The meeting lasted for more than an hour, during which Lu Feng clearly explained the product's market positioning, target user group, product positioning, pricing strategy, and anti-counterfeiting features.
To prevent large-scale counterfeiting and profiteering, each package is coded. This can indeed deter some counterfeiters in the short term.
At 10 a.m., Lu Feng stood up and said, "Next, it's up to you to see how well you execute. Today is the 29th of the lunar year. We'll fax the production materials to all the branch factories in a bit. This product isn't much different from the previous instant noodles. Debug the machines, design the packaging bags, and produce the packaging bags. You should be able to do it in a day, right?"
one day?
Factory Director Li was shocked. Wasn't this a matter of life and death?
He hurriedly looked at Vice President Ding. This was no small pressure. Vice President Ding was also stunned. In just one day, he had to debug the machine and design the packaging. This was like drifting and turning around on the highway!
Lu Feng noticed their predicament and said to Gao Zhiwei, "Let me tell you, the future depends on execution and speed. If you can get this done today, produce a batch of goods on New Year's Eve, and the children will have their lucky money on New Year's Day, they can buy them immediately. The business is right here. I've already pointed out the way clearly. If you still can't make money, don't blame me."
"Yes!" Gao Zhiwei said in a deep voice: "Pass down the notice, all factories should stop production of all products and focus on this one. Other products will be consumed by the inventory. Everyone will receive a New Year's red envelope..."
"Who cares about your red envelope?" Lu Feng realized he wasn't ruthless enough and said, "People want to reunite with their families, they want the New Year, and they need brave men. They need a lot of money. The market is important, money is important."
"Double the salary!!!" Gao Zhiwei gritted his teeth and stomped his foot, saying, "Damn it, if we can't win the market, nobody's having a good New Year!"
Seeing his stingy appearance, Lu Feng walked over to him, patted him on the shoulder, and said, "Don't be so stingy. It's the New Year, so let's give him triple pay. It's just for this month, so don't force him. It's fine as long as he's willing. Also, I'll tell you something else."
"What's wrong?" Gao Zhiwei looked up, his eyes filled with pain, clearly still thinking about the triple pay.
"We can make a big deal out of packaging bag recycling. Link it to environmental protection. You can find some people from environmental organizations to give interviews, talk about the pollution plastic causes to the earth, and then stand on the moral high ground to criticize your opponents." Lu Feng raised an eyebrow at him and said, "Got it?"
Gao Zhiwei's eyes lit up, and he grabbed Lu Feng's hands with both of them, excitedly saying, "President Lu, your brain... really... damn, amazing!"
"Stop talking nonsense and get busy!"
Gao Zhiwei stood up and assigned tasks to everyone, instructing Factory Director Li to record the machine data and then fax it to all the factories. He also asked Vice President Ding to design the packaging bags and try to notify the supporting factories to start production by the afternoon.
Gao Zhiwei realized for the first time the benefits of having his own supporting factory: it's convenient whenever you need it. If it were a partner, and they had to rush to produce a batch of outer packaging on the 29th of the lunar year, they could definitely make you pay a heavy price.
Gao Zhiwei was extremely busy, constantly on conference calls. Lu Feng sat in his office with a teacup on his desk, brewing Yunnan black tea. The winter sun shone through the window, warming him comfortably.
The door suddenly opened, and Gao Zhiwei poked his head in and asked, "President Lu, what's a good name for this product?"
"Let's call him Little One!" Lu Feng said casually.
"good!"
Lu Feng picked up his teacup and took a sip of tea. It was a little hot. There was a knock on the door. Lu Feng frowned and asked, "Who is it?"
"President Lu, it's me!" Vice President Ding's voice was much more humble.
"Come in!"
Vice President Ding held a drawing board in his hands and placed it on the table. On it were some sketches, which were very well drawn. They were some packaging design drawings, and they looked very professional.
"What's wrong?" Lu Feng asked, putting down his teacup.
"What color should we use for the outer packaging of this little product? Since it's instant noodles, I want to convey that crispness." Vice President Ding pointed to the picture on it with a pencil and said, "But it also needs to fit the product packaging and marketing, so I'm a little unsure."
"Remember this: the ultimate goal of marketing is to get users to see your product and guide them to include it in their choices. The most important aspect is guiding users to see it, and that's the most crucial element of packaging." Lu Feng then asked him, "What kind of packaging is most common on the market right now?"
"Red and yellow are two of the brightest colors, and some also incorporate green, like a picture of a lush green rapeseed," said Vice President Ding.
Lu Feng saw that he had marked something in light yellow and something in dark red.
"First of all, your drawing is very good. I can tell you're a professional. Remember this: if you want to stand out in a crowd, if others are innocent, you'll be alluring; if others are alluring, you'll be demure. Don't just follow in their footsteps. For example, chocolate crisps: black with a yellow stripe, the stripe should be two fingers wide. Write the product name on the stripe." Lu Feng asked, "Got it?"
"Understood, I'll revise the draft right away." Vice President Ding turned and walked away, but stopped at the door, turned back, and forced a smile, saying, "President Lu, I'm sorry about before."
"Go away, go away. I'm only in my twenties, why would I argue with someone in their forties like you?" Lu Feng waved his hand.
After leaving the house, Deputy General Manager Ding felt that something was off about what he had just said, but he didn't think much of it and went back to his work.
When the triple pay was announced, the whole factory was in an uproar. Nobody wanted to go home. Nine hundred yuan a month was a huge sum of money. The machine technicians had inexhaustible energy even when tightening screws.
My dear reader, there's more to this chapter! Please click the next page to continue reading—even more exciting content awaits!
Continue read on readnovelmtl.com
