The problem Lu Feng is facing is one that almost all companies are facing. It is an unsolvable problem: China's economy is growing rapidly, but its technology is not keeping up.
It has a large and promising market, but its technology sector is seriously lagging behind. When local companies reach their technological ceiling and can no longer make further progress, it will give those who get rich first better options.
So these wealthy people will choose foreign products!
The result is that ordinary people at the bottom of society will look at what the rich use and use it as a standard. Over time, this will form a memory that using foreign brands equals being rich, and that foreign brands are unconditionally good, leading to a mindless belief.
This is the root cause of the worship and blind faith in foreign brands that followed for decades to come.
Even for Wepuda, the market it targets is still the low-end market. It's not difficult to make a profitable company, but it's extremely difficult to make a great company!
Ultimately, it still comes down to the issue of technology-industry-trade versus trade-industry-technology. If you want technology, you have to accept foreign brands taking control or even acquiring you. But doing so does not mean you can actually get their technology.
However, doing so can make money quickly and greatly enhance the brand image in the short term, and may even make it a source of national pride. But dependence can become a habit, and many years later, one might be left with the reputation of being a foreign lackey or comprador.
Lu Feng was a little confused. He picked up the lighter on the coffee table, lit a cigarette, and thought that if he wanted to go against the tide, he would have to go against the times. The difficulties he would face were beyond his imagination.
Lu Feng suddenly remembered that in his previous life he had attended a high-level seminar for young entrepreneurs, and the organization he was visiting for that study was Huawei.
Two senior executives' words left a deep impression on Lu Feng: Huawei's success today is not due to a simple management model, nor to a brutal entropy reduction and elimination system, but to learning.
When you lack technological and market advantages, you should accumulate strength gradually, attract talents from all over the world, and if foreign technology is good, then go abroad to recruit talents, set up R&D companies abroad, and learn from them seriously.
Only by acknowledging one's own limitations can one move forward with determination. Not being able to do something now does not mean it will not be able to do it in the future. This senior executive also cited the development history of developed countries around the world, showing how many countries have become global hegemonic powers by learning from industrial modernization.
Lu Feng still remembers that his words made many people laugh, followed by applause from the entire audience.
It was already past 1 a.m. when Lu Feng reached for his cigarettes. He finished the whole pack, sighed, picked up the water glass in front of him, and drank it all in one gulp.
"Since we're going to choose a path, let's choose the hardest one!"
Lu Feng looked at the starry sky outside the window, as if talking to himself, or as if speaking to his past self. Not everyone has the opportunity to make choices.
...
Various companies have done a lot of research on Jiafeng Electronics, forming a complete data chain. The evaluation of Jiafeng Electronics by various companies is that it is a company with strong market performance and great potential.
It's only a matter of time before they become one of the top companies in China and can compete head-on with those top state-owned enterprises. It's worth spending some money on such a company!
The next day, in Hong Kong, a conference room in a high-end office building was already full of people, all dressed in suits and ties, their faces radiating an air of elite sophistication.
A few minutes later, a man in his forties walked in, sat down, and said, "Today, the Jiafeng Electronics Acquisition Committee is officially established. Let's have a meeting."
The same situation is playing out at foreign brands such as Sony, Sharp, Panasonic, and Philips.
Such cross-border acquisitions are very complicated. They are not negotiated directly by the company. Professional consulting firms are needed to mediate, and even professional legal advisory firms and financial companies are needed to provide financial guarantees.
Lu Feng woke up around 9 a.m., quickly washed up, and began to deal with the backlog of tasks, which included some personnel changes and, more importantly, the transfer of funds.
I signed the document for the transfer of 80 million yuan, and today the money will be back in Changhong's account.
Currently, Jiafeng Electronics has 27 departments of varying sizes and 16 subsidiaries, making it a very large company. To make such a large company more agile again, flexibly turn around, and move forward at high speed, many changes are needed.
After lunch, Lu Feng called Zhang Fengxia and Zhu Lidong to his office. The two sat at the desk looking somewhat uneasy. Rumors were circulating throughout the company that a group of people would be replaced and younger employees brought in.
"Is everyone already in a state of panic?" Lu Feng asked, looking at the two of them.
"It's alright, after all, the company's management team has been through a lot," Zhang Fengxia replied.
"I just wanted to talk to you two about the changes in the company model. My idea is to continue delegating power to the branch offices, especially the sales company," Lu Feng said in a deep voice.
Zhu Lidong's face darkened, and he nodded with his lips pressed together, saying, "As long as it aligns with the company's development, everything else is not a problem."
"Marketing, publicity, and planning will be delegated to regional branches, giving them more authority. Each region has its own unique characteristics. Going forward, the marketing department will primarily be responsible for brand marketing, market guidance, data collection, and evaluation, and will provide market guidance to its subordinate branches!"
Zhu Lidong nodded and said, "So, we won't be involved in any more substantive advertising?"
"No, it's about decentralizing grassroots advertising and promotion. Television and offline media will continue, but we can start by sponsoring entertainment programs or investing in variety show content. Simply put, we're decentralizing the market, with you in charge of the top-level planning, marketing, and promotion, putting more pressure on the branch offices."
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