Chapter 278 Gaining a Firm Foothold



"Cough cough cough, stop pinching, you're going to kill me!" Zhang Fengxia coughed.

"President Lu, calm down! Calm down!" Zhu Lidong hurriedly pulled him away.

Lu Feng let go of her hand, looked at her helplessly, sighed, and didn't want to say anything.

"You said you forgave me, but you still pinched me!"

"Can't you do something like an adult? When will you stop being so childish?" Lu Feng stared at her, exasperated. "Is this how you do things?"

Zhang Fengxia didn't dare to look him in the eye, and whispered with her head down, "I was just angry at the time, I'll explain when we get back."

The car pulled up in front of the factory office building. Lu Feng got out and ran upstairs. As soon as he entered the office, he heard the phone ringing. He rushed forward and picked it up: "Hello!"

"You're only just getting back?" Jiang Xiaoyan's choked voice came from the other end of the phone.

"Ah...right, don't listen to Zhang Fengxia's nonsense. I just went out to discuss something, and I'm back now," Lu Feng hurriedly explained.

"She said that woman was incredibly slutty..."

"This matter is rather complicated, let me explain it to you slowly..." Lu Feng said, noticing Zhang Fengxia and Zhu Lidong following him in. He glared at her, and Zhang Fengxia stood at the door like a primary school student who had done something wrong.

It took Lu Feng a full hour to explain the whole story before the other end of the phone finally calmed down!

"Have you finished your work? This house is so big. I was happy when we first moved in, but it feels too empty. Duo Duo and I are a little lonely," Jiang Xiaoyan said pitifully.

"I'll go back home after I'm done with this busy period. Have you dealt with that fight between Duoduo and his classmates yet...?"

It was already late at night, but Lu Feng was still awake. Standing by the bedroom window, he could see most of the factory. The moonlight was like mist, enveloping people's hearts. The silence of midnight and the twinkling stars in the distance could easily make people lose themselves.

Lu Feng held a cup of strong tea in his hand. On the phone, Jiang Xiaoyan, who was usually shy, said she missed him. She said that she felt an indescribable loneliness when she slept alone at night, hugging her blanket. She said that this was not what she wanted, but she couldn't say what she really wanted. In the end, she could only laugh and say that she didn't know how lucky she was and just lived in a daze.

Entrepreneur—what an enviable title! But Lu Feng knew that behind this title lay not only glamour, but also social obligations, exhaustion, and constant struggles with others!

Few entrepreneurs have happy families; they are often separated, especially during the startup phase, which is extremely difficult.

"Perhaps this is just the naked truth of human existence. The poor have their hardships, and the rich have their bitterness!" Lu Feng muttered to himself, then chuckled self-deprecatingly, admitting that he still preferred the bitterness.

Sweeping the local market has become a foregone conclusion, and the next step is to gradually expand to the entire province. The biggest competitor in the local market is Panda, a state-owned enterprise that he doesn't really take seriously.

Pandas have never had a high market share, and after 2000 they could only hold onto the market in a few provinces!

Zhu Lidong submitted a market planning report this morning. The main market in the south is dominated by brands like Konka and TCL, which have a very high market share. In the northern market, each province has its own brand, all of which are national flag brands. For example, Changhong is in Sichuan, and Hisense and Haier are in Shandong.

His suggestion was to first establish a foothold in Hebei, Sichuan, and Shandong, as these three places had one thing in common: they were accessible by waterway.

Furthermore, the economies of these three locations are quite good compared to the rest of the country. They have large populations and great consumption potential. Once the goods land in Tianjin, they can be assembled at the port and then radiate to the surrounding two or three hundred kilometers without any problem.

In Sichuan, the route goes via the Yangtze River from Chongqing, which is very cheap and allows for large-scale transportation, as long as it departs from Ningbo Port.

This is the lowest-cost method!

Every province has its own electronics industry, and they are all state-owned enterprises. If you want to enter the market, you have to fight with these state-owned enterprises. I wouldn't say you can defeat them, but you have to make them weak.

What is talent?

This is what talent looks like. You can see his ability just from this market planning report. A good manager can help him with a lot of things.

The next morning, news of what happened at the entrance of Jin Ding Karaoke the previous night spread like wildfire, but it was nowhere to be found in any of the major newspapers.

Instead, a local science and technology daily published an article about a meeting of the general managers of seven or eight television manufacturers to discuss the current industry situation and future development.

Although the article did not mention Jiafeng Electronics, the industry has already felt the fierce competition, and the industry disruptor has truly arrived.

Recently, our market research has focused specifically on the Suzhou area, and we have already set the lowest prices.

Jiao Enfan has been very anxious lately. Sales of his Enfan high-end TVs have been declining recently. Although the profit per unit is high, the problem is that the cost of advertising and packaging is also high, making it difficult to make a profit. After so long, the money is almost gone.

If Lu Feng were to bring this model to markets at all levels, it would be disastrous for the entire industry.

The latest market survey shows that people in rural areas are very satisfied with the Weipuda TV, especially its weight, which is excellent. They also love the appeal of its "foreign" name, which displays a double happiness symbol when the TV is turned on, making it particularly suitable for weddings.

Major manufacturers have already bought the products, and product managers are going crazy staring at the TV all day.

The boastful words made at the beginning have been fulfilled in the blink of an eye in just ten days. In these ten days, Weipuda's advertisements have covered villages and towns, and word of mouth has spread throughout the streets and alleys. A thousand units are in high demand every day, and market benefits have already been generated.

This chapter is not finished, please click the next page to continue reading!

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