Chapter 1121 Mobile Phone Product Positioning



"What should the price be in the end market?" Du Guoying asked.

"What is the approximate cost?"

"It depends on sales volume. If we can sell 50,000 phones a year, the cost can be reduced to 6,000 yuan. The main reason is that the 2G signal motherboard alone costs more than 1,000 yuan. Other components such as buttons, screens, batteries, and chargers are also not cheap in China. The cost can be reduced after scaling up. However, the biggest cost is the cooperation with the Post and Telecommunications Group." Du Guoying thought for a moment and said, "It also depends on how well President Zhu negotiates with them."

"Let's set a price of 6,800 first, and I'll negotiate with the Post and Telecommunications Group," Lu Feng said in a deep voice.

A group of people talked about everything from product positioning to cost accounting until after 9 p.m. If they could sell 100,000 mobile phones a year, the cost of the phones would be less than 3,000 yuan. But if they couldn't sell them, the cost would go up. At the same time, it was also closely related to the post and telecommunications group.

The Guangzhou Post and Telecommunications Group proposed that Jiafeng should bear part of the costs of the newly added signal towers and various lines. In addition, they argued that if they offered free calls, the other party would definitely make exorbitant demands, which are all hidden costs.

Around 10 p.m., Lu Feng drove home. Before leaving, he instructed Du Guoying that the advertisement on the Spring Festival Gala could be placed, and the price should be set at 6,800 yuan. He didn't expect to make money from the phone itself, but as long as it could be sold, the various accessories would bring in a considerable profit.

He focuses on volume sales; once he gets the volume up, he'll find plenty of ways to make money!

Jiang Xiaoyan had already returned home. She was sitting on the sofa watching TV, yawning. She glanced at Lu Feng and said, "The board meeting is over, what did you do this time?"

"I'm always in endless meetings, what else can I do but steal someone's man!" Lu Feng slumped onto the sofa and asked, "Aren't you going to sleep yet?"

"I just want to see what kind of person someone can steal back." Jiang Xiaoyan turned off the TV, stood up and walked upstairs, saying, "Take Duoduo with you when you go back to your hometown, so I can spend the New Year here in peace and quiet."

“I can’t take her with me. I have to go to Jiangsu first. Aren’t you really not going back for the New Year?” Lu Feng stood up and followed him, asking, “It’s been two years since I’ve been back.”

“I’m not going back. I know what it would be like to go back. If you don’t want to take her with you, then stay with me.” Jiang Xiaoyan said as she went into the house and lay down.

Lu Feng took off his clothes, got into bed, and sighed softly, "Fine!"

The mobile phone business is the goal of the entire group, and the marketing department and the communications company must strengthen their cooperation. Lu Feng also knew that Du Guoying had arrived relatively late and did not hold a high position in the group, so he brought together several senior executives, including Zhu Lidong, Liu Cheng, and Du Guoying, and held meetings for several days in a row.

In this battle for mobile phones, we can only win, we cannot afford to lose!

Regardless of the internal dynamics of the board of directors, the domestic mobile phone market must prosper. Lu Feng repeatedly emphasized at the meeting that even if Jiafeng falls apart next year and he is ultimately ousted, domestic mobile phones must rise.

They need to cultivate a good image for domestic mobile phones in consumers' minds. Even if they fail, they can start over in a much better environment. They should not think too much about the possibility of being fired tomorrow if they do well today.

At the meeting, Lu Feng also specifically emphasized the issue of middle and senior management, especially the frequent contact with Goodley. He stressed that those who spread rumors within the group should be dismissed if necessary, and that in this special period, the approach should not be lenient.

On December 28th, the weather had turned completely cold, and heavy snow was falling in the north. The company had done most of its work. Lu Feng had been holding meetings at the company for more than ten days in a row. Goodley reported to the board of directors several times that he was interfering with the management.

Whether he curses openly or behind people's backs, it won't change the situation. Lu Feng felt he should set off, but before he did, he had to make a nuisance call!

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