Chapter 442: The drama was broadcast, sales exploded; US dollars were spent, and he became rich

Lunar New Year's eve.

After offering sacrifices to his grandfather, Deng Shirong prepared a large table of delicious dishes as usual.

Before the meal started, Dongzi, who was already used to the "year-end summary", imitated his grandfather's tone and said, "Dad, tell me about your development in the past year!"

"puff……"

Dongzi's serious look made everyone burst into laughter.

Deng Yunhua, who was sitting next to him, reached out and touched his little head, and said with a smile: "Dongzi, you are really the happy fruit of our family."

Deng Shirong also laughed and said, "Now that our Dongzi has spoken, let's start this year's summary!"

Deng Yuntai also made his son laugh and cry. Seeing his father speak, he said with high spirits: "After a year of running around, we have finally successfully completed the goal set last year. Now the number of Yongjia chain supermarkets has reached 50, and the net profit this year has reached 36 million.

It is expected that even if no new chain supermarkets are added next year, the profit can reach more than 50 million based on the existing number of supermarkets. It can be said that it has truly entered the fast lane of development.

The goal for next year is to increase the number of chain supermarkets to 100, with the focus still on deepening the market in Guangdong. Guangdong is now developing at a rapid pace and is currently the fastest-growing province in the country. The number of migrant workers is increasing and the consumption potential is huge.

Cities such as Shenzhen, Guangzhou and Dongguan, in particular, are worthy of vigorous development.

After we have opened supermarkets all over Guangdong, we will expand to neighboring provinces. In short, we have already made the development plan, and we just need to follow the steps."

When these words were spoken, everyone else was just surprised at the speed of the development of Big Brother's supermarket, but Pei Qinghua, the new daughter-in-law who just married into the Deng family this year, was really shocked.

Yesterday, she was shocked to learn that her father-in-law could get a dividend of 4 million from the clan every year. She didn't expect that her elder brother and sister-in-law's business was so big, with an annual profit of up to 36 million. And according to her elder brother, the business will expand rapidly next year, and the income is likely to double. This is simply incredible.

Doesn't this mean that in just two years, my brother and his wife will become billionaires? Billionaires in this era are among the best in the country.

Deng Shirong was very satisfied when he heard this. When he instructed his eldest son to run a chain of supermarkets, he did not expect him to develop the supermarkets into a national chain. He only needed to become a supermarket giant in a province, and his wealth would be considerable.

Nowadays, when those foreign chain supermarket giants have not yet entered the country, the eldest son’s chain supermarket has already stepped out of Guangxi and is moving rapidly towards the national market. If it continues to develop at this pace, it is only a matter of time before it becomes a national chain supermarket giant.

This was far beyond his expectations, so Deng Shirong was naturally very satisfied.

“Well done.”

Deng Shirong praised him, then looked at his second son and said, "Yunheng, you should summarize it as well!"

Deng Yunheng smiled and said, "I don't have much to say. My work is going well at the moment, and I may be transferred to work in Fuzhou next year."

Deng Shirong's eyes lit up when he heard this, and he asked, "What position will he be transferred to?"

Deng Yunsong and Pei Qinghua were also cheered up and looked at their second brother.

Deng Yunheng said calmly: "If nothing unexpected happens, he should be the full-time deputy secretary."

"Very good!"

Deng Shirong's eyes almost narrowed due to his laughter.

Although the second son is now also one of the elders, he is ranked relatively low in the ranking of the elders. However, once he is transferred to this position, his ranking among the elders will be different. He will jump directly from the end to the third place and become the head of the four deputy positions.

This is a huge step forward and has laid a solid foundation for the next step of promotion.

"Congratulations, second brother."

Deng Yunsong and Pei Qinghua both worked in the system, so they naturally knew the difference between the two positions and were the first to congratulate.

Seeing that the eldest sister-in-law and other brothers also wanted to congratulate him, Deng Yunheng quickly interrupted and said, "Don't rush to congratulate him. Things haven't been finalized yet. It won't be too late to congratulate him after he actually takes office."

Deng Yuntai smiled and said, "Okay, then we'll wait for your good news."

Deng Shirong looked at his third son and said, "Xiaosong, you should also summarize it!"

Deng Yunsong looked at Pei Qinghua beside him and said with a smile: "Speaking of which, I have made quite a lot this year. My rank has been promoted to deputy director, and I have a wife and a child. It can be said that I have achieved success in both family and career."

Without waiting for any further questions, Deng Yunhua replied, "I'm still the same this year, so I won't say much."

Deng Yunheng echoed, "I'm just a student, there's nothing much to say."

Deng Shirong raised his glass and said, "I wish you a successful promotion, wealth and academic success in the new year."

The son and daughter-in-law also raised their glasses and said, "Dad, I wish you good health and everything goes well in the new year."

…

The second day of the Lunar New Year.

Sisters Deng Yunzhen and Deng Yunzhu also brought their husbands and children back to their parents' home to visit relatives.

Because it was rare for the whole family to get together, Zhang Xiuping was not in a hurry to go back to her parents' home, but stayed to accompany her elder and younger sisters-in-law.

On this day, Deng Yunzhu, who loves photography, took a lot of photos, including family photos.

The days of reunion are always short. On the fourth day of the first lunar month, Zhang Xiuping took her husband and children back to her parents' home to visit relatives, while sisters Deng Yunzhen and Deng Yunzhu also returned home with their husbands and children.

On the sixth day of the first lunar month, Deng Yunheng and his family took Deng Damei to Fujian, and Deng Yunsong and his wife also rushed to the capital with Deng Changfu and his wife.

The home, which was once extremely lively, suddenly became deserted.

Soon it was the tenth day of the first lunar month, which was the day when the legendary drama "The Legend of the New White Snake" was first broadcast in mainland China. The tribesmen all knew that their own Liquan beer would be advertised in this TV series. After dinner, they turned on the TV and tuned to CCTV to watch their own beer advertisement.

At 8 o'clock in the evening, "The Legend of White Snake" was officially released.

I have to say that in this age when entertainment is still quite scarce, no one can resist the attraction of "The Legend of the New White Snake". Once you have seen this drama, you basically can't take your eyes off it.

Especially when Bai Suzhen appeared, her appearance was really beautiful to the extreme.

Perhaps, in later generations, people would not think this look was anything special, nor would it be considered stunning, but it was the early 1990s after all, and Zhao Yazhi's look was absolutely a classic among classics. From an eighty-year-old old man to an eight-year-old kid, at least nine out of ten thought she was as beautiful as a fairy.

I don’t know how many men she has charmed with her every frown and smile.

What is unbelievable is that Zhao Yazhi was already 38 years old when she played Bai Suzhen.

To be honest, when watching this drama back then, how many people could have guessed that she was nearly 40 years old and a mother of three children?

The tribesmen originally came to see the advertisement, but they found the drama to be so good that they were immediately obsessed with it.

Fortunately, advertisements of this era never disappoint people. Just when the plot reaches its most exciting point, the advertisement finally comes.

The slogan of Liquan Beer this time is very simple, just one sentence: "If you want to drink beer, drink Liquan Beer. Even White Snake said it was good after drinking it."

As the biggest sponsor of the TV series' advertisements, Liquan Beer naturally received the best advertising treatment, with six advertisements aired during the two episodes. In an instant, Liquan Beer, which was originally only well-known in Guangxi, became well-known throughout the country.

You have to know that this drama has a total of 50 episodes. If every episode is advertised at this pace, it will be hard for Liquan Beer not to be popular! After all, the highest rating of 91% is no joke.

As expected, on the second day after The Legend of the New White Snake was broadcast, Liquan Beer became a hot-selling product across the country. As the ratings of The Legend of the New White Snake continued to rise and its influence grew, the sales of Liquan Beer also increased.

Soon, Liquan Beer was sold out all over the country.

Originally, the reason why merchants all over the country agreed to sell this obscure Liquan beer was largely because the manufacturer of Liquan beer promised that they could return the beer at any time if it could not be sold, and the beer manufacturer also revealed to them that Liquan beer would advertise on CCTV.

In this case, merchants would naturally be willing to import a batch to test the waters and see if they can be sold.

Some merchants believed that Liquan Beer's advertising on CCTV would be effective, so they bought more goods, hoping to make some money.

Some businesses are taking a wait-and-see attitude towards the advertising effect of Liquan Beer. They only purchase a portion of the goods to test the waters and plan to increase their purchases once the beer becomes a real hit.

However, no matter whether it was the merchants who had confidence in Liquan Beer or the merchants who lacked confidence in Liquan Beer, they never expected that the advertising effect of Liquan Beer was so good and the sales volume suddenly exploded.

Those merchants who had not imported much goods in the first place sold out their goods in an instant.

Even for merchants who have imported a lot of goods, the sales of Liquan beer are decreasing rapidly.

Seeing this scene, the merchants were all surprised and happy, and then they all picked up the phone to purchase goods, in large quantities.

…

Deng Shirong was most aware of the power of advertising and knew that sales would definitely explode after the advertisements were broadcast, so he never stopped acquiring breweries. After acquiring Zhujiang Beer, he also acquired Jinling Beer, Blue Sword Beer, Shuanglu Beer, Baisha Beer, etc. in the past two months.

In fact, the speed of acquiring these breweries is also important. If you want to get them at the most favorable price, it may take a long time for both parties to negotiate back and forth to acquire a brewery. But if you are generous, then the acquisition will become very easy.

Deng Shirong had only one requirement, which was to build a super-large brewery with factories across the country as quickly as possible.

After all, the transportation cost of beer is still very high. Since Dun's Brewery is targeting the national market, it must have its own breweries in most provinces of the country, so as to reduce transportation costs and earn enough profits.

The current progress is obviously very good. The wealthy Deng Group is willing to spend money, and few of these beer brands can withstand the acquisition.

The main reason why the Deng Group acquired these breweries was that they did not care whether these breweries were famous or not. They only wanted the brewery's site, equipment, workers and brewers, and they could completely ignore the beer brand.

To put it bluntly, this is done to save time. Otherwise, if we establish beer factories in various places step by step, the development speed will be too slow.

Originally, there were only Liquan Brewery and Zhujiang Brewery. After the sales of Liquan Beer exploded, it was very difficult to supply the national market with unlimited supply. However, as breweries across the country were acquired one after another, they could be put into production after a little integration, which greatly alleviated the supply pressure of Liquan Beer.

After the 50-episode series Legend of the White Snake was broadcast, Liquan Beer became the top-selling beer brand in China.

What we need to do next is to continue to acquire beer brands in various provinces across the country and establish more branches. At the same time, we must try our best to stabilize the current sales volume. As long as the sales volume does not decline, it will only take a year or two for the name of Liquan Beer to become truly famous throughout the country.

When Dun's Brewery was growing rapidly, the domestic economy began to overheat, with fixed asset investment nearly doubling year-on-year and inflation exceeding double digits.

Due to the influence of the macroeconomic environment, the exchange rate in the foreign exchange adjustment market has fluctuated greatly. The price of U.S. dollars changes every day, or even several times a day. In particular, the price on the foreign exchange black market has soared, from 1 U.S. dollar to 8 yuan to 1 U.S. dollar to more than 10 yuan.

The price of privately exchanging currency in Beijing is lower, with 1 US dollar exchanging for about 10 RMB, but there is no market for it.

In the southeast coastal special economic zones, a small amount of foreign exchange can be bought on the black market at a price of 11 RMB to 1 USD. Information frequently comes from overseas that the black market price of foreign exchange in mainland my country will soon reach more than 13 RMB to 1 USD.

All of a sudden, U.S. dollars became a hot commodity and were resold by all means.

The latest novel is published first on Liu9shuba!

Deng Shirong had more than 10 million U.S. dollars obtained from Big Brother, so he naturally kept an eye on the information in this regard. Seeing that the price of U.S. dollars on the black market had skyrocketed to an ideal price, he no longer hid it, but sold the U.S. dollars in batches in the southeast coastal area.

It took Deng Shirong three months to sell all the US dollars he had, with an average price of 1 US dollar to 12 RMB.

In an instant, Deng Shirong earned 136 million yuan. Adding to his existing cash, his cash has reached 1.5 small goals. He is indeed rich.

At the same time, the second son's position was also smoothly adjusted. He left Fuqing, where he had worked for several years, and came to Fuzhou to work as a full-time deputy secretary.

After receiving the news, Deng Shirong happily drank half a bowl of wine. This step was not just a simple rise in the ranking of elders, it also meant that the second son would truly work with the leader. Needless to say, what this meant was that he had a bright future.

Deng Shirong used to carry around 10 or 20 million in cash, mainly for the convenience of using it at any time, but now carrying 1.5 million yuan on him is the biggest waste, because the money will continue to depreciate over time.

Therefore, after exchanging all the US dollars into RMB, Deng Shirong began to purchase land in major cities in Guangdong and Guangxi. The land he chose were all located in areas where major universities and middle schools were gathered.

The purpose is very simple, to prepare for the next Internet cafe.

The main source of customers for Internet cafes are these college students and middle school students.

The reason why it is concentrated in Guangdong and Guangxi is naturally for the convenience of management.

In my previous life, when Internet cafes were at their most prosperous, the profits were beyond the imagination of most people. The first batch of people who opened Internet cafes all made a fortune. Every day they could be described as counting money until their hands cramped.

Deng Shirong planned to buy the land first, and when the Internet cafe era came, he could simply build a one- or two-story building to open an Internet cafe. Then he could experience the joy of those Internet cafe owners in his previous life who counted money until their hands cramped.

At the same time, the purchased land can appreciate in value, and in the later stage of the Internet cafe, it can be packaged and transferred out to make a lot of money, which can be said to be making money from multiple sources.

Also, to open so many Internet cafes, the number of computers needed is in the tens of thousands. Naturally, this money cannot be earned by others. Then I can let my fourth son enter the field of computer assembly. With so many Internet cafe orders, even an idiot can make money.

Deng Shirong was also very concerned about the development of his fourth son.

After all, the eldest son's annual net profit is as high as 36 million, while the fourth son only makes a few hundred thousand yuan a year by running an appliance mall. The gap is too big.

Even if the snack street in Nanning was handed over to the fourth son, it would not be able to make up for such a huge gap.

Computer assembly was really profitable from the late 1990s to the beginning of the new century, so the fourth son was asked to open a store in Huaqiangbei, Shenzhen, and hire more computer assembly masters. With so many orders from Internet cafes, the fourth son's business was bound to be booming.

As for the second son, the third son and the youngest son, Deng Shirong will prepare a family business for them in the future. He does not say that he will treat the five sons equally, but at least before he leaves this world, he will ensure that the economic gap between the five sons will not be too big.

Internet cafes are popular not only in big cities, but also in small towns. Therefore, when Deng Shirong bought land, he was not limited to big cities. He also bought land in some well-located towns. He did not stop until he had spent 1.3 small goals.

Deng Shirong kept the remaining 20 million for emergencies.

After finishing all these things, it was already the fifth month of the lunar calendar, and there was only about half a month left before the third daughter-in-law's due date.

…

Capital city.

A quadrangle with three entrances.

While walking with his wife, Deng Yunsong asked, "Wife, have you really decided to stay in Beijing to give birth to your child?"

Pei Qinghua sighed and said, "I also want to go back to Nanning to give birth. The weather is getting hotter and hotter. The house in Nanning is equipped with central air conditioning. It will definitely be more comfortable to stay in confinement than in Beijing. Unfortunately, I only have half a month left before the due date, so it is not suitable for me to take a plane. If I take the train, it will take several days and nights, which is too much trouble.

Therefore, I can only stay in Beijing to give birth to my child."

Deng Yunsong nodded and said, "It's better to stay in Beijing. If you go back to Nanning to give birth, I have to work here and can't accompany you. That would be a pity. If you stay in Beijing to give birth, I can accompany you after get off work."

Pei Qinghua said: "I'm sorry to bother Dad to come to the capital."

Deng Yunsong smiled and said, "We are all family, there is nothing to be embarrassed about."

…

Naye Village.

Zhang Qi looked at his second daughter who was eating zongzi and said, "Second sister, you also know that Jiuzu is our family's great benefactor. After you and Jiuzu go to the capital, you must behave well and take good care of Third Granny and the children, understand?"

Deng Ermei swallowed the fragrant rice dumpling and said expectantly, "Mom, I know. Don't worry, I will definitely behave well."

Deng Changchun couldn't help but remind her, "Second sister, your husband and wife are both officials in the capital, and the people they usually interact with must also be officials. If you don't understand something, just ask. Don't cause trouble for your husband and wife, understand?"

Deng Ermei nodded and said, "I understand. I will watch more and talk less."

Zhang Qi felt sorry for his daughter, so he continued, "When you get to the capital, spend money when you need it. Don't be too frugal. We are not short of money at home now, so you can keep your salary for yourself."

Deng Ermei said: "Well, I will spend it when it's time."

…

The next day.

Deng Shirong took Deng Ermei to the capital. The clan members who saw this scene were all moved.

"Zhang Qi is so lucky!"

"Yes, when she gave birth to five daughters in a row, her mother-in-law despised her to death. Who could have imagined that this day would come?"

"Her eldest sister has been following Uncle Yunheng and helping Uncle Yunheng take care of the children. With this relationship, Deng's eldest sister will definitely not be far behind in the future."

"That's for sure. No matter if it's Lord Jiu or Uncle Yunheng, a little help from them will be enough for Sister Deng to benefit greatly."

"Now Second Sister Deng has been favored by Lord Jiu and brought to the capital to help Uncle Yunsong take care of the children. She has a bright future ahead of her!"

“…”

Although the idea of ​​favoring boys over girls still exists in the Deng family of Naye today, under the influence of Deng Shirong, this idea is not as deeply rooted as before, and people who give birth to daughters no longer feel ashamed as before.

Now, A Zhang Qi has become the envy of many tribesmen.

…

Nanning.

Five Mountains Square.

It is worth mentioning that the current Wuyue Square is equipped with an elevator.

Deng Shirong took Deng Ermei in a special elevator directly to the luxury house on the fifth floor.

There is no doubt that the beautiful decoration like a picture scroll made Deng Ermei astonished. Although she had heard about it from her sister, hearing about it and seeing it with her own eyes are completely different.

After staying in Nanning for one night, Deng Shirong took Deng Ermei on a plane to Beijing the next day.

This was Deng Ermei's first time on an airplane, and naturally it opened her eyes again. The scene of the scenery passing above the clouds could only be seen on an airplane.

Starting this year, the country has completely abolished the requirement of a letter of introduction to purchase air tickets and sleeper train tickets. As long as passengers have money, they can buy air tickets and sleeper train tickets that they could not buy before.

But then again, even though a letter of introduction is no longer required to buy airline tickets, there are still only a few people who are eligible to purchase them.

After all, a plane ticket costs hundreds of dollars, which is unaffordable in this day and age unless you are a rich person or a public official who can get reimbursement.

…

PS: I am so grateful to see all the familiar IDs voted^_^ (End of this chapter)