Chapter 466: Sales surge, changes in Naye Village

After spending the Spring Festival with his children and grandchildren in his hometown, and waiting for his children to go to school, Deng Shirong planned to visit Hangzhou and Shenzhen.

The year is already 1995, and it is time to meet the famous Ma brothers.

If there is a chance, I will also meet Mr. Ren and make friends with him in advance.

Mr. Ma, Mr. Ma and Mr. Ren, as the leading business tycoons in later generations, Deng Shirong knew their development history very well, but he also knew a lot about it.

Let’s talk about Mr. Ma first. No matter what he did later or what his reputation is, he really possesses many qualities of a successful person.

For example, perseverance. Because Mr. Ma had serious academic imbalances when he was studying, it took him two years to get into an ordinary high school. Then he took the college entrance examination for the first time in 1982, but only scored 1 point in mathematics. He failed without a doubt.

After repeating a year, Lao Ma took the college entrance examination again in 1983. His math score improved from 1 to 19 points, but unfortunately he still failed.

His parents felt that he was not cut out for study and repeatedly advised him to give up the idea of ​​going to college and instead learn a skill so that he wouldn't starve.

But Mr. Ma was indeed determined. He did not give up and began to prepare for the third college entrance examination. His family did not support him, so he worked during the day and attended night school at night.

It was under such circumstances that in 1984, Mr. Ma took the college entrance examination for the third time. This time he scored 89 points in mathematics and was admitted to Hangzhou Normal University as a junior college student with a score 5 points lower than the undergraduate line. However, he was lucky. As the enrollment quota for the English major was not met, in order to complete his further study plan, the Foreign Languages ​​Department selected some junior college students with good English scores and transferred them to the Foreign Languages ​​Department for undergraduate studies. Mr. Ma was one of them.

His perseverance is not only reflected in studying, but also in starting a business, which is unmatched by ordinary people.

Before he succeeded in his business, he really didn't know how many times he hit the wall. If it were an ordinary person, he would have collapsed and accepted his fate, and would have gone back to being a teacher and lived a mediocre life. Only someone like Mr. Ma, who has amazing perseverance and a firm belief that the path he is on is the right one, can persist until he succeeds.

In addition to his perseverance, Mr. Ma also had a very active personality. He was a well-known activist during his college years. In the words of later generations, he was a typical social terrorist. Because he was too active, in order to prevent Mr. Ma from having other ideas, the then vice-president of Hangzhou Normal University made a "five-year agreement" with him, requiring him not to resign within five years no matter which school he went to.

Successful people don’t necessarily have to be those with active personalities, but it is undeniable that people with active personalities do have advantages in society.

At this point in time, Mr. Ma’s translation agency should start to make a profit after three consecutive years of losses.

Once the translation agency gets on the right track, the five-year agreement will expire, and the restless Mr. Ma will definitely look for other business opportunities.

At this time, Deng Shirong had no plans to invest in him, mainly because the timing was not right. He planned to make friends with Mr. Ma first, and then find an opportunity to invest when he planned to establish Alibaba in the future.

However, just as Deng Shirong was about to leave for Hangzhou, he received a call from his second son.

After the father and son greeted each other, Deng Yunheng said, "Dad, I'm going to study at the Party School for three months. It's pointless for Weiwei and Ah Mao to stay here. I plan to let them return to Nanning or my hometown, and I'll pick them up when I come back from my studies."

"Then I'll send security to pick them up."

At this point, Deng Shirong asked, "Yunheng, are you going to be promoted after your study this time?"

Deng Yunheng didn't dare to say too much, and replied: "The leader does have this intention, but we'll talk about the details after I come back from the study."

Deng Shirong understood what was going on after hearing this, and the father and son chatted for a few minutes before hanging up the phone.

Since his second daughter-in-law and second grandson were coming back, Deng Shirong postponed his trip to Hangzhou and Shenzhen. Anyway, it was still early for Mr. Ma to establish Alibaba and Mr. Pony Ma to establish Penguin, so there was no need to rush.

…

Three days later.

Gu Caiwei, her son and Deng Damei were escorted back by two security guards.

"grandfather!"

Seeing Deng Shirong, Deng Changmao, who was already 5 years old, happily rushed to his grandfather.

Deng Shirong picked him up and asked with a smile: "A-Mao, do you miss grandpa?"

Deng Changmao rolled his big black and white eyes and said in a baby voice, "Yes, Grandpa, did you miss me?"

Deng Shirong said with a smile on his face: "Grandpa misses Ah Mao too. Have you been good recently? Have you eaten well?"

Deng Changmao nodded his little head and said proudly, "Grandpa, I'm very well behaved. I don't even need my elder sister to feed me when I eat!"

"Amao, you are so nice. Grandpa will take you out to play later."

"Grandpa, I want to go out and play now."

"You can't do that now. We'll have dinner soon. You have to finish your meal first, and then Grandpa will take you out to play."

"Okay, then I want to eat now!"

“…”

Gu Caiwei watched with a smile on her face. Her father-in-law was not only good to his children and daughters-in-law, but also to his grandchildren. All of them liked their grandfather very much. Just like her son, every time he saw his grandfather, he would pester him to play with him, and everyone else would stand aside.

After chatting with his grandson for a few words, Deng Shirong looked at his second daughter-in-law and said, "Weiwei, how do you plan to spend the next three months? Do you want to go back to your parents' home?"

Gu Caiwei smiled and said, "Dad, I have already made plans. We will stay in Nanning until the Spring Equinox, and then we will go back to our hometown to shovel the mountain. After the Qingming Festival, I will go back to my mother's house and stay there until Brother Heng comes back from his studies. Then I will go back to Fuzhou with him."

"Well, this arrangement is good."

Deng Shirong nodded, then looked at Deng Damei and said, "Damei, what about you? Do you want to go home in these three months?"

Deng Damei said, "Nine Ancestors, I will go back with you guys when the Spring Equinox comes!"

Deng Shirong said: "That's good."

…

Shen Wei is a senior management talent hired by the Deng Group. After joining the group, he was appointed by the chairman as the person in charge of the Nongfu Spring mineral water brand.

He is a smart man and naturally understood that the chairman did not continue to use the nationally renowned brand of Master Kong, but instead took the trouble to independently create a new brand, which shows that he has high hopes for the mineral water product.

Therefore, over the past few years, Shen Wei has been silently carrying out the chairman's instructions and waiting for the opportunity.

Now, the clouds have finally cleared and the moon has appeared. With the broadcast of Nongfu Spring’s advertisements during prime time on CCTV, the previously unknown Nongfu Spring has become an instant hit and a popular mineral water brand.

Sales volume skyrocketed by who knows how many times. If the chairman had not had the foresight to make all preparations in advance, it would have been difficult for the team led by Shen Wei to perfectly catch this wave of wealth.

With the chairman's reminder, Nongfu Spring, which had made adequate preparations, is reaping the benefits of this surge in sales and is extremely happy.

At this time, Shen Wei reported to the wise chairman in the office: "Chairman, since our Nongfu Spring advertisement was on CCTV, the sales volume has reached 23 million yuan in the past month. If we can maintain this sales volume, or even go further, our profit this year will be considerable."

It's no wonder that he said that. The profit of mineral water is very high. If Nongfu Spring can maintain its current sales volume, it can still make huge profits even after deducting the more than 33 million spent on competing for the bid.

"I'm not surprised at all that mineral water can make money this year. After all, we won the bid from CCTV."

At this point, Deng Shirong couldn't help but sigh: "It's a pity that the market for mineral water is still a little small. Even if we take over the entire market, we won't make much money. What we need to do next is to continue to expand the market and let more people develop the habit of drinking mineral water. As long as the market is expanded, it will be easy to make money."

The current mineral water market is indeed not big enough, at most around 200 million.

According to the development trajectory of mineral water in the previous life, even if Nongfu Spring had not emerged, the mineral water market would have expanded rapidly, with sales doubling every year. By the end of the 1990s, the overall sales of mineral water would have exceeded 3 billion.

By the 21st century, sales had increased year by year, making Zong Lao and the founder of Nongfu Spring the richest man.

The original development trajectory was so amazing. Now that Nongfu Spring has emerged with the halo of being the CCTV bid winner, it will definitely be able to quickly mature this market and allow more consumers to accept mineral water. The speed at which the market will expand will far exceed that of the previous life.

Shen Wei had long known that the chairman was very optimistic about the market prospects of mineral water, and he could not help but say with confidence: "Chairman, with CCTV advertising leading the way, this year's mineral water market will definitely be bigger than in previous years. Our Nongfu Spring mineral water has good packaging, and drinking our mineral water may become a fashion among young people."

Deng Shirong smiled and said, "The mineral water market will definitely continue to grow. What we are doing now is to add fuel to the fire and speed up its growth. Anyway, you just need to manage it well and take in the skyrocketing sales first."

"Okay, Chairman, I'll make sure to complete the task."

…

Ever since the opening of Naye Hospital, with the sudden increase of thousands of medical staff and their families, Naye Village has been in a state of change.

First of all, there are more and more people doing business in the village.

You should know that before the 1990s, even on busy market days, the number of people going to the market was only about a thousand people. But now the permanent population of Naye Village has reached about 1,300 people, which means that every day is market day. The smart members of the tribe and the families of medical staff have started small businesses in the village.

Not only that, some relatives and friends from Naye Village also flocked here after seeing that business was good here.

Therefore, the small Naye Village has now become the second market of Shuangwang. It is even much better than Shuangwang market, because Shuangwang only has so many people going to the market on market days, while Naye Village has so many people every day.

Gu Caiwei, who returned to Naye Village, saw this change and couldn't help but sigh: "Now our village can be regarded as a small market town. In the future, if we want to buy something, we don't have to go to Shuangwang Market. Everything is sold in the village."

Zhang Xiuping smiled and said, "Yes, this kind of situation usually only occurs in villages in the city. I'm afraid that the only rural village that can be in such a situation is our Naye Village."

Deng Yuntai was also somewhat surprised and said: "I really didn't expect that a hospital could bring such a big change to the village. With so many new people added all of a sudden, it feels like opening a supermarket in the village won't be a problem for business."

Deng Shirong thought of the big supermarkets in Shuangwang Town that made a lot of money in the future, and said affirmatively: "Opening a big supermarket in the village is indeed profitable. Not only will our Naye Deng family consume in the supermarket, but even the surnames around our Naye Deng family will be attracted.

Go back and ask your cousin if she wants to open a supermarket. If she does, take her under your wing and let her run it."

Deng Yuntai nodded and said, "No problem."

After returning home, Dongzi excitedly picked up the shovel and bag and took his younger brother Amao to dig earthworms.

The bait used for fishing in the countryside is earthworms, and digging earthworms is not very easy. Just find a shady place, move away stones, bricks or wooden boards, and you can see earthworms. If you are quick, you can catch them directly. If you are slow, the earthworms will burrow into the soil, and you will have to use a shovel to dig them out.

Dongzi has dug earthworms several times and has become an expert in this field.

It was the first time for Ah Mao to come into contact with this thing. Seeing his brother grabbing the earthworms with quick hands and eyes, he was full of admiration. This thing looked a bit disgusting, so he didn't dare to touch it with his hands. He could only stand by and watch.

Soon, after Dongzi caught several earthworms, he called it a day and said with a smile, "Come on, A-Mao, I'll take you fishing today."

Ah Mao asked, "Brother, is fishing fun?"

Dongzi nodded and said, "Of course it's fun. The fish in the river have grown up now. I'll catch some big fish for you today."

Ah Mao asked again: "Brother, what should I do?"

"Watch how I fish first. If you think it's fun, I'll teach you."

"Oh well!"

After returning home, Dongzi put away the shovel and took the fishing rod to go fishing by the river.

Seeing this, Gu Caiwei immediately said, "Dongzi, when you take your brother fishing, you must watch him and pay attention to his safety. Don't let him get so close to the river, understand?"

Dongzi said: "Second Aunt, I understand."

Gu Caiwei then warned her son, "Amao, you have to listen to your brother and don't play with water, okay?"

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Ah Mao nodded sensibly and replied, "Mom, I understand. I don't play in the water."

Gu Caiwei hummed and said, "Then go and have fun!"

Dongzi responded and happily took Amao to go fishing.

…

It was a rare opportunity for Xiaodong'er to go back to her hometown, so she went to play with her good sisters.

Xiao Dong'er's younger sister is none other than Deng Changyuan's daughter Deng Siyan, whose nickname is Xiaoyanzi.

Deng Changyuan and Deng Yuntai have been childhood friends, and his wife Ou Guohua is the sister of Deng Yuntai's wife Zhang Xiuping, who grew up together. Needless to say, the relationship between the two families is naturally good, and they have been very close for many years.

Xiaodong'er is only half a year older than Xiaoyanzi, so they are real peers. In addition, due to the relationship between the two families, it was natural for them to play together.

As the saying goes, "Birds of a feather flock together."

Xiaoyanzi became good sisters with a top student like Xiaodong'er, and her attitude towards learning was naturally greatly affected. After several years of hard work, although her grades were still far worse than Xiaodong'er's, she was still among the top three in the class, which made her parents smile from ear to ear.

At this time, the two of them gathered together and were exchanging their learning experiences.

To be precise, it was Xiaoyanzi who asked Xiaodong'er for advice. She asked, "Aunt Dong'er, I want to ask you, how did you manage to be the top student in the grade for so many years?"

Xiao Dong'er blinked and answered, "Before the fourth grade, I studied step by step. That is, I listened carefully to the teacher's lectures in class, learned everything the teacher taught, and then completed the homework carefully, memorized the books, and asked the teacher if I didn't understand anything."

Xiaoyanzi was surprised and asked, "That's it?"

Xiao Dong'er said as a matter of course: "Isn't learning like this? Is there anything special about it?"

Xiaoyanzi said embarrassedly: "I thought you had some special learning method, what about after the fourth grade?"

Xiao Dong'er said: "After the fourth grade, in addition to learning the knowledge of the fourth grade, I also taught myself the knowledge of the fifth grade. Anyway, if I don't understand something, I can ask the teacher. I don't feel it is difficult to learn, and then I kept this habit.

For example, I am in the first grade of junior high school now, but I have already taught myself the knowledge for the second semester of the second grade of junior high school. "

Xiaoyanzi's eyes widened when she heard that. She tried her best to study and did not dare to slack off for a moment. She barely made it into the top three in the class. As a result, not only did her sister easily take the first place in the grade, she also had the energy to teach herself knowledge for higher grades in advance.

You really don't know until you compare. The gap between her and her younger sisters is really too big.

Xiaoyanzi said with emotion: "Aunt Dong'er, it's really a blow to compare my studies with you. Your learning talent is really enviable."

Xiao Dong'er smiled and said, "Yanzi, you are not bad either. You are studying in the best primary school in Bobai. It is already very impressive to be ranked in the top three in the class."

"That's true."

Xiaoyanzi is also a cheerful person, so she didn't dwell on it too much, and the two of them started talking about other topics.

…

After the Spring Equinox, the whole of Bobai once again welcomed the feast of ancestor worship and mountain clearing.

In Bobai, the brotherhood is not united. You don’t need to look at anything else to see it clearly, just look at the mountain clearing every year.

If brothers are united, when they worship their parents and ancestors, they will contribute money and effort together and set a date to worship together.

If brothers are not united, then when they worship their parents and ancestors, they will do their own thing and will never choose to worship on the same day, but will definitely stagger the days.

There are many such examples in later generations.

For example, if there are several brothers, even if only two of them are not getting along with each other, then when clearing the mountain, all the brothers can only do their own thing, because those two brothers who are not getting along with each other are absolutely unwilling to clear the mountain together, and even if the other brothers are in harmony with each other, they cannot get together to do it, so they can only do their own thing.

In fact, even now, even a united group like the Naye Deng family still has this phenomenon.

Deng Shirong, the clan leader, also knew about it, but he really had no way to do anything about it.

After all, as the saying goes, each of the nine sons of a dragon is different. There are too many examples of brothers who end up not communicating with each other because of their personality differences. The relationship between many brothers is not as good as that between friends who have no blood relationship.

After clearing Dazhong Mountain, Deng Shirong's family also started clearing Jiashan.

This year, when we were clearing the mountain, we had a new daughter-in-law, so naturally I had to have a good talk with my parents and my deceased wife.

"Dad, Mom, I have good news for you. Xiaohua got married last year. This is his wife, Fan Yuemei. You must protect her and keep her safe so that she can have more children for our Deng family."

"Old lady, I have good news for you. Our Xiaohua got married last year. This is his wife, Fan Yuemei..."

…

After clearing the mountain, Deng Shirong personally sent his second daughter-in-law and second grandson to Wuhan. Anyway, he also had to go to Hangzhou to meet Mr. Ma, so it was just on the way.

Today, Deng Shirong's status in the hearts of his in-laws is no longer what it used to be. His father and mother both attach great importance to his arrival. Mother Gu even made preparations in advance and prepared a large table of famous Jingchu dishes to entertain him.

While eating, Deng Shirong praised: "Your Hubei Jingzhou fish cake is really delicious!"

Mother Gu smiled and said, "My dear, if you like it, just take some back. Weiwei's sister gave us a lot!"

Deng Shirong shook his head and smiled, "Let's wait until next time. I have to go to Hangzhou again this time."

Father Gu asked, "My dear, are you going to Hangzhou for business? I have acquaintances there too."

Deng Shirong said: "Thank you, my dear in-laws, it's just some small business matters, there's no need to trouble your friends."

"Well, I'll give you a contact later. Anyway, just contact him if you need help."

"Okay, thank you in-laws."

"You are too polite, in-laws!"

…

Deng Shirong stayed in Wuhan for one night and took a train to Hangzhou the next day.

It was already eight o'clock in the evening when we arrived in Hangzhou.

As the saying goes, "There is heaven above and Suzhou and Hangzhou below." Since Hangzhou came onto the historical stage, its economy has been relatively strong. It is one of the few cities in the country that has been rich from ancient times to the present day.

But such an awesome city was ridiculed by the world as a food desert in later generations. It has to be said that this is a very sad thing.

In fact, there are many delicious dishes in Hangzhou, including the famous Longjing Shrimp, Dongpo Pork, West Lake Vinegar Fish, Scallion Wrapped Cypress, Wushan Butter Cake, Hangzhou Cat Ears, Zhiwei Steamed Buns, Beggar's Chicken, Dingsheng Cake, Pianerchuan, etc.

In particular, Longjing shrimp is a famous specialty of Hangzhou, with beautiful color and fragrant taste.

Generally, Longjing shrimps are made from live large river shrimps and are cooked with new Longjing tea around the Qingming Festival.

After preparation, the shrimps are white, tender and paired with the fragrance of tea. They are refreshing and appetizing, leaving a long aftertaste, and are considered a unique Hangzhou dish.

There is also West Lake Vinegar Fish, which has a long history in Hangzhou. According to the Hangzhou Cuisine Museum, it can be traced back to the Song Dynasty.

At that time, the West Lake Vinegar Fish was made from the grass carp of West Lake. Before cooking, the grass carp was starved in the fish pond for a day to expel all the impurities and remove the dirt. When cooking, the temperature was very strict. After the fish was cooked, it was drizzled with a layer of hot sweet and sour sauce, with the pectoral fins erected. It must be served within three minutes to appreciate its freshness and tenderness.

If it had been made according to the strict craftsmanship and taste of ancient times, West Lake Vinegar Fish would have been a delicious dish, instead of being found unpalatable by nine out of ten people in later generations.

After all, if this dish was really that unpalatable, it would never be so famous.

Unfortunately, the restaurants that could perfectly recreate the recipe of West Lake Vinegar Fish in later generations are probably now extinct. Even if there are chefs who know how to make it, it is not something that ordinary people can enjoy.

Deng Shirong did not rush out to look for delicious food. Instead, he went to a hotel and booked a room to stay there. It would not be too late to go out to look for delicious food tomorrow.

…

PS: I'm speechless. I accidentally clicked it right before updating, and made the following part a bit confusing. It has been fixed now.

(End of this chapter)