Lu Feng sat there staring at her without saying a word.
"Why aren't you saying anything? Widow killer!" Zhang Fengxia teased.
"If you keep acting so carefree, I'll give you a beating. How's production going lately?"
"Everything is as usual. We've changed a batch of middle managers. Several people who have performed well recently have been promoted to department managers. You need to sign off on those. Remember, someone in the warehouse was dishonest? The court has already ruled on that." Zhang Fengxia became serious and placed two folders on the table.
Lu Feng opened the folder, which contained the personnel department's personnel assessment records and individual resumes. He asked a few questions, and after confirming that there were no problems, he signed the document.
"Make an example of a typical case and post the judgment on all the routes that employees must take to serve as a warning to others. At the same time, change the banners in the factory every now and then, strengthen internal training, and make employees feel a sense of belonging and affection for the company." Lu Feng put down his pen and said, "We must do a good job in building a good internal corporate culture. We can't just become a dry, profit-making company."
“Many of them dance, and I’ve been thinking about whether to hold a dance party or something.”
"That's a great idea. We should hold skills competitions regularly, award prizes where appropriate, and make sure the winners get generous rewards. We should also tell the junior managers and supervisors to have regular team dinners and get their teams in good shape."
"Will you reimburse us for the dinner?"
“How could we possibly reimburse them? I see there are several local restaurants near the factory gate. A meal there doesn’t cost much. You can’t expect employees to think about how much they give and how much they get every day. If they’re only thinking about that, we won’t be able to retain them.”
Zhang Fengxia nodded and looked at Lu Feng, saying, "You really are a qualified capitalist!"
"What kind of talk is that? Is the marketing manager here?"
"The marketing department is on a business trip. Apart from a few supervisors, all the other department leaders are away. There's some kind of TV market share survey report recently, and Wepda's market share is less than 0.1 percent."
“It’s normal. Using this kind of data to attack us is meaningless. We need to fight this battle well, or we’ll be half-dead!” Lu Feng said in a deep voice.
Zhang Fengxia nodded with a grim face. She was well aware of the dangers involved. If the supply of raw materials was cut off, forcing them to buy expensive copper raw materials, and the other party lowered prices in the end market, they would be caught in a pincer attack with no way out!
"It's tough!" Zhang Fengxia sighed. "So many companies have been getting along fine before, but why is it that things are different with us..."
“Because we are a private enterprise, they use the mindset of state-owned enterprises. Do you know what the mindset of state-owned enterprises is?” Lu Feng leaned back in his chair and said, “It’s not free competition, but internal resolution. Haven’t you noticed that among those chambers of commerce, before they even ask if they can cooperate to make money, they first ask which path you’re on, whether you’re one of their own? Factions are everywhere, and people are prone to taking sides. This is not how a free market should behave.”
"You mean this is a pattern...?"
"Stop talking!" Lu Feng's expression turned cold as he stopped them, saying, "There are some things you should know. We've just moved out of the supply-side system and need reform, and deep reform at that. We need to put state-owned enterprises in a cage and make room for the free market to operate!"
"You were the first to stick your neck out, so you're the first to get hit!"
"These state-owned enterprises also want to crush me?" Lu Feng smiled and said, "Huang Youwei is an economics expert. There is a huge advantage to people like him when they come up to the top, which is that they understand the direction of development in the next ten years. Let's not talk about this anymore, let's go eat. I estimate that I will have to make several trips to Zhejiang in the near future."
After lunch, we held two meetings in the afternoon to get a brief overview of the current market situation. The market across the province has gradually expanded, and full sales are expected within a month.
Wepuda has put tremendous pressure on other brands in the market. The promotional activities that originally lasted for several days are still ongoing. As the public's frenzy for buying has subsided, Wepuda's sales have also declined, dropping to around seven or eight hundred units per day.
Based on normal market share, it will continue to decline. Lu Feng estimates that the volume in a city should be around 500 units, with a market share of about 20%.
The fierce price competition at the retail level has squeezed out a significant portion of Wepda's already meager profits. Previously, the net profit per unit sold was 200 yuan, but the financial report shows a net profit of only 109.43 yuan per unit. For such a large factory, the daily profit of only 70,000 to 80,000 yuan is truly a loss.
After finishing the meeting with the finance department, Lu Feng left the office with a grim expression. Half of the 50 million had already been burned, and there was less than 29 million left in the account.
Based on the normal pace of market expansion, this amount of money is sufficient. Recently, the Commerce Department has been in contact with major satellite TV stations for advertising, as well as CCTV, which will be another huge expense.
Faced with market suppression, an even more intense cash-burning war is bound to follow!
Fifty million isn't enough!
On his way back to his office, Lu Feng thought for a moment and realized that for this level of market encirclement, another 50 million would be needed.
Before he even entered his office, a young woman came out of the next office and said, "Mr. Lu, you have a phone call."
Who is it?
"What is this, Mr. Ma? I answered the phone; it's on the table."
"I understand." Lu Feng said, pushed open the door and went inside, picked up the phone and said, "This is Lu Feng."
“President Lu, I’m calling you for no other reason than to ask you not to interfere in our company’s internal affairs. At most, we are just partners. President Li doesn’t understand company operations very well, and she knows nothing about business matters. She’s a pitiful woman, understand?” The voice on the other end of the phone was righteous and indignant.
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