After briefly understanding the financial situation of the major factories, Lu Feng closed the folder and said, "The marketing campaign will officially launch in a week. I'm going to burn through 14 million within three months. The marketing department will have a meeting soon!"
Manager Li is a man who has seen the world, but now he felt a sudden darkness before his eyes. If he weren't in good health, he probably would have fainted. Clearly, he doesn't intend to live more than three months.
"Mr. Lu, if this money is used, what will happen to the expenses of the remaining seven factories? And if you want to engage in a price war, it means that you will basically have no income for three months."
“I’ll figure out a way to fill the gap by squeezing it out from loans to other factories.”
“The next few places are difficult to negotiate. Our team is stuck in Taiyuan. We originally got a sum of money from there, and Taiyuan is also a major city in the planning stage.” Gao Zhiwei kept raising difficulties, trying to make Lu Feng give up. This move was practically suicidal.
"I'll talk to them, I'll figure something out. Meeting adjourned." Lu Feng said, standing up and walking out of the meeting room.
Wahaha has been suing Jiaming Foods for infringement in various provinces, demanding that its products be removed from shelves. Newspapers have been reporting on this extensively, and the two companies are exchanging heated words.
The meeting room was in complete chaos. President Zong flipped through the folder in his hand, coldly observing everyone present. They had already collected all the information they could about Jiaming Foods.
Currently, Jiaming Foods' financial situation is its Achilles' heel. Whether or not to engage in a price war is the focus of debate among those present. Some say it is necessary to fight, and even to sue and demand compensation.
Some argue that there's no need to get caught up in a money-burning war with Jiaming Foods, whose expansion strategy involves building factories in various provinces and obtaining loans, a model that could easily drag Wahaha down.
Some people said that if the court doesn't intervene or tries to smooth things over, they can copy his product. The small canned goods have been very well received in the market, and the mineral water is also very creative.
"Alright, quiet down." President Zong tapped the table, and instantly the entire conference room fell silent, with everyone's eyes focused on him.
"We must wage a market price war; it's the only way to defeat Jiaming Foods. Our goal is to defeat it and then acquire it."
Applause rang out in the meeting room, but the acquisition of the state-owned factory at the beginning of this year had already cost 80 million yuan in cash, leaving little money on the books.
How much money can be used?
"Around two thousand four or five thousand. If it's any more, it'll be a real financial strain."
Is this enough money?
Many people secretly wondered what Jiaming Foods' business was like, with its factories scattered throughout the north, unaware that these were all debts.
“Then let’s make it 25 million. Starting today, we will follow up on all of Jiaming Foods’ products, accelerate the research and development process, assemble a legal team to sue the other party, and make sure the case is heard on our side.”
People in the business world felt an unprecedented sense of tension. Although the two companies had been exchanging words for the past two days, things had calmed down considerably, and some rumors began to circulate.
Some tabloids began reporting that a price war between the two sides was imminent, with rumors circulating that Wahaha had prepared 50 million yuan, with the main battleground in places like Henan and Hebei.
Jiaming Foods has also prepared 30 to 40 million yuan, targeting the Yangtze River Delta and Pearl River Delta regions, and a crazy wave of discounts is about to be launched.
Lu Feng held meetings for three consecutive days to adjust market share in various provinces and to notify major factories to cooperate in marketing. As for the launch of Wahaha's small canned products, the legal team he hired naturally filed another round of lawsuits.
"Mr. Lu, we've obtained Wahaha's marketing plan. Starting today, we'll offer a 30% profit margin to all our agents and distributors. At the same time, we'll offer a free replacement of one bottle for every three bottles of our products sold at the retail price." The marketing manager said, "This is essentially buying back the bottles for reprocessing. Let's follow this plan."
Lu Feng smiled at his expression of delight at finding a treasure. He was surprised that such an old-fashioned tactic could excite him so much, and that he was even planning to copy it. He said, "I've already written my marketing plan. It's called 'Win Another Bottle'."
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