This pricing strategy and market sensitivity surprised everyone; just imagine how brilliant Lu Feng's speech at the electronics conference must have been.
I never expected him to be all show and no substance, all looks and no action!
When the matter was discussed on the phone, everyone could only laugh and say that he had run out of ideas. The previously tense competitors also breathed a sigh of relief.
"President Jiao, you overestimate him. I saw long ago that he has no real ability and is just good at bragging. Apart from being glib, he is really useless."
Jiao Enfan laughed with great ease and said into the phone, "I still collected a lot of information about him. The establishment of Jiaming Foods is a miracle. How could I not be worried? Now it seems that I was overthinking it. In fact, most people's success is mostly due to luck."
"Just go to sleep peacefully. There are too many people like this. They appear out of nowhere and then disappear the next second. Do you know Fan Libing, who made caramel three or four years ago?"
"I think I've heard something about it!"
"He rose to prominence overnight, became arrogant and lost everything when he invested in coastal areas. Last winter, he was heavily in debt and committed suicide. So Lu Feng is just the next Fan Libing."
"Human greed is like a snake trying to swallow an elephant. If he hadn't invested in electronics, he might have been rich for life." Jiao Enfan sighed slightly. "Alright, I'm going to rest now. I'll observe for a couple more days."
"What's there to observe? This pricing and this product have already sealed Lu Feng's fate!"
"It wasn't me, it was Mr. An from TCL who called me and said it. He's a cautious person."
It was past midnight, but the phone calls kept coming in. Jiao Enfan was extremely confident in Jiafeng Electronics Factory, but the other veterans didn't think so. They believed that as long as the factory hadn't gone bankrupt, there was still a chance to turn things around.
Lu Feng didn't sleep either. He sat in his office looking through the spreadsheets. The city had a population of about one million. Yesterday alone, twenty-seven sales points were established. At this rate, the sales points between towns and villages could be covered in the next two days.
"Without internet dissemination, this kind of vulnerability marketing is really difficult to do!" Lu Feng muttered to himself, covering his forehead with his hand.
What he actually wanted to do was a kind of loophole marketing in later generations, passing on the preferential conditions to users in the form of loophole losses, making users think that they have gotten a good deal, and then they would tell each other and make a lot of purchases.
In the internet age, there are professional groups who exploit loopholes and can easily influence ordinary people. However, in the current situation, we need someone to be the first to try something new.
The key point is that the price is indeed high, so high that most people would turn around and leave immediately upon seeing it.
"We need an idiot!"
It was almost one o'clock in the morning when Lu Feng finally lay down on the bed and drifted off to sleep.
The next morning, local newspapers were in an uproar, with newspapers such as the Morning Post, Minsheng Daily, and Life Morning Post focusing on reporting on Wepda.
The ill-fated electronics factory is in trial production, but Wepuda's sales are zero on the first day!
Why is it so difficult? Can Wepuda face the market and itself squarely and find its proper place? Otherwise, electronics factories will repeat the mistakes of the past!
High prices, small sizes, and even foreign branding can't hide the fact that they're made in China – the television market is exhibiting distorted development and competition!
Most of the comments were critical, but one third-rate newspaper headline stood out: "Wepda's current situation is that his boss doesn't recognize his own limitations and thinks he has superhuman abilities just because he got lucky."
The article was full of sarcasm and ridicule, almost to the point of being a direct insult. Lu Feng sat at his desk, took a sip of soy milk, and threw the newspaper on the table, saying, "I don't know about the others, but this one definitely cost money."
Sitting there, Zhang Fengxia and Zhu Lidong were somewhat speechless. This wasn't important now; what mattered was selling the goods.
"I shouldn't be saying anything about the market, but I still think your approach this time was a bit off. People can't be too confident; everyone has their shortcomings," Zhang Fengxia said tactfully.
"So that's what you mean!" Lu Feng placed a newspaper in front of her and pointed to the four large characters on it: "His talent has run dry."
"No, don't overthink it. A color TV is a big-ticket item. Every family buys a TV by looking at many different stores, and they'll even ask other people who have bought color TVs about the quality. The market rules for it are completely different from those for food."
Zhu Lidong nodded secretly, agreeing wholeheartedly that the root cause of the current predicament was the pricing.
Lu Feng understood their meaning better than anyone else, but if they wanted to make a splash in the local market in a short period of time, they had to use this method. Once the market price was set at 3,500, sales would definitely be very good.
The problem is that growth will be very slow and will require a lot of investment in advertising. This approach is like climbing a mountain, taking one step at a time, while Lu Feng is now using an elevator.
"Do as I say. The marketing department people are still going to the front lines. Be proactive and bring customers in to take a look, understand?" Lu Feng instructed.
Zhu Lidong was somewhat helpless, but he could only nod in agreement. Once the 50 million yuan in start-up capital was burned through, there would be nothing left.
Zhang Fengxia sat there thinking. Zhu Lidong was new, and she had been by his side for so long that she was more like his secretary. It was unlikely that she would listen to him. She thought about calling Gao Zhiwei and asking him to talk to Lu Feng.
The phone on the table rang, and Lu Feng answered it, "Who is it?"
"Good morning, Mr. Lu!" Jiao Enfan's laughter came from the other end of the phone: "Up so early? Didn't you sleep all night? Not sleeping isn't a solution. A person's abilities won't change just because they don't sleep."
"Oh, it's President Jiao. You're still alive! I heard a few days ago that someone with the same name as you was hit by a car and died. I thought it was you, President Jiao. Remember to watch your car carefully when you go out these days. I'm really worried about you. Traffic in China is so chaotic these days," Lu Feng said, holding the phone.
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