Lu Feng nodded, and then took a sightseeing bus to check on the employee training. Everyone was wearing the same uniform. Because there wasn't a large auditorium, the military training was being conducted in an open space in the southeast corner.
"How long will the technical training take?" Lu Feng asked the factory manager.
"We have already started some technical training. Since no one has started working yet, it's just theoretical training. We expect it to last a week. Because the division of labor is very detailed, there's not much difficulty in getting started," the factory manager explained.
"We need to start production in November and distribute the products to distributors in December. We'll hold a press conference then, advertise on CCTV, and spend a lot of money to get on the Spring Festival Gala this year." Lu Feng said seriously, "The construction schedule can't be delayed."
After inspecting the factory for a week, I found that although it is relatively rudimentary now, it will be able to accommodate more than 10,000 employees in the future after it is fully expanded. With the current market demand, a production capacity of more than 10,000 people is sufficient to meet Giti's needs.
After leaving the factory, Lu Feng inquired about the ribbon-cutting ceremony time for tomorrow and then headed straight to Giti Mobile's headquarters in Shenzhen. Du Guoying had rented five floors of office space there, and in the past six months, all departments had been basically in place.
At 3 p.m., everyone entered the conference room and reported to Lu Feng on the design, sales, advertising, brand marketing, after-sales service, and business development of Giti mobile phones.
"At the beginning of the year, didn't you tell me you were going to be on the Spring Festival Gala?" Lu Feng asked Du Guoying, "How did it go?"
“The price is a bit high!” Du Guoying sighed. “The price has gone up again this year. During the best time slots, the price is as high as a million per second. I think it’s not worth it, and I’m thinking of another time slot as an alternative.”
"Which time period?" Lu Feng asked.
"After the 7:30 news broadcast, there's a weather forecast, followed by commercials. This time is also expensive, and they're usually sold in bundles. Before the news broadcast, there are cartoons, from 5:30 to 6:00. During this time, many children are already glued to the TV, and parents won't fight with their children for the TV."
"We can definitely get a 10-minute, 20 million yuan deal to make a 10-minute mobile phone science popularization advertisement that lets people understand what a mobile phone is, what brands there are, and the history of these brands."
A smile appeared on Du Guoying's face.
After a moment's thought, Lu Feng laughed and said to Du Guoying, "Your idea for popularizing mobile phone science is definitely the most creative advertisement I've heard in years."
"We'll apply for the program based on popularizing electronic products, and since we're a leading electronics company in the country, we can definitely offer a price of around ten million. We'll produce sixteen episodes, starting from the 29th of the lunar year and running continuously until the 15th of the first lunar month!" Du Guoying said with a smile. "Most Chinese people don't have a concept of mobile phones right now. We'll use this program to instill the idea that Giti mobile phones are high-end phones in everyone's minds."
"You're absolutely number one in the country when it comes to implanting concepts. This funding is approved!" Lu Feng approved it readily.
"Regarding distributors, we found several that have deep roots in various provinces because they previously distributed Jiaxun mobile phones. These channels are available. However, my suggestion is to use self-operated stores in major cities to maintain the brand's image, and to establish after-sales service branches in various provinces."
“Companies like Motorola, Nokia, and Ericsson basically don’t offer after-sales service in China. If we want to break through, we have to focus on after-sales service. After all, we are a new brand. My idea is to use ‘buy with confidence’ as the main selling point, focusing on addressing consumers’ concerns about buying defective products or repairs.” Du Guoying thought for a moment and said, “How about a three-month warranty?”
"Either we don't do it, or we do a huge part. If the technology allows, we'll offer a one-year warranty. Within that year, as long as it's not damaged by human error, we'll provide free repairs. We need to communicate with Liucheng about this and get the test data from the R&D department. As long as the cost isn't too high, we'll do it!"
Lu Feng knew that the most common problems with mobile phones these days were the buttons, the flex cable, and the battery, especially the display flex cable, which cost a lot of money to replace.
Lu Feng was quite excited throughout the afternoon, as Du Guoying came up with many marketing ideas that impressed him.
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