These distributors come from all over the country, and their sales channels are also diverse. In any case, as long as they can sell the products, that's all that matters.
Over the dinner table, as everyone raised their conditions, Giti Mobile wanted to control prices in several major cities, and all distributors had to pay a deposit. Each batch of goods did not require full payment; only 70% of the payment was needed to take delivery.
Because large and small distributors have different purchase prices, Lu Feng repeatedly emphasized the issue of cross-selling at the dinner table. He said that if it is discovered, the deposit will be forfeited. He also talked a lot about the return process and warranty.
Zhu Lidong categorized distributors into different levels, with each level having a different purchase price. The higher the level, the lower the ex-factory price, and the greater their profit.
As for the dealer's level, it is linked to the dealer's sales volume in the previous year, and the rating is determined by the company every year.
“Each brand has a different profit margin, and we may not be the most profitable. But I can assure you one thing: sales are absolutely guaranteed. Our advertising budget is very generous. You all know Jiafeng’s distributors from before, right? They had a massive return of goods in 1993. We returned everything, without missing a single penny.” Lu Feng assured everyone, “Brothers, as long as you follow me, as long as I have a share of the profits, you’ll definitely have something to eat. Don’t worry.”
Everyone praised President Lu for his generosity, clinked glasses, and drank it all in one gulp. That afternoon, the distributors were separated to discuss detailed contracts, and a total of fifteen contracts were signed.
Before the phones have even been sold, the deposits collected from distributors alone have already reached over 100 million yuan. Of course, the official statement is that this money will never be misappropriated. Lu Feng has already found a use for this money: the advance payment for the second phase of the industrial park construction next year.
The afternoon session of the conference consisted of a supplier conference and exchanges between various research institutes. The CEOs would make a brief appearance and then go off to do other things.
In the evening, some evening media outlets prominently featured Lu Feng's remarks as their headlines, such as "Giti is awesome," "Lu Feng claims Giti is on par with Nokia," and "Lu Feng believes that PHS (Personal Handyphone System) is a misconception of the times," etc.
Giti was once again thrust into the spotlight, with all sorts of insults and ridicule sweeping in. Unlike the mobile phone fans on the internet for many years, the main critics of Lu Feng were now various experts. In this era, they were the main voices, and ordinary people had no chance to speak at all.
Lu Feng drank quite a bit of alcohol and was sent home at five o'clock in the evening, where he lay in bed and fell fast asleep.
This is an era of extreme entertainment scarcity. Any little thing will attract extensive media coverage and become a topic of gossip on the streets. Lu Feng's identity and his mobile phone, which is expensive and novel to most people, are both examples of this.
Most importantly, people in this era are still very reserved when facing the public, and people like Lu Feng are extremely rare.
Public opinion is growing, and Giti mobile phones are being discussed by the public. This product, which has not yet been launched, is already being talked about by word of mouth in some big cities.
Criticism of Lu Feng continues, with many believing that his current status makes it inappropriate for him to say such things, and that the Chinese people's modesty and humility are nowhere to be seen in Lu Feng.
In response, Lu Feng seized upon a prominent professor, published an article refuting these claims, and allocated 15 million yuan specifically to Zhu Lidong to promote himself and Giti Mobile in various media outlets.
He wanted to use some high-end products to tie himself to Giti. If some high-end intellectuals were unwilling to be associated with Giti, then he would have some magazines fabricate stories, such as a Japanese entrepreneur visiting other factories in China and expressing indignation at the lack of rigor in the processes and the disorder and low quality of the staff. However, when he went to Giti's mobile phone factory, he saw a small piece of garbage on the ground and a ragged worker cleaning it up.
A Japanese entrepreneur stated that if a worker in his company wore such makeup, he would fire the general manager because it was extremely disrespectful.
The general manager next to him then said, "This is our company's chairman."
Such short essays, along with promotions and praises from cultural figures in the media, led to Giti becoming a shining example of domestic brands in the minds of ordinary people, especially its founder, Mr. Lu Feng, who was known for his diligence, kindness, honesty, perseverance, and courage.
In particular, there was a time when a machine tool at the Giti factory malfunctioned and needed to be crawled inside for repairs. This repair could very likely result in injury or death. He resolutely pushed the workers away and crawled in to repair it himself. He told the workers that the company belonged to him and that they should not be made to do such risky work.
This story has touched countless kind-hearted people.
On November 15th, filming for Giti's advertisement officially began. Lu Feng was reviewing the script on set when the producer squatted down beside him and asked with concern, "Mr. Lu, are you cold? It's gotten colder today!"
"It's alright, let's start filming!" Lu Feng stood up and said.
The advertisement is one minute long and mainly consists of several scenes. A Mercedes-Benz is parked downstairs in an office building, and a large group of reporters surround Lu Feng, vying to interview him and ask him about the secret to his success. Lu Feng turns around and says to the camera, "Honesty wins the world." Then Lu Feng continues to walk inside, and the reporters catch up and ask him about the secret to being one step ahead in business. Lu Feng takes out his phone and says to the camera, "Giti, connecting the world!"
The one-minute advertisement is divided into four parts: business, campus, family, and social status, promoting the phone from various angles, and finally a ten-second brief introduction to the phone.
The entire advertisement shoot took three days, and at the same time, educational videos about mobile phones were also being recorded.
On December 1st, Giti Mobile officially went on the market. On the day of the launch, Giti Mobile invited more than 400 media outlets and launched a massive publicity campaign. Under such pressure, Bird, Motorola, Nokia, Ericsson and other companies naturally did not sit idly by and all increased their publicity efforts.
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