"I'll never have a peaceful day? What? You want to follow me? Let me tell you, I'm not buying that!" Lu Feng said in a deep voice, "You can try!"
"See you during the New Year!" Su Yourong said and hung up the phone immediately.
Lu Feng put down his phone with a furrowed brow. He knew Su Yourong fairly well; this woman wouldn't do anything without being sure of success. However, he had no idea what her backup plan was.
There was a knock on the office door, and a female clerk's voice came from outside: "Mr. Lu, Mr. Du and the others are already waiting for you in the conference room."
"Okay, got it!"
Lu Feng stood up and left the office, heading towards the conference room. There were already more than a dozen people waiting inside. When Zhu Lidong saw Lu Feng approaching, he stood up and said, "President Lu, I've looked at the advertising plan for mobile phone science popularization, and it's excellent."
"When did you get back?" Lu Feng asked casually as he sat down.
"He came back yesterday. I had a meeting with General Manager Du at noon. In terms of advertising and marketing, General Manager Du is definitely the backbone of our group. He can take over from General Manager Lu!" Zhu Lidong praised.
"No, no, it depends on Mr. Zhu's sales channels," Du Guoying praised.
"Alright, you two, stop flattering us." Lu Feng looked around at everyone and said, "The factory has been officially inaugurated and is about to start operation. The products have been decided, and General Manager Du has sorted out the suppliers. Now, there's only one thing left: to start selling!"
"From R&D, design, factory construction, procurement, and other related processes, it has taken us almost a year. Please don't think that we have already gone through 90% of the journey. These processes only mean that we have gone through 10% of the journey. Whether a product can survive or not ultimately depends on sales. Before sales pick up, everything is zero!"
Lu Feng's words made the atmosphere serious. Then, a report on the progress made in recent days began. Du Guoying mainly introduced the current situation of the factory and the advertising plan.
A few days ago, he was planning to find a popular celebrity to endorse the product, but Lu Feng stopped him because the price was quite high. It was not suitable for a newly established company to find a celebrity to endorse the product, as it could easily lead to a lack of distribution channels, a large number of potential customers not being able to buy the product, or fans buying it. If there were any problems with the product quality, it could easily cause a big uproar.
On this issue, besides demanding advertising on CCTV, Lu Feng also demanded targeted advertising: advertising on local TV stations in the cities where the products were sold.
CCTV advertising aims to build brand image, while local advertising is targeted and precise. This avoids spending a lot of money on CCTV advertising only to find that the product is unavailable in areas where there are no established sales channels, thus avoiding a waste of advertising funds.
The meeting covered some details, and Zhu Lidong introduced the sales channels. Currently, there are directly operated stores in twelve provincial capital cities, with one in a major shopping mall in the center of each provincial capital.
Distributors have already been secured in six southern provinces, and in five northern provinces. The reason Zhu Lidong hasn't negotiated with the remaining provinces is that he feels their economies are too weak and they lack purchasing power.
They investigated the mobile phone consumer market in various provinces across the country last year, and will focus on the top ten provinces, which are also the most competitive areas for all manufacturers.
Lu Feng was quite satisfied with Zhu Lidong's market channel development. Towards the end of the meeting, Du Guoying put forward an idea.
"Mr. Lu, do you remember when Haier smashed refrigerators back then?"
"Smash the refrigerator?" Lu Feng nodded and asked, "What happened?"
“Could we reenact it? I know you still have a good reputation in society. Last year, major media outlets reported on you quite a bit, even the CCTV News reported on it. You're practically a household name, right?” Du Guoying thought for a moment and said, “It was an advertisement that was placed on local TV stations. If we don't need to hire celebrities, I would like you to film the advertisement.”
"Tell me your thoughts." Lu Feng leaned back in his seat and looked at him. It was clear that he had completely gone all out to launch the advertisement.
"Our current advertising positioning has two aspects. One is quality-oriented, which is about you, as the boss, scolding people for substandard quality. This is a common concern in society today. Counterfeiting is rampant. Counterfeit cigarettes, alcohol, and leather shoes are commonplace. Our advertising can start from this aspect. The other aspect is high-end business. You are definitely a successful person now. We can link the product with the lifestyle of successful people..."
"Pfft!" Lu Feng couldn't help but laugh out loud.
"Mr. Lu, what's so funny?" Du Guoying asked, somewhat puzzled.
"It's nothing, I just suddenly remembered something happy." Lu Feng smiled awkwardly and said, "There are two options. The first one is too low-end. We are a big factory and there is no problem with counterfeit products. If we shoot an advertisement like that, consumers will think that they have defective products that will definitely flood the market, and there will also be people using such a guise to infringe on our brand."
“That’s something I hadn’t considered,” Du Guoying nodded and said, “Then let’s go with high-end business products.”
"When making this kind of advertisement, you also need to consider the audience. When you ask the advertising company to design it, you need to match the state of high-end people in the minds of ordinary people. For example, in ancient times, people thought that the emperor used a golden hoe. If your advertisement shows the emperor driving a tractor, they will not be able to feel it."
"What real high-end business looks like is not important. What matters is what high-end business looks like in the minds of ordinary people, because people are more likely to accept that their ideas are confirmed or agreed upon, rather than to refute them, understand?"
Du Guoying nodded repeatedly, while Zhu Lidong chimed in, "That's why President Du still has a lot to learn. In terms of marketing, President Lu is better at understanding human nature."
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