Lu Feng's return has shaken the entire industry, and many people have already learned about Changhong's situation in private.
Jiao Enfan flipped through today's newspaper. From morning to noon, it felt like he had fallen from the first level of hell all the way to the eighteenth.
Lu Feng is back?
Changhong was scammed?
One piece of news after another was becoming unbearable for him. Sales continued to decline this month, dropping from a peak of 50,000 units to less than 10,000 units now.
Enfan High-End Electronics has almost run out of money it brought in from overseas.
Throughout the day, news exploded in the industry, with rumors spreading about Changhong being scammed. Lu Feng provided the contract to the bank, and the funds that had been frozen were unfrozen and could be transferred to Jiafeng Electronics' company account tomorrow.
We held two meetings in the morning to finalize the marketing plan, and four meetings in the afternoon to review all aspects, including transportation, products, subsidies, and market analysis.
The price of a 27-inch color TV will be reduced by 200 yuan, which will be a market-sweeping price. Although the subsidy is as high as 200 yuan per unit, Lu Feng believes that as the monopoly of high-value raw materials such as alloy copper is broken, the price will plummet.
The marketization of copper raw material prices will inevitably lead to a sharp drop in the prices of other raw materials, resulting in a significant reduction in costs, which will translate into profits.
With some changes in its deployment in the end-user market, many companies have sensed that Jiafeng Electronics is about to make a big move, and many companies are already making quiet preparations.
On May 17, 1991, Wipuda launched a promotional campaign simultaneously in 1,672 sales points across three provinces, and was featured in local lifestyle weekly guides and local midday news that same day.
Zhu Lidong held a press conference, where he stated that this time they would break the low-price barrier and make television affordable for ordinary people.
The following day, Skyworth, Panda, Konka, and TCL followed suit, and a price war was officially launched.
It wasn't until the third day that Changhong announced a price reduction, but that year it only reduced the price by fifty yuan.
The factory was brightly lit and the machines ran 24 hours a day. All the workers worked in three shifts, and truckloads of goods were hauled out of the factory.
A daily production of 3,500 units represents the peak productivity of the entire factory.
Life Daily Headline: Fierce Competition in Television Sets Benefits Consumers; We Recommend 27-inch VPT TVs.
Observation Weekly: Changhong is clearly lacking momentum. It's questionable whether this leading domestic brand can maintain its position!
.............
The factory seems to have regained its former vitality. The banner at the entrance is changed every day, and the marketing department posts the daily sales data at the entrance as their pride.
"Sales exceeded 10,000 units yesterday!!"
Looking at the data, Lu Feng knew that they had lost two million yesterday, which was equivalent to losing the equivalent of a small factory in one day. As for other companies, they were in the same situation. Everyone was enduring the pain, and whoever couldn't hold on any longer would die!
Wepuda is going on a killing spree in these three provinces!
Inside the meeting room, everyone looked tired, but their eyes sparkled with excitement.
Zhu Lidong held the report in his hand and read aloud: "In seven days, the sales data is more than 89,400 units. All the goods in the warehouse have been cleared out. The current situation is that we cannot produce any more. We are only producing 3,500 units per day."
The production manager hurriedly said, "President Lu, we have stockpiled inventory with the distributors, and the products produced during this period should still be on their way. So, sales of less than 90,000 units will not cause a shortage. In fact, we have really reached our production limit."
Lu Feng glanced at the list and asked, "Are some places starting to run out of stock?"
“Some towns and villages have indeed started to run out of stock. Transportation is inconvenient and the cost of restocking is also high.”
"We'll try our best to coordinate. Shipping is inconvenient; there's nothing anyone can do about it." Lu Feng put down the order form and asked, "Any sales figures for other brands?"
"In these three provinces, our sales are absolutely leading, especially in Jiangsu, where our market share has reached 46%." Zhu Lidong said excitedly, "We absolutely dominate the competition!"
This market share was within Lu Feng's expectations. After thinking for a moment, he asked, "How's Jiao Enfan's factory doing?"
"It's about to collapse. I heard that they could sell around 10,000 units last month, but now there are only a few hundred left!"
Is it about to collapse?
Lu Feng sneered. He had planned to make a move against Jiao Enfan, but he didn't expect that Jiao Enfan would fall down before he could even make a move.
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