Chapter 428: Going to Beijing again to set a wedding date for the third son.

1992 was indeed a crucial year for our country.

With the collapse of Big Brother and the conclusion of Deng Xiaoping’s southern tour speech, earth-shaking changes took place in the country.

First, there was a wave of migrant workers. This year, too many people went to Guangdong, the bridgehead of reform, to work. Second, there was a wave of people going into business. The elites in the system responded to the call of the country and either resigned or took a leave of absence to start their own businesses.

In this era of reform and opening up, enterprises from Hong Kong, Macao, Taiwan and overseas are also targeting the mainland market with great potential.

Among them, Uni-President Group, the instant noodle rival that Deng Shirong has always been closely following, entered the mainland market at this time.

In the past, Master Kong and Uni-President were both Taiwanese companies. The two companies had been fighting in mainland China for more than 30 years, but neither could defeat the other.

In this life, because Deng Shirong took the lead and copied Master Kong's path, the original founder of Master Kong lost the opportunity to create Master Kong. It is unknown which path the original founder of Master Kong will take in this life.

However, although Master Kong has changed, its rival Uni-President has not changed, and what is coming will still come.

Although at this time, Master Kong has become the absolute leader in domestic instant noodles, with a market share of over 95%, there is really no rival in the country.

But Deng Shirong still did not dare to underestimate Uni-President. Although Uni-President was a company that had just entered the mainland market, it was also a dominant player in the Taiwanese instant noodle industry, not an unknown little player.

Facing such an opponent, even if Deng Shirong had the memories of his previous life, he could not guarantee that he would be able to defeat the opponent.

Of course, having said that, the current advantages of Master Kong instant noodles are still very great.

The first is market share, where the company is the absolute leader. The second is sales channels, which Deng Shirong values ​​very much. Over the past few years, he has been tirelessly sending people to develop sales channels, and the results have been very significant.

It is no exaggeration to say that if the Deng Group now wants to launch a product and guarantee that it can be purchased all over the country within a week, this sales channel is really amazing.

In addition to the memories of his previous life, if Uni-President faces Master Kong in this life, it will definitely be beaten to a bloody pulp. Deng Shirong is confident in this.

However, no matter how confident he was, the strength of Uni-President instant noodles had been verified in the previous life, and it was indeed not excessive to attach great importance to it. So after learning that Uni-President had entered the mainland market, Deng Shirong went to the headquarters of the Deng Group in Nanning and held a high-level meeting.

After everyone arrived, Deng Shirong didn't waste any words. He directly put the pack of instant noodles in his hand on the table and said, "Everyone, our opponent of Master Kong instant noodles is here!"

Almost all the senior executives of the group present knew the news.

Lin Zhongjun, deputy general manager of the group, said: "Chairman, according to the latest news, the sales of this fresh shrimp noodles launched by Uni-President Group are very poor in the market, and have not had any impact on the sales of our Master Kong instant noodles."

Marketing manager Li Guanghui smiled confidently and said, "Although the Uni-President Group is indeed very powerful in Taiwan, China is the territory of our Master Kong instant noodles. It will not be easy for them to challenge our authority in China."

Deng Changpei said: "Several products of our Master Kong instant noodles have long been popular in China. When people mention instant noodles, they think of our Master Kong. It is normal that the instant noodles launched by Uni-President cannot compete with us."

Others also spoke up, all expressing their confidence in their own products.

It is no wonder that they are so confident. There are so many instant noodle manufacturers in China, and there are dozens of different brands, if not hundreds. But except for the previous Huafeng instant noodles, other instant noodles are vulnerable and have been beaten to a pulp by their Master Kong instant noodles.

The helmsman of Huafeng Instant Noodles was originally quite powerful. Even facing the pressure from Master Kong Instant Noodles, it was still able to occupy a considerable market share. Unfortunately, it was acquired by foreign capital, and the helmsman was benched, and this instant noodle brand became half-ruined.

In the previous life, Huafeng was acquired by foreign capital only this year. However, in this life, due to the influence of Deng Shirong, a butterfly effect occurred and foreign capital acquired Huafeng two years in advance. It was this move by foreign capital that allowed Master Kong instant noodles to grow faster and occupy more than 95% of the market share.

Although Uni-President instant noodles are very powerful nowadays, the senior executives present are still mysteriously confident in their own instant noodles, especially after the failure of Uni-President’s first product. The senior executives don’t take the other party seriously at all, but at least they don’t take it as seriously as before.

After all the senior executives spoke, General Manager Deng Changyu said, "Don't underestimate the enemy. The shrimp noodles launched by Uni-President Group did fail, but it was just a small mistake they made, thinking that the flavor that is popular in Taiwan will also be liked by the mainland.

Once they realize the difference in taste between the two places, they will adjust their strategy and launch corresponding products based on the taste of the motherland, and they will not be able to deal with it as easily as this shrimp noodle. "

Deng Shirong nodded and said, "Yes, after all, Uni-President Group is the instant noodle giant in Taiwan. They will not make the same mistake twice. The next product they launch will definitely suit the tastes of the general public. Even if it cannot be compared with our products, it will definitely take away some of our market share.

Moreover, we are not afraid of competitors launching new products to compete with us, but we are afraid that they will be unethical and directly copy our products, such as Uni-President braised beef noodles, Uni-President spicy beef noodles, etc., which will be troublesome.”

Lin Zhongjun was stunned and said, "Chairman, this is impossible. The other party is a large group after all. Would they do such a despicable thing?"

Deng Shirong said: "As the saying goes, business is like a battlefield. As long as we can defeat our opponents and make money, what does plagiarism matter? Anyway, this kind of plagiarism has no cost. Apart from being morally unacceptable, we can't do anything about it legally."

"If the other party really does this without any respect, it would be a bit disgusting!"

"It's disgusting, but I have to say that if we do this, it will definitely have a significant impact on our instant noodle sales."

"Yes, if they copy our packaging, it will definitely attract some consumers. Even if they are not our competitors, it will affect our sales."

"What should we do? Are we just going to watch the other party plagiarize?"

“…”

Hearing everyone's discussion, Deng Shirong added: "This is not the most disgusting thing. The most disgusting thing is that they copied us and then reduced the price. In this way, if we don't reduce the price, it is possible that their sales will be surpassed by them."

After these words were spoken, everyone became a little restless.

"If the other party really does this, what should we do? Should we also lower the price?"

"The profit from our instant noodles is good now, but if we reduce the price, the profit will drop significantly, which is not a good thing!"

"There is no need to worry too much. It took us several years to build up the sales channels of Master Kong instant noodles bit by bit, while Uni-President Group is a newcomer and its sales channels cannot compare with ours.

Another thing is popularity. Our Master Kong instant noodles have long been a household name in China. Although Uni-President Group is well-known in Taiwan, it cannot compete with us in China. If the prices are the same, Uni-President Group is definitely not our competitor.

"That's true. If the other party lowers the price, then we will follow suit and see who is afraid of whom?"

“…”

Deng Shirong reached out and knocked on the table. When everyone looked over, he spoke again, "Price wars are only done when they are forced to do so. I don't advocate price wars. No one will benefit from it, and it is likely to be a lose-lose situation. But if it is really unavoidable, then let's change the way we fight the other party."

"Choose another way to fight the other party?"

Deng Changyu asked expectantly, "Chairman, do you have any good ideas?"

Deng Shirong said: "It's not a good idea. If the other party lowers the price, then our sales price will remain unchanged, but we can give a sausage with every bucket of instant noodles, and use the sausage to offset the other party's price reduction."

Deng Changpei said: "Chairman, what if the other party also gives away sausages in addition to lowering the price?"

Deng Shirong said: "Let's set up a sausage processing factory first. If the other party gives us sausages even if we lower the price, we will give us two. This way, even if we don't make money from instant noodles, we can still make money from sausages."

Lin Zhongjun couldn't help but praise: "Chairman, this is a good idea. Although the profit of instant noodles is good, if the other party dares to give away two sausages after lowering the price, then it will definitely be a loss. If the other party does not follow suit, then we can not only make money from instant noodles, but also from sausages. Even if the combined profit is not as much as it is now, it is still profitable. If we continue to compete like this, we will definitely be the ones who get the advantage."

Li Guanghui also praised: "The chairman is really far-sighted. He is making arrangements in advance. He will definitely catch the other party off guard when the time comes."

Deng Shirong smiled and said, "Now these are just assumptions. No one knows how the other party will attack. Anyway, we should make some arrangements first, and then wait and see what happens. Everyone should speak out their ideas, brainstorm, and prepare several response plans. In this way, when the other party attacks, we can counter their moves accordingly."

Then, everyone spoke enthusiastically and put forward various suggestions.

The meeting lasted for more than two hours. Although Deng Shirong attached great importance to Uni-President Group, he also knew that after the failure of the first product they launched, they would definitely conduct market research and would not launch a second product so quickly.

Moreover, Uni-President has to save face now. Its second, third and even fourth product should all be its own original flavors. It will not resort to plagiarism until it can no longer come up with a product that can compete with Master Kong instant noodles.

After all, no one wants to resort to such despicable means if there is a chance to defeat the opponent legitimately.

…

After deciding on a strategy to deal with the Uni-President Group, Deng Shirong boarded a plane to Beijing.

He had two purposes for coming to the capital this time. One was that the courtyard house reserved for his third son had been renovated, and he came to inspect it. The other was that he had asked a master to choose an auspicious day for his third son and his future daughter-in-law, and this time he came to deliver the betrothal gifts to the girl's family and set a date for the two of them.

That afternoon, Deng Shirong arrived in the capital.

Then he rushed to his third son's courtyard house as soon as possible. Using the system's spatial perspective, he quickly inspected the courtyard house. The more he looked at it, the more satisfied he was. This decoration team was worthy of being introduced by Dean Huang. They were indeed capable.

That night, Deng Shirong took out the bed in the system space and rested here for a night.

…

The next day at noon.

A certain department of the Ministry of Finance.

When Deng Yunsong was sorting out the information, Pei Qinghua came over.

Deng Yunsong put the information away and said with a smile, "Let's go!"

Pei Qinghua responded with a smile, and the two of them walked out of the office side by side.

The other colleagues were no longer surprised when they saw this. The news that Deng Yunsong and Pei Qinghua were dating was no longer a secret in their department. Even the entire department and other departments knew about it.

Those unmarried male colleagues all felt envious, jealous and hateful towards Deng Yunsong.

After all, Pei Qinghua was the "flower" of their company, a goddess of beauty and wisdom. Such a flower had been picked by other men just over a year after entering their department. Not to mention the unmarried male colleagues, even the married male colleagues felt a little resentful.

Unfortunately, no matter what they think in their hearts, they cannot change the fact that the beauty has someone else.

Deng Yunsong and Pei Qinghua walked out of the office building chatting and laughing, and immediately saw Deng Shirong waiting outside.

"Dad, you're here so soon!" Deng Yunsong greeted him with a look of surprise.

"Uncle Deng!" Pei Qinghua also went up to greet him.

Deng Shirong nodded and said with a smile: "This is not the place to talk. Let's go out for dinner and talk while we eat."

Deng Yunsong and Pei Qinghua responded, and then the three of them walked towards the nearby restaurant they had frequented.

After they arrived at the restaurant and ordered their food, they waited for the waiter to leave before they started chatting.

After chatting about family matters for a while, Deng Shirong got down to business and said, "I have already told you the purpose of my visit to Beijing on the phone. I have also called your parents, Xiao Pei, to arrange a meeting time tomorrow. It is time to set a date for your wedding."

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Hearing this, Deng Yunsong and Pei Qinghua looked at each other and saw the joy in each other's eyes.

Nowadays, chastity is not as casual as it was in later generations. Although there are still people who eat the forbidden fruit before marriage, most girls still pay attention to their reputation and generally will not do anything out of line before getting married.

Deng Yunsong and Pei Qinghua are in love with each other, and when their feelings are strong, they naturally can't help themselves. Fortunately, both of them have strong self-control and have not crossed the line so far. However, forcibly suppressing their desires is obviously not the right way.

Therefore, both of them were eager to get married as soon as possible so that they could do what they wanted with a clear conscience.

Now, the wedding date has finally been set, and the two are naturally overjoyed, as this means that happy days are already beckoning towards them.

Deng Yunsong asked, "Dad, what day did you choose for the auspicious day?"

"I asked the master to choose three auspicious dates in total. One is the tenth day of the third lunar month, one is the twenty-second day of the fourth lunar month, and one is the fourteenth day of the fifth lunar month. They are all very good dates. Tomorrow, I will ask Xiao Pei's parents to choose an auspicious date for your wedding."

At this point, Deng Shirong looked at them and asked, "Xiaosong, Xiaopei, are you two planning to have a Western-style wedding or a Chinese-style wedding?"

Deng Yunsong and Pei Qinghua had not discussed this question yet. When he heard his father ask this, he looked at his "girlfriend" and said, "Qinghua, this is up to you to decide. Do you want to hold a Chinese or Western-style wedding?"

Pei Qinghua said a little embarrassedly: "Uncle Deng, please discuss it with my parents. Whether it's Chinese or Western style, I'm fine with it."

Deng Shirong smiled and said, "Okay, then I'll ask your parents for their opinions tomorrow and let them decide!"

Having said that, the waiter started serving the dishes, and the three of them stopped talking and focused on eating.

…

The next morning.

Deng Shirong and his son brought the betrothal gifts and went to the Pei family's old house under the leadership of Pei Qinghua.

Pei's father is the head of a certain department. The family compound where he lives is crowded with people, so it is not suitable for the man to send the betrothal gift there. Therefore, the meeting place was set at the Pei family's old house.

The Pei family's old house is a quadrangle courtyard with two entrances. Because the family often comes back to live here, it has a complete range of supporting facilities.

Originally, Pei's father and mother planned to hold their daughter's wedding in the old house. Although this courtyard with two entrances is not as big as the courtyard with three entrances, it is more than enough to set up a few banquet tables and entertain the distinguished guests who come to attend the wedding.

However, before they opened their mouths, the man's father said that their family also had a house in the capital, and they were going to renovate it for Deng Yunsong and Pei Qinghua to get married.

After hearing this, Pei's father and mother were unable to speak any more.

Now, after a few months, the boy's parents came to Beijing again to discuss the wedding date of their children, which proved that the house had been renovated. They also wanted to know what the boy's house in Beijing looked like and whether it was suitable for holding the wedding.

If it is suitable, that would be the best. If not, then their daughter's wedding will have to be held in a hotel.

…

At around ten o'clock, Deng Shirong and his son arrived at the Pei family's old house.

When the two sides met, they greeted each other and exchanged polite words without mentioning them.

The betrothal gift that Deng Shirong sent this time, except for 10,001 yuan in cash, the rest were some ordinary wedding items, so I won’t go into details.

After drinking some tea and chatting about some family matters, Deng Shirong got down to business: "Dear, I have already decorated the wedding room for Xiaosong and Xiaopei. I came here this time to set a date for their wedding and choose a day to get married."

Pei's father and mother were quite satisfied when they heard this. The man's family was far away in Guangxi, and it was not easy for them to buy a house in Beijing. No matter what kind of house they bought, being able to decorate it for their daughter as a wedding house represented their sincerity.

Anyway, they were quite satisfied with this son-in-law, so Father Pei had no intention of making things difficult for the man. He simply nodded and said, "It's time to set the wedding date. I wonder if you, my relative, have asked a master to choose an auspicious date?"

Deng Shirong took out the auspicious dates he had mentioned to his third son and third daughter-in-law, and said, "These three are all very good auspicious dates. Relatives, please choose one!"

Pei's father and mother looked at each other and said thoughtfully, "Then let's set the auspicious date of May 14th. By then, I think they will be able to move up, which is a double happiness."

After these words were spoken, Deng Shirong and his son were both cheered up.

Pei Qinghua was also surprised and asked: "Dad, are you helping us with the operation?"

Father Pei smiled and said, "I have said hello to your leader not long ago. In fact, with your talents, even if I didn't say hello, you should be able to be promoted smoothly in a few months. I said hello just to help you confirm it.

If nothing goes wrong, you will be promoted within three months."

Pei Qinghua smiled happily and said, "Thank you, Dad!"

Deng Yunsong also followed suit and said, "Thank you, uncle."

Although his second brother was promoted to deputy director basically on schedule when he worked in the ministry, Deng Yunsong should also have the opportunity to be promoted on schedule, but before the promotion, everything is uncertain. Even if his work ability is often praised by the leaders, there is no absolute certainty that he can be promoted in the near future.

But now, his future father-in-law has taken action, and everything has become different.

In the officialdom, every step of promotion is not an easy thing, and he has to appreciate this favor from his future father-in-law.

Deng Shirong naturally understood this truth, and said politely: "Thank you, relative, for helping my son."

Father Pei smiled and said, "We are all family, no need to be so polite."

With this friendly start, subsequent negotiations between the two sides went more smoothly.

After the wedding date was set, Deng Shirong asked, "Relatives, do you want to have a Chinese or Western wedding?"

Mother Pei did not answer but asked: "Relative, I want to ask, does this Chinese wedding refer to the old-fashioned wedding?"

Deng Shirong said: "Not exactly. If you choose a Chinese wedding, it is not suitable for a grand ceremony in this era. My suggestion is to simplify it, remove most of the red tape, and only select the essence of it.

For example, the decoration of the house, the clothes worn by the bride and groom, the wedding ceremony, etc. ”

Father Pei nodded and said, "I think this simplified Chinese wedding is great."

In the Pei family, the head of the family, Pei's father, naturally has the final say. Once he has expressed his opinion, Pei's mother will naturally agree as well.

As for Pei Qinghua, she naturally depends entirely on her parents.

Deng Shirong said: "Okay, then I will prepare a Chinese wedding for them."

Mother Pei asked, "Relative, have you decided on the location for the wedding?"

Deng Shirong replied: "Now their wedding room has been decorated. My idea is to hold their wedding there. It happens to be a courtyard house, which is more suitable for a Chinese-style wedding. If we hold it in a hotel, it will be a bit out of place."

Pei's father and mother's eyes lit up when they heard this. If the wedding room was a quadrangle courtyard, even if it was just the most ordinary one-courtyard, it would be no problem to set up a few tables for banquets. If it was a two-courtyard house like their old house, then their daughter's wedding would be even more perfect.

As for the third courtyard, they had never thought about it.

After all, a courtyard house with three entrances was still very expensive in that era. Even with their family's financial situation, they would have to spend a lot of money to afford it.

The Deng family does not live in Beijing, so even if they buy a house for their son in Beijing, they will not buy a courtyard house with three entrances.

(End of this chapter)