Lu Feng entered the cafeteria, greeted a few senior executives as he passed by, got his food, sat down, and asked, "Have you eaten?"
“I’ve already eaten out. Given the current situation, I think we need to demonstrate our strength to the market. If we can’t enter the southern market, we need to solidify the northern market. Making more products is the right thing to do. As long as the market has confidence, 20 million is really nothing. If all else fails, we can raise funds.” Gao Zhiwei knew what he wanted to do and said, “Wahaha is not Ren Qianbo. You can’t take it down. Besides…”
"Who said I was going to take it down?" Lu Feng said while eating. "You've been learning a lot lately, but you don't know that we're living off Wahaha right now. Do you really think marketing is that simple?"
"I still think that the mineral water you mentioned earlier was too hasty."
“You don’t understand products. These are all high-tech. Don’t get involved.” Lu Feng ate his meal in large mouthfuls.
Gao Zhiwei was amused by his words. If he hadn't seen him squatting on the ground drinking cup after cup, he would have actually believed his nonsense. He couldn't help but laugh and said, "Don't try to fool me."
"I'm not kidding you. In the next few months, I plan to launch no fewer than ten beverage products on the market, offering large-scale discounts and encouraging distributors to promote them. We will also run promotions. We currently have a shortfall of 20 million, but it's a shortfall anyway."
Gao Zhiwei had a bad feeling. He stared at Lu Feng with wide eyes, his heart trembling, and asked, "What do you mean by 'anyway, there are gaps'?"
"What difference does it make how much we lack? Let's not talk about making money now. We're a big company. As long as we're big enough, no one will dare to make us go bankrupt easily."
"The problem now is that we can't generate the same profits as when you destroyed Ren Qianbo's factory and dominated the entire market."
"Competition is beneficial. Always remember this: no matter how big the gap is between you and the number one, keep competing with them. As you keep competing, you'll find that all the companies ahead of you are dead. Only by finding an opponent can you surpass yourself."
For Gao Zhiwei, Lu Feng's words were a perfect match. This is also the way for enterprises to survive: those without goals and without competitors all die, while those who fight tooth and nail live steadily.
In the afternoon, I held a meeting with the design department to finalize the packaging for three products. We will immediately allocate raw materials for production and announce to the public that the new products will be released in the next few days.
Some tabloids are still attacking each other, spreading rumors about each other's products and advertisements. However, the situation has been largely resolved on the surface, and some major national newspapers have begun to notice that the two companies are launching new products on the same day.
Wahaha has released a new product that is suspected of replacing nutritional liquid. However, it has not responded to Jiaming Foods' specific question about whether the nutritional liquid is a medicine or a food. Jiaming Foods is also deeply involved in public opinion, from the initial issue of the four Heavenly Kings' endorsement, to the knowledge of foreign laboratories, to rumors of a tight cash flow, and even some industry insiders have pointed out that Jiaming Foods is on the verge of bankruptcy.
Zhang Fengxia tidied up the newspaper and continued reading: "We tried to get information from investment promotion offices in various places about how Jiaming Foods obtained its qualifications and how much land and policies it received. However, all departments remained tight-lipped. There were even rumors that the CEO of Jiaming Foods was someone's illegitimate son."
"That's enough!" Lu Feng hurriedly told her to stop. He hadn't expected that major newspapers would resort to such sensationalist news to boost circulation. He then said, "We're starting distribution today, right?"
"Yes, Wahaha's new product is also being launched today. It's called AD Calcium Milk, and I heard that its marketing is similar to that of its nutritional supplements."
"This kind of propaganda is a pile of crap," Lu Feng scoffed.
“You keep talking about marketing, so how are you going to promote our new product? Isn’t it just the same old stuff, like health and high-end?” Zhang Fengxia frowned and pondered for a while before saying, “To be honest, after being around you for so long, I feel that you’re not very good at marketing, but you’re very talented at deceiving people.”
Lu Feng laughed, stood up, poured himself a glass of water, and said, "Want to learn some real skills?"
Do you really have any skills?
"You look down on me, don't you? Since you're so insistent, I'll show you what I've got in a few days." Lu Feng sat down and said, "By the way, let me tell you a principle: no matter what kind of marketing it is, the best marketing is to throw money at it. But how to throw money at it is an art."
Zhang Fengxia felt that what he said had a touch of metaphysics about it.
Wahaha had been keeping a close eye on Lu Feng's new product and bought it as soon as it was launched. However, after people drank the Yakult product they named, only one thought came to their minds: "Isn't this just AD calcium milk?"
"This is plagiarism, blatant plagiarism!"
"Quickly dismantle it, call the police!"
There are three products in total. One bottle is tap water, and the other two are AD calcium milk with a strong sweet and sour taste and a milder taste.
The police arrived and tried to take everyone in the R&D department away. Someone must have leaked information. The product was launched on the same day, and it was copied. This is simply a farce.
After the meeting, President Zong immediately called the police and demanded that all new products in Jiaming Foods' six factories be sealed off, prohibiting their sale and production. He also demanded that Jiaming Foods hand over the formulas!
Johnnie To and five other factory managers immediately stepped forward to refuse the request, and local police also said they were investigating.
The news was so explosive that it caused an instant uproar in the public opinion. All the media portrayed it as a major drama of industrial espionage. People on the streets were debating whether Jiaming Foods had copied Wahaha. Some people said it was just a coincidence, since they were all sour and sweet anyway.
Lu Feng did not expect Wahaha to react so strongly. They held a press conference and demanded that Jiaming Foods be shut down on the spot. They even said that Jiaming Foods was a cancer in the industry and called on the entire industry to gang up on it. More than 70 companies of all sizes responded that day, and it looked like an industry alliance was about to be formed.
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