Chapter 456 Deng Yunsong and Pei Qinghua, both are at the department level!

The next day.

What happened at the Ye Deng clan meeting spread throughout Shuangwang at an extremely fast speed, and then spread to other towns and villages.

"No wonder the Naye Deng Clan has been able to develop to this point today. Their clan leader is truly amazing."

"It's really amazing. The whole clan prohibits gambling and drugs. In the whole Bobai, apart from the Deng family, no other family can do this."

"This is indeed something that other families cannot do. There is no other clan leader as prestigious as the one of the Ye Deng clan in the entire Bobai clan. If you don't have enough prestige in the clan, breaking a clan member's leg like this might lead to their parents and brothers fighting you to the death."

"It's really possible. I heard that Guai Ma Qi's mother even begged for mercy, but their clan leader didn't give her any face. He said he had to break his legs. What if it was a clan leader of another surname? It would be strange if their parents and brothers didn't fight you to the death!"

"So, there is a reason why the Naye Deng family has been able to develop so well. Let's not talk about others. Take our village for example. If there weren't so many people going out to gamble every day, but instead going out to work steadily, I'm afraid we wouldn't be so poor now."

"Yes, the Deng family was able to ban gambling from the entire clan. This is what I admire most about them."

“…”

After the news spread, everyone couldn't help but give a thumbs up when talking about the head of the Ye Deng family.

At the same time, the act of the head of the Naye Deng clan sending people to other villages to capture people and break their legs also greatly deterred those drug addicts. Even if they want to drag someone into the drug addiction in the future, they will never dare to drag anyone from the Naye Deng clan unless it is absolutely necessary.

The head of the Naye Deng clan is indeed too cruel, and they really can't afford to offend him.

As for the parents and brothers of Ajie Shiba and the other four, they all remained silent about the matter. Not to mention that the Deng family of Naye would cover the medical expenses, even if their legs were broken, they would just throw the people back. They did not dare to complain.

On the one hand, it was their sons and brothers who poisoned others and caused them to become addicted to drugs, which was originally the fault of their sons and brothers.

On the other hand, the Naye Deng family is so invincible in Shuangwang Town that if they dare to complain, those people in their village who are successful in the outside world will probably personally send them to the Naye Deng family to be dealt with by them.

In addition, their sons and brothers had been addicted to drugs, and some of the things they had done had broken their hearts. Now that their legs had been broken and they had to behave themselves for a while, not only did they not blame them, they even wanted to thank them! …

afternoon.

At the gate of a primary school in Nanning, as the bell rang for the end of get out of class, students walked out of the school gate one after another.

Children of this generation were not as precious as those of later generations, and there were not many vehicles on the road. Many elementary school students who lived nearby went home by themselves after school, and only a small number of parents insisted on picking up and dropping off their children every day.

At this time, Deng Shirong stood at the school gate, waiting for his grandchildren to finish school.

Since the day his grandchildren started school, Deng Shirong has made strict requirements that children are not allowed to go to and from school by themselves at any time and must be picked up and dropped off. Even if his daughter-in-law comes to pick them up herself, she must bring security personnel with her to ensure their safety.

The reason why he takes it so seriously is that human traffickers are so rampant in this era. They don't just cheat, they even dare to kidnap people directly. Deng Shirong doesn't want his grandchildren to be cheated or forcibly kidnapped by those damn human traffickers one day. It would be difficult to get them back if that happens.

Therefore, Deng Shirong never dares to be careless about the safety of his children.

Soon, Dongzi ran out of the school in a hurry. When he saw his grandfather coming to pick him and his sister up, he happily ran over to greet him, "Grandpa."

Although this eldest grandson's academic performance was not good, Deng Shirong still liked him very much. He smiled and asked, "Dongzi, did you listen carefully in class today?"

“Ahem!”

Dongzi covered it up with a cough, looking around and saying, "Grandpa, let's wait a little longer, my sister should be out soon!"

Deng Shirong laughed, knowing that he probably didn't listen to the lectures seriously in school. Learning is something that mainly depends on self-consciousness. It would be useless to force him to study, so he skipped the matter and asked about some interesting things that happened in school.

Sure enough, Dongzi was quite interested in these things and started talking to his grandfather about them.

A few minutes later, Xiaodong'er also came out.

Xiaodong'er is now 14 years old in terms of age. Girls of this age are in puberty and grow very fast. It is estimated that Xiaodong'er is over 1.5 meters tall and has grown into a graceful young lady.

Moreover, Xiaodong'er inherited all the advantages of her parents. Her facial features are so beautiful, her skin is so fair, and especially her big, expressive eyes. She looks so charming. There is no boy in the class who doesn't like her.

The teachers treated her like a treasure. After all, who wouldn't like a student who was so beautiful and had such good grades? "Grandpa!"

Seeing her grandfather coming to pick her up, Xiao Dong'er showed a surprised smile on her face and greeted him sweetly.

The male classmates who had been secretly watching her forgot to blink when they saw her beautiful smile.

Although the elementary school students of this era do not know as much as those of later generations, the attraction between opposite sexes is an eternal thing. Even if they are just elementary school students and do not understand the matters between men and women, they will subconsciously pay attention to those pretty female classmates.

Deng Shirong naturally also saw the looks of those male classmates when they were stealing glances at his granddaughter. Not only was he not angry, he felt very happy in his heart. His family's ancestors had all been average in appearance, but now that they had married several beautiful daughters-in-law, their genes had been greatly improved. The grandchildren they gave birth to were all good-looking, and Xiaodong'er, his granddaughter, was poised to be better than her father.

After a few more generations of improvement, I believe that their descendants will all be handsome men and beautiful women.

On the way home, Deng Shirong asked, "Xiao Dong'er, I heard from your mother that you have already taught yourself all the courses for the first grade of junior high school?"

For ordinary students, it is good enough to keep up with the learning progress, but for the top students, they think the current teaching progress is too slow. Many of them start to self-study higher-level courses when they are bored.

Xiao Dong'er is the top student in the whole grade, so the current study task is just a piece of cake for her. Therefore, she has been teaching herself higher-level courses a long time ago. Deng Shirong's attitude towards this is neither supportive nor opposed.

Originally, he should support his granddaughter's love of learning, but he wants his granddaughter to develop all-roundly in moral, intellectual, physical, aesthetic and labor aspects and give her a happy childhood, rather than cultivating a tool that only knows how to study. Such a childhood would be too boring.

Therefore, although Xiao Dong'er has the ability to teach herself all the junior high school courses during elementary school, Deng Shirong does not recommend her to do so. He just lets her study the higher-level courses and use the rest of the time to play or learn other interesting things.

Xiao Dong'er smiled and said, "Yes, Grandpa."

Deng Shirong said, "Since you have already self-studied all the courses for the first grade, you can relax now. You will take the first grade exam in two months. Although you should have no problem getting first place in the grade with your ability, we still need to review when it is time to do so and strive to get the best results."

Xiao Dong'er nodded and said, "Don't worry, Grandpa. I have a solid grasp of the content of elementary school. It will be enough to review it a little in the half month before the first exam."

Deng Shirong smiled and said, "It's OK as long as you know the answer. Grandpa doesn't really understand this anyway."

When it comes to studying, Dongzi always becomes a transparent person. When he saw that his grandfather and sister were talking, he quickly interrupted and asked, "Grandpa, what are we having for dinner?"

Deng Shirong asked, "Dongzi, what do you want to eat?"

Dongzi blinked and said, "Grandpa, I want to eat braised pork."

Deng Shirong smiled and said, "That's really a coincidence. Grandpa just happened to stew braised pork today."

…

Eight o'clock in the evening.

Deng Shirong received a call from his third son.

After the father and son greeted each other, Deng Yunsong got straight to the point and said, "Dad, Qinghua and I have changed our positions."

Deng Shirong's eyes lit up when he heard this, and he asked, "Promoted? Did he stay in the ministry, or was he transferred to a local government?"

Deng Yunsong said, "We were sent to the local area, to the Zhejiang province that Dad mentioned. I will be the second in command of the county-level city of Yongkang, and Qinghua will be the director of the Lishui Finance Bureau. We will take up our posts in a few days."

"Very good!"

Deng Shirong was very happy and said, "But if this happens, you and your wife will have to live apart."

Deng Yunsong sighed, "This can't be helped. First, it's not easy for two vacancies at the same level to appear in the same place. Second, there are regulations that husband and wife cannot hold positions in the same agency where they are directly subordinate to the same leader or have a direct superior-subordinate relationship.

Moreover, they are not allowed to engage in organizational personnel, disciplinary inspection, auditing, and financial work in an institution where one of the parties holds a leadership position.

So, there is no way to avoid living apart. Fortunately, I checked and found that the two places are only a few dozen kilometers apart, so we can meet often. "

Deng Shirong asked: "What about the child? Do you plan to take him to Zhejiang, or let me take him back to Nanning?"

Deng Yunsong said, "Qinghua wants to take the child to Lishui. Anyway, Deng Ermei will help take care of the child, and it won't affect her work. In addition, she and I don't work in the same place, so it's good to let the child and Deng Ermei accompany her."

Deng Shirong said: "Alright, you guys can do whatever you want. You've been parachuted in as the second-in-command, and you've probably offended people without realizing it. After all, they may have waited a long time for this promotion opportunity, but you parachuted in and intercepted it. It's hard not to offend people.

In short, when you get there, you must be more careful and don't fall into their trap without knowing it.

Also, the way of working in the local government may be different from that in your ministry. You must adapt to it as soon as possible. If you don’t understand something, call your second brother to communicate. He has been working in the local government for so many years and has a lot of experience. ”

Deng Yunsong said: "Well, I will pay attention. If I don't understand something, I will call my second brother."

Deng Shirong continued, "Also, when you start working there, remember the leader I told you about before. If there is a chance, get close to him. If there is no chance, forget it. Anyway, no matter what you choose, I have only one request, and that is not to offend him."

Deng Yunsong responded: "Okay, I understand."

Deng Shirong asked: "Your father-in-law should have made some arrangements, right?"

Deng Yunsong smiled and said, "Indeed, there are arrangements. When we get to Zhejiang, someone will take care of us."

Deng Shirong understood and reminded him: "Although someone is looking after you, as the saying goes, a blacksmith must be strong himself, so you have to work hard yourself."

Deng Yunsong responded: "I understand. I will try my best."

Next, the father and son chatted for several minutes before hanging up the phone.

Because the call was answered in the living room, Zhang Xiuping, who was watching TV, heard most of the content. When she saw her father-in-law hung up the phone, she asked, "Dad, Xiaosong and Qinghua got promoted again?"

The latest novel is published first on Liu9shuba!

Deng Shirong said with a smile on his face: "Yes, the couple got promoted at the same time, and our family has two more deputy director-level cadres!"

"This is such a happy event!"

Zhang Xiuping was also very happy. They were all family. The more officials the family had, and the higher the positions they held, the more benefits it would be for others.

She still understands the principle of leaning against a big tree to enjoy the shade.

Take the Yongjia supermarket chain run by the couple for example. Doing business inevitably requires dealing with various public officials. If you don’t have any connections behind the scenes, it would be very difficult if someone with greed wants to take advantage of you.

After all, it is an eternal truth that people should not fight against officials.

But once you have official connections, many problems can be easily solved.

"It is indeed a great joyous event. I will go back in a few days to burn incense to my ancestors and tell them about this."

Deng Shirong was really happy. In his previous life, his third son only enjoyed the treatment of a deputy director after retirement. Even so, Deng was considered a top figure in their family. There were only three people in the whole family who had a higher rank than him.

And now, at the age of only 27, he has been promoted to the rank of director. The difference between them is so huge that it cannot be measured in words.

Deng Shirong didn’t dare to make any predictions about how far his third son would go in this life. After all, the end of his previous life was just the starting point of this life. We can only wait and see what the future holds.

…

A high-level meeting was being held in the conference room of the Deng Group headquarters.

Deng Shirong, the chairman of the group, is listening to the group's senior management report on recent work.

"Chairman, beer is the fastest growing product of the group. After acquiring more than a dozen breweries, the group's breweries have spread all over the country, and sales are far ahead of other beer brands. Now we have gathered together the brewing masters of more than a dozen breweries and are preparing to develop beer with a better taste."

"Our eight-treasure porridge is also developing very fast, especially the railway department's purchase volume is increasing year by year. Although there are many competitors, they are far from our rivals in terms of sales channels or brand awareness."

"Since we started advertising, sales of iced tea have really taken off..."

“…”

As the saying goes, the beginning is always the hardest. This is true in any industry, especially in business.

Many groups that became famous in later generations had to overcome numerous difficulties at the beginning. Take Penguin for example. In the early days of its development, Pony Ma, the founder, had to disguise himself as a woman to chat with male netizens. At the most difficult time, he even wanted to sell Penguin at a low price.

However, once Penguin has passed the most difficult period of its entrepreneurship and has soared to success, it will be much easier to develop in other industries.

Today's Deng Group is in a similar situation. After the Master Kong brand was thoroughly established and it took several years to completely perfect its sales channels, other products can basically be easily produced as long as they are labeled with the Master Kong label.

Those competitors with insufficient strength are completely unable to shake the many products under the Deng Group.

However, when encountering a powerful competitor, it is not an easy task to completely defeat the opponent.

For example, now, Master Kong’s flagship product, instant noodles, has encountered a powerful competitor in Uni-President.

"Chairman, as you expected, Uni-President's innovative instant noodles cannot compete with ours, so now they are trying to copy us by cutting prices. They have copied all our instant noodles. The most disgusting thing is that even the packaging is similar. If you don't look closely, there is basically no difference between them and our Master Kong instant noodles."

Lin Zhongjun said angrily, "Moreover, these copied products are 20 cents cheaper than ours in bags and 50 cents cheaper in bowls. They also spend money on TV advertising. According to our latest statistics, they have taken away at least 10% of our market share this month."

Deng Shirong said calmly, "This is to be expected. Since the other party has already made a move, let's do as we agreed before. We will also hold a limited-time promotion and give away sausages directly. The more you buy, the more you get. Anyway, we must fight back in time and not let the other party gain the upper hand."

Lin Zhongjun nodded and said, "We are already implementing this and we should see results soon."

Deng Shirong said, "Anyway, we have sufficient cash. We have been operating the market for so many years. Our Master Kong instant noodles have long been popular. Our sales channels are unmatched by the other party. With no difference in price, they will definitely not be able to compete with us."

Deng Changyu said: "Chairman, if it is a normal competition, they are definitely not our opponent. I am afraid that they will keep dragging us into a price war. If they do this, both sides will suffer in the end, and no one will gain an advantage."

Deng Shirong said: "Even if we can't take advantage, we can't give in. Once we give in, it will give the other party a chance to expand. Anyway, our instant noodles will not be reduced in price, and we will use sausages to subsidize them. Even if the instant noodles make a loss, we can make up for it from the sausages. They will definitely not be able to compete with us."

Deng Changyu nodded and said, "Okay, let's fight them to the end. I believe they can't scare us and will change their strategy sooner or later."

Deng Shirong hummed. The competition for instant noodles had already been discussed, so he said no more and asked, "How is the preparation for Nongfu Spring mineral water going?"

Deng Changyu said: "We have made all the preparations, we are just waiting for the advertisement to be released."

Deng Shirong said: "We must ensure the production supply, because this advertising will bring an unprecedented surge in sales. We must catch this wave of wealth and never let the supply fall short of demand."

"Chairman, rest assured. We have been preparing this mineral water for so many years. We have already prepared everything. Even if the sales volume increases a hundred times, we can still supply it."

At this point, Deng Changyu asked curiously, "Chairman, from what you said, the effect of this advertisement will far exceed any previous advertisement. Where should we place the advertisement?"

Deng Shirong smiled and said, "I received news that CCTV will launch an advertising bid winner competition. We will participate in the bidding. As long as we win the first advertising bid winner competition, our advertisement will be broadcast during CCTV's prime time, and the effect will be absolutely explosive."

The group's senior executives all looked at each other in surprise when they heard this. This was the first time they had heard of the news. The CCTV advertising bid winner, that name sounded impressive.

Therefore, the top executives of these groups couldn't help but ask out of curiosity.

And Deng Shirong answered every question.

In the urban novels of the previous life, as long as they described this era, the advertising bidding champion could not be avoided. Therefore, Deng Shirong was quite familiar with CCTV's advertising bidding champion, and he also knew how powerful this advertising bidding champion was, especially the first bidding champion, the effect was really great.

In the previous life, the company that won the first CCTV bid was Kongfu Yanjiu. At that time, Kongfu Yanjiu spent a huge amount of money, surpassing well-known brands such as Moutai and investing more than 30 million to win the advertising time between the news broadcast and the weather forecast.

You have to know that this was in 1994 (the first winning bid was in 1995, but the bidding was held in November 1994). To compete for this prime-time advertising, more than 30 million was spent, which was not a small amount of money.

The director of CCTV's advertising department at that time was shocked by the sky-high price and was so excited that he blurted out "the king of bids" when introducing the boss of Kongfu Banquet Winery. From then on, the title of "the king of bids" spread like wildfire and sparked heated discussions among the nation.

As it turned out, the CCTV bid winner was truly awesome. After Kongfuyan Wine won the bid, its sales volume exploded, with orders piling up like mountains. It was a prosperous business for a whole year, until the second year when the bid winner was won by its competitor Qinchi Wine, which put an end to its prestige.

Among the many products currently produced by the Deng Group, Deng Shirong has the greatest expectations for mineral water. The market size of this product is really unmatched by other products.

As long as Nongfu Spring can become the first winning bidder of CCTV, this hitherto unknown brand will definitely soar into the sky and become a nationally renowned brand. The winning bidder of CCTV in this era has the ability to create gods.

Coupled with Nongfu Spring's two classic advertising slogans, it's hard not to see the sales of this mineral water explode.

…

PS: Thank you all for your rewards and monthly tickets.

(End of this chapter)