Chapter 382: The Deng Group, a favor to the Gu family

After reaching an agreement with the pharmaceutical company, the legal team brought by Deng Shirong came in handy.

He had only one request, which was that the pharmaceutical factory should always honor the agreement. They were not allowed to tear up the contract and reap the benefits just because their company made Wanglaoji herbal tea popular. That was impossible.

Deng Shirong was well aware of the peak sales of Wanglaoji Herbal Tea, so this loophole would naturally be plugged. It would be impossible for the other party to tear up the contract with just a small price.

In fact, he also thought about creating his own brand of herbal tea, but herbal tea has certain medicinal properties, and a newly created brand cannot be compared with a brand like Wanglaoji that has been passed down for more than 160 years.

It is true that Wanglaoji Herbal Tea is not as well-known across the country as it was at its peak, but a hundred years ago, there were already more than a hundred Wanglaoji Herbal Tea shops, selling well in the streets and alleys of Guangzhou, and popular in Guangdong, Guangxi, Shanghai, Hunan and other regions, and even overseas.

In 1925, Wanglaoji Herbal Tea participated in the London Exhibition in the UK and became one of the earliest Chinese national brands to go global.

Therefore, when compared with a time-honored brand like this one with a history of 160 years, the foundation of a self-created herbal tea brand really cannot be compared.

Even if you make your own herbal tea brand popular, if others use the same marketing strategy, they can overtake you and crush your emerging brand.

This brand heritage may seem unimportant, but when the two sides fight with bayonets, it becomes extremely important.

In its previous life, Wanglaoji was divided into two branches, one in the mainland and the other in Hong Kong. At the beginning, the Jiaduobao Group only obtained the operating rights of Hong Kong Wanglaoji.

Using the same formula, the Jiaduobao Group also thought about creating its own brand and named it Qingliang Tea.

As a result, it naturally didn't sell.

Everyone knows what happened later. The Jiaduobao Group spent 4.5 million yuan every year to rent the right to use the Wanglaoji trademark.

As the company that made Wanglaoji popular, the Jiaduobao Group is certainly not a fool, but they are still willing to spend so much money to rent the right to use the Wanglaoji trademark. It is conceivable that this century-old brand still has a certain brand effect.

This is also the main reason why Deng Shirong does not want to create his own brand, but instead follows the path of the Jiaduobao Group.

To be frank, he is just a native rural person. If he does not have the advantages of a reborn person, in terms of marketing ability, the Jiaduobao Group is far better than him. Since the Jiaduobao Group's own brand has failed, why does he think he can succeed? Now there is a ready-made 100% successful path, why not take a path that is uncertain whether it will succeed? As for the saying that Wanglaoji was made famous to prepare wedding clothes for others, it depends on one's own opinion. In the previous life, Jiaduobao had a short trademark lease, so it just made Wanglaoji very popular and let others come out to reap the benefits.

But in this life, the lease of his trademark was extended to thirty years, which meant that he could earn money from peak sales for more than ten years, which was really enough.

Don't be too greedy. There is no need for one person to take all the profits.

If Deng Shirong was such a person, he would not be able to lead the whole family to become rich. Wouldn't it be better for him to make money by himself? Of course, in the early 1990s, Deng Shirong did not expect to make money from Wanglaoji herbal tea. The main reason was that this era was not the era of rapid development of herbal tea. At least it would not be until the late 1990s that the herbal tea market would usher in a major development.

Therefore, Deng Shirong’s plan was to sell the products in some big cities in Guangdong and Guangxi first, as long as he could break even.

When the time is right, we will launch the classic advertising slogan "If you're afraid of getting a sore throat, drink Wanglaoji", and then find the most popular TV series or variety show of the year to sponsor the advertisement, so there's no need to worry that it won't be popular.

…

It seems that any category under the food company has the opportunity to grow into a unicorn if taken alone. It seems a bit incongruous that so many unicorns gather in one food company.

So after returning from Guangzhou, Deng Shirong began to set up the Naye Deng Group, incorporating the real estate company, Tenglong Passenger Transport Company and food company that had not yet played a role, and turning them into branches of the group.

In the future, every time we create a unicorn, we will set up a branch company, so there will be no chaos.

When forming a group company, the shares of the food company will naturally be the main focus.

After all, the scale of a food company is not comparable to that of a passenger transport company.

In order to incorporate the passenger transport company into the Naye Deng Group, it is necessary to supplement or receive funds based on the proportion of shares in the food company.

For example, Deng Shirong owns 2,000 shares in a food company, and the total number of shares in the food company is 14,588 shares, which means that he owns 13.71% of the shares in the food company.

Deng Shirong owns 360 shares of Tenglong Passenger Transport Company, and the total number of shares of the company is 2,630 shares, which means that he owns 13.69% of the shares of the passenger transport company.

Then, if the shares of the food company are the main ones, he will have to make up the difference of 0.02% of the shares.

The same goes for other members of the tribe. Many of them have a large difference in shareholdings in the two companies, so they must make up the difference.

Because the shares being replaced were original shares, they were not worth mentioning at all to the current clan members, so the matter was quickly settled.

When planning to establish the Naye Deng Group, Deng Shirong began to consider a question: which city would be better for registering the group?

If we only consider the development of the group, then the best choice is naturally to go to Shenzhen.

The Shenzhen Special Economic Zone is more than just a gimmick, but has real policy support. By registering the Naye Deng Group in Shenzhen, the group can enjoy tax and policy support in all aspects. In addition, Shenzhen is one of the four major heavyweight cities in China in the future. It is quite cost-effective to choose it as the group's headquarters.

However, as a native of Guangxi, Deng Shirong is willing to help his hometown. Even if this choice will bring great inconvenience to the development of the group, he does not regret it.

After all, Guangdong and Guangxi were originally one, but in later generations, Guangxi's GDP ranked last in the country, while Guangdong's GDP ranked first for more than 30 years in a row. The difference is really too big.

Of course, Guangdong's GDP is impressive, but the gap between the rich and the poor is also quite exaggerated, which is basically driven by the two heavyweight cities of Guangzhou and Shenzhen. Unlike Jiangsu, which has been the second in GDP for many years and has never surpassed Guangdong, the cities in the province have extremely balanced development, and its per capita GDP (province) firmly ranks first.

As long as the Naye Deng Group develops according to Deng Shirong's plan, it will definitely grow into a super giant group in the future. Once Deng Shirong allows it to settle in Guangxi, the tax contributions alone will be able to drive the economic development of Guangxi.

What's more, the benefits brought by such a powerful group settling in Guangxi are not just taxes, but also many hidden benefits.

As long as the leaders can seize the opportunity, not to mention completely bringing Guangxi to prominence, at least compared with the previous life, Guangxi will definitely no longer be ranked last in the national GDP ranking, and at least it will be qualified to squeeze into the middle position.

In that case, Deng Shirong's rebirth would truly make him worthy of the elders and folks in his hometown.

After thinking it through, Deng Shirong decided to register the Naye Deng Group in Nanning, and build the group’s headquarters in Nanning in the future.

After making this decision, Deng Shirong was ready to take advantage of this opportunity to do some favors.

In this crazy age of attracting investment, even if the Naye Deng Group has no foreign capital background, being able to attract such a group company with a registered capital of several hundred million yuan will surely bring huge benefits to the cadre in charge of attracting investment.

As for how to handle this matter, even if Deng Shirong doesn’t understand, there are naturally people who do.

The younger brother of his future mother-in-law is the secretary of Nanning New City District. And his second son’s senior, Song Yu, is also the deputy mayor of New City District. If things go well, it is not impossible to get both of them promoted to a higher level.

Thinking of this, Deng Shirong decided to go to Wuhan again. It was time to send a betrothal gift to the girl's family and do this favor at the same time.

If you want to send a betrothal gift to the girl's family, you must inform them in advance and also inform your second son.

So, Deng Shirong found the right time and called his second son.

It was the second son who answered the phone. After the father and son greeted each other, Deng Shirong said directly: "Yunheng, it's less than three months away from your marriage to Weiwei. I plan to send the betrothal gifts to them in the next few days."

Deng Yunheng said, "Dad, I don't understand these either. Just make the decision for me."

Deng Shirong said: "I am telling you that in addition to the betrothal gift, I also plan to do a favor for your future mother-in-law."

Deng Yunheng asked, "What favor are you giving?"

Deng Shirong said: "I have integrated the enterprises in the clan and are preparing to set up a group company. The company's headquarters is planned to be located in Nanning, with a registered capital of several hundred million. Although I don't understand politics, I also understand that if any leader can attract such a group company to settle in Nanning, it will definitely be an extremely eye-catching political achievement. Isn't Weiwei's uncle the secretary of Xincheng District? If the operation is done well, maybe he can be promoted!"

Deng Yunheng praised him first, then changed the subject and said, "Dad, if this group company's headquarters is located in Nanning, the tax incentives and policy support it enjoys may not be as good as those special economic zones!"

Deng Shirong said: "I know this, but Guangxi is our hometown after all. I am willing to contribute to the development of my hometown."

Deng Yunheng sighed and said, "If my hometown develops in the future, the people in my hometown will all say thank you to you, Dad."

Deng Shirong smiled and said, "Okay, stop flattering me. How is your work going now?"

Deng Yunheng said: "It went smoothly, but I was very busy."

Deng Shirong said, "It's good that she's busy. If she wasn't busy, I'd be worried. Your senior sister Song also works in the New City District. Her father also made a lot of efforts for your brother-in-law to be promoted to deputy county magistrate. If there is a chance, he will also help your senior sister in this "investment promotion" as a way of repaying a favor."

Deng Yunheng said: "Dad, just discuss it with my future father-in-law and mother-in-law."

After discussing the serious matters, the father and son chatted about some family matters and then hung up the phone.

Then, Deng Shirong called his future in-laws.

The person who answered the phone was my future mother-in-law.

After some pleasantries, Deng Shirong said, "My dear, I am going to send the betrothal gifts to you in the near future, and discuss the specific procedures for Yunheng and Weiwei's wedding banquet. I wonder when would be a more convenient time to visit?"

Mother Gu immediately said, "Dear relative, if you come over, any time is convenient."

Deng Shirong smiled and said, "That won't work. Weiwei's father works for the country and is often out of his control. He is not as free as ordinary people like us. So it's best to accommodate Weiwei's father at this time and not affect his work."

"Relatives, you are really particular. I will call and ask first, and then give you an accurate answer later."

"OK."

…

Ten minutes later.

Gu's mother called back and said, "Dear relative, I asked Lao Gu, and he said he has no work arrangements this Sunday."

Deng Shirong said: "Then I will visit you on Sunday."

After discussing the serious matters, the two sides chatted about family matters for a few minutes before hanging up the phone.

…

In a blink of an eye.

The time came to Sunday.

In a residential compound in Wuhan, the mother and daughter of the Gu family got up early and started working.

Father Gu also turned down all social engagements today and prepared to receive his future in-laws at home.

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When it was ten o'clock in the morning, Mother Gu said, "Weiwei, it's almost time!"

"I'll be right down."

Gu Caiwei responded, then washed her hands, went downstairs, and waited at the gate of the family compound to greet her future father-in-law.

Because of her father's identity, Gu Caiwei was an absolute celebrity in this family compound. She stood at the gate of the compound, and everyone coming in and out, regardless of gender, age or status, greeted her politely, and she responded with a smile.

After waiting for about a quarter of an hour, a human-powered tricycle appeared in Gu Caiwei's sight, and sitting behind the tricycle was her future father-in-law.

When the human-powered tricycle stopped, Gu Caiwei went up to it with a smile and greeted him, "Uncle Deng."

Deng Shirong got out of the car carrying various gifts and said hello, "Weiwei, have you been waiting for a long time?"

The betrothal gift for the second daughter-in-law was previously said to be 10,001 yuan, meaning one in a million. This number will definitely not change. Both parties don't care about other gifts. The Gu family's idea is to give according to normal standards.

Deng Shirong did not plan to give the betrothal gift in a lavish manner, mainly because families like the Gu family need to be careful about the impact in this regard.

So, the gifts he sent this time, apart from the 10,001 yuan, were only necessities such as cigarettes, alcohol, tea, candy, biscuits, as well as calligraphy, paintings, embroidery and other items.

Gu Caiwei reached out to help take the gift and replied, "No, I just came down a while ago."

The entrance to the family compound was not a place to chat, so after greeting each other, the two carried the gifts home together.

After arriving home, there was another round of pleasantries.

After sitting down and drinking tea, both sides began to chat about family matters.

After chatting for a while, the mother and daughter of the Gu family went into the kitchen to cook, while Deng Shirong played chess with Gu's father while drinking tea.

The game I played was naturally chess. Compared with the complicated Go, chess is relatively simple to learn. Basically, if you learn the formulas, you can understand the rules of chess. As for whether you can master it, it depends on your personal talent.

Deng Shirong's chess skills were just average in his previous life, but after his rebirth, his brain seemed to be working better and his chess skills improved accordingly.

However, Gu's father was obviously an amateur master, and Deng Shirong lost several games in a row.

Playing chess is the best way to pass the time. After they played a few games, Gu's mother called them to eat.

Needless to say, the food was extremely sumptuous.

While eating, Deng Shirong looked at Gu's father and mother and said, "Our clan is planning to integrate several existing companies and merge them into a new group company. The registered capital of this group company should be several hundred million. Isn't Weiwei's uncle the leader of Nanning New City District? I want to ask if I set up this group company in Nanning, can it help him?"

When these words came out, the three members of the Gu family were all shocked.

They already knew that Deng Shirong had taken the lead in establishing two companies in the clan, a passenger transport company and a food company.

Under the food company, it launched the popular Master Kong instant noodles and even opened a branch factory in Wuhan. You can imagine how profitable it is.

However, the three members of the Gu family had never expected that the company of Deng Shirong's clan had grown so large that it needed to be established as a group company.

Moreover, the registered capital of several hundred million did surprise the three members of the Gu family.

Father Gu was indeed a person in the system, and he was quite familiar with the policies of various places. After being surprised, he continued, "Dear relative, if Weiwei's uncle could bring in such an important group company, it would definitely be of great help to him, but I don't think it is necessary.

Although I don’t know much about Nanning’s investment promotion policies, it is definitely not as good as special economic zones like Shenzhen in terms of tax incentives and various policy supports. We cannot set up the group company in Nanning just to help Uncle Weiwei, as that would have an impact on the development of the group company.”

Mother Gu also agreed, "Yes, relative, you have this intention. I thank you on behalf of my brother. However, business should still be based on profit. We can't set up the group company in Nanning just to help my brother develop his career. The price to pay is too high."

Deng Shirong smiled and said, "My dear, I understand what you are saying. Setting up the group company in Nanning is indeed not as good as Shenzhen and other places. But the saints taught that "when you are poor, you should take care of yourself; when you are rich, you should help the world." Our clan is now well developed. I want to help our Guangxi cousins ​​within my ability. If I can provide some help to Uncle Weiwei, it will be even better."

Mother Gu couldn't help but praise: "Dear relative, your broad mind is really unmatched. No wonder you can raise so many outstanding children."

Gu Caiwei also admired her future father-in-law very much. If you are poor, you should take care of yourself; if you are rich, you should help the world. This is simple to say, but few people can really do it.

Father Gu said: "Since you have such ideals and feelings, I won't say much. This matter can indeed bring a lot of help to Uncle Weiwei. If it is handled well, there is hope that he will be promoted to a higher level."

Deng Shirong smiled and said, "I'm glad you can help me. I don't know the specific operation, but I will do whatever you say."

Gu's father naturally had rich experience in this regard, and he discussed this matter with Deng Shirong while eating.

Gu's mother became even more enthusiastic. This in-law was really too much. They hadn't even become in-laws yet, but he had already done her such a big favor.

Her brother's qualifications are already sufficient, all he lacks is an outstanding political achievement.

Although my father has retired and his influence is not as great as before, as long as my younger brother has some outstanding political achievements, the connections left by my father can still play a significant role, and promotion is almost certain.

After the meal, Deng Shirong had already understood the basic operating steps.

Next, Uncle Gu Caiwei will take the initiative to contact him, and then the two sides will go through some negotiations to implement this political achievement.

After Gu's father and Deng Shirong had a clear discussion about the operation steps, Gu's mother suddenly remembered something and asked hurriedly, "Relative, my brother's district government has a deputy district chief named Song. I heard that he and Yunheng are Peking University alumni. Do you know how their relationship is?"

Deng Shirong smiled and said, "Of course I know. They are both from Bobai and have a very good relationship. Her father is the county magistrate of our Bobai County. Her father also made a lot of efforts for my eldest son-in-law to be promoted to his current position so smoothly!"

Upon hearing this, Father Gu continued, "We can also bring District Chief Song with us. With him as an alumnus and fellow villager, it will be easier to handle things."

Deng Shirong asked, "Bringing District Chief Song with us won't affect Uncle Weiwei, right?"

Father Gu smiled and said, "It doesn't affect it."

At this time, everyone had finished their meal and moved to the living room to continue drinking tea.

After talking about giving favors, the two sides then talked about Deng Yunheng and Gu Caiwei's wedding banquet.

Deng Shirong said: "Dear relatives, according to our customs, as long as we hold a wedding, it must be held in the morning and cannot be later than 12 noon. Therefore, if you hold a wedding banquet, you must take the bride home to offer to the grandfather before 12 noon.

Therefore, the day before the wedding, we had to take Weiwei to a local hotel to stay so that we would not miss the auspicious time the next day. "

Mother Gu said, "Of course, our Weiwei is getting married, so we will naturally follow the customs and habits of your place."

Deng Shirong said, "It's more than a thousand kilometers away, and we'll have to travel a lot when we pick up the bride. I'm afraid we'll have to put up with Weiwei and the guests who are sending her off."

Mother Gu waved her hand and said, "What's wrong with this? Just take a plane when the time comes. You don't have to waste too much time on the road."

The two parties went over the wedding banquet process from beginning to end. It was mainly discussed by Deng Shirong and Gu's mother, while Gu's father and Gu Caiwei just listened on the side.

Originally, the Gu family was very satisfied with Deng Yunheng, the prospective son-in-law, and naturally would not have any difficulty with the marriage. Everything could be discussed. In addition, Deng Shirong came over and did a big favor, so the marriage discussions became even more harmonious.

After the discussion, Gu's father also let out a hint, saying that he was already working on it and would try to promote Deng Yunheng, the county magistrate, to a higher position after the new year and make him the county magistrate of Fuqing County.

Deng Shirong was naturally very happy to hear this. The sooner his second son was promoted, the sooner he could come into contact with the big guys. This was what he wanted to see.

"Father-in-law, they say a son-in-law is half a son. It's only natural for you to think about his future. I won't thank you for that!"

Deng Shirong laughed and promised again: "In short, please rest assured that our Deng family will never treat Weiwei unfairly."

(End of this chapter)