Chapter 463 Winning the First CCTV Bid

Less than a week after Bu Dafang’s Naye Hotel opened, Naye Hospital also opened in a low-key manner.

After all, a hospital is a place to save lives and heal the wounded. Deng Shirong felt that there was no need to hold an opening ceremony and could just open it in a low-key manner.

Anyway, the seven or eight towns closer to Shuangwang Town already know what they need to know. Currently the hospital's patients come from these seven or eight towns. No matter how much publicity is given, patients from far away will not come here for treatment.

However, even if it is just these seven or eight townships, the population covered is hundreds of thousands, comparable to the population of some small counties, so there is no need to worry about a lack of patients.

When the hospital opened, Deng Shirong personally led a team to the Media Center in Beijing to participate in the CCTV advertising bidding.

When talking about this bidding, we have to mention a woman.

This woman is none other than the director of CCTV's advertising department, who coined the term "CCTV bid winner".

At this time, Director Tan, who was standing at the bidding meeting, was also under tremendous pressure. She took over the CCTV Advertising Department last year. At that time, the corporate advertising quotations for CCTV advertising in each time period were unified.

Although CCTV's high-quality time slots are not yet considered prime time at this time, this resource has actually become a scarce advertising time slot.

After all, we are not blind, and we all know very well which time period has good advertising effects and which time period has poor advertising effects.

For the same price, everyone hopes to be able to broadcast advertisements during CCTV's prime time, but the advertising space during prime time is limited. Some company leaders have developed strange ideas and try to obtain prime-time advertising space by taking shortcuts and using crooked means.

Unfair competition between enterprises is common. Director Tan receives a large number of commissions and phone calls from acquaintances every day, and he is never tired of them. Some business tycoons, seeing that they cannot get convenience from Director Tan, try every means to obtain notes from the advertising department through various channels.

At one time, the advertising department received countless notes, all of which had the same purpose: to obtain the right to broadcast during CCTV's prime time.

Under the influence of this unhealthy competitive atmosphere, the work efficiency of CCTV's advertising department has been greatly reduced, and the staff are busy and exhausted every day.

As the head of the advertising department, Director Tan realized that this unhealthy phenomenon must be curbed and that the competitive model of CCTV advertising also needed to be adjusted. More transparent and fair commercial competition was needed to replace the current business model.

Therefore, Director Tan proposed the idea of ​​adjusting the advertising competition model.

She believes that the most fair and transparent competition model is corporate bidding. The client groups for bidding are major enterprises across the country. Each enterprise bids based on its own ability. In the end, the enterprise with the highest bid will obtain the right to broadcast advertisements during CCTV's prime time.

However, this idea has attracted criticism from many people. After all, this idea is too bold and risky in this era. The adjustment of the advertising model will affect CCTV's profits. Once the adjustment fails, CCTV will suffer huge losses.

Director Tan was under tremendous pressure and repeatedly insisted that the current advertising competition model must be adjusted, which led to the current bidding conference.

If the bidding is successful, Director Tan will naturally be the hero of CCTV, but if the bidding fails, she cannot escape the responsibility.

Therefore, when the bidding was about to begin, Director Tan was not as confident as he appeared.

However, as the saying goes, if you stick your head out, you will be hurt. Director Tan did not think too much about it. After he said a few opening remarks on stage and praised the prime-time advertising, he announced the official start of the advertising bidding.

It is worth mentioning that in the first two years of the bidding for CCTV's prime-time advertising, the "blind bidding" method was adopted. It was not until the auction house intervened in 1997 that the winning bid was changed from blind bidding to open bidding. Bidders could bid multiple times and gradually increase the bid.

Deng Shirong clearly remembered the price of the first winning bid. As long as there was no behind-the-scenes manipulation, it was a sure thing that their Deng Group would win the bid.

This is indeed the case. After a secret competition, Deng Group won the first CCTV bid with a price of 33,333,333 yuan.

This first CCTV bid winner attracted widespread attention and was to be recorded in the development history of CCTV. It would also have a far-reaching impact across the country, so Deng Shirong chose a number that was very easy to remember.

The Kongfu Banquet Wine, which won the first CCTV bid with 30.79 million in the previous life, naturally could not win the bid.

It is not clear whether this is a good thing or a bad thing for the Confucius Mansion Banquet.

In its previous life, after it won the first bid, its sales volume indeed soared, and it indeed enjoyed a period of glory. However, due to wrong business decisions, poor structural adjustments and blind expansion, the company soon fell into difficulties, and eventually went bankrupt in just a few years.

Now that we have failed to win the bid, perhaps if we don’t expand blindly and instead develop down to earth, there will still be a glimmer of hope.

After the dust settled, Director Tan was so excited that she could not express it in words. The advertising price of more than 33 million was truly astronomical in that era, and this astronomical price also proved that her strategy was correct. There would no longer be so many voices of opposition in the advertising department in the future.

…

After dealing with the matter of CCTV's first bidding winner, Deng Shirong did not rush back. It was a rare trip to Beijing, so he first had a meal with his in-laws, and then walked around and looked at the seven courtyards, using his spatial ability to clean up some dust.

After doing all this, Deng Shirong returned to his hometown in Guangxi.

…

It was already noon when Deng Shirong returned to Naye Village. Chen Xiaohua, who lived next door to him, greeted him warmly: "Jiu Gong, you are back. You haven't had lunch yet, right? I just cooked a pot of taro. Come and have some."

Deng Shirong asked, "Is it black taro?"

Chen Xiaohua smiled and said, "Yes, I stewed it for more than two hours, and it's very sticky."

Deng Shirong nodded, walked over and said, "Among so many taro, my favorite is the black seedling taro."

Chen Xiaohua said: "I also think that black taro is delicious. No other variety of taro has a texture as soft and sticky as black taro. Unfortunately, it makes your mouth itchy after eating it."

Deng Shirong said: "The black taro grown in the yellow mud will stop itching in your mouth if you eat it. You can try it next year."

Chen Xiaohua was surprised and said, "There is such a saying. I will give it a try next year."

As he was speaking, Deng Shirong had already walked into Chen Xiaohua's house.

At this time, there was a basket of taro in the living room, which was placed in a bamboo basket. The taro had been stewed for more than two hours, and the skin had cracked, revealing the green flesh inside. Just by looking at the appearance, you could tell that the taro was extremely soft and sticky.

(This is the kind of taro, the taste is really sticky, the author hasn’t eaten it for more than 20 years)

Chen Xiaohua used drum oil paste to make a sauce dish, which was shiny and greasy, and added some old ginger. The taro had a unique flavor when eaten with the sauce.

There is a difference between the mother taro and the young taro. The taste of the mother taro is naturally not as good as the young taro. Deng Shirong ate more than a dozen taro in a row and drank a large bowl of rice soup. Then he sighed: "When I was poor before, I didn't have much fat in my stomach. Eating this kind of taro made me feel heartburn. Now that I have enough fat in my stomach, this taro tastes delicious."

Chen Xiaohua smiled and said, "Yes, my dad was just afraid of eating taro. Since our family's financial situation improved, he has never touched taro again. No matter how delicious the taro is, he won't eat it."

"This is actually very normal. There are many such examples in our village. Some people never touch sweet potatoes again, and some people never touch cassava again because they feel sick of eating them before." Speaking of this, Deng Shirong couldn't help but think of his eldest grandson in his previous life.

The boy's favorite food at the beginning was cake, but because he didn't know how to control himself, he ate too much cream cake one time and felt nauseous and had diarrhea for several days. Since then, he was afraid of the smell of cake, let alone eating it.

Chen Xiaohua said: "I ate these grains a lot when I was a child, but I still love eating them now and I don't feel sick at all."

“It probably varies from person to person.”

At this point, Deng Shirong changed the subject and asked, "Xiaohua, you two have saved a lot of money over the years, right?"

Chen Xiaohua didn't know why Jiu Gong suddenly asked this, but in front of Jiu Gong, she naturally wouldn't hide anything, but answered honestly: "Yes, I have saved a lot. Now my family has nearly 500,000 in savings."

Deng Shirong always remembered the kindness of Chen Xiaohua and his wife in taking care of him in his later years in his previous life, and advised: "It's useless for you to keep this money. Go back and tell Changping to keep the money for daily expenses, and use the rest to buy houses or shops in Shenzhen and Guangzhou. Buy as much as you can.

In just a dozen years, the value of the house and shop will increase by at least ten times. If the location is good, it will not be surprising to increase by dozens of times. It is a sure-win deal. "

Chen Xiaohua's eyes lit up when she heard this, and she said, "Thank you, Jiugong. I'll tell Changping when he comes back."

"You are welcome."

Deng Shirong picked up the hookah next to him and said as he took out the tobacco: "In the blink of an eye, your Abao has grown up. Now that he has graduated from high school, have you as parents ever thought about what he should do?"

Chen Xiaohua was a little embarrassed when she heard this and said, "Jiu Gong, Changping and I only know how to farm and grow crops. We don't have any talent for business, so how can we know what to do with him!"

Deng Shirong was naturally aware of the couple's situation. In fact, he had given them guidance several years ago. However, the couple ultimately chose to stay in their hometown in the countryside and had no intention of going out to start a business.

Everyone has their own aspirations, so Deng Shirong naturally wouldn't force them. As the saying goes, contentment is the key to happiness. The couple are not greedy and are satisfied with their current life. He feels that this is pretty good too.

After all, whether a person is happy or not cannot be equated with how much money one has.

A contented person can live a happy life as long as he has enough food and clothing.

People who are not content will not be happy even if they become the richest man in the country one day. They are the typical ones who think their life is too short even if they live to be a hundred years old.

While stuffing tobacco into the pipe, Deng Shirong asked, "What do you think of your Abao?"

Chen Xiaohua said: "He does have an idea, saying he wants to build a skating rink, but his father and I don't understand this thing, so we have never agreed to invest in him."

Deng Shirong took out his lighter and lit the tobacco with a "pop" sound. He took a few puffs of the cigarette and then said, "It seems that your Abao is really creative. If we want to build an ice skating rink, it is still feasible. We just need to invest money to build the rink and buy a batch of skates. Then we can sit back and wait for the money."

Chen Xiaohua was surprised when she heard this. She didn't expect that her eldest son's idea would be recognized by Jiugong. She couldn't help but take it seriously and asked, "Jiugong, how much money does it cost to invest in this ice rink?"

Deng Shirong said: "It depends on where the skating rink is built and how big it is. Where does your A-bao plan to build the skating rink?"

Chen Xiaohua said: "He said before that he wanted to build an ice skating rink in the county."

Deng Shirong said: "In the county, if you can rent a suitable venue, it won't cost much. You can probably open an ice rink with 10,000 or 20,000 yuan. But if you can't rent a suitable venue and have to spend money to build an ice rink yourself, then it's normal to spend 100,000 or 80,000 yuan."

Chen Xiaohua exclaimed: "It costs so much money!"

Deng Shirong smiled and said, "There are rough and fine skating rinks, large and small, open-air and indoor. Different skating rinks have different prices. Anyway, this business can be done. Even if it is not in the county town, but in my hometown, it can still be profitable."

Chen Xiaohua was pleasantly surprised: "Jiu Gong, how can we build an ice skating rink in our village?"

Deng Shirong nodded affirmatively and said, "Of course we can do it. Even if there are no other customers, there are more than 3,000 members of the Deng family in Naye, plus the thousands of medical staff and their families in the hospital. As long as one in ten people are willing to play this, we will have no worries about making money."

Chen Xiaohua said excitedly, "Great! When my Abao comes back this afternoon, I will talk to him about this matter and ask him to build an ice skating rink in the village. If he doesn't understand something, he can ask you, Jiugong."

"Of course that's no problem."

Deng Shirong took a few more puffs of his cigarette before putting the pipe aside and standing up, saying, "Then when your Abao comes back, ask him to come and talk to me about this."

"Okay, thank you Jiugong."

The latest novel is published first on Liu9shuba!

"You're welcome."

…

After leaving Chen Xiaohua's house, Deng Shirong went to Naye Hospital for a check-up.

Today, Naye Hospital has been open for more than ten days. After the news spread, patients from this town and nearby towns flocked to the hospital.

This person will inevitably get sick if he eats grains.

Therefore, no matter what era it is, there will never be a shortage of patients.

Nowadays, there are always patients coming to Naye Hospital for treatment. Although the number of patients cannot be compared with that of the County People's Hospital, this is also a good start. As long as it operates for a long time, it will prove that the doctors in the hospital are skilled and can cure diseases. There will definitely be more and more patients seeking medical treatment in the future. This is beyond doubt.

Originally, Deng Shirong planned to let his eldest daughter bring her parents-in-law to the Naye Hospital for recuperation after it opened, but he did not expect that his two relatives would not survive this year and both passed away a few days ago.

The first to pass away was Old Lady Zhu, who was 77 years old. Old Man Zhu, who had been in poor health to begin with, could not withstand the shock and passed away as well.

Of course, considering the age of Mr. and Mrs. Zhu, they are considered long-lived in this era. They originally thought that they would not live past seventy, but Mrs. Zhu not only lived past seventy, but also lived seven more years.

Not to mention Mr. Zhu, he is almost eighty years old.

This has far exceeded expectations, and over the years, because the youngest son Zhu Junjie has had a successful career and has been promoted step by step, he is now the county chief and is about to take over the position of county magistrate. Most importantly, he has married Deng Yunzhen, a virtuous woman with a super good family background. The two elders can really rest in peace.

According to the customs of Bobai, Deng Shirong, as a relative-in-law, would not attend the funeral of his relatives.

Generally speaking, after a woman dies, apart from the closest relatives from her husband's family, only her brothers and sisters from her mother's family and their children will come. As for other relatives who are separated by a certain degree of relationship, such as cousins, they usually will not come.

It's almost the same when a man dies. Apart from his own family, only his wife's brothers, sisters and their children will come.

In Bobai, there are almost no relatives coming to attend funerals.

Therefore, when Deng Shirong returned from the capital and learned the news of his relative's death, he only called to express his condolences and had no intention of going to pay his respects in person.

After walking around the hospital, Deng Shirong went to his eldest niece’s hotel.

"Uncle, you're back!"

Bu Dafang, who was chatting with her sister-in-law, saw her uncle and quickly greeted him. Her sister-in-law Jiang Defeng also followed suit.

Deng Shirong hummed and asked, "Dafang, has your hotel been successful since it opened?"

Bu Dafang smiled and said, "It has been sold in the market and has received several guests."

"That's good, it will get better and better in the future."

As he spoke, Deng Shirong looked at Jiang Defeng and asked, "How is my sister-in-law's business?"

Jiang Defeng replied with a smile on his face: "Business is pretty good. Uncle, have you had lunch? I'll serve you whatever you want."

With the help of her second sister-in-law, she opened a porridge shop here, specializing in selling various kinds of porridge, such as eight-treasure porridge, pork offal porridge, pork bone and peanut porridge, potato porridge, etc.

The Deng family members in Naye are all wealthy people now, so their spending power is naturally needless to say. After she opened this porridge shop, the business may not be booming, but it is definitely profitable.

Deng Shirong waved his hand and said, "No, I've already eaten it. Work hard and put more effort into the taste, and business will get better and better in the future."

Jiang Defeng nodded repeatedly and said, "Thank you, uncle. I will try my best."

…

afternoon.

Deng Shirong lay in a rocking chair at the door of the villa, listening to Deng Sibao talk about his insights on the ice rink.

After Deng Sibao had seen an ice rink outside, he always wanted to invest in opening one after graduating from high school. Unfortunately, his parents have always been cautious about investment, and they knew nothing about it, so they were reluctant to invest in him.

Deng Sibao did not force it, mainly because he was not sure whether he could make money by running an ice rink.

Unexpectedly, there was a sudden turn of events. When he just came back from outside today, he heard from his mother that Jiu Zu affirmed his idea and supported him to open an ice rink.

Upon hearing this good news, Deng Sibao was instantly cheered up. Originally, he was only 50% to 60% sure of making money from opening the ice rink, but with the affirmation of the Ninth Ancestor, he was 100% sure of making money.

After all, everyone in the clan knows that the project that the Ninth Ancestor has his eyes on is 100% profitable.

So, after listening to his mother's words, Deng Sibao came to find Jiuzu immediately and poured out all his insights about the ice rink.

After listening to him, Deng Shirong sat up from his rocking chair and said, "Abao, your idea is very good. Skating rinks are a favorite place for young people nowadays, but it is more expensive to open one in a county town, and you may not attract many customers.

But if you open a business here in your hometown, it will be a unique business that will not only attract members of our Ye Deng clan to come and play, but also attract young people from the whole town to come and play.

If you can attract hundreds of people to play in a day, even if you only charge each person 1 dollar per time, you can easily make hundreds of dollars a day. If you charge each person 2 dollars per time, it will not be difficult to make thousands of dollars a day.

This is a really good business.”

"Very good!"

Deng Sibao was overwhelmed by what he heard and asked, "Nine Ancestors, where do you think this skating rink should be built?"

Deng Shirong said: "The most important thing about this skating rink is to play disco music so that skaters can get excited with the rhythm of the music. Many young people come here to skate for this passionate atmosphere, so it cannot be built near a hospital, and it is best not to build it near a residential area, as this will inevitably disturb people's rest."

Deng Sibao thought for a moment and said, "Nine Ancestors, then if I build this skating rink in Yuanshan, it should be fine, right?"

Deng Shirong nodded and said, "That's fine. For this skating rink, you can't use cement floors or hard floor tiles. It's better to use wooden floors, so that even if people fall, they won't get hurt so easily.

In addition, if you want to build this skating rink, make it bigger, at least enough to accommodate hundreds of people playing together. If you don’t have enough money, I can lend it to you.”

Originally, Deng Changping's family had nearly 500,000 yuan in savings, which was definitely more than enough to open an ice rink. However, he had previously advised him to buy a house in Shenzhen or Guangzhou, so he would probably be a little short of money.

That's why he offered to lend money to Dunsbao.

Deng Sibao said excitedly, "I understand. Thank you, Nine Ancestors."

Next, Deng Sibao talked with Jiu Zu in detail for several minutes, and only after he got to know the ice rink thoroughly did he return home with satisfaction.

With the support of the Ninth Ancestor, Deng Sibao's parents no longer had the concerns they had before, and they readily let him go ahead and do it.

Thus, the first ice rink in Shuangwang Town entered the planning and construction stage.

…

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(End of this chapter)