For CEOs of large companies, this first-day sales report represents a successful start for Jiafeng. However, many small business owners who are unaware of the situation see the eye-catching figure of earning millions per day.
The entire report revolves around the mobile phone market, directly comparing the demand in developed countries with that in China. This creates a misleading impression, making people believe that the domestic mobile phone market has enormous demand and that the reason for low sales in the past was that foreign companies like Motorola sold their phones at high prices.
Such reports are not only studied by CEOs of many large companies, but also by several founders of Bird in their offices. They previously believed that the annual demand for mobile phones in the domestic market was about 100,000 units, with Motorola and Nokia accounting for 80% of the market.
However, Jiafeng's current survey says that the demand is at least 500,000 units, and as long as the price is low enough, one million units is not a problem.
After reviewing the documents, the group unanimously agreed that they could not wait any longer and had to accelerate the pace to get Bird mobile phones into mass production this year.
In the evening, several evening newspapers, including Shenzhen Evening News, Yangcheng Evening News, Jinling Evening News, and Yangtze Evening Post, published an article by Lu Feng with the title: "Lu Feng, Chairman of the Board of Directors of Jiafeng Group - Adhering to Transformation and Upgrading, Exploring the Potential of High-End Electronic Consumption, Domestic Mobile Phones Illuminate the Path of Progress in the New Century."
In this article, Lu Feng revealed that Jiaxun mobile phones sold 5,300 units on their first day. He also discussed the domestic mobile phone market from various perspectives, expressing high expectations for Jiaxun phones and emphasizing market issues. Lu Feng believes there is huge demand in the domestic mobile phone market.
The article discusses everything from the development of mobile phones in developed countries to Jiafeng's technological catch-up in China, then the demand market, and finally branding.
In the last paragraph, Lu Feng wrote about the commercialization of mobile phones, stating that in the future, mobile phones will completely replace landlines and pagers. This is an inevitable result of technological progress, and there is currently a huge gap in this market. In the future, more wealthy people will emerge from this industry.
The article, nearly 10,000 words long, is packed with valuable information. Many readers felt enlightened after reading it, as if the mobile phone industry were a glittering gold mine, and as long as they picked up a shovel and dug, achieving a comfortable life would be a piece of cake.
A week has passed in the blink of an eye. In the past few days, the head of Motorola in Greater China has also been monitoring the sales of Jiaxun mobile phones. Because it is the Chinese New Year period, the sales of Motorola and Nokia have basically come to a standstill.
Lu Feng continued to release positive sales data to the industry every few days, usually reporting figures that were several times higher than the actual figures. Fearing that they might send people to investigate the stores, Lu Feng instructed Zhu Lidong to assign tasks to each store, hiring about ten people to loiter around the stores every day.
After the Lantern Festival, Du Guoying announced that Jiaxun's first-year target was to sell 200,000 mobile phones. He admitted that this target was challenging, but that they would negotiate with several provinces this year. He believed that if they could cooperate with two more major provinces this year, the target would not be a problem.
Inside the office, Zhu Lidong, dressed in a brand-new suit, looked like a groom. He placed the wedding favors on the table and said to Lu Feng, "I heard at the banquet today that Bird is going to mass-produce mobile phones this year. It seems that the rumors they spread the other day were not in vain."
"They've finally given us a boost!" Lu Feng exclaimed. According to the original plan, Bird Mobile would have officially launched in 1999, but now everything has been brought forward.
"What?" Zhu Lidong asked, puzzled.
"Nothing much, everything's fine. Have any people come to us to make phones these past few days?" Lu Feng asked.
“There really is one. At the banquet last night, someone was talking to me about mobile phones. I said we could do contract manufacturing, as long as you could get your hands on the communication chips. I didn’t expect that the other party actually had connections.” Zhu Lidong handed Lu Feng a pack of cigarettes, sat down and said, “President Lu, there are really all kinds of amazing people here. This guy may not have much money, but he has a lot of connections. His father is from the other side of the strait. He used to go there, and later he married a wife there. Now he has a younger brother who is doing quite well. He can get them.”
"That's good. There will be more and more people like this. As long as it's not in the millions, it's normal for tens of thousands of pieces to come in every now and then." Lu Feng felt relieved when he heard that someone had started asking about it.
I also inquired about mobile phone sales. People are still not used to using mobile phones. The sales volume of 2,000 units on the first day of sales has dropped by half. Even so, it has already put pressure on Motorola and Nokia in the market.
In recent years, with the Asian financial crisis, China has been easing monetary policy, printing large amounts of money, and per capita income has been growing rapidly.
Lu Feng asked Zhu Lidong to tell Wei Yandan that they should increase the production and wholesale of mobile phone accessories and pager accessories this year, cooperate with the Shenzhen municipal government, and accelerate market prosperity.
After the Lantern Festival, Jiang Xiaoyan returned from the United States with Duoduo. At the same time, Motorola in China officially faxed a report on Jiaxun mobile phones.
Motorola found the report somewhat unbelievable. Meanwhile, some investment banks on Wall Street also obtained the relevant reports. Eisen, standing in Lambert's office, wondered, "How poor is the mainland market? How can it have such a large market? How can Lu Feng succeed at everything he does?"
“Selling at a loss, I guess. But there’s one thing he did really well: free calls are a huge gimmick. I just don’t know how much of that sales figure is inflated.” Lambert glanced at the report and looked at Eisen, asking, “Do you think he’ll succeed?”
"Are you asking about Jiafeng, Lufeng, or the country of China?" Eisen countered.
“If China is not doing well, Jiafeng will not be doing well, and Lufeng will not be doing well either,” Lambert said.
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