl.
If it is a daughter, then continue to have children. After all, the eldest daughter in the previous life also gave birth to several children.
As for the eldest son-in-law, if he loses his position, then he loses it. He can do business instead of being an official. It is just a matter of trade-offs.
As for what to choose at that time, let his in-laws make it. Anyway, his daughter can give birth or not.
…
Many women go through a lot of pain giving birth for the first time, and it is not uncommon for them to suffer from stomach pain for three days and three nights before giving birth.
When faced with this situation, even the best-tempered mother will become irritable, and the husband, as the "culprit", will have to bear this anger.
Of course, not all women have such a difficult time giving birth for the first time. Some women give birth easily without experiencing any stomach pain for long.
Deng Yunzhen was undoubtedly lucky. Less than two hours after entering the delivery room, she gave birth to a son smoothly.
After hearing the good news from the midwife, Old Mrs. Zhu smiled so much that her eyes narrowed into slits. It was really the blessing of her ancestors and her daughter-in-law who gave them a good job, giving them a grandson.
"Very good!"
Zhu Junjie was also very happy. Although he was not as obsessed with having a boy or a girl as his parents, it was impossible for him not to be affected when he was in a place like Bobai. Now that his wife had given birth to a son for him, it was really a great achievement.
Deng Shirong and others were also very happy, and all the relatives were also in high spirits.
This day was the 17th day of the twelfth lunar month of 1987, the beginning of spring.
…
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(End of this chapter)