Chapter 383: A Word of Advice Awakens the Dreamer

After returning from Wuhan, Deng Shirong spent more than a month in Nanning negotiating with government officials headed by a certain leader.

Although Deng Shirong set up the Naye Deng Group in Nanning with the intention of taking care of his hometown, he still has to ask for the necessary policy benefits. If he does not want any preferential policies at all, it would not be taking care of his hometown, but simply being a money-giving boy.

Therefore, various preferential policies must be adopted.

In fact, there is a reason why many large companies are reluctant to develop in some backward cities.

In addition to policy and transportation inconveniences, there is another very important reason, which is that some poor and backward areas are likely to encounter wave after wave of people coming to "beg for money". After all, the place is too poor, and it is rare to find a fat sheep, so naturally everyone wants to get a piece of the pie.

Or perhaps the various preferential policies that the government had previously promised were no longer recognized after a change of leadership.

In short, this business environment is really incomparable to that of special economic zones like Shenzhen, which are the focus of attention.

However, Deng Shirong is not worried at all about the problems that others are worried about.

Because this is not just his group company, but the group company of his entire family. As long as the business is run honestly and no violations are made, Deng Shirong dares to confront him directly no matter who provokes him. He also has no idea what kind of energy these thousands of shareholders, plus their respective networks of relationships, can unleash.

But he knew one thing: even a high-ranking official would not be able to withstand such a backlash.

…

I won’t go into details about the specific negotiation process with the local government. Let’s just talk about the results. Deng Shirong secured the following preferential policies for the Naye Deng Group.

First of all, Naye Deng Group enjoys the tax benefit of “three exemptions and five reductions”, that is, corporate income tax is exempted in the first three years and reduced by half in the next five years.

Secondly, there is the preferential land use rights. The government allocated a very large piece of land to the Naye Deng Group, with an area of ​​1,000 acres. This was also what Deng Shirong tried his best to obtain, because only he knew how great the future development prospects of the Naye Deng Group would be, and a mere few dozen acres of land would be completely insufficient.

If he wasn't afraid of being too exaggerated, Deng Shirong would have wanted to fight for more land.

The price of using these lands is very low, which is also the biggest discount given by the government.

After the two parties negotiated and signed the contract, in order to get this big project of Naye Deng Group off the ground as soon as possible, the government gave the green light all the way, and various approval processes were completed at the speed of light, and finally everything was settled before the New Year.

After taking over this group company with a registered capital of several hundred million, the government also began to reward people according to their merits. Chen Donglai, who had made great contributions, finally succeeded in breaking through his current level and was promoted to one of the leaders in the city under the operation of his father.

The former mayor of Xincheng District was also a veteran, and he also had a background. Taking advantage of Chen Donglai's promotion, he naturally became the top leader.

The meritorious official Song Yu was also promoted and took over the position of district chief.

Naturally, someone else will take her place.

In short, Chen Donglai's promotion this time will benefit quite a few people.

…

After the matter was over, Deng Shirong received a call from his third son.

After the father and son greeted each other, Deng Yunsong said, "Dad, I'll stay in Beijing for the Spring Festival. I'll go back to attend my second brother's wedding."

Deng Shirong hummed and said, "Your second brother's wedding day is not a holiday. Will your return affect your studies?"

Deng Yunsong said: "It won't have any impact."

Deng Shirong said, "It's good that it doesn't affect you. You will graduate and start working next year. Have you decided which department you are going to work in?"

Deng Yunsong said: "I have already thought of two or three targets. We will decide which one to enter based on the situation."

Deng Shirong said, "Well, you just need to know what's going on. Just learn from your second brother. Work in a ministry first, and when you get promoted to the department level, you can be transferred to work in the local area. This way, you can be promoted faster. If nothing unexpected happens to your second brother, he will become a county magistrate after this Spring Festival."

Deng Yunsong exclaimed: "That's amazing, my second brother is really amazing."

Deng Shirong said: "Your second brother was also lucky. Although I don't know much about the system, I know one thing very well, that is, the sooner you get promoted, the more opportunities you will have. If you spend too much time at the bottom, when you get promoted, you will have reached the age limit, and you won't be able to achieve much."

Deng Yunsong said: "I will work hard in the ministry and get promoted as soon as possible."

Deng Shirong said: "We need to be impatient strategically, but not tactically. You need to grasp the right balance and move up step by step."

Deng Yunsong said: "In the officialdom, you need to be cautious at every step. I know this."

Deng Shirong said: "It's good that you know. Your political sensitivity is no worse than your second brother. As long as you can make steady progress, your future prospects will definitely not be worse than your second brother's."

Deng Yunsong hummed and asked, "Dad, I haven't been back for two or three years. How is the clan doing now?"

Deng Shirong said: "The development of the clan is going smoothly. The passenger transport company has been developing. The daily sales of Master Kong instant noodles have reached 2.5 million packs. Eight Treasure Porridge has also opened up sales channels. Now the supply exceeds the demand. When the new Eight Treasure Porridge branch is put into production, it will definitely bring considerable profits to the company.

Some time ago, I went to Guangzhou and signed a contract with Yangcheng Pharmaceutical Factory, leasing the exclusive rights to operate and use the trademark of Wanglaoji Herbal Tea from the pharmaceutical factory. Next, the company will probably produce herbal tea, but not on a large scale, and will only sell it in major cities in Guangdong and Guangxi.”

Deng Shirong answered his third son's questions in detail.

In his previous life, this third son was the most outstanding among his many children. Not only was he very successful in official circles, his business acumen was also much stronger than that of ordinary people. The investments he made in his spare time made him easily become a multi-millionaire. He was considered the best-performing person in Naye Village, bar none.

Now that his third son is even better than in his previous life and has entered Tsinghua University, the country's top university, he is naturally willing to talk more with his third son about business matters.

Deng Yunsong was surprised when he heard this and asked, "Dad, why are you renting the operating rights and trademark usage rights of Wanglaoji Herbal Tea? If you want to make herbal tea, why don't you make it yourself, but rent someone else's brand? If you make this herbal tea brand popular, wouldn't that be giving them a free ride?"

Deng Shirong said: "I have also thought about creating my own brand, but Wanglaoji Herbal Tea is a time-honored brand with a history of more than 160 years. If I create a new brand, the foundation is a bit too far behind and I may not be able to compete with them.

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As for the success of this brand, it won’t be a free ride for me. I have signed a 30-year contract with them!"

Deng Yunsong said, "A 30-year contract is indeed long enough, but it is someone else's brand after all. When it grows bigger, it will have to be returned to them. It's not worth it! Since you are worried that you can't compete with this century-old brand, you have already paid to rent the exclusive operating rights and trademark rights of Wanglaoji Herbal Tea. Then why don't you just suppress this brand and work hard to develop your own brand?"

A word can wake a dreamer up!

When Deng Shirong heard his third son's words, he suddenly came to his senses.

He was really stuck in a rut before, always feeling that the newly created brand lacked the foundation compared to the century-old brands. If the same marketing method was used, Wanglaoji Herbal Tea would definitely be more popular.

The reason why Jiaduobao's sales volume surpassed Wanglaoji in later generations was that it was already the Internet age. In addition, the Jiaduobao Group was worthy of being the one who made Wanglaoji popular. Its advertising slogan was truly classic. The phrase "Still the original formula, still the familiar taste" was simply amazing.

So, you can dislike Wanglaoji, but you cannot deny the role played by the Wanglaoji formula.

The third son's reminder made Deng Shirong suddenly enlightened. He laughed and said, "Xiaosong, your reminder is very timely this time. The company has already rented the exclusive operating rights of Wanglaoji, which is equivalent to removing a powerful competitor. There is really no need to develop Wanglaoji in the future. Instead, we can directly promote our own brand of herbal tea, which will maximize the benefits."

Deng Yunsong was also very excited to be able to help his father. He said, "It's just like raising a child. You work hard to help others raise a child, and then he will just go back to his own parents' home. It is definitely not as reliable as raising your own biological child."

Deng Shirong chuckled, and then the father and son chatted about family matters before hanging up the phone.

Since we have decided to promote our own brand of herbal tea, then Master Kong is a ready-made one. And it just so happens that we now have the recipe for Wanglaoji. We can go back and find an expert in this field to improve the taste so that it is closer to the later Wanglaoji, and everything will be OK.

Although I had the idea of ​​creating my own brand of herbal tea, the strategy I had set before remained unchanged. This era is indeed not suitable for marketing herbal tea. It will not be too late to promote it on a large scale when the time is right in a few years.

As for mineral water, although there is no rush to get it now, we can't wait until the shit comes out before digging a manure pit. We have to plan a water source base in advance.

The construction of this water source base requires a huge investment.

In addition to distributing a portion of the group's profits in the next few years as dividends, Deng Shirong plans to use most of the rest to build several water source bases. Once the water source bases are built, the first CCTV bid winner will also arrive, and that will be the time when mineral water products will soar.

Also, Guangxi’s advantage is fruit, so it’s time to launch various fruit juices.

Then there is the group headquarters, which also requires investment and construction.

In short, there are still many places where money is needed. If necessary, you have to ask a bank for a loan.

After all, whether in this era or in the future, is there any group that can develop without owing money to the bank?

As long as the debt ratio is not too exaggerated, borrowing money can quickly make the business bigger and stronger.

(End of this chapter)