Back home, Lu Feng called Jiang Xiaoyan into the bedroom, took out a suitcase, opened it, and found it filled with banknotes.
"How come there's so much money in the house?" Jiang Xiaoyan exclaimed in surprise.
“I withdrew this yesterday. It’s a full two million, for you to use in your startup,” Lu Feng said, patting the box.
Two million?
Jiang Xiaoyan looked at the money. Perhaps because she had spent a lot of time with Lu Feng, she had only heard about companies with tens or hundreds of millions of yuan. Was two million yuan enough to start a company?
The kind of people you hang out with will give you different perspectives. The two million that Jiang Xiaoyan didn't care about is the height that many people spend their whole lives trying to reach.
In the past two years, she suddenly felt that the whole world had become a better place. The people around her never complained about their wages or their lives. They all seemed to be dressed very elegantly and no longer argued over a few cents.
The world is still the same world. In the places they once lived, those people are still arguing heatedly over a few cents or dimes. Wages have increased a lot, but prices have also gone up.
It's just that Jiang Xiaoyan has left her original world.
Lu Feng gave her a simple plan: first, register a company; then, find a few reliable people; buy a small factory with a few hundred employees; then, find a few designers; and then start shipping to the market.
The economy here is developed, there are many girls, and quite a few of them wear makeup. Other cosmetics are harder to sell, so right now we mainly make lipsticks, which sell well.
Most importantly, Lu Feng is quite knowledgeable about lipsticks. The raw materials are relatively simple, and the profit margin for this stuff is around 700%. The main ingredients are: beeswax, lanolin, paraffin oil, softener, food coloring, fragrance, etc.
A lipstick costs at most one yuan to produce, but you can't buy a lipstick for less than five yuan on the market. The cost of the outer packaging is basically the same as the cost of the lipstick itself.
Lu Feng then found a large pile of books, mostly recent fashion magazines and newspapers. He extracted a lot of data from them and drew a comprehensive chart. Although it couldn't clearly reflect the market, the chart showed that the most popular lipstick price range on the market was currently between five and ten yuan.
However, the satisfaction rate for lipsticks in this price range is less than 50%!
Lu Feng kept drawing and explaining, and Jiang Xiaoyan was completely bewildered. After a long while, she asked, "So what should we do first?"
Seeing her blank expression, Lu Feng knew she was completely at a loss. He glanced at the time; it was already 6:40 PM.
"Let's eat first. Since we're going to do something big, let's have a celebratory meal first."
Jiang Xiaoyan nodded in agreement, and the two went out to a Western restaurant, where they ordered the most expensive steak, several other dishes, and a bottle of red wine.
"The most important thing now is to come up with a name," Lu Feng asked while eating. "What name do you want?"
Jiang Xiaoyan thought about it seriously for a moment and then said, "What about Fengyan Cosmetics?"
Lu Feng shook his head. This name wasn't good; it wouldn't spread widely.
"Then let's call it Xiaoyan Cosmetics?"
"It's not as good as Feng Yan. Stop thinking about your own name and come up with something else." Lu Feng thought for a moment and said, "Let's get something high-end. Has L'Oréal been registered yet?"
“L’Oréal is a global brand. It’s infringing. I’m using L’Oréal products.” In the cosmetics industry, Jiang Xiaoyan clearly knew more than Lu Feng.
"Let's call it Mona Lisa then. Let's register a catchy and easy-to-remember name!"
Jiang Xiaoyan frowned slightly as she ate her meal and said, "It's not good. By the way, Fengxia mentioned it once, something like... Huasha, it seems to be related to marriage, a Chinese wedding dress, anyway, it's very meaningful."
Lu Feng thought the name was acceptable and nodded, saying, "Let's call it that then. We'll register the company tomorrow. You can't be the legal representative. We'll buy an ID card from the market, then use that to register a bank account. They'll need to verify the capital there..."
Lu Feng ate his meal and chatted casually with Jiang Xiaoyan. He could sense that Jiang Xiaoyan was quite excited, after all, this was her first time starting her own business.
Lu Feng was also very happy. She had completely devoted her mind and energy to business, so she wouldn't be in so much pain.
As for this factory, it was just a big toy I bought for her; whether it made a profit or a loss, I really didn't care.
As Lu Feng ate, he kept referring to Jiang as "President Jiang" and "Chairman Jiang," which made Jiang Xiaoyan giggle. She picked up her wine glass, clinked it with hers, and said, "Then on behalf of Jiafeng Electronics and Jiafeng Food, I wish President Jiang continued prosperity and good fortune."
Jiang Xiaoyan laughed so hard she could barely stand up straight, then picked up her wine glass and drank it all in one gulp.
Lu Feng himself would never have imagined that this small company called Huasha would become a leading domestic cosmetics enterprise many years later, and build a brand in wedding dresses, wedding photos, and wedding planning.
Of course, that's all in the future!
The next day, Lu Feng accompanied Jiang Xiaoyan to register the company. They had lunch together and also booked a temporary office space, as the space was too small and office buildings wouldn't rent it out.
Lu Feng simply called Liu Cheng and asked him to vacate an office for him to use temporarily.
“I called Fengxia last night, and she was so excited. She said I’m sure I can succeed. She said she wants you to go back and look after the factory so she can come and help me start this business,” Jiang Xiaoyan said.
Lu Feng rolled his eyes when he heard this. She obviously just wanted to have fun. It was more like playing around than starting a business.
"She should focus on her work," Lu Feng said, lighting a cigarette after finishing his meal. "Let's go check out the factory this afternoon. I'm not really familiar with this area; I don't know which district has the most factories."
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